Users report that LiveRamp excels in audience segmentation with a score of 9.5, allowing for highly targeted marketing efforts, while Oracle Data Cloud, although strong, has a lower score in this area, indicating it may not offer the same level of granularity in audience targeting.
Reviewers mention that Oracle Data Cloud shines in data integration, particularly with 1st-party data integration scoring 9.2, compared to LiveRamp's 7.3, suggesting that Oracle provides a more seamless experience for integrating first-party data sources.
G2 users highlight that LiveRamp's data export tools received a commendable score of 8.7, making it easier for users to extract and utilize their data, whereas Oracle Data Cloud lacks a specific score in this area, which may indicate less robust export capabilities.
Users on G2 report that Oracle Data Cloud outperforms LiveRamp in ROI tracking, with a score of 9.0 compared to LiveRamp's 6.9, suggesting that Oracle provides better tools for measuring the effectiveness of marketing campaigns.
Reviewers say that while both platforms offer multi-user access, Oracle Data Cloud scores higher at 9.4, indicating a more flexible and user-friendly experience for teams needing collaborative access compared to LiveRamp's 8.3.
Users mention that Oracle Data Cloud's campaign insights feature is rated significantly higher at 8.9, compared to LiveRamp's 7.6, suggesting that Oracle provides more actionable insights for optimizing marketing campaigns.
Pricing
Entry-Level Pricing
LiveRamp
No pricing available
Oracle Data Cloud
No pricing available
Free Trial
LiveRamp
No trial information available
Oracle Data Cloud
No trial information available
Ratings
Meets Requirements
8.4
62
8.7
31
Ease of Use
8.0
61
8.2
31
Ease of Setup
7.6
32
7.9
13
Ease of Admin
7.8
33
8.3
10
Quality of Support
8.2
57
8.4
30
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