--- title: ActivePipe Reviews meta\_title: 'ActivePipe Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 23 reviews by the users' company size, role or industry to find out how ActivePipe works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 23 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Real Estate url: https://www.g2.com/categories/real-estate --- # ActivePipe Reviews & Product Details Visit Website ActivePipe is a specialized marketing automation platform designed to assist real estate agents, agencies, and mortgage brokers in Australia and New Zealand in transforming their contact databases into revenue-generating assets. By leveraging behavioral intelligence, automated nurturing campaigns, and real-time lead scoring, ActivePipe enables users to systematically identify prospects ready to engage, maintain consistent client interactions, and capture listing opportunities ahead of competitors. The platform primarily targets brokerages, team leaders, independent agents, and franchise networks looking to optimize their marketing efforts. ActivePipe addresses the challenge of underutilized databases, which often contain valuable contacts that can lead to significant business opportunities. For instance, an average agent's database of 3,000 contacts can represent around 150 potential annual listings, but without systematic nurturing, many of these opportunities may go unnoticed. By providing tools that enhance engagement and streamline communication, ActivePipe empowers users to maximize their outreach and conversion potential. Key features of ActivePipe include its Intent Engine and Behavioral Intelligence capabilities, which automatically identify buyer and seller personas through interactive surveys and engagement analysis. The platform tracks behavioral signals that indicate purchase or sale intent, such as property research patterns and home valuation clicks. This functionality allows agents to prioritize their follow-up efforts effectively, focusing on "Up & Coming" contacts who have recently re-engaged and "Highly Interactive" prospects who require immediate attention. Additionally, Smart Property Matching delivers personalized property recommendations based on user preferences and observed behavior, ensuring that communications remain relevant and engaging. ActivePipe also offers pre-built real estate campaigns that are ready to deploy, significantly reducing the time required to launch marketing initiatives compared to generic platforms. These campaigns are compliant with local regulations, including the Spam Act 2003 and Privacy Act, ensuring that users can engage their contacts without legal concerns. Furthermore, the platform automates the generation and distribution of monthly branded local market reports, positioning agents as trusted experts in their communities while providing valuable insights into market trends. The platform's multi-agent management capabilities allow single administrators to oversee campaigns for numerous agents, maintaining brand consistency while personalizing communications. ActivePipe integrates seamlessly with leading real estate CRMs in the ANZ region, ensuring that users can maintain their CRM as the source of truth while adding an intelligence layer for enhanced marketing automation. With dedicated training and implementation support, ActivePipe helps users navigate the complexities of automation, ensuring that they can leverage the platform's full potential to drive business growth. * * * Product Website ActivePipe Seller [MoxiWorks](https://www.g2.com/sellers/moxiworks) Discussions [ActivePipe Community](https://www.g2.com/products/activepipe/discuss) Languages Supported English Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 2 months [ View More Pricing Information ](https://www.g2.com/products/activepipe/pricing) ## ActivePipe Integrations (9) What do users say about integrations? Verified by ActivePipe [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Box ](https://www.g2.com/products/box/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Box+Dice ](https://www.g2.com/products/box-dice/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Cloze ](https://www.g2.com/products/cloze/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Dash ](https://www.g2.com/products/dash-for-brands-ltd-dash/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") MoxiWorks Real Estate CRM ](https://www.g2.com/products/moxiworks-real-estate-crm/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") MoxiWorks Real Estate Marketing ](https://www.g2.com/products/moxiworks-real-estate-marketing/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") MRI Property Management ](https://www.g2.com/products/mri-property-management/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Reapit Property Sales ](https://www.g2.com/products/reapit-property-sales/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Rex CRM ](https://www.g2.com/products/rex-software-rex-crm/reviews) Show More ![Natalie G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Natalie G.") NG Natalie G. Director Of Education Mid-Market (51-1000 emp.) 6/17/2026 "Intuitive Platform & Outstanding Customer Support" 5/5 What do you like best about ActivePipe? - Simple and intuitive user experience that drives strong agent adoption. - Professional, automated marketing campaigns that help agents stay top-of-mind with clients and prospects. - Minimal training and