# Lately vs Zoho Social Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Zoho Social excels in user experience, with many praising its ability to manage multiple social accounts seamlessly. Users appreciate features like the **bulk scheduling tool** and **content calendar view** , which help maintain a consistent posting schedule across platforms like Instagram, Facebook, and LinkedIn.
- **According to verified reviews** , Lately is recognized for its user-friendly interface, making it easy to schedule social posts quickly. Users highlight the platform's ability to generate numerous posts from existing content in a fraction of the time it would typically take, which is a significant advantage for content-heavy users.
- **Reviewers mention** that Zoho Social's integration capabilities are a strong point, allowing users to connect with nearly every social media platform. This flexibility is particularly beneficial for small businesses looking to streamline their social media management.
- **Users say** that while Lately offers valuable analytics and insights on optimal posting times, it has a smaller user base and fewer recent reviews compared to Zoho Social. This may indicate less community support and fewer shared experiences to draw from.
- **G2 reviewers highlight** that Zoho Social's overall satisfaction is reflected in its higher G2 Score, which suggests a more robust performance in meeting user needs. The platform's free plan is also a notable advantage for small businesses looking to get started without upfront costs.
- **According to recent feedback** , while Lately has a strong focus on content amplification, some users may find it lacks the comprehensive features and integrations that Zoho Social offers, which could limit its effectiveness for businesses with diverse social media strategies.



| | Lately | Zoho Social | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 15 | 2,915 | 
| **Largest Market Segment** | Small-Business (80.0% of reviews) | Small-Business (87.8% of reviews) | 
| **Entry Level Price** | No pricing available | $0.00 | 

---
## Top Pros & Cons

### Lately

**Not enough data**

### Zoho Social

Pros:
- Ease of Use (125 reviews)
- Post Scheduling (97 reviews)

Cons:
- Missing Features (41 reviews)
- Expensive (22 reviews)

---
## Ratings Comparison
| Rating | Lately | Zoho Social | 
|---|---|---|
  | **Meets Requirements** | 8.8 (11 reviews) | 8.9 (2379 reviews) | 
  | **Ease of Use** | 8.8 (12 reviews) | 9.2 (2393 reviews) | 
  | **Ease of Setup** | 9.7 (6 reviews) | 9.2 (1650 reviews) | 
  | **Ease of Admin** | 9.7 (6 reviews) | 9.2 (1503 reviews) | 
  | **Quality of Support** | 9.4 (11 reviews) | 8.7 (1931 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (6 reviews) | 9.0 (1390 reviews) | 
  | **Product Direction (% positive)** | 8.9 (11 reviews) | 9.3 (2304 reviews) | 

---
## Pricing

### Lately

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Zoho Social

#### Entry-Level Pricing

Plan: FREE

Price: $0.00

Description: (Forever free. No ads, of course.)

Key Features:
- 1 Team Member
- 1 Brand
- 6 Channels: Facebook Pages, X Profiles, Instagram Business Profiles, LinkedIn Profiles, LinkedIn Company Pages, Google Business Profile

[Browse all 6 editions](https://www.g2.com/products/zoho-social/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Lately** | N/A | N/A |
| **Zoho Social** | 8.3/10 | 1182 |

#### Social Analytics

| Feature | Lately | Zoho Social | 
|---|---|---|
| **Competitor Analysis** | Not enough data | 8.1 (698 reviews) | 
| **Follower Analysis** | Not enough data | 8.5 (897 reviews) | 
| **Post Performance** | Not enough data | 8.8 (942 reviews) | 
| **Paid Campaign Tracking** | Not enough data | Feature Not Available | 
| **Attribution** | Not enough data | 8.5 (766 reviews) | 
| **Hashtag Analytics** | Not enough data | 8.3 (191 reviews) | 
| **Sentiment Analysis** | Not enough data | 8.0 (182 reviews) | 

#### Reports & Dashboards

| Feature | Lately | Zoho Social | 
|---|---|---|
| **Report Customizability** | Not enough data | 8.5 (820 reviews) | 
| **Report Exporting** | Not enough data | 8.7 (808 reviews) | 
| **Scalability** | Not enough data | 8.8 (848 reviews) | 
| **White Label** | Not enough data | 7.9 (181 reviews) | 

#### Agentic AI - Social Media Analytics

| Feature | Lately | Zoho Social | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (18 reviews) | 
| **Cross-system Integration** | Not enough data | 7.7 (17 reviews) | 
| **Adaptive Learning** | Not enough data | 8.0 (17 reviews) | 
| **Proactive Assistance** | Not enough data | 7.7 (17 reviews) | 
| **Decision Making** | Not enough data | 8.2 (18 reviews) | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Lately** | N/A | N/A |
| **Zoho Social** | 8.4/10 | 600 |

#### Content & Collaboration

| Feature | Lately | Zoho Social | 
|---|---|---|
| **Content Calendar** | Not enough data | 9.1 (523 reviews) | 
| **Content Library** | Not enough data | 8.6 (476 reviews) | 
| **Shared Inbox** | Feature Not Available | 8.8 (461 reviews) | 
| **Approval Workflows** | Not enough data | 8.6 (422 reviews) | 
| **Users and Permissions** | Not enough data | 8.9 (440 reviews) | 
| **Content Creation** | Not enough data | 8.5 (389 reviews) | 

