Compare Redpoint Customer Data Platform and mParticle by Rokt 
At a Glance
Market Segments
Small-Business (52.6% of reviews)
Mid-Market (53.1% of reviews)
Entry-Level Pricing
Contact for pricing
No pricing available
Redpoint Customer Data Platform
Star Rating
(20)4.7 out of 5
Market Segments
Small-Business (52.6% of reviews)
Pros & Cons
Entry-Level Pricing
Contact for pricing
Free Trial is available
Learn more about Redpoint Customer Data PlatformmParticle by Rokt
Star Rating
(175)4.4 out of 5
Market Segments
Mid-Market (53.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about mParticle by RoktRedpoint Customer Data Platform vs mParticle by Rokt
When assessing the two solutions, reviewers found Redpoint Customer Data Platform easier to use. However, mParticle by Rokt is easier to set up and administer. Reviewers also preferred doing business with mParticle by Rokt overall.
- Reviewers felt that Redpoint Customer Data Platform meets the needs of their business better than mParticle by Rokt.
- When comparing quality of ongoing product support, reviewers felt that mParticle by Rokt is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Redpoint Customer Data Platform over mParticle by Rokt.
Pricing
Entry-Level Pricing
Redpoint Customer Data Platform
Redpoint Customer Data Platform
Contact for pricing
Redpoint does not publicly disclose licensing costs. Reach out to contact.us@redpointglobal.com for information on pricing.
mParticle by Rokt
No pricing availableFree Trial
Redpoint Customer Data Platform
Free Trial is available
mParticle by Rokt
No trial information availableRatings
Meets Requirements
9.1
17
8.2
138
Ease of Use
8.5
17
8.2
137
Ease of Setup
7.5
14
8.0
57
Ease of Admin
7.9
11
8.5
53
Quality of Support
8.5
16
8.8
117
Has the product been a good partner in doing business?
8.8
11
8.9
57
Product Direction (% positive)
9.3
17
7.9
125
Features by Category
Email Marketing
7.7
5
Not enough data
8.7
5
Not enough data
9.7
5
Not enough data
9.7
5
Not enough data
Online Marketing
7.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
7.3
5
Not enough data
7.0
5
Not enough data
Lead Management
9.3
5
Not enough data
9.7
5
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.7
5
Not enough data
Campaign Management
8.0
5
Not enough data
7.7
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
Social
7.7
5
Not enough data
7.3
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Reporting & Analytics
8.3
5
Not enough data
7.3
5
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
6.7
5
Not enough data
Platform
9.0
5
Not enough data
9.0
5
Not enough data
9.7
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
9.7
5
Not enough data
8.3
5
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
9.4
6
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
Metrics
Not enough data
8.0
23
Not enough data
8.2
23
Not enough data
8.2
19
Not enough data
8.4
22
Not enough data
8.3
24
Not enough data
7.8
20
Not enough data
8.5
21
Not enough data
8.8
21
Not enough data
8.9
22
Reporting
Not enough data
8.2
20
Not enough data
8.3
19
Not enough data
Not enough data
Not enough data
8.8
20
Not enough data
8.3
14
Not enough data
8.7
15
Not enough data
8.3
22
Other
Not enough data
8.9
20
Not enough data
8.9
12
Not enough data
8.8
11
Not enough data
8.6
13
Not enough data
8.5
14
Not enough data
7.5
8
Not enough data
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.4
23
Not enough data
8.7
20
Not enough data
8.5
29
Not enough data
8.4
30
User Identification
Not enough data
7.8
15
Not enough data
8.6
20
Not enough data
8.1
19
Tracking & Reporting
Not enough data
8.9
22
Not enough data
8.9
19
Not enough data
7.7
20
Not enough data
8.6
22
Not enough data
8.5
21
Not enough data
8.5
20
Metrics
Not enough data
8.3
12
Not enough data
8.5
9
Not enough data
8.0
10
Not enough data
7.5
10
Not enough data
8.8
11
Product Analytics
Not enough data
8.4
23
Not enough data
8.7
30
Not enough data
8.6
37
Not enough data
8.8
41
Not enough data
Not enough data
Not enough data
8.8
26
Not enough data
8.6
21
Not enough data
8.5
27
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
6.7
9
Not enough data
6.5
9
Not enough data
7.1
8
Not enough data
5.9
9
Management
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.0
10
Not enough data
5.6
9
Not enough data
7.0
9
Compliance
Not enough data
9.0
10
Not enough data
8.3
9
Not enough data
8.3
9
Not enough data
8.0
9
Security
Not enough data
8.9
9
Not enough data
8.0
10
Not enough data
8.7
10
Data Quality
Not enough data
8.2
10
Not enough data
8.3
9
Not enough data
8.5
9
Maintainence
Not enough data
8.7
10
Not enough data
8.3
9
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
8.9
11
8.2
25
9.0
13
8.8
29
6.9
12
7.0
21
8.8
12
8.3
28
Intelligence
8.2
12
7.5
25
8.1
12
7.0
21
8.3
12
6.6
20
Platform Basics
Not enough data
8.2
32
Not enough data
8.5
31
Platform Data
Not enough data
8.7
32
Not enough data
8.1
28
Not enough data
8.5
32
Not enough data
8.6
29
Platform Additional Functionality
Not enough data
8.6
30
Not enough data
8.1
31
Not enough data
7.5
23
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Development
Not enough data
8.6
14
Not enough data
8.8
13
Management
Not enough data
8.3
10
Not enough data
9.2
11
Integration Options
Not enough data
8.7
5
Not enough data
6.4
7
Not enough data
8.1
12
Not enough data
7.0
5
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
8.3
12
Not enough data
8.5
9
Not enough data
8.0
10
Not enough data
7.5
10
Not enough data
8.8
11
Functionality
10.0
5
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
Management
8.3
5
Not enough data
9.3
5
Not enough data
8.7
5
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Redpoint Customer Data Platform and mParticle by Rokt are categorized as Customer Data Platform (CDP)
Unique Categories
Redpoint Customer Data Platform is categorized as Data Quality, Marketing Automation, and Identity Resolution
mParticle by Rokt is categorized as Data Subject Access Request (DSAR), Data Governance, E-Commerce Data Integration, Customer Journey Analytics, Product Analytics, Digital Analytics, and Mobile App Analytics
Reviews
Reviewers' Company Size
Redpoint Customer Data Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
mParticle by Rokt
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Consulting
33.3%
Retail
16.7%
Information Technology and Services
11.1%
Broadcast Media
11.1%
Security and Investigations
5.6%
Other
22.2%
Financial Services
12.0%
Information Technology and Services
10.3%
Computer Software
8.0%
Food & Beverages
6.9%
Internet
5.1%
Other
57.7%
Alternatives
Discussions
Redpoint Customer Data Platform has no discussions with answers
Where does indicative stant when compared to other competitors
1 Comment
TM
Thanks for your question, Bharath. Indicative's key differentiator over both Mixpanel and Amplitude is our ability to connect directly to your data...Read more
May you have created some tutorials for beginners?
1 Comment
TM
Hi José, thanks for reaching out with your question. You can find some of our tutorial-related content by exploring our product demo from the home page of...Read more
WIll you ever change the new user interface?
1 Comment
TM
Thanks for writing in, Ezekiel! Indicative released a major UI update in May 2020. In addition to this, we are constantly releasing new improvements which...Read more
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