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Compare Adobe Campaign and Adobe Journey Optimizer 
Featured Products
At a Glance
Market Segments
Small-Business (37.3% of reviews)
Small-Business (43.1% of reviews)
Entry-Level Pricing
No pricing available
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Adobe Campaign
Star Rating
(344)4.1 out of 5
Market Segments
Small-Business (37.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe CampaignAdobe Journey Optimizer
Star Rating
(140)4.3 out of 5
Market Segments
Small-Business (43.1% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Journey Optimizer excels in user experience, with many praising its intuitive interface and the ease of managing personalized customer journeys across multiple channels. Users appreciate how it simplifies complex processes, making campaign management smoother and more efficient.
- Users say that Adobe Campaign shines in its robust capabilities for customer retention and lifecycle marketing. Reviewers highlight its ability to measure and analyze marketing performance comprehensively, which is particularly beneficial for marketers looking to optimize their strategies.
- According to verified reviews, Adobe Journey Optimizer has a significant edge in support quality, with users noting that the integration with other Adobe tools is seamless and enhances the overall functionality of the platform. This integration helps deliver the right message at the right moment, improving engagement.
- Reviewers mention that while Adobe Campaign has a solid reputation for its analytical capabilities, it faces challenges in setup and configuration. Some users have reported difficulties in aligning the software with their specific workflows, which can hinder the initial experience.
- G2 reviewers highlight that Adobe Journey Optimizer's real-time data capabilities are a standout feature, allowing marketers to respond quickly to customer behavior. This responsiveness is a key advantage for businesses aiming to enhance customer engagement through timely messaging.
- Users report that Adobe Campaign, while effective for small businesses, may not be as user-friendly as Adobe Journey Optimizer, particularly for those new to marketing automation. The learning curve can be steep, which may impact day-to-day usability for some teams.
Pricing
Entry-Level Pricing
Adobe Campaign
No pricing availableAdobe Journey Optimizer
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The essential tools for orchestrating and delivering connected customer journeys — including one-to-one moments — across channels, apps, devices, or screens.
- Unified Customer Profile and Audience Orchestration
- Journey Orchestration Canvas
- Campaigns (Batch and API)
Free Trial
Adobe Campaign
No trial information availableAdobe Journey Optimizer
No trial information availableRatings
Meets Requirements
8.5
284
8.2
106
Ease of Use
7.4
290
7.7
114
Ease of Setup
6.7
105
7.5
104
Ease of Admin
7.3
99
7.5
34
Quality of Support
7.8
274
8.3
102
Has the product been a good partner in doing business?
7.8
98
8.0
32
Product Direction (% positive)
7.7
280
9.2
103
Features by Category
Email Marketing
Not enough data
8.8
31
Not enough data
8.7
31
Not enough data
8.5
30
Not enough data
8.7
31
Not enough data
8.8
28
Not enough data
8.5
30
Not enough data
8.7
30
Not enough data
8.1
28
Not enough data
7.8
28
Reporting & Analytics
Not enough data
8.4
31
Not enough data
8.7
31
Generative AI
Not enough data
7.5
27
Not enough data
7.8
27
Agentic AI - Email Marketing
Not enough data
9.2
8
Not enough data
8.8
8
Not enough data
9.2
8
Not enough data
9.0
8
Not enough data
9.2
8
Integration
Not enough data
8.1
32
Not enough data
7.6
31
Not enough data
7.4
29
Not enough data
8.0
29
Not enough data
8.4
27
Not enough data
8.0
28
Email Marketing
8.4
160
|
Verified
Not enough data
8.4
155
|
Verified
Not enough data
8.2
154
|
Verified
Not enough data
8.2
149
|
Verified
Not enough data
Online Marketing
8.3
123
|
Verified
Not enough data
8.1
154
|
Verified
Not enough data
8.1
135
|
Verified
Not enough data
7.9
146
|
Verified
Not enough data
8.1
87
|
Verified
Not enough data
Lead Management
8.1
70
|
Verified
Not enough data
8.2
141
|
Verified
Not enough data
8.1
142
|
Verified
Not enough data
7.9
64
|
Verified
Not enough data
8.2
64
|
Verified
Not enough data
8.4
65
|
Verified
Not enough data
8.0
133
|
Verified
Not enough data
7.9
124
|
Verified
Not enough data
Campaign Management
8.3
148
|
Verified
Not enough data
8.1
130
|
Verified
Not enough data
8.1
128
|
Verified
Not enough data
8.0
109
|
Verified
Not enough data
Social
8.0
77
Not enough data
8.4
122
|
