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Compare MailUp and SparkPost 
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At a Glance
Market Segments
Small-Business (50.0% of reviews)
Small-Business (49.3% of reviews)
Entry-Level Pricing
$47 per month
$20 per month
MailUp
Star Rating
(45)3.7 out of 5
Market Segments
Small-Business (50.0% of reviews)
Entry-Level Pricing
$47 per month
Browse all 4 pricing plansSparkPost
Star Rating
(73)4.0 out of 5
Market Segments
Small-Business (49.3% of reviews)
Entry-Level Pricing
$20 per month
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that MailUp excels in high-volume sending capabilities, scoring 9.4, which is significantly higher than SparkPost's 8.3. Reviewers mention that this feature is particularly beneficial for businesses with large email lists.
- Reviewers mention that SparkPost offers superior ease of use with a score of 8.6 compared to MailUp's 7.4. Users on G2 appreciate the intuitive interface and streamlined setup process, making it easier for new users to get started.
- G2 users highlight that SparkPost's email deliverability management, scoring 9.2, is a standout feature, while MailUp's score in this area is also strong but slightly lower. Reviewers say that SparkPost's tools help ensure emails reach their intended recipients effectively.
- Users say that MailUp's template creation feature, with a score of 7.3, is user-friendly, but SparkPost's score of 7.0 indicates that both platforms offer similar capabilities in this area. However, reviewers mention that MailUp's customization options are more flexible for specific branding needs.
- Reviewers mention that SparkPost's documentation is rated highly at 8.2, while MailUp's score of 5.3 indicates a need for improvement. Users on G2 express that comprehensive documentation is crucial for troubleshooting and maximizing the software's potential.
- Users report that SparkPost's tracking and reporting features, scoring 8.2, provide detailed insights into campaign performance, while MailUp's score of 7.6 suggests it may not offer the same depth of analytics. Reviewers say that the ability to analyze open rates and link activity is essential for optimizing email campaigns.
Pricing
Entry-Level Pricing
MailUp
Starter Edition
$47
per month
Unlimited contacts
- 1 Work Environment
- API up to 360,000 calls/year
- Drag & drop editor
SparkPost
STARTER
$20
per month
OVERAGE:
$1.00 / thousand
- 50,000 emails/month
- OVERAGE: $1.00 / thousand
Free Trial
MailUp
Free Trial is available
SparkPost
Free Trial is available
Ratings
Meets Requirements
7.2
37
8.2
63
Ease of Use
7.4
37
8.6
62
Ease of Setup
6.7
26
8.3
41
Ease of Admin
6.8
26
7.9
41
Quality of Support
7.0
37
7.7
59
Has the product been a good partner in doing business?
6.4
24
7.5
40
Product Direction (% positive)
5.5
34
8.1
61
Features by Category
Email Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
7.3
15
7.1
23
6.8
11
6.5
18
6.9
13
8.6
20
7.0
14
7.1
18
6.8
10
7.8
28
6.2
13
8.1
30
Integrations
5.8
8
8.5
27
6.9
9
8.5
26
6.8
10
8.9
29
7.4
11
7.7
22
Platform
7.1
8
8.9
27
6.9
8
8.5
26
7.4
7
8.7
26
5.3
10
8.2
30
7.1
12
8.5
29
7.6
13
8.2
30
6.7
8
8.3
25
7.8
13
8.5
32
Diagnosis
Not enough data
6.1
11
Not enough data
6.3
13
Not enough data
6.7
13
Not enough data
7.2
12
Tracking
8.7
5
8.3
14
Not enough data
7.2
10
9.0
5
7.1
11
Not enough data
7.9
11
Not enough data
6.8
13
Reporting
8.7
5
5.7
12
Not enough data
5.6
12
Not enough data
6.1
12
Not enough data
6.0
13
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SMS Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
8.4
17
Not enough data
8.4
17
Not enough data
8.5
12
Customizations
Not enough data
8.1
16
Not enough data
8.3
13
Not enough data
8.1
14
Not enough data
7.8
13
Not enough data
8.2
11
Generative AI
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Engagement
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
MailUp and SparkPost are categorized as Email Deliverability and Transactional Email
Reviews
Reviewers' Company Size
MailUp
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SparkPost
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
17.5%
Internet
17.5%
Information Technology and Services
12.5%
Retail
7.5%
Music
5.0%
Other
40.0%
Internet
19.7%
Information Technology and Services
11.3%
Computer Software
9.9%
Financial Services
8.5%
Higher Education
4.2%
Other
46.5%
Alternatives
Discussions
MailUp has no discussions with answers
How much does SparkPost cost?
1 Comment
Official Response from SparkPost
SparkPost offers a free test account and a variety of plans to fit sending needs based on volume, starting at $20 / month.Read more
How can I stay aware of outages?
1 Comment
Official Response from SparkPost
We’re proud of SparkPost’s uptime and reliability. We’ve built a fully cloud-based system that scales instantly—and with full elasticity and redundancy. That...Read more
How do I find out what happened to my messages?
1 Comment
Official Response from SparkPost
Detailed information on message delivery and engagement is available through real-time webhooks. In addition, information is available on a pull-basis...Read more
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