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Compare Serpstat and Squirrly 
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At a Glance
Market Segments
Small-Business (80.3% of reviews)
Small-Business (98.6% of reviews)
Entry-Level Pricing
Free Trial
$0.00 1 WordPress sites you can use it on Per Month
Serpstat
Star Rating
(463)4.6 out of 5
Market Segments
Small-Business (80.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Browse all 5 pricing plansSquirrly
Star Rating
(149)4.7 out of 5
Market Segments
Small-Business (98.6% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 1 WordPress sites you can use it on Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Serpstat excels in its Keyword Research capabilities, scoring 9.0, which reviewers mention provides comprehensive data and insights. In contrast, Squirrly, with a score of 8.9, is noted for its user-friendly interface but lacks some depth in keyword analysis.
- Reviewers mention that Squirrly shines in SEO Auditing, achieving a score of 9.5, which users say offers detailed reports and actionable recommendations. Serpstat, while still strong at 8.9, is seen as less thorough in its auditing features.
- Users on G2 highlight that both products have similar scores in Ease of Use (8.8), but Squirrly's intuitive design is frequently praised, making it easier for beginners to navigate compared to Serpstat.
- Reviewers mention that Serpstat's Data Visualization tools, scoring 9.1, are particularly effective for presenting complex data in an understandable format, while Squirrly's score of 8.7 indicates it may not be as visually impactful.
- Users say that both products are reliable partners in business, with equal scores of 9.4 in the Has the product been a good partner in doing business? category, indicating strong customer satisfaction and support from both companies.
- G2 users report that Squirrly's SEO Change Tracking feature, scoring 9.4, is superior to Serpstat's 8.8, as it provides timely alerts and updates on SEO performance changes, which users find crucial for maintaining their rankings.
Pricing
Entry-Level Pricing
Serpstat
Free Trial
Free Trial
Trying out Serpstat with a free trial is an excellent way to experience it.
- Seats: 1
Squirrly
FREE
$0.00
1 WordPress sites you can use it on Per Month
Best for: newbies, bloggers, one-man show
- 2 Types of AI (limited)
- Focus Pages per account: 1
- Focus Pages per site: 1
Free Trial
Serpstat
Free Trial is available
Squirrly
No trial information availableRatings
Meets Requirements
9.1
414
9.4
86
Ease of Use
8.8
417
8.8
89
Ease of Setup
9.0
198
9.2
57
Ease of Admin
9.0
193
9.0
47
Quality of Support
9.4
377
9.5
69
Has the product been a good partner in doing business?
9.5
185
9.4
42
Product Direction (% positive)
9.1
401
9.4
72
Features by Category
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Local Search Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Feature Not Available
Not enough data
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Content
Not enough data
Not enough data
Platform Reporting
Not enough data
Not enough data
9.3
5
Not enough data
SEO Auditing & Monitoring
9.0
33
9.0
49
9.0
27
9.5
39
8.8
26
9.4
36
9.1
27
9.2
39
Agentic AI - SEO Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Content & Rankings
8.5
320
8.2
42
9.0
338
8.9
59
8.9
325
9.3
52
8.6
32
8.5
47
8.6
22
9.3
42
SEO Reporting
8.9
321
8.4
38
9.1
35
8.7
48
8.8
32
8.7
46
9.0
23
8.5
39
Generative AI
Not enough data
Not enough data
Feature Not Available
Not enough data
Data collection
9.7
5
Not enough data
9.7
5
Not enough data
9.7
5
Not enough data
9.7
5
Not enough data
10.0
6
Not enough data
Segment Trending
10.0
7
Not enough data
9.7
5
Not enough data
10.0
6
Not enough data
10.0
5
Not enough data
Analysis
10.0
6
Not enough data
9.8
7
Not enough data
9.7
6
Not enough data
Platform
10.0
7
Not enough data
9.2
6
Not enough data
9.3
5
Not enough data
10.0
6
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
Planning
Not enough data
Not enough data
Publishing
Not enough data
Not enough data
Social Media
Not enough data
Not enough data
Planning
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Not enough data
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
Metrics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Serpstat and Squirrly are categorized as SEO Tools
Unique Categories
Serpstat is categorized as Competitive Intelligence, Content Creation, Market Intelligence, Content Analytics, Local SEO, and Paid Search Intelligence
Squirrly has no unique categories
Reviews
Reviewers' Company Size
Serpstat
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Squirrly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
26.8%
Internet
13.9%
Information Technology and Services
6.6%
Computer Software
6.2%
Consumer Goods
2.7%
Other
43.8%
Marketing and Advertising
22.6%
Health, Wellness and Fitness
6.8%
Information Technology and Services
6.2%
Internet
4.1%
E-Learning
4.1%
Other
56.2%
Discussions
What is Serpstat used for?
3 Comments
SS
helps us analyze our competitor ads and perform long-tail keyword research,Read more
Will you have any sales in future?
1 Comment
Official Response from Serpstat
Hi Alex,
We will be happy to have you back and provide you with a personal offer as our recent customer. Please, get in touch via email v.alokhin@serpstat.comRead more
Serpstat has no more discussions with answers
What is Squirrly used for?
1 Comment
CB
Squirrly SEO is a WordPress plugin that helps businesses with search engine optimization (SEO). It provides personalized step by step suggestions to help you...Read more
Squirrly has no more discussions with answers
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