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# LiveRamp vs Oracle Data Cloud Comparison - What are their main differences?

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LiveRampOracle Data Cloud[+ Add Product](#)

Reviews

**LiveRamp** [

4.1/5(116)

](https://www.g2.com/products/liveramp/reviews#reviews)

**Oracle Data Cloud** [

4/5(42)

](https://www.g2.com/products/oracle-data-cloud/reviews#reviews)

Pricing

**LiveRamp**
No pricing available

**Oracle Data Cloud**
No pricing available

**Pricing Insights**
from reviews

Time to Implement

**LiveRamp**
4 months

Based on 6 responses

**Oracle Data Cloud**
Not enough reviews yet

Return on Investment

**LiveRamp**
19 months

Based on 5 responses

**Oracle Data Cloud**
Not enough reviews yet

Perceived Cost

**LiveRamp**
$$$$$

**Oracle Data Cloud**
$$$$$

Average Discount

**LiveRamp**
10%

**Oracle Data Cloud**
Not enough reviews yet

Pros & Cons

**LiveRamp**
[
Ease of Use (14)
](https://www.g2.com/products/liveramp/reviews?filters%5Bsentiment_snippet%5D=1559531&qs=pros-and-cons#reviews)[
Platform Integration (11)
](https://www.g2.com/products/liveramp/reviews?filters%5Bsentiment_snippet%5D=1559580&qs=pros-and-cons#reviews)[
Difficult Learning (6)
](https://www.g2.com/products/liveramp/reviews?filters%5Bsentiment_snippet%5D=2246991&qs=pros-and-cons#reviews)[
Expensive (6)
](https://www.g2.com/products/liveramp/reviews?filters%5Bsentiment_snippet%5D=1557388&qs=pros-and-cons#reviews)

**Oracle Data Cloud**
[
Analytics (1)
](https://www.g2.com/products/oracle-data-cloud/reviews?filters%5Bsentiment_snippet%5D=1903251&qs=pros-and-cons#reviews)[
Ease of Understanding (1)
](https://www.g2.com/products/oracle-data-cloud/reviews?filters%5Bsentiment_snippet%5D=2300877&qs=pros-and-cons#reviews)[
Expensive (1)
](https://www.g2.com/products/oracle-data-cloud/reviews?filters%5Bsentiment_snippet%5D=1903227&qs=pros-and-cons#reviews)

Integrations

**LiveRamp**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9e6d9338f250174ed915e718b8144e5a/braze.jpg "Product Avatar Image")

Braze

](https://www.g2.com/products/braze/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_62cc53be5687c9cbaef132f4b487873a/chalice.png "Product Avatar Image")

Chalice

](https://www.g2.com/products/chalice/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a6c205d533dba77b318af96d91beb2ac/databricks.jpeg "Product Avatar Image")

Databricks

](https://www.g2.com/products/databricks/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/vendor/image/311/large_detail_da820dfb0bceb23ead050c282acb6770.jpeg "Product Avatar Image")

Google Cloud

](https://www.g2.com/products/google-google-cloud/reviews)[
View all
](https://www.g2.com/products/liveramp/integrations)

**Oracle Data Cloud**
Not enough data

Screenshots

**LiveRamp**
 ![LiveRamp screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1511082/SS1.png)

**Oracle Data Cloud**
No screenshot available

Ratings

Meets Requirements

**LiveRamp**

8.2

8.265

**Oracle Data Cloud**

8.7

8.731

Ease of Use

**LiveRamp**

7.8

7.864

**Oracle Data Cloud**

8.2

8.231

Ease of Setup

**LiveRamp**

7.2

7.235

**Oracle Data Cloud**

7.9

7.913

Ease of Admin

**LiveRamp**

7.6

7.634

**Oracle Data Cloud**

8.3

8.310

Quality of Support

**LiveRamp**

8.0

8.060

**Oracle Data Cloud**

8.4

8.430

Has the product been a good partner in doing business?

**LiveRamp**

8.6

8.636

**Oracle Data Cloud**

8.5

8.511

Product Direction (% positive)

**LiveRamp**

7.0

7.059

**Oracle Data Cloud**

8.0

8.029

Features

Data Management Platform (DMP)[Hide 69 FeaturesShow 69 Features](javascript:void(0);)

Not enough data

8.8

18

Data Integration

1st-Party Data Integration

Not enough data

9.2(won by default)

6

2nd-Party Data Integration

Not enough data

8.8(won by default)

7

3rd-Party Data Integration

Not enough data

9.3(won by default)

9

Offline Data Integration

Not enough data

8.3(won by default)

15

Mobile Data Integration

Not enough data

8.5(won by default)

13

Data Import/Export

Not enough data

8.7(won by default)

9

Collaboration Tools

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Ad Network Integration

Not enough data

Not enough data

Agentic AI - Data Management Platform (DMP)

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Data Analysis & Optimization

Audience Segmentation

Not enough data

9.5(won by default)

10

Recommendations

Not enough data

8.4(won by default)

15

Standard Dashboards

Not enough data

8.8(won by default)

14

Custom Reports

Not enough data

8.5(won by default)

