--- title: Adjust Reviews meta_title: 'Adjust Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 787 reviews by the users' company size, role or industry to find out how Adjust works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 787 scale: '5' date_modified: '2026-10-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing ---

Adjust Reviews & Product Details

Pricing

Pricing provided by Adjust.

Base

Free
18000 Annual conversions

Adjust Reviews (787)

Reviews

Adjust Reviews (787)

4.7
787 reviews

What do users say?

Generated using AI from real user reviews
Users consistently praise Adjust for its reliable attribution and clear reporting, which simplify campaign tracking and decision-making across multiple channels. The platform's ability to provide actionable insights and protect against fraud enhances user confidence in their marketing strategies. However, some users note that the interface can be complex for beginners, and data loading times may occasionally lag.

Pros & Cons

Generated from real user reviews
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Hai D.
HD
Hai D.
Unity Developer
Small-Business (50 or fewer emp.)
"Easy to Navigate with Valuable App Performance Insights"
4/5
What do you like best about Adjust?

I've had a good experience using Adjust so far. The platform is easy to navigate and provides useful insights into app performance and user acquisition. I also like that it integrates well with other tools, making it easier to keep track of important metrics in one place. There are still a few areas that could be improved, especially when it comes to pricing and ease of use for certain features, but overall, Adjust has been a helpful tool for my work. I'd give it an 8 out of 10. Review collected by and hosted on G2.com.

What do you dislike about Adjust?

One downside of Adjust is that some features can take time to understand, especially when working with more detailed reports. The dashboard is useful for daily tracking, but getting specific insights sometimes requires extra effort. I also think the pricing could be more flexible for smaller teams. Overall, improving the reporting experience and making advanced features easier to use would make the platform even better. Review collected by and hosted on G2.com.

Nhung T.
NT
Nhung T.
UA
Small-Business (50 or fewer emp.)
"Accurate Real-Time Attribution and Proactive Fraud Prevention in Adjust"
5/5
What do you like best about Adjust?

What I like best about Adjust is its accurate, real-time attribution combined with proactive fraud prevention. It unifies campaign data across all major ad networks into a single view while automatically blocking fake installs to protect our ad spend. Review collected by and hosted on G2.com.

What do you dislike about Adjust?

What I dislike most is the dashboard's performance when processing large datasets. Filtering long timeframes or running complex cohort reports with high event volumes often causes noticeable lag or slow loading times. Additionally, the pricing is on the higher side, and configuring custom event tracking and advanced deep-linking has a noticeable learning curve for new team members. Review collected by and hosted on G2.com.

Ngọc Bình T.
NT
Ngọc Bình T.
Chuyên viên marketing
Marketing and Advertising
Mid-Market (51-1000 emp.)
"Powerful analytics and seamless integrations"
5/5
What do you like best about Adjust?

• Super accurate tracking: It shows exactly where our best users are coming from without any data gaps.

• Seamless integrations: Connects smoothly with all our ad networks, putting every important metric into one clean dashboard.

• Smart fraud prevention: Genuinely helps us stop wasting budget on bad traffic and scale campaigns with confidence. Review collected by and hosted on G2.com.

What do you dislike about Adjust?

• High pricing: The cost can scale up pretty fast, which makes it quite expensive for smaller teams or apps on a budget.

• Steep learning curve: The dashboard has so many features that it can feel overwhelming and tricky for beginners to navigate at first. Review collected by and hosted on G2.com.

Huyen C.
HC
Huyen C.
UA Marketing
Small-Business (50 or fewer emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Highly Accurate Real-Time Attribution with Proactive Fraud Prevention"
5/5
What do you like best about Adjust?

What I like best about Adjust is its highly accurate, real-time attribution combined with proactive fraud prevention. It unifies performance tracking across all major ad networks into a single dashboard, while automatically blocking fake installs and click spam to protect our ad budget. The granular cohort analytics give us clear insights into LTV and ROAS for quick optimizations, and its seamless data export capabilities make syncing raw data with our internal BI tools effortless. Review collected by and hosted on G2.com.

What do you dislike about Adjust?

The dashboard can experience noticeable lag or slow loading times when handling heavy datasets. Querying long timeframes or running complex cohort reports with detailed in-app events often takes a while to render, forcing us to rely on raw data exports to our internal BI tools for faster analysis. Review collected by and hosted on G2.com.

Trang n.
TN
Trang n.
UA / user acquisition marketing
Small-Business (50 or fewer emp.)
"Easy, Clear Campaign Tracking That Saves Me Time"
5/5
What do you like best about Adjust?

Adjust is easy to use and makes campaign tracking much simpler. I really like how clear the data is and how quickly I can check performance and attribution. It saves me a lot of time in my daily work. Definitely one of the tools I rely on the most Review collected by and hosted on G2.com.

What do you dislike about Adjust?

The only minor downside is that loading and refreshing data can sometimes take a little longer than expected. However, it doesn’t really affect the overall user experience, and the platform is still very reliable and easy to use Review collected by and hosted on G2.com.

