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Compare Looker Studio and Microsoft Power BI 
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At a Glance
Market Segments
Small-Business (47.1% of reviews)
Enterprise (42.5% of reviews)
Entry-Level Pricing
No pricing available
Free 1 User
Looker Studio
Star Rating
(442)4.4 out of 5
Market Segments
Small-Business (47.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Looker StudioMicrosoft Power BI
Star Rating
(1,470)4.5 out of 5
Market Segments
Enterprise (42.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1 User
Browse all 3 pricing plansLooker Studio vs Microsoft Power BI
When assessing the two solutions, reviewers found Microsoft Power BI easier to use, set up, and administer. Reviewers also preferred doing business with Microsoft Power BI overall.
- Reviewers felt that Microsoft Power BI meets the needs of their business better than Looker Studio.
- When comparing quality of ongoing product support, reviewers felt that Microsoft Power BI is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Microsoft Power BI over Looker Studio.
Pricing
Entry-Level Pricing
Looker Studio
No pricing availableMicrosoft Power BI
Power BI in Microsoft Fabric
Free
1 User
Power BI in Microsoft Fabric
- Sign Up for A Fabric Account
Free Trial
Looker Studio
No trial information availableMicrosoft Power BI
Free Trial is available
Ratings
Meets Requirements
8.5
345
8.9
1,176
Ease of Use
8.2
349
8.5
1,200
Ease of Setup
8.4
177
8.8
638
Ease of Admin
8.2
146
8.5
391
Quality of Support
7.3
270
8.5
1,038
Has the product been a good partner in doing business?
8.2
128
8.8
371
Product Direction (% positive)
8.7
326
9.2
1,148
Features by Category
Reports
8.8
281
8.9
1017
|
Verified
7.9
244
8.4
956
|
Verified
8.7
283
9.1
1021
|
Verified
8.4
236
8.8
673
8.9
277
9.1
1005
|
Verified
Self Service
Not enough data
8.7
876
Not enough data
8.9
882
Not enough data
8.7
961
|
Verified
Not enough data
8.5
848
Not enough data
8.4
937
|
Verified
Not enough data
8.2
873
|
Verified
Advanced Analytics
Not enough data
8.3
732
|
Verified
Not enough data
9.2
1006
|
Verified
Not enough data
8.5
733
|
Verified
Building Reports
Not enough data
8.8
581
|
Verified
Not enough data
8.8
571
|
Verified
Not enough data
8.5
505
|
Verified
Not enough data
8.5
502
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.8
281
8.9
1017
|
Verified
7.9
244
8.4
956
|
Verified
8.7
283
9.1
1021
|
Verified
8.4
236
8.8
673
8.9
277
9.1
1005
|
Verified
Reports
8.8
106
Not enough data
9.1
103
Not enough data
8.0
92
Not enough data
Generative AI
5.4
35
Not enough data
5.5
36
Not enough data
Visualization
8.9
106
Not enough data
8.7
97
Not enough data
9.0
108
Not enough data
8.5
100
Not enough data
Data Updates
8.2
93
Not enough data
8.6
102
Not enough data
Collaboration
8.8
105
Not enough data
8.5
98
Not enough data
7.9
90
Not enough data
Data Updates
8.2
205
Not enough data
8.3
243
Not enough data
8.2
208
Not enough data
Reports
8.8
281
8.9
1017
|
Verified
7.9
244
8.4
956
|
Verified
8.7
283
9.1
1021
|
Verified
8.4
236
8.8
673
8.9
277
9.1
1005
|
Verified
Data Preparation
Not enough data
8.9
634
|
Verified
Not enough data
8.8
622
|
Verified
Data Modeling and Blending
Not enough data
8.9
648
|
Verified
Not enough data
9.1
661
|
Verified
Not enough data
8.8
645
|
Verified
Generative AI
Not enough data
7.7
302
Not enough data
7.7
300
Agentic AI - Analytics Platforms
Not enough data
7.7
146
Not enough data
8.1
147
Not enough data
8.4
146
Not enough data
8.2
147
Not enough data
7.9
146
Not enough data
8.2
145
Not enough data
8.4
150
Self Service
Not enough data
8.7
876
Not enough data
8.9
882
Not enough data
8.7
961
|
Verified
Not enough data
8.5
848
Not enough data
8.4
937
|
Verified
Not enough data
8.2
873
|
Verified
Deployment & Integration - Analytics Platforms
Not enough data
8.7
114
Not enough data
8.8
114
Not enough data
8.4
113
Not enough data
9.1
115
Advanced Analytics
Not enough data
8.3
732
|
Verified
Not enough data
9.2
1006
|
Verified
Not enough data
8.5
733
|
Verified
Performance & Scalability - Analytics Platforms
Not enough data
8.6
114
Not enough data
8.7
112
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
8.8
112
Not enough data
8.7
111
Not enough data
8.4
109
Agentic AI Capabilities - Analytics Platforms
Not enough data
8.1
107
Not enough data
8.1
108
Not enough data
8.4
106
Not enough data
7.8
106
Personalized Intelligence - Analytics Platforms
Not enough data
8.0
107
Not enough data
8.2
108
Not enough data
8.1
106
Building Reports
Not enough data
8.8
581
|
Verified
Not enough data
8.8
571
|
Verified
Not enough data
8.5
505
|
Verified
Not enough data
8.5
502
|
Verified
Deployment & Integration - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Data Connectivity & Federation - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Data Modeling & Metrics - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Performance Optimization - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Governance - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Intelligence - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI Enablement - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Looker Studio and Microsoft Power BI share no categories
Unique Categories
Looker Studio is categorized as Data Visualization
Microsoft Power BI is categorized as Analytics Platforms and Semantic Layer Tools
Reviews
Reviewers' Company Size
Looker Studio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Microsoft Power BI
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
22.6%
Information Technology and Services
7.6%
Computer Software
6.9%
Internet
5.0%
Financial Services
3.6%
Other
54.4%
Information Technology and Services
16.3%
Computer Software
6.6%
Financial Services
4.9%
Hospital & Health Care
3.2%
Telecommunications
3.0%
Other
66.0%
Discussions
Is Google Data Studio free to use?
4 Comments
KH
YesRead more
How good is Google Data Studio?
2 Comments
CM
Best tool to play around with data and also single page dashboard creation toolRead more
What is the best way to zoom into a specific country when using a map visual?
1 Comment
EP
When you create a new map, the default Dimension is set to "Country ISO Code" which, when you try to select a Zoom Area, doesn't allow for countries.
If...Read more
What is Microsoft Power BI Desktop used for?
3 Comments
DM
PowerBI desktop is the desktop version of PowerBI unlike the web version which you open in a web browser like Google Chrome or EDGE. The desktop version has...Read more
What are some of the top features of Microsoft BI?
3 Comments
PR
Data Visualization: Microsoft Power BI excels in creating interactive and visually compelling data dashboards and reports, making ramified data easy to...Read more
How I can have the free version of this application?
2 Comments
DZ
Here: https://powerbi.microsoft.com/en-us/downloads/Read more
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