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Compare Optimizely Feature Experimentation and Unbounce Landing Pages 
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At a Glance
Market Segments
Mid-Market (50.9% of reviews)
Small-Business (59.7% of reviews)
Entry-Level Pricing
No pricing available
$74.00 Per Month
Optimizely Feature Experimentation
Star Rating
(116)4.3 out of 5
Market Segments
Mid-Market (50.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Optimizely Feature ExperimentationUnbounce Landing Pages
Star Rating
(384)4.3 out of 5
Market Segments
Small-Business (59.7% of reviews)
Pros & Cons
Entry-Level Pricing
$74.00 Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Unbounce excels in its drag-and-drop functionality, with a score of 8.8, making it easy for marketers to create landing pages without technical skills. In contrast, Optimizely Feature Experimentation's drag-and-drop feature scored lower at 7.3, which some users find less intuitive.
- Reviewers mention that Unbounce's A/B testing capabilities are robust, scoring 8.9, allowing users to easily test variations and optimize conversions. Optimizely Feature Experimentation also offers A/B testing but received a lower score of 8.0, indicating that users may find Unbounce's features more effective for their needs.
- G2 users highlight Unbounce's ease of setup with a score of 8.8, which reviewers say contributes to a smoother onboarding experience. Conversely, Optimizely Feature Experimentation's setup score of 7.2 suggests that users may face more challenges during initial implementation.
- Users on G2 appreciate Unbounce's extensive library of pre-designed templates, scoring 7.5, which helps streamline the design process. In comparison, Optimizely Feature Experimentation lacks in this area, with a lower score, leading some users to feel limited in their design options.
- Reviewers mention that Unbounce's mobile optimization features score 8.0, ensuring that landing pages perform well on mobile devices. Optimizely Feature Experimentation, while also offering mobile testing, scored lower at 7.7, indicating that users may find Unbounce's mobile capabilities more reliable.
- Users say that Unbounce's quality of support is rated at 8.5, with many reviewers praising the responsiveness and helpfulness of the support team. In contrast, Optimizely Feature Experimentation's support scored 8.1, suggesting that while it is still good, it may not meet the same level of user satisfaction as Unbounce.
Pricing
Entry-Level Pricing
Optimizely Feature Experimentation
No pricing availableUnbounce Landing Pages
Build
$74.00
Per Month
Easily build and launch high-converting landing pages for any campaign
- Landing page builder
- Unlimited landing pages, popups, and sticky bars
- Form builder
Free Trial
Optimizely Feature Experimentation
Free Trial is available
Unbounce Landing Pages
Free Trial is available
Ratings
Meets Requirements
8.1
79
8.5
325
Ease of Use
8.1
85
8.6
325
Ease of Setup
7.0
40
8.7
186
Ease of Admin
7.9
26
8.6
174
Quality of Support
8.1
67
8.4
287
Has the product been a good partner in doing business?
8.7
26
8.8
171
Product Direction (% positive)
7.9
71
8.4
306
Features by Category
Design and Customization
Not enough data
7.6
21
Not enough data
7.7
24
Not enough data
8.3
24
Not enough data
7.7
25
Campaigns
Not enough data
7.4
16
Not enough data
7.6
13
Not enough data
8.5
21
Not enough data
7.1
21
Integrations
Not enough data
8.0
23
Not enough data
6.7
11
Not enough data
6.9
14
Not enough data
7.2
13
Generative AI
Not enough data
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Management
8.6
37
Not enough data
8.5
37
Not enough data
7.6
36
Not enough data
Functionality
8.6
37
Not enough data
8.8
38
Not enough data
7.6
37
Not enough data
Page Customization
Not enough data
8.8
69
|
Verified
Not enough data
7.7
69
|
Verified
Not enough data
7.4
67
|
Verified
Not enough data
7.7
62
|
Verified
Page Optimization
Not enough data
8.9
66
|
Verified
Not enough data
8.0
70
|
Verified
Not enough data
7.6
62
|
Verified
Not enough data
6.4
57
|
Verified
Integrations
Not enough data
7.1
34
|
Verified
Not enough data
7.9
50
|
Verified
Not enough data
8.6
66
|
Verified
Generative AI
Not enough data
5.8
12
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Computing
Feature Not Available
7.8
22
6.5
27
6.9
15
7.6
29
8.1
27
Experimental Design
7.7
30
8.0
23
7.7
29
7.8
23
8.0
29
8.1
24
Analytics
7.1
29
7.1
25
Feature Not Available
5.9
15
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Variation Testing
8.2
18
Not enough data
Feature Not Available
Not enough data
8.5
18
Not enough data
7.4
18
Not enough data
8.5
17
Not enough data
7.4
18
Not enough data
Reporting
7.3
16
Not enough data
7.9
17
Not enough data
Personalization
7.6
17
Not enough data
7.6
17
Not enough data
7.9
16
Not enough data
Administration
7.5
17
Not enough data
7.6
16
Not enough data
8.5
16
Not enough data
7.4
16
Not enough data
Categories
Categories
Shared Categories
Optimizely Feature Experimentation and Unbounce Landing Pages are categorized as A/B Testing
Unique Categories
Optimizely Feature Experimentation is categorized as Feature Management, Mobile App Optimization, and Personalization
Unbounce Landing Pages is categorized as Landing Page Builders and Pop-Up Builder
Reviews
Reviewers' Company Size
Optimizely Feature Experimentation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Unbounce Landing Pages
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
16.4%
Computer Software
10.3%
Retail
6.0%
Information Technology and Services
6.0%
Real Estate
5.2%
Other
56.0%
Marketing and Advertising
29.9%
Computer Software
13.1%
Internet
7.2%
Information Technology and Services
6.7%
Financial Services
4.3%
Other
38.9%
Alternatives
Discussions
Is optimizely open source?
1 Comment
MM
No. It is not.Read more
Optimizely Feature Experimentation has no more discussions with answers
What is unbounce used for?
3 Comments
FR
Unbounce is used to build landing pages - these are web pages that can be embedded under an existing domain/website but they serve a single purpose: for the...Read more
What is Unbouncepages?
2 Comments
LF
It is a marketing tool that makes easy create, manage and measure landing pages, and is capable to connect with other tools.Read more
What’s a unique visitor?
1 Comment
NS
This is how Unbounce counts visitors: "Unbounce uses a Page Visitor cookie, named ubvs, to track page traffic. The cookie uniquely (but anonymously)...Read more
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