8

Campaign Segmentation

Not enough data

Not enough data

Platform

Data Permissions

Not enough data

8.7(won by default)

13

User, Role, and Access Management

Not enough data

8.6(won by default)

13

Performance and Reliability

Not enough data

9.2(won by default)

10

Enterprise Scalability

Not enough data

8.3(won by default)

9

Internationalization

Not enough data

9.0(won by default)

10

Advertising Management

Not enough data

Not enough data

Performance Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Data Storage Management

Not enough data

Not enough data

Customer Experience Management

Not enough data

Not enough data

Additional Functionality

Contact Database

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Data Migration

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

Data Capture and Transfer

Not enough data

Not enough data

Competitive Analysis

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Data Mapping

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

API

Not enough data

Not enough data

SMS Marketing

Not enough data

Not enough data

Data Recovery

Not enough data

Not enough data

Drip Campaigns

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Data Profiling

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Data Transformation

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Data Verification

Not enough data

Not enough data

Data Extraction

Not enough data

Not enough data

Behavioral Analytics

Not enough data

Not enough data

Multiple Data Sources

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Attribution[Hide 57 FeaturesShow 57 Features](javascript:void(0);)

6.8

12

Not enough data

Attribution Modeling

Single-Touch Attribution

6.3(won by default)

8

Not enough data

Multi-Touch Attribution

6.9(won by default)

6

Not enough data

Cross-Device Attribution

6.3(won by default)

8

Not enough data

Custom Attribution

5.3(won by default)

6

Not enough data

Algorithmic Attribution

Feature Not Available

Not enough data

Offline Attribution

Feature Not Available

Not enough data

Cross Channel Attribution

Not enough data

Not enough data

Agentic AI - Attribution

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Marketing

B2B Attribution

6.4(won by default)

6

Not enough data

B2C Attribution

6.3(won by default)

5

Not enough data

Multi-Channel Marketing

6.9(won by default)

7

Not enough data

Third-Party Integrations

Feature Not Available

Not enough data

Social Media Integration

Not enough data

Not enough data

Reporting

Dashboards

7.4(won by default)

9

Not enough data

Data Visualizations

7.6(won by default)

7

Not enough data

Custom Reporting

7.1(won by default)

7

Not enough data

Additional Functionality

AI/Machine Learning

Not enough data

Not enough data

Multi-Channel Management

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Channel Management

Not enough data

Not enough data

Advertising Management

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Customer Activity Tracking

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

API

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

Affiliate Management

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

Attribution Modeling

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Conversion Rate Optimization

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Visitor Tracking

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Dashboard Creation

Not enough data

Not enough data

Website Analytics

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Lead Qualification

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Marketing Analytics[Hide 83 FeaturesShow 83 Features](javascript:void(0);)

Not enough data

8.8

6

Marketing Operations

ROI Tracking

Not enough data

9.0(won by default)

5

|

Verified

Data Collection

Not enough data

9.2(won by default)

6

|

Verified

Customer Insights

Not enough data

9.3(won by default)

5

|

Verified

Multi-User Access

Not enough data

9.4(won by default)

6

|

Verified

Spend Management

Not enough data

Not enough data

White Label

Not enough data

Not enough data

Multi-Channel Data Collection

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Campaign Tracking

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Tag Management

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Channel Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Campaign Activity

Campaign Insights

Not enough data

8.9(won by default)

6

|

Verified

Reports and Dashboards

Not enough data

8.6(won by default)

6

|

Verified

Campaign Stickiness

Not enough data

8.9(won by default)

6

|

Verified

Multichannel Tracking

Not enough data

8.6(won by default)

6

|

Verified

Brand Optimization

Not enough data

9.2(won by default)

6

|

Verified

Predictive Analytics

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Website Analytics

Not enough data

Not enough data

Conversion Rate Optimization

Not enough data

Not enough data

Drip Campaigns

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Agentic AI - Marketing Analytics

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Additional Functionality

Event Marketing

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Lead Generation

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Customizable Forms

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Email Templates

Not enough data

Not enough data

Web Forms

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Autoresponders

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

API

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Ad hoc Reporting

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Data Source Connectors

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Multi-Channel Attribution

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

KPI Monitoring

Not enough data

Not enough data

Cohort Analysis

Not enough data

Not enough data

Show 4 feature categories with incomplete data

Data Clean Room[Hide 2 FeaturesShow 2 Features](javascript:void(0);)

Not enough data

Not enough data

Centralized computation

Centralized Computation

Not enough data

Not enough data

Localized computation

Localized computation

Not enough data

Not enough data

Identity Resolution[Hide 3 FeaturesShow 3 Features](javascript:void(0);)

Not enough data

Not enough data

Agentic AI - Firewall Software

Autonomous Task Execution

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

AI/Machine Learning

Not enough data

Not enough data

Audience Data Providers[Hide 9 FeaturesShow 9 Features](javascript:void(0);)

