--- title: Adobe Journey Optimizer Reviews meta\_title: 'Adobe Journey Optimizer Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 186 reviews by the users' company size, role or industry to find out how Adobe Journey Optimizer works for a business like yours. aggregate\_rating: rating\_value: 4.2 review\_count: 186 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Adobe Journey Optimizer Reviews & Product Details Visit Website Adobe Journey Optimizer is a leading customer engagement solution, enabling brands to orchestrate and deliver personalized customer engagement across all channels — including email, web, app, mobile, and more — in the moments that matter to your customers. Profiles and Audiences: Built on the powerful Adobe Experience Platform, Journey Optimizer unifies customer data, creating real-time profiles and audiences that allow marketers to understand behaviors and preferences deeply, ensuring relevant interations at every touchpoint. The platform also prioritizes Data Governance & Privacy with comprehensive tools to help ensure brands are enabled to manage customer data responsibly and compliance with privacy regulations. Journey Orchestration: Harness an intuitive drag-and-drop journey canvas for creating complex, multi-step customer journeys. Marketers can orchestrate and activate messages, offers, and other content in real-time, and across channels, targeting customers based on behaviors, contextual data, business events such as sign-ups, purchases, order status, flight delays, loyalty, and more. Messages and Content: Simplify creating, managing, personalizing and optimizing messages and content through a variety of authoring options from drag-and-drop visual editing to HTML coding. Users can manage, find, and distribute all the digital assets for cross-channel messaging and content creation from one centralized location . The natively embedded, centralized asset repository makes accessing digital assets easy, for faster content creation. . Personalize every messaging element with dynamic content — from subject lines to body copy — ensuring that communications resonate with audiences. Intelligent Optimization: Run experiments and make data-driven decisions, ensuring personalized interactions that align with business goals. Leverage data and AI to determine the next-best offer, test out new offer ideas, and quickly apply learnings across the journey — in real-time and at scale. Experiment with and optimize the impact of your customer engagement — from fine-tuning specifics such as subject lines, body copy, and imagery to updating strategies like channel mix, journey length, engagement frequency and more. Consumers are inundated with marketing — a lot of which gets tuned out. Journey Optimizer lets you cut through the clutter with embedded AI, dynamic content capabilities, and end-to-end journey orchestration so you can anticipate and meet your customers’ needs. * * * Product Website Adobe Journey Optimizer Seller [Adobe](https://www.g2.com/sellers/adobe) Discussions [Adobe Journey Optimizer Community](https://www.g2.com/products/adobe-journey-optimizer/discuss) Languages Supported German, English, French, Italian, Japanese, Korean, Portuguese, Spanish, Chinese (Simplified), Chinese (Traditional) Solution Type All-in-One Overview by Giacomo Pesaresi Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 4 months [ View More Pricing Information ](https://www.g2.com/products/adobe-journey-optimizer/pricing) ## Adobe Journey Optimizer Integrations (11) What do users say about integrations? Verified by Adobe Journey Optimizer [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adobe Analytics ](https://www.g2.com/products/adobe-analytics/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adobe Campaign ](https://www.g2.com/products/adobe-campaign/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adobe Commerce (formerly Magento Commerce) ](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adobe Experience Manager ](https://www.g2.com/products/adobe-experience-manager/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adobe Experience Manager Guides ](https://www.g2.com/products/adobe-experience-manager-guides/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adobe Marketo Engage ](https://www.g2.com/products/adobe-marketo-engage/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adobe Target ](https://www.g2.com/products/adobe-adobe-target/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Agentforce Sales (formerly Salesforce Sales Cloud) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Tag Manager ](https://www.g2.com/products/google-tag-manager/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Kubernetes ](https://www.g2.com/products/kubernetes/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Shopify ](https://www.g2.com/products/shopify/reviews) Show More ![Praney M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Praney M.") PM Praney M. Product Design Manager 2 Mid-Market (51-1000 emp.) 5/14/2026 "Flexible Journeys, Challenging Setup" 4/5 What do you like best about Adobe Journey Optimizer? I like Adobe Journey Optimizer for its flexibility in mapping real user behavior into communication flows. It allows for branching based on what people do, making journeys feel more realistic. Once set up properly, it runs quietly in the background without constant babysitting, which I appreciate. The ability to create dynamic journeys by splitting paths based on engagement, inactivity, or key actions is valuable, as it helps avoid treating different users the same despite their different levels of interaction. The automation aspect also reduces operational noise, letting the