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Compare Adform DMP and Adobe Audience Manager 
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At a Glance
Market Segments
Mid-Market (100.0% of reviews)
Enterprise (72.0% of reviews)
Pros & Cons
Not enough data
Not enough data
Entry-Level Pricing
No pricing available
No pricing available
Adform DMP
Star Rating
(4)4.2 out of 5
Market Segments
Mid-Market (100.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Adform DMPAdobe Audience Manager
Star Rating
(28)4.0 out of 5
Market Segments
Enterprise (72.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Adobe Audience ManagerPricing
Entry-Level Pricing
Adform DMP
No pricing availableAdobe Audience Manager
No pricing availableFree Trial
Adform DMP
No trial information availableAdobe Audience Manager
No trial information availableRatings
Meets Requirements
Not enough data
8.2
18
Ease of Use
Not enough data
7.5
21
Ease of Setup
Not enough data
7.4
9
Ease of Admin
Not enough data
6.9
6
Quality of Support
Not enough data
7.5
16
Has the product been a good partner in doing business?
Not enough data
8.1
6
Product Direction (% positive)
Not enough data
6.8
18
Features by Category
Data Integration
Not enough data
8.8
17
Not enough data
Feature Not Available
Not enough data
7.9
16
Not enough data
7.6
16
Not enough data
7.3
15
Not enough data
Feature Not Available
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
Not enough data
8.6
16
Not enough data
8.5
13
Not enough data
7.8
17
Not enough data
8.0
16
Platform
Not enough data
8.3
16
Not enough data
8.3
15
Not enough data
Feature Not Available
Not enough data
8.2
14
Not enough data
8.2
11
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adform DMP and Adobe Audience Manager are categorized as Data Management Platform (DMP)
Unique Categories
Adform DMP is categorized as SAP Store
Adobe Audience Manager has no unique categories
Reviews
Reviewers' Company Size
Adform DMP
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Adobe Audience Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Online Media
33.3%
Marketing and Advertising
33.3%
Internet
33.3%
‐
‐
Other
0.0%
Marketing and Advertising
16.0%
Internet
8.0%
Financial Services
8.0%
Broadcast Media
8.0%
Telecommunications
4.0%
Other
56.0%
Alternatives
Discussions
Adform DMP has no discussions with answers
Is Adobe Audience Manager a DMP?
1 Comment
PJ
YesRead more
What is Adobe Audience Manager used for?
1 Comment
CP
In a nutshell, AAM is used for collecting data from 1st 2nd and 3rd party, then we can combine and build segments to send this data to different channels...Read more
Adobe Audience Manager has no more discussions with answers
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