--- title: Adobe Marketo Engage Reviews meta\_title: 'Adobe Marketo Engage Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 3149 reviews by the users' company size, role or industry to find out how Adobe Marketo Engage works for a business like yours. aggregate\_rating: rating\_value: 4.1 review\_count: 3149 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Adobe Marketo Engage Reviews & Product Details Visit Website Marketo Engage is a comprehensive, AI-powered marketing automation platform that enables teams to scale personalized buyer engagement and drive predictable pipeline and revenue growth. It helps attract the right buyers, nurture them across channels and journeys, align sales and marketing efforts, and deliver insights that maximize marketing’s impact on revenue. As a centralized hub for cross-channel campaign orchestration and execution, Adobe Marketo Engage supports businesses of all sizes—helping them acquire, nurture, expand, and retain customers along complex buying journeys. By integrating with sales tools, it streamlines marketing automation, campaign management, and lead nurturing. Whether you’re a fast-growing small business or a global enterprise, Marketo Engage empowers marketing teams to launch more campaigns, generate more sales-ready leads, and boost sales performance. Backed by proven technology, comprehensive services, and expert guidance, Marketo Engage helps thousands of companies worldwide transform marketing from a cost center into a revenue driver. * * * Product Website Adobe Marketo Engage Seller [Adobe](https://www.g2.com/sellers/adobe) Discussions [Adobe Marketo Engage Community](https://www.g2.com/products/adobe-marketo-engage/discuss) Languages Supported English Solution Type All-in-One Overview by Marie Holper Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 3 months [ View More Pricing Information ](https://www.g2.com/products/adobe-marketo-engage/pricing) ## Adobe Marketo Engage Integrations (27) What do users say about integrations? 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AK Ashish K. Senior Web Developer Small-Business (50 or fewer emp.) 4/20/2026 "Enterprise Features That Deliver for Everyone" 5/5 What do you like best about Adobe Marketo Engage? I appreciate the flexibility of tokens and program templates — once you build a solid program structure, you can clone and localize it across regions or campaigns without rebuilding from scratch. Review collected by and hosted on G2.com. What do you dislike about Adobe Marketo Engage? The UI feels dated and clunky compared to newer tools, the learning curve is steep, and reporting is limited — you often need Bizible or an external BI tool for meaningful revenue attribution. Review collected by and hosted on G2.com. What problems is Adobe Marketo Engage solving and how is that benefiting you? I’ve mostly been developing customer-facing solutions for a lot of enterprise customers. It’s a handy tool that I’ve been using, and it primarily helps me with that work. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 Gives Campaign ![Nadezhda N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nadezhda N.") NN Nadezhda N. 4/21/2026 "Powerful automation, but problems on iPad" 3.5/5 What do you like best about Adobe Marketo Engage? I like the capabilities of extensive automation and good handling of large databases in Adobe Marketo Engage. I can set up different trigger funnels and synchronize with various databases, which allows us to consolidate all the information about our clients. This flexibility helps in setting up personalized funnels to increase conversion. Review collected by and hosted on G2.com. What do you dislike about Adobe Marketo Engage? The market is poorly synchronized with the iPad tablet, the entire interface is misaligned, and it is impossible to use it on the iPad. This is very inconvenient. Review collected by and hosted on G2.com. What problems is Adobe Marketo Engage solving and how is that benefiting you? Adobe Marketo Engage is our main platform for creating campaigns and managing the subscriber base. I appreciate its automation capabilities and good performance with large databases. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 Gives CampaignAI Translated ![Shweta J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shweta J.") SJ Shweta J. Senior Digital Marketing Associate 12/20/2025 "Powerful Automation, Challenging UI" 4.5/5 What do you like best about Adobe Marketo Engage? I like Adobe Marketo Engage's automation and flexibility. After setting up, there's no need for manual intervention as it works smoothly and makes our tasks easier. I also appreciate how structured it is, keeping campaigns, lists, and data organized, which is very helpful when handling multiple campaigns. It integrates with other tools, making daily operations smoother. Review collected by and hosted on G2.com. What do you dislike about Adobe Marketo Engage? The one thing about it that the UI is quite hard to understand while using for the first time. Also, reporting should look more user-friendly when viewing insights. Initial setup was quite hard for me, and after some time and lots of trial and testing, I finally understood how it works, so for me, now it is smooth. Review collected by and hosted on G2.com. What problems is Adobe Marketo Engage solving and how is that benefiting you? I use Adobe Marketo Engage for email marketing, lead nurturing, and automation of daily tasks. It helps manage large volumes of data easily by automating tasks, and its structured setup keeps campaigns organized. The integration with other tools makes operations smoother. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite SS Sam S. Enterprise (\> 1000 emp.) 4/21/2026 "Efficient Cloning and Seamless Integration" 4.5/5 What do you like best about Adobe Marketo Engage? I like that Adobe Marketo Engage is robust and scalable, which helps in scaling our marketing programs effectively. The ability to clone programs at scale is a great feature that really enhances efficiency. I find the use of tokens is a time saver when making changes to specific programs. Additionally, the initial setup was seamless with a Marketo partner, making the transition smooth. Review collected by and hosted on G2.com. What do you dislike about Adobe Marketo Engage? Reporting isn't that great. Review collected by and hosted on G2.com. What problems is Adobe Marketo Engage solving and how is that benefiting you? I use Adobe Marketo Engage to scale our marketing programs efficiently. Cloning programs and using tokens saves time, making changes easier. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 Gives Campaign AP Anna P. Enterprise (\> 1000 emp.) 4/21/2026 "Intuitive UX, Needs Faster Salesforce Sync" 4.5/5 What do you like best about Adobe Marketo Engage? I really like Adobe Marketo Engage for the user experience. It's very easy to understand, and I find it makes managing our lead database simple. Having all our lead data at our fingertips is great, and it's easy to keep things clean and operate the system. Review collected by and hosted on G2.com. What do you dislike about Adobe Marketo Engage? Sync with Salesforce could be faster. Initial setup was not too easy, but manageable. Review collected by and hosted on G2.com. What problems is Adobe Marketo Engage solving and how is that benefiting you? I use Adobe Marketo Engage for daily marketing communications and events. It keeps our lead database at our fingertips, easy to clean, and simple to operate. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 Gives Campaign ![Afnan H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Afnan H.") AH Afnan H. 12/13/2025 "Robust B2B Marketing Automation, But Steep Learning Curve" 4/5 What do you like best about Adobe Marketo Engage? I really appreciate Adobe Marketo Engage for its depth and flexibility in handling complex B2B use cases. It's incredibly valuable for B2B marketing automation and lead lifecycle management. Marketo Engage helps us manage multi-channel campaigns effectively. The segmentation, triggered workflows, and CRM syncing capabilities are essential for our operations, significantly improving our sales alignment. I find the reporting and attribution features really useful as they help us measure real pipeline impact. Review collected by and hosted on G2.com. What do you dislike about Adobe Marketo Engage? I find Adobe Marketo Engage's usability and setup complexity challenging. It has a steep learning curve, and building or modifying workflows can take a lot of time without experienced users. The reporting feature feels a bit less intuitive. Review collected by and hosted on G2.com. What problems is Adobe Marketo Engage solving and how is that benefiting you? I use Adobe Marketo Engage for B2B marketing automation and lead lifecycle management, solving challenges in lead management, scalability, and aligning sales-marketing efforts. Features like segmentation and triggered workflows improve sales alignment, and reporting helps us measure real pipeline impact. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Adesh KMK K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adesh KMK K.") AK Adesh KMK K. Marketing associate Accounting Mid-Market (51-1000 emp.) 12/11/2025 "Robust Automation with Room for UI Improvement" 4.5/5 What do you like best about Adobe Marketo Engage? I rely on Adobe Marketo Engage for keeping our marketing alive by sorting leads and making it easy to send follow-up emails at the right time. It acts as a backbone for our marketing team. I like having lots of control over automation, with the campaign, lead scoring, and segmentation functions performing well once set up. The integration with our in-house CRM maintains data alignment and allows us to see genuine engagement. I also appreciate the flexibility of Adobe Marketo Engage; the automation can handle high-volume data without a single mistake. The automation and CRM integration smooth our workflow, keeping the whole process efficient and structured. Review collected by and hosted on G2.com. What do you dislike about Adobe Marketo Engage? Some of the features of Adobe Marketo Engage seem slow when working with large files or complex workflows. It takes time to get used to their interface, and some features seem very complex. Sometimes minor adjustments call for additional steps. Reporting could be more user-friendly. The user interface, especially with the campaign builder, requires too many clicks for minor tasks. Campaign and lead sections could load more quickly. A better search across assets would also save effort. Review collected by and hosted on G2.com. What problems is Adobe Marketo Engage solving and how is that benefiting you? I use Adobe Marketo Engage to automate repetitive tasks like email follow-ups, keeping our data clean and aligned. It simplifies big campaign management, smooths tracking, aligns marketing and sales teams by showcasing lead activity, and enhances workflow with CRM integration. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Sarah A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sarah A.") SA Sarah A. Senior Product Marketing Manager - Agent Platform Mid-Market (51-1000 emp.) 12/10/2025 "Efficient Marketing Tool with Some Email Design Drawbacks" 4.5/5 What do you like best about Adobe Marketo Engage? I find Adobe Marketo Engage to be a huge time saver, especially when we need to reach specific customer segments efficiently. I love being able to personalize newsletters for our diverse customer base, making it easy to draft various elements like titles, headlines, and add images. Regardless of the team you're on, whether it's marketing, sales development, or customer success, it's very easy to reach a large audience without spending hours sending individual emails. I appreciate how Adobe Marketo Engage integrates really well with our Optimizely Content Marketing Platform and Outlook. Also, I value the process where in Product Marketing, I work closely with our COps team to generate drafts and send out test emails, which helps us catch any errors before reaching out to our customers. Review collected by and hosted on G2.com. What do you dislike about Adobe Marketo Engage? I don't like the email format. It clearly looks like a spam email and doesn't look personal. It's got so much white space on the sides. I wish it just looked like any normal email format. The email template format is not the best. It should fill the screen like any normal email looks like. Instead it almost looks like the template intentionally makes the email in small font and skinnier than a standard email. It looks like a 'mass send' kind of email. We don't want our customers to feel that way. Review collected by and hosted on G2.com. What problems is Adobe Marketo Engage solving and how is that benefiting you? I find Adobe Marketo Engage a huge time saver, enabling us to easily reach specific customer groups and personalize communications. It's simple to draft content and reach a large audience efficiently. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconValidated ReviewerIncentivizedSource: G2 invite ![Mayank D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mayank D.") MD Mayank D. Salesforce Administrator 12/10/2025 "Powerful Automation and Flexible Integration with Room for UI Improvement" 4.5/5 What do you like best about Adobe Marketo Engage? I enjoy the powerful automation capabilities of Adobe Marketo Engage that let us build complex, multi-step customer journeys with precision. Its flexibility in creating smart campaigns enables personalized communication based on real-time behavior, which boosts engagement and drives measurable pipeline impact. I appreciate that the automation removes tedious, repetitive tasks, allowing us to trigger communications automatically and ensure timely, relevant messaging. This kind of automation offers consistency and reliability, delivering the same quality experience to every lead and customer, regardless of timezone or campaign volume. I also like how Adobe Marketo Engage integrates well with our sales, CRM, analytics, and data tools, which helps unify data, aligns marketing with sales, and improves reporting accuracy. Review collected by and hosted on G2.com. What do you dislike about Adobe Marketo Engage? I dislike how the interface feels outdated in places and requires multiple clicks to complete simple tasks. Navigation between assets like emails, landing pages, lists, and campaigns isn’t always seamless, and finding the right element in large instances can be time-consuming. The platform still feels like a combination of older tools stitched together, particularly in areas like Marketing Activities, Database, and Design Studio. Many tasks involve navigating through deep folder structures or opening multiple windows. Finding specific assets like emails, smart lists, or campaigns in a large instance is often difficult, as the current search and filtering options are limited. Additionally, needing to open separate tabs for editing or previewing assets breaks the workflow, making the process less efficient. Review collected by and hosted on G2.com. What problems is Adobe Marketo Engage solving and how is that benefiting you? Adobe Marketo Engage solves the challenge of managing large-scale, multi-channel marketing campaigns and nurturing leads effectively by centralizing automation, segmentation, and analytics. It allows us to deliver relevant messages and improve conversion rates without manual intervention. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Muhammad Uzair S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Muhammad Uzair S.") MS Muhammad Uzair S. Senior Performance Marketing Specialist 12/10/2025 "Robust B2B Marketing Tool with a Steep Learning Curve" 4/5 What do you like best about Adobe Marketo Engage? I like Adobe Marketo Engage because the automation and lead scoring are solid, which really helps manage complex B2B workflows efficiently once set up. It saves a lot of time by automating follow-ups and filtering out low-quality leads, allowing the sales team to focus on leads that show genuine intent. Additionally, it integrates well with our CRM, landing pages, and analytics tools, which is essential for tracking leads and campaign performance from start to finish. We switched to Adobe Marketo Engage because it is built for B2B marketing and can handle more complex campaigns as our team scales. Review collected by and hosted on G2.com. What do you dislike about Adobe Marketo Engage? The UI feels dated and not very intuitive and it has a learning curve. Simple things can take longer than expected, especially for new users. Navigation could be simpler and more modern and common tasks should take fewer clicks. Better in-app guidance or onboarding would also help new users get up to speed faster. Honestly, the initial setup was not very easy. Setup took time and needed proper planning. Review collected by and hosted on G2.com. What problems is Adobe Marketo Engage solving and how is that benefiting you? I use Adobe Marketo Engage for B2B lead management and email automation, which helps us avoid manual work, keep leads organized, automate follow-ups, and ensure the sales team focuses on qualified leads. It also integrates smoothly with our CRM and analytics tools. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ## Questions about Adobe Marketo Engage? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Adobe Marketo Engage ](https://www.g2.com/products/adobe-marketo-engage/discussions/new) GU Guest User What is Marketo Sales Connect (formerly ToutApp) used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-marketo-sales-connect-formerly-toutapp-used-for) ![Lucas R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lucas R.") LR Lucas Reinero Ponz • Last activity 5 months ago How do you improve impact into your performance? 