Adobe Journey Optimizer Features

Tools for importing/exporting data to/from the platform to support campaign setup and reporting. This feature was mentioned in 32 Adobe Journey Optimizer reviews.

Supports extensibility through APIs to build and manage integrations with third-party tools. 31 reviewers of Adobe Journey Optimizer have provided feedback on this feature.

"Offers a wide range of plug-and-play integrations with third-party applications. " 29 reviewers of Adobe Journey Optimizer have provided feedback on this feature.

Based on 29 Adobe Journey Optimizer reviews. Integrates with CRM software, which can help provide context to your mailing lists.

As reported in 27 Adobe Journey Optimizer reviews. Integrates with Social Media platforms, which can help expand your reach.

Integrates with e-commerce platforms, which can link directly to your online store. 28 reviewers of Adobe Journey Optimizer have provided feedback on this feature.

Make sure subscribers see email as intended. View emulated inboxes of major email providers and mobile devices (e.g., iOS, Android) to resolve rendering issues. 31 reviewers of Adobe Journey Optimizer have provided feedback on this feature.

As reported in 31 Adobe Journey Optimizer reviews. List management tools include importing and maintaining subscriber data. Manage list segmentation, profile attribute management, and delivery status. Subscribers self-manage preferences.

Ability to send thousands of unique, personalized emails per second. This feature was mentioned in 30 Adobe Journey Optimizer reviews.

Tools for designing, editing, and personalizing email content for recipients. 31 reviewers of Adobe Journey Optimizer have provided feedback on this feature.

Based on 28 Adobe Journey Optimizer reviews. Supports the ability to send outbound email campaigns to external recipients.

Maximizes inbox placement by managing spam compliance and sender reputation. This feature was mentioned in 30 Adobe Journey Optimizer reviews.

Automatically respond to user actions or triggers with predefined email messages. 29 reviewers of Adobe Journey Optimizer have provided feedback on this feature.

As reported in 28 Adobe Journey Optimizer reviews. Enables multiple users to login to the same account to maintain a single account for your entire marketing team.

Ability to send secure and personalized survey invites to your contact list. This feature was mentioned in 28 Adobe Journey Optimizer reviews.

As reported in 31 Adobe Journey Optimizer reviews. Run A/B tests on subject lines, areas of content (both images and text), from names, or send dates.

As reported in 31 Adobe Journey Optimizer reviews. Basic campaign performance reporting such as delivery, open, click, and unsubscribe rates.

Attributes app installs to the marketing campaigns and media sources that drove it. 14 reviewers of Adobe Journey Optimizer have provided feedback on this feature.

Measures impact and effectiveness of mobile marketing campaigns. 14 reviewers of Adobe Journey Optimizer have provided feedback on this feature.

Measures user-level uninstall insights. This feature was mentioned in 14 Adobe Journey Optimizer reviews.

Based on 14 Adobe Journey Optimizer reviews. Creates custom data views to suit every team member's needs.

Based on 13 Adobe Journey Optimizer reviews. Collects geo-location data on mobile users to customize relevant campaigns.

Based on 15 Adobe Journey Optimizer reviews. Pushes notifications or text messages to mobile devices

Provides templates for mass mobile messaging campaigns This feature was mentioned in 14 Adobe Journey Optimizer reviews.

Facilitates two-way text messaging to encourage consumer engagement and loyalty 14 reviewers of Adobe Journey Optimizer have provided feedback on this feature.

Personalizes and optimizes email mobile marketing campaigns. 14 reviewers of Adobe Journey Optimizer have provided feedback on this feature.

Identifies the most granular audience segments based on actions, inactions, and user properties. This feature was mentioned in 16 Adobe Journey Optimizer reviews.

Allow users to customize their messages.

Schedule push notifications to be delivered at a specific date and time, or set an expiration for time-bound messages

Retarget your messages based on previous user engagement.

Segment audience based on device type, location, demographics, customer behavior, etc.

Automate notifications based on user behavior

As reported in 14 Adobe Journey Optimizer reviews. Sends out coupons and promotions to reward and entice mobile device users.

Based on 14 Adobe Journey Optimizer reviews. Optimizes marketing campaigns for mobile devices.

Based on 15 Adobe Journey Optimizer reviews. Integrates advertising/campaigns into mobile applications, games, and mobile browsers.

Based on 13 Adobe Journey Optimizer reviews. Facilitates global text message and mobile marketing campaigns.

Track and report on performance metrics and conversions

Report on audience demographics and engagement

Based on 15 Adobe Journey Optimizer reviews. Provides native A/B testing for content and campaigns.