support requirements due to the platform's ease of use. - Continuous product innovation, with regular enhancements to features, user experience, and functionality. - Excellent customer support, including fast response times and efficient issue resolution. - Strategic partnership approach, with scheduled meetings to review performance, product updates, and best practices. - Strong engagement opportunities that help agents consistently communicate with their database without creating additional workload. - Outstanding Customer Success Management, providing proactive guidance, communication, and support that helps maximize platform value and adoption across the organization. Review collected by and hosted on G2.com. What do you dislike about ActivePipe? - Lack of contact integration with an open API that users can easily setup on their own Review collected by and hosted on G2.com. What problems is ActivePipe solving and how is that benefiting you? - branding & awareness - agents minimal cost for an effective way to gain listing exposure Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Grant H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Grant H.") GH Grant H. Real Estate Sales Small-Business (50 or fewer emp.) 6/17/2026 "Active pipe: 24/7 Database Communication and Activity Monitoring" 5/5 What do you like best about ActivePipe? Active pipe allows me to communicate with my data base 24/7 - Active pipe provides me with the ability to see and monitor the activity of my data base Review collected by and hosted on G2.com. What do you dislike about ActivePipe? I do not have any negative comments or dislikes, I feel that the company takes on board any mention from agents about improvements that could be made Review collected by and hosted on G2.com. What problems is ActivePipe solving and how is that benefiting you? ActivePipe’s support staff have helped me understand the activity of my data base and how best and when to communicate with them. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Morrison K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Morrison K.") MK Morrison K. Marketing Manager Small-Business (50 or fewer emp.) 6/17/2026 "Easy-to-Use Campaigns with Time-Saving Templates and Automation" 4.5/5 What do you like best about ActivePipe? What we find most helpful about ActivePipe is how easy the platform is to use and how it allows us to stay connected with our database in a professional and consistent way. Creating and sending campaigns is straightforward, and the templates and automation tools save a significant amount of time. Review collected by and hosted on G2.com. What do you dislike about ActivePipe? It can be great to create the campaign from time to time. Review collected by and hosted on G2.com. What problems is ActivePipe solving and how is that benefiting you? Working through best ways to communicate with clients. Introducing new features. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Brian W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brian W.") BW Brian W. Broker Mid-Market (51-1000 emp.) 6/23/2026 "Automation with customization" 5/5 What do you like best about ActivePipe? The Automation possibilities, but with the ability to customize it Review collected by and hosted on G2.com. What do you dislike about ActivePipe? I would like to be able to bring in more market specific information from our MLS to our emails and news blast Review collected by and hosted on G2.com. What problems is ActivePipe solving and how is that benefiting you? We do tremendous amount on behalf of our agents, so they can do what they do best. It allows us to do a lot of heavy, lifting for a lot of agents in personalize it to them. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Philip H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Philip H.") PH Philip H. Marketing Strategist Small-Business (50 or fewer emp.) 6/22/2026 "Great Design and Easy-to-Use Format" 4.5/5 What do you like best about ActivePipe? Great design and easy to use and it is an easy format Review collected by and hosted on G2.com. What do you dislike about ActivePipe? I find the data is good but a litte bit of an overload Review collected by and hosted on G2.com. What problems is ActivePipe solving and how is that benefiting you? It sis making sure we keep in front of mind Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Real Estate") AR Verified User in Real Estate Small-Business (50 or fewer emp.) 6/17/2026 "Set-It-and-Forget-It Newsletters with Helpful Reporting" 4.5/5 What do you like best about ActivePipe? Love that it is a set it and forget it type system. I can create the newsletters we use each month and set them to go out and then log back in to check the reporting later. Review collected by and hosted on G2.com. What do you dislike about ActivePipe? Wish there was a way short of individuals to see who has tagged people when adding all to a mail out. Review collected by and hosted on G2.com. What problems is ActivePipe solving and how is that benefiting you? Monthly newsletters for our agents, set up Housiversary cards Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Real Estate") AR Verified User in Real Estate Mid-Market (51-1000 emp.) 6/17/2026 "Tailored for Real Estate Agents and Truly Valuable" 5/5 What do you like best about ActivePipe? I love that it was formulated with real estate in mind. It’s truly a valuable resource for our agents, and it feels tailored to what they actually need. Review collected by and hosted on G2.com. What do you dislike about ActivePipe? I don’t love that the signature settings don’t save. We usually end up having to manually edit the signatures each time. We always resync and save but, it never seems to work. Review collected by and hosted on G2.com. What problems is ActivePipe solving and how is that benefiting you? Activepipe allows us to send visually enticing assets to agents outside our brokerage. We really love being able to put our best foot forward with our email marketing. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Real Estate") AR Verified User in Real Estate Small-Business (50 or fewer emp.) 6/17/2026 "User-Friendly Database Access with a Helpful Help Desk" 5/5 What do you like best about ActivePipe? It is user friendly and very convenient to reach the database. Help desk are also always helpful Review collected by and hosted on G2.com. What do you dislike about ActivePipe? Some features aren't adjustable. Pricing is expensive. Listing feed through from CRM well but takes a while Review collected by and hosted on G2.com. What problems is ActivePipe solving and how is that benefiting you? Help us automate home open emails as well as market updates without having to regularly update Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Wendy S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Wendy S.") WS Wendy S. Marketing specialists team leader Small-Business (50 or fewer emp.) 12/18/2024 "Active pipe has made a significant difference for our business." 5/5 What do you like best about ActivePipe? Active pipe is easy to use. It supports multiple users under one office account. We can run simultaneous campaigns in the background that assists us with new business as well as market insights and lead generation. Review collected by and hosted on G2.com. What do you dislike about ActivePipe? Nothing. Active Pipe is amazing. We have only had a great experience so far. Review collected by and hosted on G2.com. What problems is ActivePipe solving and how is that benefiting you? Active pipe interacts with our large database on a constant level. It assists us with creating multiple touch points to enhance our customer experience. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Rachel C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rachel C.") RC Rachel C. Marketing Director Mid-Market (51-1000 emp.) 12/18/2024 "ActivePipe To Make Your Email Marketing Easier" 5/5 What do you like best about ActivePipe? I love how ActivePipe seamlessly integrates with all the applications we use at our company and how easy it makes it for real estate agents to pull in MLS market data and listing info. Review collected by and hosted on G2.com. What do you dislike about ActivePipe? I wish there were more design capabilities. Sometimes it feels like we are limited and have to design outside of the program and then input graphics etc etc. Review collected by and hosted on G2.com. What problems is ActivePipe solving and how is that benefiting you? Agent Newsletters & other forms of email marketing. We also use it internally for our department newsletters and evites. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ## Pricing Insights Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 12 months [ View More Pricing Information ](https://www.g2.com/products/activepipe/pricing) ## Top-Rated Alternatives [ ![BoldTrail](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "BoldTrail") BoldTrail 4.5/5(1,554) ](https://www.g2.com/products/boldtrail/reviews) [ ![BoomTown](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "BoomTown") BoomTown 4.7/5(588) ](https://www.g2.com/products/boomtown/reviews) [ ![Lofty](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lofty") Lofty 4.3/5(405) ](https://www.g2.com/products/lofty-lofty/reviews) [ View All Alternatives ](https://www.g2.com/products/activepipe/competitors/alternatives) ##### Categories on G2 [Email Marketing](https://www.g2.com/categories/email-marketing)[Real Estate Marketing](https://www.g2.com/categories/real-estate-marketing)[Real Estate CRM](https://www.g2.com/categories/real-estate-crm) ##### Explore More [Which low-code platforms actually deliver a return on investment without a long rollout period or a big initial setup cost?](https://www.g2.com/discussions/low-code-development-platforms-which-low-code-platforms-actually-deliver-a-return-on-investment-without-a-long-rollout-period-or-a-b)[Which education HR software is most reliable based on reviews from managers handling complex departmental workflows?](https://www.g2.com/discussions/which-education-hr-software-is-most-reliable-based-on-reviews-from-managers-handling-complex-departmental-workflows)[Best API gateway solutions for large-scale deployments](https://www.g2.com/discussions/what-are-the-best-api-gateway-solutions-for-large-scale-deployments) [Which meeting room booking system offers the most intuitive interface?](https://www.g2.com/discussions/which-meeting-room-booking-system-offers-the-most-intuitive-interface)[Which digital mortgage closing solutions prevent document delays when LOS integration breaks temporarily?](https://www.g2.com/discussions/which-digital-mortgage-closing-solutions-prevent-document-delays-when-los-integration-breaks-temporarily)[Pros and Cons Details](https://www.g2.com/products/activepipe/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)