system react to behaviors without needing daily manual intervention. Review collected by and hosted on G2.com. What do you dislike about Adobe Journey Optimizer? The setup can get pretty complex pretty fast. Once you start building more advanced journeys with multiple branches and conditions, it becomes easy to lose track of what's actually happening where. It feels powerful, but not always very easy to visually understand at a glance. Also, testing and debugging journeys could be smoother. When something doesn't behave the way you expect, figuring out why takes more effort than it should. A clearer way to simulate user paths or trace decisions step-by-step would make it a lot easier to trust the system when things get complex. Review collected by and hosted on G2.com. What problems is Adobe Journey Optimizer solving and how is that benefiting you? Adobe Journey Optimizer solves the problem of disconnected customer communication, creating coordinated and personalized journeys. It reduces manual coordination for our marketing team, letting us focus on strategy by automating logical flows and enhancing real-time adaptability based on user behavior. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise. G2 IconCurrent UserValidated ReviewerIncentivizedSource: G2 invite ![Kevin A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kevin A.") KA Kevin A. Co-Owner Small-Business (50 or fewer emp.) 6/4/2026 "Streamlined Customer Insights with Easy Onboarding" 4/5 What do you like best about Adobe Journey Optimizer? I use Adobe Journey Optimizer to track clients' storefronts, including shopping cart behavior and the overall customer journey for an e-commerce site. I didn't know why or how many cart abandonments there were; this tool made it clear how carts were handled and helped us figure out campaigns through newsletters. The ease of use is a standout feature. The platform makes it easy to onboard new campaigns and understand why clients leave their carts early. Training people on this tool was also a breeze because it's so convenient and user-friendly. We didn't even need to find tutorials because it was straightforward. The initial setup was easy to use and fairly straightforward. Review collected by and hosted on G2.com. What do you dislike about Adobe Journey Optimizer? I think the UI could be slightly improved because it felt a little dated when I used it. I thought overall it was good at what it did but slightly dated in the fonts and overall workflow. Review collected by and hosted on G2.com. What problems is Adobe Journey Optimizer solving and how is that benefiting you? Adobe Journey Optimizer helps us track client behavior, revealing why and how many cart abandonments occur. It made campaigns easy to implement, was convenient for training, and simplified understanding the customer journey. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Victor d.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Victor d.") VD Victor d. Speaker Enterprise (\> 1000 emp.) 6/3/2026 "Powerful Real-Time Journey Orchestration for Enterprise Teams" 4/5 What do you like best about Adobe Journey Optimizer? Its ability to bring data, decisioning, and activation into a single platform, which is critical managing complex omnichannel customer journeys. A strong point is integrations, particularly within the Adobe ecosystem. Being natively built on Adobe Experience Platform means you benefit from unified customer profiles and seamless data activation. The performance and scalability, especially when handling large volumes of customer data and orchestrating journeys in real time, it is clearly designed for enterprise-level use cases Review collected by and hosted on G2.com. What do you dislike about Adobe Journey Optimizer? A few areas that could be improved. The main challenge is the learning curve—especially for teams that are new to the Adobe ecosystem. From a UI/UX perspective, although the journey builder is intuitive, some parts of the interface can feel complex when working with advanced configurations or managing large-scale journeys. It’s clearly an enterprise solution. That means the investment can be significant, and the ROI is more evident in organizations that fully leverage its capabilities Review collected by and hosted on G2.com. What problems is Adobe Journey Optimizer solving and how is that benefiting you? Solves the typical challenge of fragmented customer data and disconnected marketing tools, allowing us to orchestrate journeys from a single platform. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Andrew B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrew B.") AB Andrew B. AdTech & SEO Marketing Process Manager Enterprise (\> 1000 emp.) 6/4/2026 "Unified Customer Profiles and Smart Triggers That Orchestrate Every Touchpoint" 4/5 What do you like best about Adobe Journey Optimizer? Adobe Journey Optimizer uses a unified customer profile so that every touch point that a customer has is taken into consideration. I like to refer to the platform almost like a conductor in an orchestra because it handles every aspect of a marketing initiative. For example, you can configure automatic triggers for certain actions (or inactions) that a customer may take Review collected by and hosted on G2.com. What do you dislike about Adobe Journey Optimizer? Journey Optimizer integrates best with (as you would guess) other Adobe products. There are certain aspects of the journey that we handle with other platforms outside of the Adobe ecosystem. In this case, these insights are not included in the Unified profile Review collected by and hosted on G2.com. What problems is Adobe Journey Optimizer solving and how is that benefiting