Based on 17 Adobe Journey Optimizer reviews. Allows users to build and analyze customer profiles.

As reported in 16 Adobe Journey Optimizer reviews. Presents messaging depending on customer behavior.

As reported in 10 Adobe Journey Optimizer reviews. Presents messaging depending on customer context.

Content triggered by customer's given geolocation. 10 reviewers of Adobe Journey Optimizer have provided feedback on this feature.

Based on 14 Adobe Journey Optimizer reviews. Emails triggered by customer activity or behavior.

Based on 15 Adobe Journey Optimizer reviews. Messages triggered by customer activity or behavior.

Based on 14 Adobe Journey Optimizer reviews. Provides recommendations based on customer metrics.

Calculates and presents customized discounts. This feature was mentioned in 10 Adobe Journey Optimizer reviews.

Personalizes web experiences and presented content based on customer metrics. 16 reviewers of Adobe Journey Optimizer have provided feedback on this feature.

Allow users to edit text and themes on email templates This feature was mentioned in 12 Adobe Journey Optimizer reviews.

Provide a library of stock images to use for emails This feature was mentioned in 12 Adobe Journey Optimizer reviews.

As reported in 12 Adobe Journey Optimizer reviews. Offer email proofing capabilities

As reported in 12 Adobe Journey Optimizer reviews. Provide mobile responsive email templates

As reported in 12 Adobe Journey Optimizer reviews. Offer pre-made email templates

Based on 13 Adobe Journey Optimizer reviews. Allow users to create their own email templates

As reported in 13 Adobe Journey Optimizer reviews. Use drag-and-drop HTML editing to create email templates

As reported in 13 Adobe Journey Optimizer reviews. Provide analytics reporting so that users can see how their campaigns perform

As reported in 13 Adobe Journey Optimizer reviews. Allow for users to identify potential issues that would stop their emails from sending

Integrate with email software or email marketing and marketing automation platforms This feature was mentioned in 12 Adobe Journey Optimizer reviews.

As reported in 13 Adobe Journey Optimizer reviews. Ability to share email templates via a link to collect feedback on the created emails easily

Enables users to send mass text message campaigns

Facilitates two-way text messaging to encourage consumer engagement and loyalty

Provides the ability to schedule single or bulk text messages to recipients on a specific date and time

Provides automatic text message replies to recipients

Provides automatic URL shortening to use less characters via text

Sends out multimedia via text messages, such as coupons, pictures, and audio

Offers features for personalizing text messages based on customer information or past behavior

Allows users to establish automated workflows and triggers to deliver transactional text messages

Test variations of a push notification on a portion of users and track conversions

Personalize messages with contextual data such as customer names or product recommendations

Enhance messages with images, emojis, animated gifs, or videos

Integrate with third-party marketing or e-commerce software

Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.). 58 reviewers of Adobe Journey Optimizer have provided feedback on this feature.

Automates the testing and optimization of customer-facing messaging and campaigns. 64 reviewers of Adobe Journey Optimizer have provided feedback on this feature.

Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s). 60 reviewers of Adobe Journey Optimizer have provided feedback on this feature.

Ability to measure product usage by feature, campaign performance by source, and other trending metrics. This feature was mentioned in 57 Adobe Journey Optimizer reviews.

Provides dashboards to combine and visualize quantitative and qualitive customer journey data. 57 reviewers of Adobe Journey Optimizer have provided feedback on this feature.

Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data. This feature was mentioned in 57 Adobe Journey Optimizer reviews.

Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics. 60 reviewers of Adobe Journey Optimizer have provided feedback on this feature.

Provides the ability to setup automated alerts to drive targeted actions and customer experience improvements. This feature was mentioned in 55 Adobe Journey Optimizer reviews.

Provides pre-built or customizable performance reports

Automates tasks and features for added convenience

Facilitates the integration of text messaging into existing business applications through an SMS gateway API

As reported in 27 Adobe Journey Optimizer reviews. Allows users to generate text based on a text prompt.

Condenses long documents or text into a brief summary. 27 reviewers of Adobe Journey Optimizer have provided feedback on this feature.

As reported in 12 Adobe Journey Optimizer reviews. Allows users to generate text based on a text prompt.

Based on 12 Adobe Journey Optimizer reviews. Condenses long documents or text into a brief summary.

As reported in 26 Adobe Journey Optimizer reviews. Capability to perform complex tasks without constant human input

As reported in 27 Adobe Journey Optimizer reviews. Works across multiple software systems or databases

Improves performance based on feedback and experience This feature was mentioned in 26 Adobe Journey Optimizer reviews.

As reported in 26 Adobe Journey Optimizer reviews. Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Works across multiple software systems or databases

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases