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Compare Salesforce Data 360 (formerly Data Cloud) and Zeotap CDP 
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At a Glance
Market Segments
Mid-Market (43.2% of reviews)
Enterprise (42.6% of reviews)
Entry-Level Pricing
$500.00 100000 Credits
No pricing available
Salesforce Data 360 (formerly Data Cloud)
Star Rating
(207)4.3 out of 5
Market Segments
Mid-Market (43.2% of reviews)
Pros & Cons
Entry-Level Pricing
$500.00 100000 Credits
Learn more about Salesforce Data 360 (formerly Data Cloud)Zeotap CDP
Star Rating
(54)4.4 out of 5
Market Segments
Enterprise (42.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Zeotap CDPSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Zeotap CDP excels in data enrichment with a score of 8.4, allowing businesses to enhance their customer profiles effectively. In contrast, Salesforce CDP received a slightly lower score of 8.3, indicating it may not be as robust in this area.
- Reviewers mention that Zeotap CDP offers a more user-friendly setup experience, scoring 8.5 compared to Salesforce's 7.0. This suggests that users find Zeotap easier to implement and integrate into their existing systems.
- G2 users highlight the superior expandability of Salesforce CDP, which scored 9.3, making it a better choice for businesses looking to scale their operations. Zeotap CDP, with a score of 7.9, may not offer the same level of flexibility for future growth.
- Users on G2 indicate that Salesforce CDP shines in predictive modeling and recommendation engine capabilities, both scoring 8.3. In contrast, Zeotap CDP's predictive modeling score of 6.8 suggests it may not provide the same level of advanced analytics.
- Reviewers mention that Zeotap CDP has a higher quality of support, scoring 9.4, which is a significant advantage for users who prioritize customer service. Salesforce CDP's support score of 8.8 indicates it may not be as responsive or helpful.
- Users say that while both platforms have similar product direction scores of 8.4, Salesforce CDP is perceived as a better partner in business with a score of 9.2, suggesting that users feel more confident in its long-term viability and support.
Pricing
Entry-Level Pricing
Salesforce Data 360 (formerly Data Cloud)
Consumption Credits
$500.00
100000 Credits
List Price
- Data Services
- Segmentation & Activation
Zeotap CDP
No pricing availableFree Trial
Salesforce Data 360 (formerly Data Cloud)
No trial information availableZeotap CDP
No trial information availableRatings
Meets Requirements
9.0
88
8.7
40
Ease of Use
8.0
166
8.8
39
Ease of Setup
7.4
139
8.6
25
Ease of Admin
8.6
42
9.1
25
Quality of Support
8.7
84
9.4
40
Has the product been a good partner in doing business?
9.3
41
8.8
25
Product Direction (% positive)
9.1
86
8.4
37
Features by Category
Data Integration
10.0
5
Not enough data
10.0
5
Not enough data
9.7
5
Not enough data
8.0
5
Not enough data
9.3
5
Not enough data
10.0
5
Not enough data
Agentic AI - Data Management Platform (DMP)
8.9
6
Not enough data
9.2
6
Not enough data
9.7
6
Not enough data
9.4
6
Not enough data
9.2
6
Not enough data
8.6
6
Not enough data
Data Analysis & Optimization
10.0
5
Not enough data
9.2
6
Not enough data
8.6
6
Not enough data
9.4
6
Not enough data
Platform
8.9
6
Not enough data
9.7
6
Not enough data
10.0
6
Not enough data
9.4
6
Not enough data
10.0
5
Not enough data
Administration
9.0
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.3
7
Not enough data
Management
8.3
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
8.3
6
Not enough data
Compliance
9.3
7
Not enough data
9.0
7
Not enough data
9.3
7
Not enough data
10.0
6
Not enough data
Security
9.3
7
Not enough data
8.8
7
Not enough data
9.3
7
Not enough data
Data Quality
9.3
7
Not enough data
8.8
7
Not enough data
9.5
7
Not enough data
Maintainence
9.0
7
Not enough data
9.0
7
Not enough data
Generative AI
8.1
7
Not enough data
8.3
7
Not enough data
Agentic AI - Data Governance
8.3
7
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
9.4
6
Not enough data
Data Sourcing
8.9
30
8.5
28
9.1
30
8.0
26
8.6
29
Feature Not Available
9.1
29
7.7
22
Intelligence
8.6
29
Feature Not Available
8.8
28
7.0
23
8.6
28
7.3
22
Audiences
10.0
6
Not enough data
9.2
6
Not enough data
9.7
6
Not enough data
10.0
6
Not enough data
Data Analysis
9.2
6
Not enough data
9.4
6
Not enough data
9.7
6
Not enough data
10.0
6
Not enough data
Administration
9.7
6
Not enough data
9.4
6
Not enough data
9.2
6
Not enough data
Agentic AI - Audience Intelligence Platforms
8.9
6
Not enough data
9.2
6
Not enough data
8.9
6
Not enough data
8.9
6
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Firewall Software
8.3
17
Not enough data
8.7
17
Not enough data
Categories
Categories
Shared Categories
Salesforce Data 360 (formerly Data Cloud) and Zeotap CDP are categorized as Identity Resolution and Customer Data Platform (CDP)
Unique Categories
Salesforce Data 360 (formerly Data Cloud) is categorized as Audience Intelligence Platforms, Data Management Platform (DMP), Master Data Management (MDM), Data Governance, and Data Management Software
Zeotap CDP has no unique categories
Reviews
Reviewers' Company Size
Salesforce Data 360 (formerly Data Cloud)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zeotap CDP
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
16.8%
Computer Software
9.5%
Financial Services
7.4%
Consulting
4.7%
Marketing and Advertising
4.2%
Other
57.4%
Marketing and Advertising
27.7%
Leisure, Travel & Tourism
12.8%
Consumer Goods
12.8%
Telecommunications
4.3%
Pharmaceuticals
4.3%
Other
38.3%
Alternatives
Discussions
Salesforce Data 360 (formerly Data Cloud) has no discussions with answers
Zeotap CDP has no discussions with answers
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