Adobe Marketo Engage Reviews & Product Details

I love the fact that Adobe Marketo Engage is very much integrated into Salesforce as it's flexible. A nice, very cool feature is the ability to send emails on behalf of the account managers rather than a single person from the company. This way, it makes the emails look more personal. Review collected by and hosted on G2.com.

It's a cumbersome system, and you need to have a system engineer to actually operate it. It's not something which can easily be accessed by traditional marketers who simply want to go ahead and launch and open a campaign for it. It's kind of a bit old in that sense. It wasn't actually too easy. Took a great deal of time and an expert to get in there. But then again, that's because we had many requirements. Review collected by and hosted on G2.com.

I like that Adobe Marketo Engage is a straightforward platform that makes it easy to find what I'm looking for. It's quite simple when it comes to scheduling email campaigns and checking results. I can easily create reports and see analytics, which is very helpful. The platform saves me time since I don’t need to integrate with several other software to track results. Also, it allows me to do really segmented campaigns and provides a lot of insights on the campaigns I run. Review collected by and hosted on G2.com.

I find the UI to be a bit outdated and it could be more interactive. Additionally, the main improvement I think Adobe Marketo Engage needs is in its speed because creating a campaign takes longer than other software I've used. It would be better if it worked faster. Review collected by and hosted on G2.com.

It made campaigns more manageable. Before Adobe, all emails and projects were manual, and Marketo took out a lot of time out of our team's day. It helped with lead pipeline and management, and it helped organize and manage leads for all the sales people on the team. It made things more manageable for the sales folks and made their KPIs more streamlined. Review collected by and hosted on G2.com.

Sending outbound emails and campaign management didn’t work well for us. Review collected by and hosted on G2.com.

I really like Adobe Marketo Engage because it helps reduce manual work and simplify sending out communications. The automation feature is fantastic, as it takes away a lot of the repetitive work involved in sending updates and announcements to my organization. The initial setup was also very straightforward, which made getting everything configured properly a relatively smooth process. Review collected by and hosted on G2.com.

One thing that could be improved is the overall learning curve. There are a lot of features and settings, so it can take some time to figure out where everything is and how different things work together. The biggest challenge for me is navigating through some of the more advanced automation settings. It can sometimes take a lot of time to understand and find the right option. Review collected by and hosted on G2.com.

I really appreciate how Adobe Marketo Engage is super simple in its instruction, which genuinely saves me time in my day. The platform seems to understand where confusion might occur in the first few uses of the automation, making it easy to get involved. I love that the initial setup was very easy and that I could quickly grasp the tool without a hard transition period. The capabilities in Adobe Marketo are broad and detailed, allowing for planning and implementing a campaign in one place instead of manually connecting multiple steps like we were doing with several tools. Plus, these detailed automated steps stand out compared to other project management tools we used before. Review collected by and hosted on G2.com.

I don't know if I am fully aware of all the ways I can interact with Adobe Marketo Engage and my other tools yet, so maybe that's an improvement that can be made. More education on the functionality would be helpful. Review collected by and hosted on G2.com.

I like how Marketo helps manage the customer journey across different channels. It cuts down on manual work for email, segmentation, follow-ups, and re-engagement. The behavior-based personalization also helps us target high-intent leads and makes our campaigns more relevant. Review collected by and hosted on G2.com.

Some integrations still require technical support, and customization can take a while to set up properly. Reporting could also be more flexible and quicker, especially when you need real-time insights to make marketing decisions. Review collected by and hosted on G2.com.

Marketo Engage has native tracking and, in combination with Marketo Measure, it has helped us manage forms and attribution. Workflow capability, landing pages and forms, and CRM lead integration meet our needs. Data and integration capabilities are excellent with external api integrations and webhook support. Review collected by and hosted on G2.com.

Cross-channel is limited. It can call APIs, but the workflows touch mostly emails, and it cannot publish an audience to an external source. For that, their reps basically said “Go use Zapier”. The AI side has been disappointing: we got a very rudimentary chatbot activated that could do basic reporting, then Adobe deactivated it and said it is not ready. Whether this is AI or a flow was unclear, but what is clear is Adobe is missing the train here. AI personalisation is a myth in our instance. End users hate the outdated UI. Review collected by and hosted on G2.com.

I liked being able to group leads and set up follow-up emails based on what they had done, instead of sending the same message to everyone. That was useful in a small B2B team, where a prospect may take time to make a decision. Once a campaign was set up, it saved repeated manual work. Review collected by and hosted on G2.com.

The setup took more effort than I expected for a simple campaign. There are many options, and it is easy to spend time working out where a rule or audience has been set. For a small team, I would have liked a clearer path from creating a segment to checking that the campaign was ready to send. Review collected by and hosted on G2.com.

I like that Adobe Marketo Engage helps me quickly segment contacts by role and automatically generate targeted communications for each audience. The AI can draft personalized email updates and optimize email content, timing, and messaging based on a prospect’s role, interests, and engagement history. It also scored contractor and owner leads automatically, prioritized high-value opportunities, and triggered personalized email nurture campaigns, which made it easier to focus on qualified prospects and improve follow-up timing. Review collected by and hosted on G2.com.

When the AI makes a mistake, it is only moderately easy to catch and correct. Review collected by and hosted on G2.com.

I use Adobe Marketo Engage to automate marketing operations and I really appreciate the smart lead imports and image-to-html conversion features. The data management, analytics, and workflow automation are standout aspects for me. Additionally, I find the ability to leverage real-time callable agents particularly valuable. The initial setup was easy and straightforward. Overall, I'd give it a 10 out of 10 for recommending it to others. Review collected by and hosted on G2.com.

Nothing at this time, it has been working as expected, still learning. Review collected by and hosted on G2.com.