Leading software for digital asset management in the tech industry

Hey G2! I want to start a discussion with the digital asset management solutions community. What is the leading software for digital asset management in the tech industry? My current software shortlist includes: ImageKit, MediaValet, and Bynder. Have you used any of these DAM software solutions below?

ImageKit is best known for its API-first approach, combining integrated DAM with real-time image and video optimization—ideal for tech teams needing automated, performant media delivery. Suited for engineering-led environments in small‑ to mid‑sized tech companies focused on performance‑driven asset handling and delivery.

2. MediaValet – Best for Enterprise-Scale AI-Driven Asset Management

MediaValet is best known for its enterprise‑grade AI‑powered tagging and robust video management, built on Microsoft Azure for scalability and security. It’s an excellent fit for large organizations or global teams needing advanced search, video handling, and high‑performance DAM workflows.

Bynder is best known for its user‑friendly interface that helps global brands “conquer content chaos” and deliver consistent, on-brand media across teams. Ideal for enterprise and mid-market marketing or creative teams that need a scalable, intuitive DAM with strong brand governance.

4. Canto – Best for Clean UI and AI-Powered Visual Search

Canto stands out for its clean, intuitive user interface and powerful AI visual search capabilities, enabling natural‑language queries that simplify digital asset discovery for creative and marketing teams. It’s ideally suited for small‑ to mid‑sized organizations seeking design‑focused, easy‑to‑adopt DAM with advanced search.

5. Air – Best for Visual Collaboration in Creative Workflows

Air (by Air Labs) is recognized for offering a visual-first workspace tailored for creative teams to organize, share, and collaborate on images and videos seamlessly. It’s perfect for marketing or creative departments in small to mid‑sized businesses looking for a cloud‑based, collaborative DAM environment.

6. Brandfolder – Best for Visual Brand Management with Analytics

Brandfolder shines for its elegant, visual interface and brand-centric design that helps marketers maintain organized and engaging brand asset libraries. Ideal for creative agencies and marketing teams needing visual organization combined with analytics to drive better brand governance

Have you used any of the top DAM platforms listed on G2, or can you recommend better software for the community? Let me know in the comments, and I can update my software list. Based on your first-hand experiences, what is the leading software for DAM in the tech industry?