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Compare Odoo Marketing Automation and Optimove 
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At a Glance
Market Segments
Small-Business (68.2% of reviews)
Mid-Market (51.3% of reviews)
Entry-Level Pricing
36 per app/ per user/ per month
Contact Us
Odoo Marketing Automation
Star Rating
(26)4.5 out of 5
Market Segments
Small-Business (68.2% of reviews)
Pros & Cons
Entry-Level Pricing
36 per app/ per user/ per month
Learn more about Odoo Marketing AutomationOptimove
Star Rating
(235)4.6 out of 5
Market Segments
Mid-Market (51.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about OptimoveOdoo Marketing Automation vs Optimove
When assessing the two solutions, reviewers found Optimove easier to use, administer, and do business with overall. However, reviewers preferred the ease of set up with Odoo Marketing Automation.
- Reviewers felt that Odoo Marketing Automation meets the needs of their business better than Optimove.
- When comparing quality of ongoing product support, reviewers felt that Optimove is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Optimove over Odoo Marketing Automation.
Pricing
Entry-Level Pricing
Odoo Marketing Automation
Odoo Marketing Automation
36
per app/ per user/ per month
New customers get a discount on the initial number of users purchased
- Cloud/ On Premise Hosting
- Unlimited Support (Free self setup or service options)
- Integrated with other sales & marketing apps
Optimove
Optimove Pricing
Contact Us
- Maximize personalization’s impact with AI-mapped CRM journeys as part of Optimove’s Scale package.
- Gain unlimited access to strategic customer insights to build hyper-segmented customer groups that significantly increase personalization.
- Let Optimove’s AI map CRM journeys ensure that only the optimal message(s) is sent to each customer, across any channel, every time.
Free Trial
Odoo Marketing Automation
Free Trial is available
Optimove
No trial information availableRatings
Meets Requirements
8.9
18
8.7
200
Ease of Use
8.5
18
8.6
201
Ease of Setup
8.3
11
8.0
117
Ease of Admin
7.9
7
8.8
66
Quality of Support
8.2
14
9.3
199
Has the product been a good partner in doing business?
7.9
7
9.1
67
Product Direction (% positive)
8.6
17
9.3
195
Features by Category
Email Marketing
8.8
13
9.2
131
|
Verified
9.2
13
9.3
139
|
Verified
9.2
13
8.9
133
|
Verified
9.4
12
8.7
125
|
Verified
Online Marketing
8.5
11
7.6
95
8.2
12
8.1
114
|
Verified
8.3
12
9.2
138
|
Verified
9.2
13
8.6
117
|
Verified
9.0
12
8.2
97
Lead Management
9.2
12
8.5
107
|
Verified
8.8
11
8.6
112
8.9
12
9.3
136
|
Verified
8.6
12
8.3
102
|
Verified
9.4
12
8.3
103
|
Verified
8.6
11
8.3
104
|
Verified
8.8
13
8.3
104
|
Verified
9.2
12
8.6
114
|
Verified
Campaign Management
9.0
13
8.8
120
|
Verified
8.7
10
8.1
97
8.5
11
8.5
119
|
Verified
8.5
10
7.5
94
Social
9.3
10
7.2
85
9.5
11
7.5
89
9.5
11
7.5
92
9.2
11
7.2
86
9.2
12
7.2
89
Reporting & Analytics
9.2
13
8.9
128
|
Verified
8.8
12
8.1
101
|
Verified
8.8
10
8.4
115
|
Verified
8.3
11
8.5
126
|
Verified
8.0
10
7.2
87
Platform
9.0
8
8.4
106
|
Verified
9.2
8
8.4
96
9.2
8
9.0
104
|
Verified
9.0
7
8.3
86
8.8
7
7.9
89
|
Verified
8.5
8
8.5
101
|
Verified
9.0
8
8.4
88
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.9
9
Not enough data
7.2
9
Not enough data
7.0
9
Not enough data
7.0
9
Not enough data
6.9
9
Not enough data
7.0
10
Integration
8.1
8
8.2
105
|
Verified
7.5
8
8.0
102
|
Verified
7.5
8
8.0
91
|
Verified
Text Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SMS Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
8.5
72
|
Verified
Not enough data
8.6
73
|
Verified
Not enough data
8.3
64
Not enough data
8.6
79
|
Verified
Intelligence
Not enough data
8.7
83
|
Verified
Not enough data
8.7
86
|
Verified
Not enough data
8.4
79
|
Verified
Platform Basics
Not enough data
9.2
95
|
Verified
Not enough data
9.2
99
|
Verified
Platform Data
Not enough data
8.9
93
|
Verified
Not enough data
8.6
99
|
Verified
Not enough data
8.9
101
|
Verified
Not enough data
9.0
97
|
Verified
Platform Additional Functionality
Not enough data
8.9
89
|
Verified
Not enough data
8.4
92
|
Verified
Not enough data
8.4
86
|
Verified
Agentic AI - Customer Journey Analytics
Not enough data
6.0
7
Not enough data
8.1
7
Not enough data
7.5
6
Not enough data
8.1
6
Agentic AI - Personalization
Not enough data
5.6
9
Not enough data
6.9
8
Not enough data
7.1
8
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
6.9
8
Marketing Operations
Not enough data
8.6
93
|
Verified
Not enough data
8.9
99
|
Verified
Not enough data
9.1
99
|
Verified
Not enough data
9.0
93
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
9.1
103
|
Verified
Not enough data
9.1
100
|
Verified
Not enough data
8.7
92
|
Verified
Not enough data
9.0
96
|
Verified
Not enough data
8.4
84
|
Verified
Not enough data
8.7
82
|
Verified
Agentic AI - Marketing Analytics
Not enough data
6.7
7
Not enough data
8.3
6
Not enough data
8.1
6
Customizations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Growth
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support
Not enough data
Not enough data
Categories
Categories
Shared Categories
Odoo Marketing Automation and Optimove are categorized as Marketing Automation
Unique Categories
Odoo Marketing Automation is categorized as SMS Marketing and Website Builder
Optimove is categorized as Customer Journey Analytics, Customer Data Platform (CDP), Marketing Analytics, and Personalization
Reviews
Reviewers' Company Size
Odoo Marketing Automation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimove
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
22.7%
Mechanical or Industrial Engineering
9.1%
Information Technology and Services
9.1%
Food & Beverages
9.1%
Wholesale
4.5%
Other
45.5%
Gambling & Casinos
68.7%
Marketing and Advertising
5.2%
Entertainment
4.3%
Financial Services
3.5%
Telecommunications
1.7%
Other
16.5%
Alternatives
Discussions
Odoo Marketing Automation has no discussions with answers
How much does Optimove cost?
1 Comment
Official Response from Optimove
Optimove is priced using a monthly subscription model, typically a few thousand dollars per month. Pricing tiers are based on the number of separate customer...Read more
Does Optimove provide professional services?
1 Comment
Official Response from Optimove
Yes! Optimove offers a complete set of professional services for clients who want even more assistance with their customer marketing automation journey....Read more
Does Optimove implement predictive analytics?
1 Comment
Official Response from Optimove
Absolutely! Optimove’s predictive behavior modeling applies mathematical and statistical techniques to transactional, behavioral and demographic data in...Read more
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