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Compare Optimove and SAP Customer Data Platform 
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At a Glance
Market Segments
Mid-Market (51.3% of reviews)
Enterprise (46.0% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Optimove
Star Rating
(235)4.6 out of 5
Market Segments
Mid-Market (51.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about OptimoveSAP Customer Data Platform
Star Rating
(56)4.4 out of 5
Market Segments
Enterprise (46.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about SAP Customer Data PlatformSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Optimove excels in "Quality of Support" with a score of 9.4, while SAP Customer Data Platform, although still strong, has a lower score of 8.7. Reviewers mention that the responsiveness and helpfulness of Optimove's support team significantly enhance their experience.
- Reviewers mention that Optimove's "Email Marketing" features, particularly in "Building and Personalizing Emails" (9.1) and "Sending Outbound Emails" (9.2), are superior to SAP's offerings, which do not have comparable ratings in these areas. Users say that the ease of creating tailored email campaigns is a standout feature for Optimove.
- G2 users highlight that SAP Customer Data Platform shines in "Data Enrichment" (9.3) and "Expandability" (9.1), outperforming Optimove in these critical areas. Users report that the ability to enhance customer data and integrate with other systems is a significant advantage for SAP.
- Users on G2 indicate that Optimove's "Dynamic Segmentation" (9.2) is a powerful tool for targeted marketing, while SAP's segmentation capabilities are rated lower. Reviewers mention that this feature allows for more precise audience targeting, which is crucial for effective marketing strategies.
- Reviewers mention that SAP Customer Data Platform's "Predictive Modeling" (9.1) and "Recommendation Engine" (9.1) are highly regarded, providing advanced analytics that help businesses anticipate customer behavior. In contrast, Optimove's scores in these areas are lower, indicating a potential gap in predictive capabilities.
- Users report that while both platforms offer "Campaign Management" features, Optimove's "Campaign Insights" (9.1) and "Multichannel Tracking" (8.9) are particularly praised for their effectiveness in measuring campaign performance, whereas SAP's offerings in this category are perceived as less robust.
Pricing
Entry-Level Pricing
Optimove
Optimove Pricing
Contact Us
- Maximize personalization’s impact with AI-mapped CRM journeys as part of Optimove’s Scale package.
- Gain unlimited access to strategic customer insights to build hyper-segmented customer groups that significantly increase personalization.
- Let Optimove’s AI map CRM journeys ensure that only the optimal message(s) is sent to each customer, across any channel, every time.
SAP Customer Data Platform
No pricing availableFree Trial
Optimove
No trial information availableSAP Customer Data Platform
No trial information availableRatings
Meets Requirements
8.7
200
9.2
43
Ease of Use
8.6
201
8.9
44
Ease of Setup
8.0
117
7.3
13
Ease of Admin
8.8
66
7.9
13
Quality of Support
9.3
199
8.7
42
Has the product been a good partner in doing business?