you? Journey Optimizer helps to organize all aspects of a customer journey and organizes a customer's touch points so that you are able to utilize them. In addition, It makes things like automatic triggering very easy to implement Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User Small-Business (50 or fewer emp.) 7/24/2026 "Efficient Journey Builder with Room to Improve" 4/5 What do you like best about Adobe Journey Optimizer? I use Adobe Journey Optimizer to create and manage personalized customer journeys across different channels, and I really like how it automates communication while improving customer engagement. The UI is easy to use and makes delivering responses at the right time a breeze. The visual journey builder helps me understand and update customer workflows without much manual effort. I also appreciate being able to personalize messages based on customer data, as it creates more relevant responses. Having everything in one place makes campaign management much more organized and efficient. The integration with Adobe Experience Cloud tools, like Adobe Experience Platform and Adobe Analytics, is great for managing customer data and analyzing campaign performance. Review collected by and hosted on G2.com. What do you dislike about Adobe Journey Optimizer? The platform has a learning curve, especially for new users. Some features can be difficult to find, and the initial setup can take time. I would also like to see faster performance when working with large customer journeys and more beginner-friendly documentation. For bigger customer journeys with many steps and audiences, I noticed that loading and editing can sometimes feel slower. It would also be helpful if the documentation included more step-by-step tutorials, practical examples, and short videos for common use cases so new users can get started more quickly. Review collected by and hosted on G2.com. What problems is Adobe Journey Optimizer solving and how is that benefiting you? Adobe Journey Optimizer helps me automate customer communication, save time, and improve engagement by managing personalized journeys across channels. The UI is user-friendly, making it easier to create relevant responses and organize campaigns efficiently, reducing manual effort. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Nirmala R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nirmala R.") NR Nirmala R. Senior Business Analyst Small-Business (50 or fewer emp.) 4/23/2026 Business partner of the seller or seller's competitor, not included in G2 scores. "Smarter Customer Journeys with Real-Time Personalization" 4/5 What do you like best about Adobe Journey Optimizer? What I like most about Adobe Journey Optimizer is how it brings everything, customer data, journeys, and real-time engagement, into one place. The ability to design and automate personalized customer journeys across channels really stands out. It helps me move from just analyzing data to actually acting on it. I also find the real-time decisioning very valuable. Instead of relying on static campaigns, I can trigger actions based on customer behavior instantly, which improves engagement and conversion rates. The interface is fairly intuitive, especially for mapping journeys, and it saves a lot of time compared to manually coordinating campaigns across multiple tools. Another big plus is how it integrates well with Adobe Experience Platform, making it easier to work with unified customer profiles. This has improved data consistency and reduced the back-and-forth between teams. Overall, it has made campaign execution faster, more personalized, and more data-driven. Review collected by and hosted on G2.com. What do you dislike about Adobe Journey Optimizer? One downside of Adobe Journey Optimizer is that there is definitely a learning curve, especially for new users who are not familiar with Adobe Experience Platform. Setting up journeys and understanding data schemas can take time, and it’s not always very intuitive at the beginning. Another challenge is performance and debugging. When something doesn’t work as expected in a journey, it can be difficult to quickly identify the root cause. More transparent error messages and easier debugging tools would really help improve the experience. Also, while the platform is powerful, it sometimes feels a bit complex for simpler use cases. Tasks that should be quick can require multiple steps, which can slow down productivity. Overall, it’s a strong tool, but improving usability, documentation, and troubleshooting capabilities would make it much more efficient for everyday use. Review collected by and hosted on G2.com. What problems is Adobe Journey Optimizer solving and how is that benefiting you? Before using Adobe Journey Optimizer, we struggled with fragmented customer data and disconnected campaign execution across channels. It was difficult to deliver consistent, personalized experiences because data lived in different systems and campaigns had to be managed manually. With Adobe Journey Optimizer, we’re now able to unify customer profiles and trigger real-time, personalized interactions based on user behavior. This has significantly improved our ability to engage customers at the right time with the right message. It has also reduced manual effort in campaign management. What used to take hours of coordination across teams is now automated through journey orchestration, saving a considerable amount of time each week. From a business impact perspective, we’ve seen better engagement rates and more efficient campaign execution, along with improved data consistency and visibility. Overall, it has helped us move from reactive marketing to a more proactive and data-driven approach. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite AS Alexandra S. Small-Business (50 or fewer emp.) 4/20/2026 "Complex Setup but Outstanding Features" 4/5 What do you like best about Adobe Journey Optimizer? I'm really excited about the upcoming AI, agent features available in the new Adobe Journey Optimizer. I think the journey agent will help speed up our development cycle time. I'm also excited about bringing our business and marketing stakeholders into the platform, believing these agentic features will assist them without the need for complex HTML coding skills. The feature that allows viewing how Gemini reads emails and modifying the response to better fit our brand narrative is really cool. Additionally, I like the idea of uploading a strategic document or image to create a journey, which I think will be quite helpful. The experimentation tools within the platform should help our business by identifying what kinds of experiments can be done. Review collected by and hosted on G2.com. What do you dislike about Adobe Journey Optimizer? As we develop these journeys, we're finding some limitations on the kinds of segmentation that we have to do. It's becoming very complex. Manual mapping documents to be uploaded in CDP for us to be able to do that segmentation. In terms of implementations, we've also been working to implement short codes, and we're running into some complexity about variations and the number of brands that we have to tackle within a singular short code. The initial setup was pretty complex. We went through a vendor partner to help with the implementation. There were a lot of components that needed to be considered, such as new email setup, SMS short code integration, creating a design component system to create formalized templates. I wouldn't say it's easy, but it's definitely worth it. Review collected by and hosted on G2.com. What problems is Adobe Journey Optimizer solving and how is that benefiting you? Manual mapping documents for segmentation is complex. We implemented short codes with Adobe and Cinch's help. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 Gives Campaign ![Ayman S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ayman S.") AS Ayman S. Sales Analytics Small-Business (50 or fewer emp.) 4/7/2026 "Optimizes Targeting but Needs Usability Improvements" 4/5 What do you like best about Adobe Journey Optimizer? I like how Adobe Journey Optimizer helps me deliver a personalized real-time customer journey. It also generates data schedules with marketing campaigns and assists in segmenting and making data-driven decisions. I find it helpful for those controlling marketing strategies, enabling a unified message across multiple channels. It optimizes the customer's journey and makes it easier and faster to segment the target market. The initial setup wasn't hard; it was really easy as it just involves following the steps. Review collected by and hosted on G2.com. What do you dislike about Adobe Journey Optimizer? I don't like the process and the steps of setting up Adobe Journey Optimizer. I think it needs some advancement in ease of use because everything is getting easier with AI. I'd like to have the option to use other tools besides Adobe Journey Optimizer. Review collected by and hosted on G2.com. What problems is Adobe Journey Optimizer solving and how is that benefiting you? Adobe Journey Optimizer helps me convert PDF files to Word files with ease and delivers personalized real-time customer journeys, making marketing campaigns more effective. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite JH Julian H. Senior UX Consultant Small-Business (50 or fewer emp.) 6/8/2026 "Centralises Campaigns, Steep Learning Curve" 4/5 What do you like best about Adobe Journey Optimizer? I find Adobe Journey Optimizer's audience segmentation and personalization features strong, which helps keep communications relevant to each target segment. Automation with this tool is easy, and its user-friendly interface simplifies tasks significantly. I also appreciate how easy reporting is, which makes sharing with wider or other teams simple and time-saving. Review collected by and hosted on G2.com. What do you dislike about Adobe Journey Optimizer? There's a steep learning curve, making it initially difficult to use, though this is common with many tools like this. Also, troubleshooting can be tough if something isn't working as expected. Review collected by and hosted on G2.com. What problems is Adobe Journey Optimizer solving and how is that benefiting you? Adobe Journey Optimizer centralizes campaigns, reducing the need for multiple platforms and improving my conversion rates. It helps track customer journeys, has strong personalization features, and makes automation and reporting easy, saving me time. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Rishabh C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rishabh C.") RC Rishabh C. GenAI Marketing Lead Marketing and Advertising Enterprise (\> 1000 emp.) 3/25/2026 "Comprehensive Customer Journey Management, But Initial Complexity" 4/5 What do you like best about Adobe Journey Optimizer? I love using Adobe Journey Optimizer as it acts as the brain for all our customer-related interactions. The visual canvas is amazing for mapping out customer journeys, using If-Then paths to react to real-time customer signals. The unified profile feature is fantastic, it consolidates the customer's entire history in one place, helping us personalize and target for higher conversion rates. I really appreciate the offer decisioning engine that skips the guessing work, using business rules and customer profiles to select the