Verified
Not enough data
8.4
124
|
Verified
Not enough data
8.2
75
|
Verified
Not enough data
8.1
113
|
Verified
Not enough data
Reporting & Analytics
8.0
155
|
Verified
Not enough data
8.0
91
|
Verified
Not enough data
7.8
73
|
Verified
Not enough data
8.1
72
|
Verified
Not enough data
8.2
76
|
Verified
Not enough data
Platform
8.2
52
|
Verified
Not enough data
8.1
52
|
Verified
Not enough data
8.0
50
|
Verified
Not enough data
8.0
44
|
Verified
Not enough data
8.3
44
|
Verified
Not enough data
8.0
51
|
Verified
Not enough data
8.1
45
|
Verified
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
7.9
52
|
Verified
Not enough data
7.6
45
|
Verified
Not enough data
7.1
42
|
Verified
Not enough data
Campaigns
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
7.4
7
Not enough data
9.3
7
Not enough data
7.5
8
Analytics
Not enough data
8.1
7
Not enough data
8.1
6
Optimization
Not enough data
8.6
7
Not enough data
7.9
7
Not enough data
6.9
7
Not enough data
7.4
7
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
8.6
15
Not enough data
8.9
17
Targeting
Not enough data
8.9
16
Not enough data
8.3
10
Triggered Content
Not enough data
8.5
10
Not enough data
8.3
14
Not enough data
8.1
15
Personalized Content
Not enough data
8.6
14
Not enough data
7.8
10
Not enough data
8.4
16
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
9.6
12
Not enough data
8.8
12
Not enough data
8.3
12
Not enough data
9.3
12
Edit
Not enough data
8.9
12
Not enough data
8.6
13
Not enough data
8.1
13
Logistics
Not enough data
8.5
13
Not enough data
7.8
13
Not enough data
8.5
12
Not enough data
8.7
13
Generative AI
Not enough data
8.2
12
Not enough data
8.5
12
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
8.1
8
Not enough data
7.0
9
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
8.3
9
Not enough data
7.1
8
Not enough data
8.5
8
Not enough data
6.7
8
SMS Platform
Not enough data
7.1
8
Not enough data
7.3
8
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.3
8
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.8
12
|
Verified
8.5
59
8.6
14
|
Verified
8.5
67
Platform Data
8.3
14
|
Verified
8.5
61
8.1
12
|
Verified
8.2
58
8.6
14
|
Verified
8.3
57
8.6
14
|
Verified
8.2
57
Platform Additional Functionality
8.6
12
Feature Not Available
8.2
13
|
Verified
8.2
60
8.3
12
|
Verified
8.4
55
Agentic AI - Customer Journey Analytics
Not enough data
8.4
26
Not enough data
8.3
27
Not enough data
8.1
26
Not enough data
8.0
27
Analysis
8.4
18
|
Verified
8.2
14
8.4
20
|
Verified
8.3
14
8.2
17
|
Verified
7.6
14
8.1
18
|
Verified
7.6
14
Campaigns
8.6
19
9.0
13
8.8
19
|
Verified
8.2
15
8.6
18
|
Verified
8.2
14
9.0
16
|
Verified
7.7
14
8.3
18
|
Verified
9.2
14
8.6
17
|
Verified
9.0
16
Engagement
8.1
17
|
Verified
9.0
14
Platform
8.4
20
|
Verified
8.9
14
8.6
20
|
Verified
8.3
15
8.4
19
|
Verified
7.8
13
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.8
23
|
Verified
Not enough data
8.4
25
|
Verified
Not enough data
8.3
25
|
Verified
Not enough data
8.1
24
|
Verified
Not enough data
8.1
12
Not enough data
8.8
11
|
Verified
Not enough data
Campaign Activity
8.3
25
|
Verified
Not enough data
8.6
25
|
Verified
Not enough data
8.5
24
|
Verified
Not enough data
8.5
25
|
Verified
Not enough data
8.7
24
|
Verified
Not enough data
8.5
11
|
Verified
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Campaign and Adobe Journey Optimizer are categorized as Mobile Marketing and Customer Journey Analytics
Unique Categories
Adobe Campaign is categorized as Marketing Analytics and Marketing Automation
Adobe Journey Optimizer is categorized as Personalization Engines, Email Template Builder, Push Notification, Email Marketing, and SMS Marketing
Reviews
Reviewers' Company Size
Adobe Campaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Adobe Journey Optimizer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.2%
Information Technology and Services
5.8%
Financial Services
4.6%
Computer Software
4.0%
Retail
3.4%
Other
66.1%
Marketing and Advertising
14.0%
Information Technology and Services
14.0%
Computer Software
8.3%
Consulting
4.1%
Health, Wellness and Fitness
4.1%
Other
55.4%
Alternatives
Discussions
Hardware & Software Requirements for Adobe Campaign?
1 Comment
TC
Windows 10 is needed to run and you can use phones, tablets, and computers.Read more
What is Adobe campaign tool?
1 Comment
SP
Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time...Read more
What is Adobe Campaign standard?
1 Comment
SP
Adobe Campaign Standard or ACS is the Web Version of Adobe Classic or ACCRead more
Adobe Journey Optimizer has no discussions with answers
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