# ActivePipe Reviews **Vendor:** MoxiWorks **Category:** [Real Estate Marketing Software](https://www.g2.com/categories/real-estate-marketing) **Average Rating:** 4.6/5.0 **Total Reviews:** 11 ## About ActivePipe ActivePipe is a specialized marketing automation platform designed to assist real estate agents, agencies, and mortgage brokers in Australia and New Zealand in transforming their contact databases into revenue-generating assets. By leveraging behavioral intelligence, automated nurturing campaigns, and real-time lead scoring, ActivePipe enables users to systematically identify prospects ready to engage, maintain consistent client interactions, and capture listing opportunities ahead of competitors. The platform primarily targets brokerages, team leaders, independent agents, and franchise networks looking to optimize their marketing efforts. ActivePipe addresses the challenge of underutilized databases, which often contain valuable contacts that can lead to significant business opportunities. For instance, an average agent's database of 3,000 contacts can represent around 150 potential annual listings, but without systematic nurturing, many of these opportunities may go unnoticed. By providing tools that enhance engagement and streamline communication, ActivePipe empowers users to maximize their outreach and conversion potential. Key features of ActivePipe include its Intent Engine and Behavioral Intelligence capabilities, which automatically identify buyer and seller personas through interactive surveys and engagement analysis. The platform tracks behavioral signals that indicate purchase or sale intent, such as property research patterns and home valuation clicks. This functionality allows agents to prioritize their follow-up efforts effectively, focusing on "Up & Coming" contacts who have recently re-engaged and "Highly Interactive" prospects who require immediate attention. Additionally, Smart Property Matching delivers personalized property recommendations based on user preferences and observed behavior, ensuring that communications remain relevant and engaging. ActivePipe also offers pre-built real estate campaigns that are ready to deploy, significantly reducing the time required to launch marketing initiatives compared to generic platforms. These campaigns are compliant with local regulations, including the Spam Act 2003 and Privacy Act, ensuring that users can engage their contacts without legal concerns. Furthermore, the platform automates the generation and distribution of monthly branded local market reports, positioning agents as trusted experts in their communities while providing valuable insights into market trends. The platform's multi-agent management capabilities allow single administrators to oversee campaigns for numerous agents, maintaining brand consistency while personalizing communications. ActivePipe integrates seamlessly with leading real estate CRMs in the ANZ region, ensuring that users can maintain their CRM as the source of truth while adding an intelligence layer for enhanced marketing automation. With dedicated training and implementation support, ActivePipe helps users navigate the complexities of automation, ensuring that they can leverage the platform's full potential to drive business growth. ## ActivePipe Pros & Cons **What users like:** - Users value the **ease of use** of ActivePipe, enjoying seamless email design and effective campaign management. (3 reviews) - Users appreciate the **automation capabilities** of ActivePipe, facilitating simultaneous campaigns and seamless email management for agents. (2 reviews) - Users benefit from ActivePipe's **support for simultaneous campaigns** , enhancing business growth and lead generation effectively. (2 reviews) - Users appreciate the **responsive customer support** of ActivePipe, finding it helpful and easy to resolve issues quickly. (2 reviews) - Users value ActivePipe's **seamless customization** capabilities, enabling tailored email campaigns that enhance marketing efforts effectively. (2 reviews) - Client Communication (1 reviews) - Communication Automation (1 reviews) - Email Automation (1 reviews) - Features (1 reviews) - Lead Generation (1 reviews) **What users dislike:** - Users face **integration issues** with ActivePipe, but the support team is responsive and seeks long-term solutions. (1 reviews) - Users feel the **limited customization** in ActivePipe necessitates external design work, hindering seamless creativity and efficiency. (1 reviews) ## ActivePipe Discussions - [Who owns ActivePipe?](https://www.g2.com/discussions/who-owns-activepipe) - [How do you use ActivePipe?](https://www.g2.com/discussions/how-do-you-use-activepipe) - [Is ActivePipe a CRM?](https://www.g2.com/discussions/is-activepipe-a-crm) - [View ActivePipe pricing details and edition comparison](https://www.g2.com/products/activepipe/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-06-09+06%3A11%3A53+-0500&secure%5Bsession_id%5D=af96b314-25b0-4c5e-969f-f3867e97a965&secure%5Btoken%5D=27b9223f631fd915a2fc78224ba39d675e5add720d1860e96a75328cdb024b7a&format=llm_user) ## ActivePipe Features **Email Marketing** - Email and Mobile Preview - Manage Email Lists - High-Volume Sending - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses - Multi-user Account - Surveys **Relationship Management** - CRM Integration **Client Management** - Lead Scoring - Contact Management - Lead Generation **Task Management** - Marketing Automation - Third-Party Integration **Platform Features** - Contact & Account Management - Email Marketing - Lead Management - Dashboards **Platform Branding** - Operability - Brand Management **Platform Content** - Communication Management - Campaign Building **Reporting & Analytics** - A/B Testing - Basic Reporting **Platform Additional Functionality** - Reporting **Platform Integrations** - Integration with Real Estate CRM **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Email Marketing** - Autonomous Task Execution - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Cross-system Integration **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - CRM Integration - Social Media Integration - E-Commerce Integration ## Top ActivePipe Alternatives - [BoldTrail](https://www.g2.com/products/boldtrail/reviews) - 4.5/5.0 (1,480 reviews) - [BoomTown](https://www.g2.com/products/boomtown/reviews) - 4.7/5.0 (564 reviews) - [Lofty](https://www.g2.com/products/lofty-lofty/reviews) - 4.3/5.0 (395 reviews)