perfect offer at the right moment. The drag and drop logic is incredibly user-friendly, helping us build complex, multi-step journeys effortlessly. The intelligent optimization feature serves as a safety net, choosing the best time or channel to send a message, almost like designing a conversation so we don't annoy customers. I find the reusable content frameworks very efficient, allowing us to reuse headers, footers, or offer blocks in emails and push messages without rebuilding them for each instance. Review collected by and hosted on G2.com. What do you dislike about Adobe Journey Optimizer? Initially it can appear a little harder to start and it is more on the expensive side when it comes to maintenance. It's not just the cost to the license fee but also the team needed to ensure things are flowing smoothly (the expense on the team's training and their retention). Creation of rules can be really time-consuming. Review collected by and hosted on G2.com. What problems is Adobe Journey Optimizer solving and how is that benefiting you? Adobe Journey Optimizer consolidates data, eliminating guesswork about customer interactions. It ensures timely, relevant communications, resolving the 'right message, wrong time' issue. The offer decisioning engine reduces decision fatigue by automatically determining the next best offer, streamlining our engagement strategies. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise. G2 IconValidated ReviewerIncentivizedSource: G2 invite ## Pricing Insights Averages based on real user reviews. ### Time to Implement 4 months ### Return on Investment 11 months ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/adobe-journey-optimizer/pricing) Adobe Journey Optimizer Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_5a7938ffd6497884772dc39786f9e1e2/adobe-campaign.png "Product Avatar Image") Adobe Campaign 4.1/5(347) [ Compare Now ](https://www.g2.com/compare/adobe-campaign-vs-adobe-journey-optimizer) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9e6d9338f250174ed915e718b8144e5a/braze.jpg "Product Avatar Image") Braze 4.5/5(1,689) [ Compare Now ](https://www.g2.com/compare/adobe-journey-optimizer-vs-braze) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_c5eaa3c924d805ec84037adc0b148f56/insider-one.png "Product Avatar Image") Insider One 4.8/5(1,415) [ Compare Now ](https://www.g2.com/compare/adobe-journey-optimizer-vs-insider-one) ##### ##### Adobe Journey Optimizer Features Integration Data Import & Export Tools Integration APIs Email Marketing Manage Email Lists High-Volume Sending Building and Personalizing Emails Reporting & Analytics A/B Testing Basic Reporting Platform Basics Dynamic Segmentation Journey Optimization [ View More Features ](https://www.g2.com/products/adobe-journey-optimizer/features) ## Top-Rated Alternatives [ ![Braze](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Braze") Braze 4.5/5(1,689) ](https://www.g2.com/products/braze/reviews) [ ![Insider One](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Insider One") Insider One 4.8/5(1,415) ](https://www.g2.com/products/insider-one/reviews) [ ![Agentforce Marketing (formerly Salesforce Marketing Cloud)](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Agentforce Marketing (formerly Salesforce Marketing Cloud)") Agentforce Marketing (formerly Salesforce Marketing Cloud) 4/5(4,629) ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) [ View All Alternatives ](https://www.g2.com/products/adobe-journey-optimizer/competitors/alternatives) ##### Categories on G2 [SMS Marketing](https://www.g2.com/categories/sms-marketing)[Email Marketing](https://www.g2.com/categories/email-marketing)[Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics) [SMS Marketing](https://www.g2.com/categories/sms-marketing)[Email Marketing](https://www.g2.com/categories/email-marketing)[Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics)[Email Template Builder](https://www.g2.com/categories/email-template-builder)[Mobile Marketing](https://www.g2.com/categories/mobile-marketing)[Push Notification](https://www.g2.com/categories/push-notification)[Personalization Engines](https://www.g2.com/categories/personalization-engines) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Which financial fraud prevention solutions minimize false positives that overwhelm analyst teams?](https://www.g2.com/discussions/which-financial-fraud-prevention-solutions-minimize-false-positives-that-overwhelm-analyst-teams)[What are some of the highest-rated enterprise information archiving platforms for compliance teams executing multi-channel retention mandates?](https://www.g2.com/discussions/what-are-some-of-the-highest-rated-enterprise-information-archiving-platforms-for-compliance-teams-executing-multi-channel-retention-mandates%20)[What enterprise load balancing platforms have the best support for zero-downtime deployments so engineering teams can push updates without customer-facing interruptions?](https://www.g2.com/discussions/what-enterprise-load-balancing-platforms-have-the-best-support-for-zero-downtime-deployments-so-engineering-teams-can-push-updates-without-customer-facing-interruptions) [Which solution supports multi-language video subtitles?](https://www.g2.com/discussions/which-solution-supports-multi-language-video-subtitles)[What are the top admissions and enrollment management platforms providing pipeline visibility across candidate stages?](https://www.g2.com/discussions/what-are-the-top-admissions-and-enrollment-management-platforms-providing-pipeline-visibility-across-candidate-stages)[Pros and Cons Details](https://www.g2.com/products/adobe-journey-optimizer/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)