Adobe Journey Optimizer Features

As reported in 32 Adobe Journey Optimizer reviews. Tools for importing/exporting data to/from the platform to support campaign setup and reporting.

Supports extensibility through APIs to build and manage integrations with third-party tools. 31 reviewers of Adobe Journey Optimizer have provided feedback on this feature.

"Offers a wide range of plug-and-play integrations with third-party applications. " This feature was mentioned in 29 Adobe Journey Optimizer reviews.

Integrates with CRM software, which can help provide context to your mailing lists. 29 reviewers of Adobe Journey Optimizer have provided feedback on this feature.

Integrates with Social Media platforms, which can help expand your reach. This feature was mentioned in 27 Adobe Journey Optimizer reviews.

As reported in 28 Adobe Journey Optimizer reviews. Integrates with e-commerce platforms, which can link directly to your online store.

Make sure subscribers see email as intended. View emulated inboxes of major email providers and mobile devices (e.g., iOS, Android) to resolve rendering issues. 31 reviewers of Adobe Journey Optimizer have provided feedback on this feature.

List management tools include importing and maintaining subscriber data. Manage list segmentation, profile attribute management, and delivery status. Subscribers self-manage preferences. This feature was mentioned in 31 Adobe Journey Optimizer reviews.

Ability to send thousands of unique, personalized emails per second. This feature was mentioned in 30 Adobe Journey Optimizer reviews.

As reported in 31 Adobe Journey Optimizer reviews. Tools for designing, editing, and personalizing email content for recipients.

Supports the ability to send outbound email campaigns to external recipients. This feature was mentioned in 28 Adobe Journey Optimizer reviews.

Based on 30 Adobe Journey Optimizer reviews. Maximizes inbox placement by managing spam compliance and sender reputation.

As reported in 29 Adobe Journey Optimizer reviews. Automatically respond to user actions or triggers with predefined email messages.

As reported in 28 Adobe Journey Optimizer reviews. Enables multiple users to login to the same account to maintain a single account for your entire marketing team.

Ability to send secure and personalized survey invites to your contact list. This feature was mentioned in 28 Adobe Journey Optimizer reviews.

Based on 31 Adobe Journey Optimizer reviews. Run A/B tests on subject lines, areas of content (both images and text), from names, or send dates.

Based on 31 Adobe Journey Optimizer reviews. Basic campaign performance reporting such as delivery, open, click, and unsubscribe rates.

As reported in 14 Adobe Journey Optimizer reviews. Attributes app installs to the marketing campaigns and media sources that drove it.

Based on 14 Adobe Journey Optimizer reviews. Measures impact and effectiveness of mobile marketing campaigns.

Based on 14 Adobe Journey Optimizer reviews. Measures user-level uninstall insights.

Creates custom data views to suit every team member's needs. 14 reviewers of Adobe Journey Optimizer have provided feedback on this feature.

Collects geo-location data on mobile users to customize relevant campaigns. 13 reviewers of Adobe Journey Optimizer have provided feedback on this feature.

Based on 15 Adobe Journey Optimizer reviews. Pushes notifications or text messages to mobile devices

As reported in 14 Adobe Journey Optimizer reviews. Provides templates for mass mobile messaging campaigns

Based on 14 Adobe Journey Optimizer reviews. Facilitates two-way text messaging to encourage consumer engagement and loyalty

Personalizes and optimizes email mobile marketing campaigns. This feature was mentioned in 14 Adobe Journey Optimizer reviews.

As reported in 16 Adobe Journey Optimizer reviews. Identifies the most granular audience segments based on actions, inactions, and user properties.

Allow users to customize their messages.

Schedule push notifications to be delivered at a specific date and time, or set an expiration for time-bound messages

Retarget your messages based on previous user engagement.

Segment audience based on device type, location, demographics, customer behavior, etc.

Automate notifications based on user behavior

Sends out coupons and promotions to reward and entice mobile device users. 14 reviewers of Adobe Journey Optimizer have provided feedback on this feature.

As reported in 14 Adobe Journey Optimizer reviews. Optimizes marketing campaigns for mobile devices.

As reported in 15 Adobe Journey Optimizer reviews. Integrates advertising/campaigns into mobile applications, games, and mobile browsers.

As reported in 13 Adobe Journey Optimizer reviews. Facilitates global text message and mobile marketing campaigns.

Track and report on performance metrics and conversions

Report on audience demographics and engagement

As reported in 15 Adobe Journey Optimizer reviews. Provides native A/B testing for content and campaigns.

Based on 17 Adobe Journey Optimizer reviews. Allows users to build and analyze customer profiles.