Not enough data

Not enough data

Audience Data - Audience Data Providers

Third-Party Data Access

Not enough data

Not enough data

Audience Segmentation

Not enough data

Not enough data

Audience Insights

Not enough data

Not enough data

Custom Audience Creation

Not enough data

Not enough data

Activation - Audience Data Providers

Cross-Channel Targeting

Not enough data

Not enough data

DSP Integration

Not enough data

Not enough data

Data Enrichment

Not enough data

Not enough data

Audience Activation

Not enough data

Not enough data

AI Capabilities - Audience Data Providers

Predictive Audience Modeling

Not enough data

Not enough data

Account-Based Execution[Hide 14 FeaturesShow 14 Features](javascript:void(0);)

Not enough data

Not enough data

Marketing Distribution

Segmentation 

Not enough data

Not enough data

Personalized Messaging 

Not enough data

Not enough data

Website Personalization 

Not enough data

Not enough data

Email Campaigns 

Not enough data

Not enough data

Digital Advertising

Not enough data

Not enough data

Direct Mail

Not enough data

Not enough data

Campaign Planning

Strategy Mapping 

Not enough data

Not enough data

Prioritized Accounts 

Not enough data

Not enough data

Trending Accounts 

Not enough data

Not enough data

Sales Activation

Not enough data

Not enough data

Integrations

Ad Network Integrations 

Not enough data

Not enough data

Buyer Intent Data Integration

Not enough data

Not enough data

Marketing Automation Integration

Not enough data

Not enough data

CRM Integration

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![LiveRamp](https://images.g2crowd.com/uploads/product/hd_favicon/e7038862866973490548c0b82f8034f7/liveramp.svg "LiveRamp")](https://www.g2.com/products/liveramp/reviews)

LiveRamp

Small-Business(50 or fewer emp.)

18.3%

Mid-Market(51-1000 emp.)

30.8%

Enterprise(\> 1000 emp.)

51.0%

[![Oracle Data Cloud](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_aca40b5464fcf97310dbc332c2296b5c/oracle-data-cloud.png "Oracle Data Cloud")](https://www.g2.com/products/oracle-data-cloud/reviews)

Oracle Data Cloud

Small-Business(50 or fewer emp.)

26.3%

Mid-Market(51-1000 emp.)

39.5%

Enterprise(\> 1000 emp.)

34.2%

Small-Business

(50 or fewer emp.)

18.3%

26.3%

Mid-Market

(51-1000 emp.)

30.8%

39.5%

Enterprise

(\> 1000 emp.)

51.0%

34.2%

Reviewers' Industry

[![LiveRamp](https://images.g2crowd.com/uploads/product/hd_favicon/e7038862866973490548c0b82f8034f7/liveramp.svg "LiveRamp")](https://www.g2.com/products/liveramp/reviews)
LiveRamp

Marketing and Advertising

40.4%

Retail

7.7%

Financial Services

6.7%

Computer Software

5.8%

Information Technology and Services

3.8%

Other

35.6%

[![Oracle Data Cloud](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_aca40b5464fcf97310dbc332c2296b5c/oracle-data-cloud.png "Oracle Data Cloud")](https://www.g2.com/products/oracle-data-cloud/reviews)
Oracle Data Cloud

Marketing and Advertising

23.7%

Information Technology and Services

21.1%

Retail

10.5%

Banking

5.3%

Health, Wellness and Fitness

5.3%

Other

34.2%

Alternatives

**LiveRamp Alternatives**

 ![Hightouch](https://images.g2crowd.com/uploads/product/hd_favicon/4e0c9eac0b98e80958b8094955e8a4b7/hightouch.svg "Hightouch")

[
Hightouch
](/products/hightouch/reviews)

 ![Tealium](https://images.g2crowd.com/uploads/product/hd_favicon/ab5785ba5f2b55a17cd0b0784fd34381/tealium-2026-07-21.svg "Tealium")

[
Tealium
](/products/tealium-2026-08-12/reviews)

 ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign")

[
ActiveCampaign
](/products/activecampaign/reviews)

 ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub")

[
HubSpot Marketing Hub
](/products/hubspot-marketing-hub/reviews)

**Oracle Data Cloud Alternatives**

 ![CleverTap](https://images.g2crowd.com/uploads/product/hd_favicon/15c9ef7616b710d990e8701018e610fc/clevertap.svg "CleverTap")

[
CleverTap
](/products/clevertap/reviews)

 ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub")

[
HubSpot Marketing Hub
](/products/hubspot-marketing-hub/reviews)

 ![Netcore Customer Engagement Platform](https://images.g2crowd.com/uploads/product/hd_favicon/cf3a69264b02d10f58ece214fa68a597/netcore-customer-engagement-platform.svg "Netcore Customer Engagement Platform")

[
Netcore Customer Engagement...
](/products/netcore-customer-engagement-platform/reviews)

 ![Intuit Mailchimp All-in-One Marketing Platform](https://images.g2crowd.com/uploads/product/hd_favicon/302d00e021ff406c195b03ba50832862/intuit-mailchimp-all-in-one-marketing-platform.svg "Intuit Mailchimp All-in-One Marketing Platform")

[
Intuit Mailchimp All-in-One...
](/products/intuit-mailchimp-all-in-one-marketing-platform/reviews)