3 Upvotes 2 [ Join the conversation ](https://www.g2.com/discussions/24008-how-do-you-improve-impact-into-your-performance) [ View all Discussions ](https://www.g2.com/products/adobe-marketo-engage/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 3 months ### Return on Investment 16 months ### Average Discount 17% ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/adobe-marketo-engage/pricing) ## How much does Adobe Marketo Engage cost? Data powered by [BetterCloud](https://www.bettercloud.com). Estimated Price ### $$k - $$k Per Year Based on data from 96 purchases. Get Price Estimate Adobe Marketo Engage Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub 4.4/5(14,912) [ Compare Now ](https://www.g2.com/compare/adobe-marketo-engage-vs-hubspot-marketing-hub) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d96513f030be9cdabc89b056e49bc1d3/oracle-eloqua.png "Product Avatar Image") Oracle Eloqua 3.9/5(626) [ Compare Now ](https://www.g2.com/compare/adobe-marketo-engage-vs-oracle-eloqua) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3a9b023e28464647fa13b8f367a5f12c/act-on%282%29.png "Product Avatar Image") Act-On 4.1/5(1,071) [ Compare Now ](https://www.g2.com/compare/act-on-vs-adobe-marketo-engage) ##### ##### Adobe Marketo Engage Features Email Marketing Building and Personalizing Emails Sending Outbound Emails Manage Email Deliverability Online Marketing Landing Pages and Forms A/B Testing Mobile Optimized Lead Management Segmentation Lead Scoring and Grading Lead Nurturing Campaign Management Program Management [ View More Features ](https://www.g2.com/products/adobe-marketo-engage/features) ## Top-Rated Alternatives [ ![Agentforce Sales (formerly Salesforce Sales Cloud)](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Agentforce Sales (formerly Salesforce Sales Cloud)") Agentforce Sales (formerly Salesforce Sales Cloud) 4.4/5(25,872) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) [ ![HubSpot Marketing Hub](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "HubSpot Marketing Hub") HubSpot Marketing Hub 4.4/5(14,912) ](https://www.g2.com/products/hubspot-marketing-hub/reviews) [ ![Outreach](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Outreach") Outreach 4.3/5(3,574) ](https://www.g2.com/products/outreach/reviews) [ View All Alternatives ](https://www.g2.com/products/adobe-marketo-engage/competitors/alternatives) ## Consulting Services for Adobe Marketo Engage [ ![Hoosh Marketing](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hoosh Marketing") Hoosh Marketing 4.8/5(3) ](https://www.g2.com/products/hoosh-marketing/reviews) [ ![Demand Spring](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Demand Spring") Demand Spring 4.6/5(8) ](https://www.g2.com/products/demand-spring/reviews) [ ![Leadonance](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Leadonance") Leadonance ](https://www.g2.com/products/leadonance/reviews) [See all Adobe Marketo Engage Providers](https://www.g2.com/products/adobe-marketo-engage/implementation) ##### Categories on G2 [Sales Engagement](https://www.g2.com/categories/sales-engagement)[Email Tracking](https://www.g2.com/categories/email-tracking)[Outbound Call Tracking](https://www.g2.com/categories/outbound-call-tracking) [Sales Engagement](https://www.g2.com/categories/sales-engagement)[Email Tracking](https://www.g2.com/categories/email-tracking)[Outbound Call Tracking](https://www.g2.com/categories/outbound-call-tracking)[Marketing Automation](https://www.g2.com/categories/marketing-automation)[Sales Enablement](https://www.g2.com/categories/sales-enablement)[Account Data Management](https://www.g2.com/categories/account-data-management)[Marketing Account Intelligence](https://www.g2.com/categories/marketing-account-intelligence)[Mobile Marketing](https://www.g2.com/categories/mobile-marketing)[Account-Based Analytics](https://www.g2.com/categories/account-based-analytics) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Best platform for account-based strategies in service sector](https://www.g2.com/discussions/best-platforms-for-account-based-strategies-in-the-service-sector)[What is the top-rated video advertising platform for large brands?](https://www.g2.com/discussions/what-is-the-top-rated-video-advertising-platform-for-large-brands)[What unified workspace tool combines chat, files, and project management so a team stops switching between apps throughout the day?](https://www.g2.com/discussions/what-unified-workspace-tool-combines-chat-files-and-project-management-so-a-team-stops-switching-between-apps-throughout-the-day%20) [Which financial consulting firms specialize in industry-specific cost reduction and financial performance improvement?](https://www.g2.com/discussions/which-financial-consulting-firms-specialize-in-industry-specific-cost-reduction-and-financial-performance-improvement)[What are the top employee engagement solutions?](https://www.g2.com/discussions/what-are-the-top-employee-engagement-solutions)[Pros and Cons Details](https://www.g2.com/products/adobe-marketo-engage/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)