Compare Salesforce Data 360 (formerly Data Cloud) and Splio 
At a Glance
Market Segments
Mid-Market (43.0% of reviews)
Small-Business (55.6% of reviews)
Entry-Level Pricing
$500.00 100000 Credits
No pricing available
Salesforce Data 360 (formerly Data Cloud)
Star Rating
(210)4.3 out of 5
Market Segments
Mid-Market (43.0% of reviews)
Pros & Cons
Entry-Level Pricing
$500.00 100000 Credits
Learn more about Salesforce Data 360 (formerly Data Cloud)Splio
Star Rating
(9)4.3 out of 5
Market Segments
Small-Business (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about SplioSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Splio excels in customer support, with users highlighting the platform's responsiveness and helpfulness. One user noted, "customer support is good," which can be a significant advantage for businesses needing assistance during implementation and ongoing use.
- Users say Salesforce Data 360 stands out for its ability to unify customer data from various sources, creating a comprehensive 360-degree view. This feature is particularly praised for enabling personalized marketing and sales experiences, as one reviewer mentioned, "What stands out most about Salesforce Data Cloud is its ability to unify diverse customer data sources."
- Reviewers mention that Splio is particularly beneficial for small businesses, with features tailored to optimize customer relationship marketing. Users appreciate its audience segmentation capabilities, stating that it allows for tailored campaigns based on customer preferences, which can be crucial for smaller teams.
- According to verified reviews, Salesforce Data 360 is noted for its smooth setup process, with users finding the transition to the platform easy and efficient. One user remarked, "The setup was not difficult, making the transition smooth," which can be a deciding factor for businesses looking to implement a new system quickly.
- G2 reviewers highlight that while both platforms have similar star ratings, Salesforce Data 360 has a more substantial market presence and a higher overall G2 Score, indicating broader user satisfaction and reliability. This could be a critical consideration for businesses looking for a well-established solution.
- Users express that Splio's AI-powered features for automating campaign processes are a unique selling point, helping businesses reactivate inactive users effectively. This capability is particularly appealing for companies focused on enhancing customer engagement through innovative technology.
Pricing
Entry-Level Pricing
Salesforce Data 360 (formerly Data Cloud)
Consumption Credits
$500.00
100000 Credits
List Price
- Data Services
- Segmentation & Activation
Splio
No pricing availableFree Trial
Salesforce Data 360 (formerly Data Cloud)
No trial information availableSplio
No trial information availableRatings
Meets Requirements
9.0
91
8.6
7
Ease of Use
8.0
169
7.8
6
Ease of Setup
7.4
142
Not enough data
Ease of Admin
8.6
43
Not enough data
Quality of Support
8.6
87
9.0
7
Has the product been a good partner in doing business?
9.3
42
Not enough data
Product Direction (% positive)
9.0
89
10.0
7
Features by Category
Email Marketing
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
7.3
5
Online Marketing
Not enough data
7.0
5
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
7.8
6
Not enough data
Not enough data
Lead Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
9.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.0
5
Social
Not enough data
Not enough data
Not enough data
6.9
6
Not enough data
Not enough data
Not enough data
7.5
6
Not enough data
8.3
5
Reporting & Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.3
5
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Integration
10.0
6
Not enough data
10.0
6
Not enough data
9.7
6
Not enough data
8.3
6
Not enough data
9.4
6
Not enough data
10.0
6
Not enough data
Agentic AI - Data Management Platform (DMP)
9.0
7
Not enough data
9.3
7
Not enough data
9.8
8
Not enough data
9.5
7
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
Data Analysis & Optimization
10.0
6
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.5
7
Not enough data
Platform
9.0
7
Not enough data
9.8
7
Not enough data
10.0
7
Not enough data
9.5
7
Not enough data
10.0
6
Not enough data
Administration
9.0
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.3
7
Not enough data
Management
8.3
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
8.3
6
Not enough data
Compliance
9.3
7
Not enough data
9.0
7
Not enough data
9.3
7
Not enough data
10.0
6
Not enough data
Security
9.3
7
Not enough data
8.8
7
Not enough data
9.3
7
Not enough data
Data Quality
9.3
7
Not enough data
8.8
7
Not enough data
9.6
8
Not enough data
Maintainence
9.0
7
Not enough data
9.0
7
Not enough data
Generative AI
8.1
7
Not enough data
8.3
7
Not enough data
Agentic AI - Data Governance
8.3
7
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
9.4
6
Not enough data
Data Sourcing
8.9
30
Not enough data
9.2
32
Not enough data
8.6
30
Not enough data
9.1
30
Not enough data
Intelligence
8.6
29
Not enough data
8.9
29
Not enough data
8.6
28
Not enough data
Audiences
10.0
6
Not enough data
9.2
6
Not enough data
9.7
6
Not enough data
10.0
6
Not enough data
Data Analysis
9.2
6
Not enough data
9.4
6
Not enough data
9.7
6
Not enough data
10.0
6
Not enough data
Administration
9.7
6
Not enough data
9.4
6
Not enough data
9.2
6
Not enough data
Agentic AI - Audience Intelligence Platforms
8.9
6
Not enough data
9.2
6
Not enough data
8.9
6
Not enough data
8.9
6
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Loyalty Experience
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Loyalty Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Loyalty Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Firewall Software
8.3
17
Not enough data
8.7
17
Not enough data
Categories
Categories
Shared Categories
Salesforce Data 360 (formerly Data Cloud) and Splio are categorized as Customer Data Platform (CDP)
Unique Categories
Salesforce Data 360 (formerly Data Cloud) is categorized as Audience Intelligence Platforms, Identity Resolution, Data Management Platform (DMP), Master Data Management (MDM), Data Governance, and Data Management Software
Splio is categorized as Marketing Automation and Loyalty Management
Reviews
Reviewers' Company Size
Salesforce Data 360 (formerly Data Cloud)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Splio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
17.6%
Computer Software
9.8%
Financial Services
7.3%
Consulting
4.7%
Marketing and Advertising
4.1%
Other
56.5%
Marketing and Advertising
22.2%
Higher Education
11.1%
Health, Wellness and Fitness
11.1%
Food & Beverages
11.1%
Financial Services
11.1%
Other
33.3%
Alternatives
Discussions
Salesforce Data 360 (formerly Data Cloud) has no discussions with answers
Splio has no discussions with answers
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