Luan D.
LD
Luan D.
User Acquisition Marketing
Small-Business (50 or fewer emp.)
"Accurate Real-Time Attribution and a Clean, Intuitive Dashboard"
5/5
What do you like best about Adjust?

Adjust provides extremely accurate real-time mobile attribution and analytics, with a clean and intuitive UI/UX dashboard that allows us to easily track campaign performance across multiple channels in one place. The platform excels in performance with fast data processing, and its seamless integrations with major ad networks make data syncing effortless. Their Fraud Prevention Suite and smart AI-driven analytics provide a huge plus for protecting ad spend and uncovering actionable insights. Combined with responsive customer support and smooth onboarding, it delivers great pricing and ROI by saving our team hours each week Review collected by and hosted on G2.com.

What do you dislike about Adjust?

While the dashboard is comprehensive, navigating through deeply nested reports can occasionally feel a bit complex. Customizing certain advanced data queries and exporting heavy raw data logs sometimes takes longer than expected. Review collected by and hosted on G2.com.

Chi L.
CL
Chi L.
UA Marketing
Small-Business (50 or fewer emp.)
"Reliable Tracking Links and Robust Reporting That Streamline Campaign Performance"
5/5
What do you like best about Adjust?

The most helpful part of Adjust is the reliability of its tracking links and deep-linking capabilities. It has vastly improved our workflow by providing a centralized view of all our campaign performances. The reporting tools are robust, allowing us to make data-driven decisions with high confidence. Review collected by and hosted on G2.com.

What do you dislike about Adjust?

The learning curve can be somewhat steep for new users who are not familiar with mobile attribution. While the dashboard is powerful, it can feel a bit overwhelming at first due to the sheer amount of data and settings. I think the documentation could be improved with more step-by-step video tutorials for beginners. Review collected by and hosted on G2.com.

Triều V.
TV
Triều V.
Growth Operations Supervisor
Small-Business (50 or fewer emp.)
"Reliable Attribution and Analytics That Boost Marketing ROI"
5/5
What do you like best about Adjust?

What I like best about Adjust is its ability to provide reliable attribution and performance tracking across marketing channels. It helps us understand user acquisition performance, optimize campaign effectiveness, and make data-driven decisions. I also appreciate its comprehensive analytics, user-friendly interface, and integration capabilities, which make it easier to monitor campaign results and improve marketing ROI. Review collected by and hosted on G2.com.

What do you dislike about Adjust?

Adjust can sometimes be challenging to navigate when investigating discrepancies between attribution data and other analytics platforms. Some advanced configurations and reporting features may require additional technical knowledge, and troubleshooting data discrepancies can take time. More intuitive reporting, clearer documentation, and greater flexibility in customizing dashboards would further improve the user experience. Review collected by and hosted on G2.com.

Vu N.
VN
Vu N.
Senior Digital Marketing
Mid-Market (51-1000 emp.)
"Makes Campaign Attribution and Channel Performance Tracking Effortless"
5/5
What do you like best about Adjust?

that it makes tracking and understanding campaign performance much easier. I can see where installs and other user actions are coming from and compare performance across different channels.

The integration with platforms like Facebook, Google, and TikTok is also really helpful. Overall, it saves me a lot of time when checking attribution and analyzing campaign performance. Review collected by and hosted on G2.com.

What do you dislike about Adjust?

Some of the more advanced features and settings can be a little complicated at first, especially when setting up attribution and tracking. Also, quite a few useful features are only available on paid plans, so access to some functionalities can be limited depending on the package. Review collected by and hosted on G2.com.

Nhung T.
NT
Nhung T.
UA
Small-Business (50 or fewer emp.)
"Accurate Real-Time Attribution with Proactive Fraud Prevention"
5/5
What do you like best about Adjust?

What I like best about Adjust is its accurate, real-time attribution combined with proactive fraud prevention. It unifies campaign data across all major ad networks into a single dashboard while automatically blocking fake installs and click spam to protect our ad spend. Review collected by and hosted on G2.com.

What do you dislike about Adjust?

What I dislike most is the platform's performance when processing heavy datasets. When filtering reports over long timeframes or analyzing complex cohorts with high in-app event volumes, the UI can experience noticeable lag. Additionally, pricing scales up quickly as campaign volume grows, making it a significant cost investment for smaller apps or early-stage teams. Review collected by and hosted on G2.com.

Questions about Adjust? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

GU
Guest User
•
Last activity about 4 years ago

How does adjust work?

0 Upvotes
1
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Rob R.
RR
Rob Robinson
•
Last activity 6 months ago

What Software Reports Correct Google Shopping Search Term Attribution?

2 Upvotes
0
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Pricing Options

Pricing provided by Adjust.

Base

Free
18000 Annual conversions

Core

Contact Us
250000 Annual conversions Per Year

Enterprise

Contact Us
2500000 Annual conversions Per Year
Adjust Comparisons
Adjust Features
Engagement
Retention
Conversions
Reports and Dashboards
API / Integrations
Performance and Reliability
Custom Event Tracking
Real-Time Insights
Attribution