As reported in 16 Adobe Journey Optimizer reviews. Presents messaging depending on customer behavior.

Presents messaging depending on customer context. 10 reviewers of Adobe Journey Optimizer have provided feedback on this feature.

As reported in 10 Adobe Journey Optimizer reviews. Content triggered by customer's given geolocation.

Based on 14 Adobe Journey Optimizer reviews. Emails triggered by customer activity or behavior.

Based on 15 Adobe Journey Optimizer reviews. Messages triggered by customer activity or behavior.

As reported in 14 Adobe Journey Optimizer reviews. Provides recommendations based on customer metrics.

Calculates and presents customized discounts. 10 reviewers of Adobe Journey Optimizer have provided feedback on this feature.

Based on 16 Adobe Journey Optimizer reviews. Personalizes web experiences and presented content based on customer metrics.

Allow users to edit text and themes on email templates 12 reviewers of Adobe Journey Optimizer have provided feedback on this feature.

Based on 12 Adobe Journey Optimizer reviews. Provide a library of stock images to use for emails

Offer email proofing capabilities 12 reviewers of Adobe Journey Optimizer have provided feedback on this feature.

Based on 12 Adobe Journey Optimizer reviews. Provide mobile responsive email templates

Offer pre-made email templates 12 reviewers of Adobe Journey Optimizer have provided feedback on this feature.

As reported in 13 Adobe Journey Optimizer reviews. Allow users to create their own email templates

Use drag-and-drop HTML editing to create email templates This feature was mentioned in 13 Adobe Journey Optimizer reviews.

As reported in 13 Adobe Journey Optimizer reviews. Provide analytics reporting so that users can see how their campaigns perform

Allow for users to identify potential issues that would stop their emails from sending 13 reviewers of Adobe Journey Optimizer have provided feedback on this feature.

Integrate with email software or email marketing and marketing automation platforms 12 reviewers of Adobe Journey Optimizer have provided feedback on this feature.

Ability to share email templates via a link to collect feedback on the created emails easily 13 reviewers of Adobe Journey Optimizer have provided feedback on this feature.

Enables users to send mass text message campaigns

Facilitates two-way text messaging to encourage consumer engagement and loyalty

Provides the ability to schedule single or bulk text messages to recipients on a specific date and time

Provides automatic text message replies to recipients

Provides automatic URL shortening to use less characters via text

Sends out multimedia via text messages, such as coupons, pictures, and audio

Offers features for personalizing text messages based on customer information or past behavior

Allows users to establish automated workflows and triggers to deliver transactional text messages

Test variations of a push notification on a portion of users and track conversions

Personalize messages with contextual data such as customer names or product recommendations

Enhance messages with images, emojis, animated gifs, or videos

Integrate with third-party marketing or e-commerce software

Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.). This feature was mentioned in 58 Adobe Journey Optimizer reviews.

As reported in 64 Adobe Journey Optimizer reviews. Automates the testing and optimization of customer-facing messaging and campaigns.

Based on 60 Adobe Journey Optimizer reviews. Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s).

Ability to measure product usage by feature, campaign performance by source, and other trending metrics. 57 reviewers of Adobe Journey Optimizer have provided feedback on this feature.

Provides dashboards to combine and visualize quantitative and qualitive customer journey data. 57 reviewers of Adobe Journey Optimizer have provided feedback on this feature.

Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data. 57 reviewers of Adobe Journey Optimizer have provided feedback on this feature.

Based on 60 Adobe Journey Optimizer reviews. Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics.

Provides the ability to setup automated alerts to drive targeted actions and customer experience improvements. 55 reviewers of Adobe Journey Optimizer have provided feedback on this feature.

Provides pre-built or customizable performance reports

Automates tasks and features for added convenience

Facilitates the integration of text messaging into existing business applications through an SMS gateway API

Allows users to generate text based on a text prompt. This feature was mentioned in 27 Adobe Journey Optimizer reviews.

Condenses long documents or text into a brief summary. 27 reviewers of Adobe Journey Optimizer have provided feedback on this feature.

Allows users to generate text based on a text prompt. This feature was mentioned in 12 Adobe Journey Optimizer reviews.

Condenses long documents or text into a brief summary. 12 reviewers of Adobe Journey Optimizer have provided feedback on this feature.

As reported in 26 Adobe Journey Optimizer reviews. Capability to perform complex tasks without constant human input

As reported in 27 Adobe Journey Optimizer reviews. Works across multiple software systems or databases

As reported in 26 Adobe Journey Optimizer reviews. Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting This feature was mentioned in 26 Adobe Journey Optimizer reviews.

Capability to perform complex tasks without constant human input

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Works across multiple software systems or databases

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases