# Salesforce Data 360 (formerly Data Cloud) vs Zeotap CDP Comparison --- ## AI Generated Summary - **G2 reviewers report** that Salesforce Data 360 excels in unifying customer data from multiple sources, creating a single, reliable profile. This capability significantly enhances audience segmentation, allowing users to avoid dealing with fragmented data, which is a common challenge noted by those using Zeotap CDP. - **Users say** that Zeotap CDP offers a user-friendly interface and great support, with many praising its ability to match internal and external data effectively. This feature is particularly beneficial for brands looking to recognize customers across different identifiers, although some users feel it may not fully meet their specific workflow needs. - **Reviewers mention** that the initial setup process for Salesforce Data 360 is straightforward, especially with its connectors, making it easier for teams to get started. In contrast, some users of Zeotap CDP have reported configuration challenges that can slow down implementation. - **According to verified reviews** , Zeotap CDP shines in ease of use, with users appreciating its intuitive design and useful features. However, Salesforce Data 360 is noted for its no-code segment builders and advanced capabilities powered by Einstein, which allow business users to work with data more effectively without heavy reliance on technical teams. - **Users highlight** that Salesforce Data 360 provides robust streaming insights and predictive modeling features, which enhance data analysis and decision-making. While Zeotap CDP offers solid data enrichment capabilities, it falls short in comparison to the advanced analytics features available in Salesforce Data 360. - **Reviewers appreciate** the quality of support from Zeotap CDP's customer success management team, which is frequently mentioned as a strong point. However, Salesforce Data 360 also receives positive feedback for its support, though it is slightly less emphasized compared to the standout support experiences reported by Zeotap users. | | Salesforce Data 360 (formerly Data Cloud) | Zeotap CDP | |---|---|---| | **Star Rating** | 4.3 out of 5 | 4.4 out of 5 | | **Total Reviews** | 248 | 59 | | **Largest Market Segment** | Mid-Market (43.0% of reviews) | Enterprise (47.1% of reviews) | | **Entry Level Price** | $500.00 100000 Credits | No pricing available | --- ## Top Pros & Cons ### Salesforce Data 360 (formerly Data Cloud) Pros: - Platform Integration (79 reviews) - Ease of Use (56 reviews) Cons: - Learning Curve (53 reviews) - Expensive (44 reviews) ### Zeotap CDP Pros: - Customer Support (5 reviews) - Ease of Use (5 reviews) Cons: - Data Management (2 reviews) - Limited Functionality (2 reviews) --- ## Ratings Comparison | Rating | Salesforce Data 360 (formerly Data Cloud) | Zeotap CDP | |---|---|---| | **Meets Requirements** | 9.0 (96 reviews) | 8.8 (44 reviews) | | **Ease of Use** | 7.9 (191 reviews) | 9.0 (43 reviews) | | **Ease of Setup** | 7.3 (164 reviews) | 8.8 (29 reviews) | | **Ease of Admin** | 8.5 (46 reviews) | 9.1 (27 reviews) | | **Quality of Support** | 8.6 (91 reviews) | 9.5 (44 reviews) | | **Has the product been a good partner in doing business?** | 9.3 (45 reviews) | 8.9 (27 reviews) | | **Product Direction (% positive)** | 9.0 (93 reviews) | 8.5 (40 reviews) | --- ## Pricing ### Salesforce Data 360 (formerly Data Cloud) #### Entry-Level Pricing Plan: Consumption Credits Price: $500.00 100000 Credits Description: List Price Key Features: - Data Services - Segmentation & Activation [Learn more about Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) #### Free Trial No ### Zeotap CDP #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Data Management Platform (DMP) | Product | Score | Reviews | |---|---|---| | **Salesforce Data 360 (formerly Data Cloud)** | 9.4/10 | 8 | | **Zeotap CDP** | N/A | N/A | #### Data Integration | Feature | Salesforce Data 360 (formerly Data Cloud) | Zeotap CDP | |---|---|---| | **1st-Party Data Integration** | 10.0 (5 reviews) | Not enough data | | **2nd-Party Data Integration** | 10.0 (5 reviews) | Not enough data | | **3rd-Party Data Integration** | 9.7 (5 reviews) | Not enough data | | **Offline Data Integration** | 8.0 (5 reviews) | Not enough data | | **Mobile Data Integration** | 9.3 (5 reviews) | Not enough data | | **Data Export Tools** | 10.0 (5 reviews) | Not enough data | #### Agentic AI - Data Management Platform (DMP) | Feature | Salesforce Data 360 (formerly Data Cloud) | Zeotap CDP | |---|---|---| | **Autonomous Task Execution** | 8.9 (6 reviews) | Not enough data | | **Multi-step Planning** | 9.2 (6 reviews) | Not enough data | | **Cross-system Integration** | 9.8 (7 reviews) | Not enough data | | **Adaptive Learning** | 9.4 (6 reviews) | Not enough data | | **Proactive Assistance** | 9.2 (6 reviews) | Not enough data | | **Decision Making** | 8.6 (6 reviews) | Not enough data | #### Data Analysis & Optimization | Feature | Salesforce Data 360 (formerly Data Cloud) | Zeotap CDP | |---|---|---| | **Audience Segmentation** | 10.0 (5 reviews) | Not enough data | | **Recommendations** | 9.2 (6 reviews) | Not enough data | | **Standard Dashboards** | 8.6 (6 reviews) | Not enough data | | **Custom Reports** | 9.4 (6 reviews) | Not enough data | #### Platform | Feature | Salesforce Data 360 (formerly Data Cloud) | Zeotap CDP | |---|---|---| | **Data Permissions** | 8.9 (6 reviews) | Not enough data | | **User, Role, and Access Management** | 9.7 (6 reviews) | Not enough data | | **Performance and Reliability** | 10.0 (6 reviews) | Not enough data | | **Enterprise Scalability** | 9.4 (6 reviews) | Not enough data | | **Internationalization** | 10.0 (5 reviews) | Not enough data | ### Data Governance | Product | Score | Reviews | |---|---|---| | **Salesforce Data 360 (formerly Data Cloud)** | 8.9/10 | 9 | | **Zeotap CDP** | N/A | N/A | #### Administration | Feature | Salesforce Data 360 (formerly Data Cloud) | Zeotap CDP | |---|---|---| | **Data Modelling** | 9.0 (7 reviews) | Not enough data | | **Recommendations** | 8.8 (7 reviews) | Not enough data | | **Workflow Management** | 8.6 (6 reviews) | Not enough data | | **Dashboards and Visualizations** | 8.3 (7 reviews) | Not enough data | #### Management | Feature | Salesforce Data 360 (formerly Data Cloud) | Zeotap CDP | |---|---|---| | **Business Glossary** | 8.3 (7 reviews) | Not enough data | | **Data Discovery** | 9.0 (7 reviews) | Not enough data | | **Data Profililng** | 8.8 (8 reviews) | Not enough data | | **Reporting and Visualization** | 8.3 (7 reviews) | Not enough data | | **Data Lineage** | 8.3 (6 reviews) | Not enough data | #### Compliance | Feature | Salesforce Data 360 (formerly Data Cloud) | Zeotap CDP | |---|---|---| | **Sensitive Data Compliance** | 9.4 (8 reviews) | Not enough data | | **Training and Guidelines** | 9.0 (7 reviews) | Not enough data | | **Policy Enforcement** | 9.3 (7 reviews) | Not enough data | | **Compliance Monitoring** | 10.0 (6 reviews) | Not enough data | #### Security | Feature | Salesforce Data 360 (formerly Data Cloud) | Zeotap CDP | |---|---|---| | **Access Control** | 9.3 (7 reviews) | Not enough data | | **Roles Management** | 8.8 (7 reviews) | Not enough data | | **Compliance Management** | 9.3 (7 reviews) | Not enough data | #### Data Quality | Feature | Salesforce Data 360 (formerly Data Cloud) | Zeotap CDP | |---|---|---| | **Data Preparation** | 9.4 (8 reviews) | Not enough data | | **Data Distribution** | 8.8 (7 reviews) | Not enough data | | **Data Unification** | 9.6 (9 reviews) | Not enough data | #### Maintainence | Feature | Salesforce Data 360 (formerly Data Cloud) | Zeotap CDP | |---|---|---| | **Data Quality Management** | 9.0 (7 reviews) | Not enough data | | **Policy Management** | 9.0 (7 reviews) | Not enough data | #### Generative AI | Feature | Salesforce Data 360 (formerly Data Cloud) | Zeotap CDP | |---|---|---| | **AI