Compare Salesforce Data 360 (formerly Data Cloud) and Zeotap CDP 
Featured Products
At a Glance
Market Segments
Mid-Market (43.0% of reviews)
Enterprise (47.1% of reviews)
Entry-Level Pricing
$500.00 100000 Credits
No pricing available
Salesforce Data 360 (formerly Data Cloud)
Star Rating
(210)4.3 out of 5
Market Segments
Mid-Market (43.0% of reviews)
Pros & Cons
Entry-Level Pricing
$500.00 100000 Credits
Learn more about Salesforce Data 360 (formerly Data Cloud)Zeotap CDP
Star Rating
(59)4.4 out of 5
Market Segments
Enterprise (47.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Zeotap CDPSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Salesforce Data 360 excels in providing a comprehensive view of customer data, allowing users to unify diverse sources into a single, real-time profile. This capability is particularly praised for enhancing personalized marketing and service experiences, making it a valuable tool for businesses looking to streamline their customer interactions.
- Users say that Zeotap CDP stands out for its strong emphasis on privacy and compliance, particularly in the European market. Reviewers appreciate its robust identity resolution capabilities, which are crucial for businesses that prioritize data protection and GDPR compliance.
- According to verified reviews, Salesforce Data 360 is noted for its user-friendly setup process, with many users highlighting that the transition to the platform was smooth and not difficult. This ease of implementation is a significant advantage for teams looking to quickly adopt a new system without extensive training.
- Reviewers mention that Zeotap CDP offers a friendly user interface that effectively consolidates various data sources. This integration is particularly beneficial for users who need to manage multiple data streams, making it easier to access and analyze information in one place.
- G2 reviewers highlight that Salesforce Data 360 saves time by keeping everything condensed in one platform. Users appreciate the efficiency gained from having all customer data linked and updated in real time, which helps in making informed decisions quickly.
- Users express mixed feelings about the overall support experience with Salesforce Data 360, noting that while it is generally good, there are areas for improvement. In contrast, Zeotap CDP receives high marks for its quality of support, with users feeling well-supported in their business needs.
Pricing
Entry-Level Pricing
Salesforce Data 360 (formerly Data Cloud)
Consumption Credits
$500.00
100000 Credits
List Price
- Data Services
- Segmentation & Activation
Zeotap CDP
No pricing availableFree Trial
Salesforce Data 360 (formerly Data Cloud)
No trial information availableZeotap CDP
No trial information availableRatings
Meets Requirements
9.0
91
8.8
44
Ease of Use
8.0
169
9.0
43
Ease of Setup
7.4
142
8.8
29
Ease of Admin
8.6
43
9.1
27
Quality of Support
8.6
87
9.5
44
Has the product been a good partner in doing business?
9.3
42
8.9
27
Product Direction (% positive)
9.0
89
8.5
40
Features by Category
Data Integration
10.0
6
Not enough data
10.0
6
Not enough data
9.7
6
Not enough data
8.3
6
Not enough data
9.4
6
Not enough data
10.0
6
Not enough data
Agentic AI - Data Management Platform (DMP)
9.0
7
Not enough data
9.3
7
Not enough data
9.8
8
Not enough data
9.5
7
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
Data Analysis & Optimization
10.0
6
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.5
7
Not enough data
Platform
9.0
7
Not enough data
9.8
7
Not enough data
10.0
7
Not enough data
9.5
7
Not enough data
10.0
6
Not enough data
Administration
9.0
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.3
7
Not enough data
Management
8.3
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
8.3
6
Not enough data
Compliance
9.3
7
Not enough data
9.0
7
Not enough data
9.3
7
Not enough data
10.0
6
Not enough data
Security
9.3
7
Not enough data
8.8
7
Not enough data
9.3
7
Not enough data
Data Quality
9.3
7
Not enough data
8.8
7
Not enough data
9.6
8
Not enough data
Maintainence
9.0
7
Not enough data
9.0
7
Not enough data
Generative AI
8.1
7
Not enough data
8.3
7
Not enough data
Agentic AI - Data Governance
8.3
7
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
9.4
6
Not enough data
Data Sourcing
8.9
30
8.6
30
9.2
32
8.1
27
8.6
30
Feature Not Available
9.1
30
7.8
24
Intelligence
8.6
29
Feature Not Available
8.9
29
7.0
23
8.6
28
7.3
22
Audiences
10.0
6
Not enough data
9.2
6
Not enough data
9.7
6
Not enough data
10.0
6
Not enough data
Data Analysis
9.2
6
Not enough data
9.4
6
Not enough data
9.7
6
Not enough data
10.0
6
Not enough data
Administration
9.7
6
Not enough data
9.4
6
Not enough data
9.2
6
Not enough data
Agentic AI - Audience Intelligence Platforms
8.9
6
Not enough data
9.2
6
Not enough data
8.9
6
Not enough data
8.9
6
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Firewall Software
8.3
17
Not enough data
8.7
17
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Salesforce Data 360 (formerly Data Cloud) and Zeotap CDP are categorized as Audience Intelligence Platforms, Identity Resolution, and Customer Data Platform (CDP)
Unique Categories
Salesforce Data 360 (formerly Data Cloud) is categorized as Data Management Platform (DMP), Master Data Management (MDM), Data Governance, and Data Management Software
Zeotap CDP is categorized as Personalization
Reviews
Reviewers' Company Size
Salesforce Data 360 (formerly Data Cloud)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zeotap CDP
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
17.6%
Computer Software
9.8%
Financial Services
7.3%
Consulting
4.7%
Marketing and Advertising
4.1%
Other
56.5%
Marketing and Advertising
25.5%
Leisure, Travel & Tourism
11.8%
Consumer Goods
11.8%
Telecommunications
7.8%
Retail
5.9%
Other
37.3%
Alternatives
Discussions
Salesforce Data 360 (formerly Data Cloud) has no discussions with answers
Zeotap CDP has no discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