9.1
67
9.1
13
Product Direction (% positive)
9.3
195
9.2
44
Features by Category
Email Marketing
9.2
131
|
Verified
Not enough data
9.3
139
|
Verified
Not enough data
8.9
133
|
Verified
Not enough data
8.7
125
|
Verified
Not enough data
Online Marketing
7.6
95
Not enough data
8.1
114
|
Verified
Not enough data
9.2
138
|
Verified
Not enough data
8.6
117
|
Verified
Not enough data
8.2
97
Not enough data
Lead Management
8.5
107
|
Verified
Not enough data
8.6
112
Not enough data
9.3
136
|
Verified
Not enough data
8.3
102
|
Verified
Not enough data
8.3
103
|
Verified
Not enough data
8.3
104
|
Verified
Not enough data
8.3
104
|
Verified
Not enough data
8.6
114
|
Verified
Not enough data
Campaign Management
8.8
120
|
Verified
Not enough data
8.1
97
Not enough data
8.5
119
|
Verified
Not enough data
7.5
94
Not enough data
Social
7.2
85
Not enough data
7.5
89
Not enough data
7.5
92
Not enough data
7.2
86
Not enough data
7.2
89
Not enough data
Reporting & Analytics
8.9
128
|
Verified
Not enough data
8.1
101
|
Verified
Not enough data
8.4
115
|
Verified
Not enough data
8.5
126
|
Verified
Not enough data
7.2
87
Not enough data
Platform
8.4
106
|
Verified
Not enough data
8.4
96
Not enough data
9.0
104
|
Verified
Not enough data
8.3
86
Not enough data
7.9
89
|
Verified
Not enough data
8.5
101
|
Verified
Not enough data
8.4
88
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.9
9
Not enough data
7.2
9
Not enough data
7.0
9
Not enough data
7.0
9
Not enough data
6.9
9
Not enough data
7.0
10
Not enough data
Integration
8.2
105
|
Verified
Not enough data
8.0
102
|
Verified
Not enough data
8.0
91
|
Verified
Not enough data
Data Sourcing
8.5
72
|
Verified
9.3
35
8.6
73
|
Verified
9.1
31
8.3
64
8.8
33
8.6
79
|
Verified
9.0
33
Intelligence
8.7
83
|
Verified
9.1
27
8.7
86
|
Verified
9.1
32
8.4
79
|
Verified
9.1
31
Platform Basics
9.2
95
|
Verified
Not enough data
9.2
99
|
Verified
Not enough data
Platform Data
8.9
93
|
Verified
Not enough data
8.6
99
|
Verified
Not enough data
8.9
101
|
Verified
Not enough data
9.0
97
|
Verified
Not enough data
Platform Additional Functionality
8.9
89
|
Verified
Not enough data
8.4
92
|
Verified
Not enough data
8.4
86
|
Verified
Not enough data
Agentic AI - Customer Journey Analytics
6.0
7
Not enough data
8.1
7
Not enough data
7.5
6
Not enough data
8.1
6
Not enough data
Agentic AI - Personalization
5.6
9
Not enough data
6.9
8
Not enough data
7.1
8
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
6.9
8
Not enough data
Marketing Operations
8.6
93
|
Verified
Not enough data
8.9
99
|
Verified
Not enough data
9.1
99
|
Verified
Not enough data
9.0
93
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
9.1
103
|
Verified
Not enough data
9.1
100
|
Verified
Not enough data
8.7
92
|
Verified
Not enough data
9.0
96
|
Verified
Not enough data
8.4
84
|
Verified
Not enough data
8.7
82
|
Verified
Not enough data
Agentic AI - Marketing Analytics
6.7
7
Not enough data
8.3
6
Not enough data
8.1
6
Not enough data
Categories
Categories
Shared Categories
Optimove and SAP Customer Data Platform are categorized as Customer Data Platform (CDP)
Unique Categories
Optimove is categorized as Customer Journey Analytics, Marketing Analytics, Marketing Automation, and Personalization
SAP Customer Data Platform has no unique categories
Reviews
Reviewers' Company Size
Optimove
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SAP Customer Data Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Gambling & Casinos
68.7%
Marketing and Advertising
5.2%
Entertainment
4.3%
Financial Services
3.5%
Telecommunications
1.7%
Other
16.5%
Information Technology and Services
16.0%
Higher Education
10.0%
Computer Software
10.0%
Business Supplies and Equipment
8.0%
Pharmaceuticals
6.0%
Other
50.0%
Alternatives
Discussions
How much does Optimove cost?
1 Comment
Official Response from Optimove
Optimove is priced using a monthly subscription model, typically a few thousand dollars per month. Pricing tiers are based on the number of separate customer...Read more
Does Optimove provide professional services?
1 Comment
Official Response from Optimove
Yes! Optimove offers a complete set of professional services for clients who want even more assistance with their customer marketing automation journey....Read more
Does Optimove implement predictive analytics?
1 Comment
Official Response from Optimove
Absolutely! Optimove’s predictive behavior modeling applies mathematical and statistical techniques to transactional, behavioral and demographic data in...Read more
SAP Customer Data Platform has no discussions with answers
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