Text Generation** | 8.1 (7 reviews) | Not enough data | | **AI Text Summarization** | 8.3 (7 reviews) | Not enough data | #### Agentic AI - Data Governance | Feature | Salesforce Data 360 (formerly Data Cloud) | Zeotap CDP | |---|---|---| | **Autonomous Task Execution** | 8.3 (7 reviews) | Not enough data | | **Multi-step Planning** | 8.3 (7 reviews) | Not enough data | | **Cross-system Integration** | 9.0 (7 reviews) | Not enough data | | **Adaptive Learning** | 9.0 (7 reviews) | Not enough data | | **Natural Language Interaction** | 8.6 (7 reviews) | Not enough data | | **Decision Making** | 9.4 (6 reviews) | Not enough data | ### Customer Data Platform (CDP) | Product | Score | Reviews | |---|---|---| | **Salesforce Data 360 (formerly Data Cloud)** | 8.8/10 | 59 | | **Zeotap CDP** | 7.8/10 | 40 | #### Data Sourcing | Feature | Salesforce Data 360 (formerly Data Cloud) | Zeotap CDP | |---|---|---| | **Data Enrichment** | 8.9 (34 reviews) | 8.6 (30 reviews) | | **Expandability** | 9.2 (52 reviews) | 8.1 (27 reviews) | | **Content Marketing** | 8.5 (28 reviews) | Feature Not Available | | **Multiple Devices** | 9.1 (29 reviews) | 7.8 (24 reviews) | #### Intelligence | Feature | Salesforce Data 360 (formerly Data Cloud) | Zeotap CDP | |---|---|---| | **Marketing Metrics** | 8.6 (29 reviews) | Feature Not Available | | **Predictive Modeling** | 8.6 (28 reviews) | 7.0 (23 reviews) | | **Recommendation Engine** | 8.7 (30 reviews) | 7.3 (22 reviews) | ### Audience Intelligence Platforms | Product | Score | Reviews | |---|---|---| | **Salesforce Data 360 (formerly Data Cloud)** | 9.7/10 | 8 | | **Zeotap CDP** | N/A | N/A | #### Audiences | Feature | Salesforce Data 360 (formerly Data Cloud) | Zeotap CDP | |---|---|---| | **Audience Insights** | 10.0 (6 reviews) | Not enough data | | **Influencer Identification** | 9.2 (6 reviews) | Not enough data | | **Buyer Personas** | 9.7 (6 reviews) | Not enough data | | **Segmentation** | 10.0 (7 reviews) | Not enough data | #### Data Analysis | Feature | Salesforce Data 360 (formerly Data Cloud) | Zeotap CDP | |---|---|---| | **Network Analysis** | 9.2 (6 reviews) | Not enough data | | **Dashboards** | 9.4 (6 reviews) | Not enough data | | **Visualizations** | 9.7 (6 reviews) | Not enough data | | **Advanced Filtering** | 10.0 (6 reviews) | Not enough data | #### Administration | Feature | Salesforce Data 360 (formerly Data Cloud) | Zeotap CDP | |---|---|---| | **Marketing Integrations** | 9.8 (7 reviews) | Not enough data | | **Ad Integrations** | 9.4 (6 reviews) | Not enough data | | **Data Exporting** | 9.2 (6 reviews) | Not enough data | #### Agentic AI - Audience Intelligence Platforms | Feature | Salesforce Data 360 (formerly Data Cloud) | Zeotap CDP | |---|---|---| | **Autonomous Task Execution** | 8.9 (6 reviews) | Not enough data | | **Cross-system Integration** | 9.3 (7 reviews) | Not enough data | | **Adaptive Learning** | 8.9 (6 reviews) | Not enough data | | **Proactive Assistance** | 8.9 (6 reviews) | Not enough data | ### Master Data Management (MDM) | Product | Score | Reviews | |---|---|---| | **Salesforce Data 360 (formerly Data Cloud)** | 10.0/10 | 6 | | **Zeotap CDP** | N/A | N/A | #### Management | Feature | Salesforce Data 360 (formerly Data Cloud) | Zeotap CDP | |---|---|---| | **Hierarchy Management** | Not enough data | Not enough data | | **Reference Data Management** | Not enough data | Not enough data | | **Data Lineage** | Not enough data | Not enough data | | **Metadata Management** | Not enough data | Not enough data | #### Functionality | Feature | Salesforce Data 360 (formerly Data Cloud) | Zeotap CDP | |---|---|---| | **Multi-Domain** | Not enough data | Not enough data | | **Match & Merge** | Not enough data | Not enough data | | **Relationship Mapping** | Not enough data | Not enough data | | **User Interface** | Not enough data | Not enough data | #### Security | Feature | Salesforce Data 360 (formerly Data Cloud) | Zeotap CDP | |---|---|---| | **Data Governance** | 10.0 (5 reviews) | Not enough data | | **Data Masking** | Not enough data | Not enough data | ### Identity Resolution | Product | Score | Reviews | |---|---|---| | **Salesforce Data 360 (formerly Data Cloud)** | 8.5/10 | 17 | | **Zeotap CDP** | N/A | N/A | #### Agentic AI - Firewall Software | Feature | Salesforce Data 360 (formerly Data Cloud) | Zeotap CDP | |---|---|---| | **Autonomous Task Execution** | 8.2 (16 reviews) | Not enough data | | **Adaptive Learning** | 8.6 (16 reviews) | Not enough data | ### Personalization | Product | Score | Reviews | |---|---|---| | **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A | | **Zeotap CDP** | N/A | N/A | #### Agentic AI - Personalization | Feature | Salesforce Data 360 (formerly Data Cloud) | Zeotap CDP | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | --- ## Categories **Shared Categories (3):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Identity Resolution Software](https://www.g2.com/categories/identity-resolution), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Unique to Salesforce Data 360 (formerly Data Cloud) (4):** [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp), [Master Data Management (MDM) Tools](https://www.g2.com/categories/master-data-management-mdm), [Data Governance Tools](https://www.g2.com/categories/data-governance-tools), [Data Management Software](https://www.g2.com/categories/data-management-software) **Unique to Zeotap CDP (1):** [Personalization Software](https://www.g2.com/categories/personalization) --- ## Reviewer Demographics ### By Company Size | Segment | Salesforce Data 360 (formerly Data Cloud) | Zeotap CDP | |---|---|---| | **Small-Business** | 20.6% | 27.5% | | **Mid-Market** | 43.0% | 25.5% | | **Enterprise** | 36.4% | 47.1% | ### By Industry #### Salesforce Data 360 (formerly Data Cloud) - **Information Technology and Services:** 17.2% - **Computer Software:** 8.8% - **Financial Services:** 7.0% - **Consulting:** 6.0% - **Computer & Network Security:** 3.7% - **Marketing and Advertising:** 3.7% - **Manufacturing:** 3.3% - **Education Management:** 2.8% - **Retail:** 2.8% - **Automotive:** 2.3% - **Other:** 42.3% #### Zeotap CDP - **Marketing and Advertising:** 25.5% - **Leisure, Travel & Tourism:** 11.8% - **Consumer Goods:** 11.8% - **Telecommunications:** 7.8% - **Retail:** 5.9% - **Pharmaceuticals:** 3.9% - **Internet:** 3.9% - **Apparel & Fashion:** 3.9% - **Automotive:** 3.9% - **Accounting:** 2.0% - **Other:** 19.6% --- ## Alternatives ### Alternatives to Salesforce Data 360 (formerly Data Cloud) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (474 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1356 reviews) - [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (392 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1349 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews) - [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (750 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1199 reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (769 reviews) - [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) — 4.2/5 stars (411 reviews) ### Alternatives to Zeotap CDP - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (474 reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1356 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1349 reviews) - [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1681 reviews) - [Totango](https://www.g2.com/products/totango/reviews) — 4.3/5 stars (1149 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1199 reviews) - [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (750 reviews) - [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (392 reviews) --- ## Top Discussions ### Salesforce Data 360 (formerly Data Cloud) No discussions available for this product. ### Zeotap CDP No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/salesforce-data-360-formerly-data-cloud-vs-zeotap-cdp)