#### Social Management

| Feature | Lately | Zoho Social | 
|---|---|---|
| **Social Analytics** | Not enough data | Feature Not Available | 
| **Social Publishing** | Not enough data | Feature Not Available | 
| **Campaign Optimization** | Not enough data | Feature Not Available | 
| **Social Engagement** | Not enough data | Feature Not Available | 
| **Campaign Planning** | Not enough data | 8.8 (387 reviews) | 
| **Hashtag Capabilites** | Not enough data | 8.6 (239 reviews) | 

#### Agentic AI - Social Media Management

| Feature | Lately | Zoho Social | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.6 (62 reviews) | 
| **Multi-step Planning** | Not enough data | 7.9 (60 reviews) | 
| **Cross-system Integration** | Not enough data | 8.3 (67 reviews) | 
| **Adaptive Learning** | Not enough data | 7.9 (55 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.1 (54 reviews) | 
| **Proactive Assistance** | Not enough data | 7.9 (57 reviews) | 
| **Decision Making** | Not enough data | 8.1 (53 reviews) | 

---
## Categories
**Shared Categories (1):** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt)


**Unique to Zoho Social (2):** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Suites](https://www.g2.com/categories/social-media-suites)


---
## Reviewer Demographics

### By Company Size

| Segment | Lately | Zoho Social | 
|---|---|---|
| **Small-Business** | 80.0% | 87.8% | 
| **Mid-Market** | 13.3% | 9.7% | 
| **Enterprise** | 6.7% | 2.4% | 

### By Industry

#### Lately

- **Marketing and Advertising:** 20.0%
- **Management Consulting:** 20.0%
- **Retail:** 6.7%
- **Professional Training & Coaching:** 6.7%
- **Online Media:** 6.7%
- **Non-Profit Organization Management:** 6.7%
- **Internet:** 6.7%
- **Information Technology and Services:** 6.7%
- **Hospital & Health Care:** 6.7%
- **Computer & Network Security:** 6.7%
- **Other:** 6.7%

#### Zoho Social

- **Marketing and Advertising:** 14.1%
- **Information Technology and Services:** 7.0%
- **Real Estate:** 3.4%
- **Education Management:** 3.3%
- **Retail:** 3.1%
- **Health, Wellness and Fitness:** 3.1%
- **Computer Software:** 2.9%
- **Internet:** 2.6%
- **Non-Profit Organization Management:** 2.5%
- **Financial Services:** 2.2%
- **Other:** 55.7%

---
## Alternatives

### Alternatives to Lately

- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7190 reviews)
- [Later Social](https://www.g2.com/products/later-social/reviews) — 4.5/5 stars (380 reviews)
- [Loomly](https://www.g2.com/products/loomly/reviews) — 4.6/5 stars (1795 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6422 reviews)
- [Buffer](https://www.g2.com/products/buffer/reviews) — 4.3/5 stars (1040 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14758 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3385 reviews)
- [SocialPilot](https://www.g2.com/products/socialpilot/reviews) — 4.5/5 stars (844 reviews)
- [Publer](https://www.g2.com/products/publer/reviews) — 4.7/5 stars (509 reviews)

### Alternatives to Zoho Social

- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7190 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6422 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3385 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2645 reviews)
- [Loomly](https://www.g2.com/products/loomly/reviews) — 4.6/5 stars (1795 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1207 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)
- [SocialPilot](https://www.g2.com/products/socialpilot/reviews) — 4.5/5 stars (844 reviews)

---
## Top Discussions

### Lately

No discussions available for this product.

### Zoho Social

- Title: [Is Zoho social good?](https://www.g2.com/discussions/is-zoho-social-good) — 2 comments
  > **Top comment:** "Yes, it has other business competitors and influencers you can interact with. It also tracks your revenue as you do some marketing on various social media,..."
- Title: [How do I Schedule one post without adding it for everyday](https://www.g2.com/discussions/how-do-i-schedule-one-post-without-adding-it-for-everyday) — 2 comments, 1 upvote
  > **Top comment:** "Add the specific date on the right side, "schedule" option"
- Title: [What are the features of Zoho?](https://www.g2.com/discussions/zoho-social-what-are-the-features-of-zoho) — 2 comments
  > **Top comment:** "Calendar posting, one-click posters to social media, and stats. "
- Title: [How do I make the most of Reporting and sharing Analytics with clients?](https://www.g2.com/discussions/25520-how-do-i-make-the-most-of-reporting-and-sharing-analytics-with-clients) — 2 comments, 1 upvote
  > **Top comment:** "The Zoho reports are easy to understand + look great. You can download them as PDF. As long as you're performing, your clients will have a clear picture of..."
- Title: [Better Reporting Please](https://www.g2.com/discussions/24312-better-reporting-please) — 2 comments, 1 upvote
  > **Top comment:** "I haven't used it, but in the Zoho Community there is a section called Zoho Analytics. That could possibly help you. At least I hope it will. I also noticed..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/lately-vs-zoho-social)