# Lately vs Later Social Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Lately excels in user-friendliness, with many users appreciating how simple it is to schedule social posts. One user highlighted the platform's analytics and insights on optimal posting times as a significant advantage.
- **Users say** Later Social stands out for its intuitive design, making it particularly helpful for those who may not have extensive social media experience. Reviewers noted that the platform is straightforward and saves them time, which is crucial for busy teams.
- **According to verified reviews** , Lately shines in its ability to generate posts quickly from existing content, allowing users to schedule hundreds of posts in just a few hours. This feature is especially beneficial for content-heavy businesses looking to maximize their social media presence.
- **Reviewers mention** that Later Social offers a streamlined experience with essential features that work effectively. Users appreciate that it avoids overwhelming them with unnecessary options, making it a practical choice for those who want a focused tool.
- **G2 reviewers highlight** Lately's strong support quality, with many users feeling that the company has been a good partner in their business endeavors. This level of support can be a deciding factor for teams that require reliable assistance.
- **Users report** that while both platforms are easy to use, Later Social has a slight edge in overall usability, with a higher score in this area. This could be a consideration for teams prioritizing a seamless day-to-day experience in managing their social media accounts.



| | Lately | Later Social | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 15 | 380 | 
| **Largest Market Segment** | Small-Business (80.0% of reviews) | Small-Business (83.3% of reviews) | 
| **Entry Level Price** | No pricing available | $25.00 1 Social Set & User Per Month | 

---
## Top Pros & Cons

### Lately

**Not enough data**

### Later Social

Pros:
- Ease of Use (47 reviews)
- Post Scheduling (43 reviews)

Cons:
- Publishing Limitations (14 reviews)
- Limited Features (12 reviews)

---
## Ratings Comparison
| Rating | Lately | Later Social | 
|---|---|---|
  | **Meets Requirements** | 8.8 (11 reviews) | 8.6 (253 reviews) | 
  | **Ease of Use** | 8.8 (12 reviews) | 9.1 (249 reviews) | 
  | **Ease of Setup** | 9.7 (6 reviews) | 9.1 (120 reviews) | 
  | **Ease of Admin** | 9.7 (6 reviews) | 9.3 (87 reviews) | 
  | **Quality of Support** | 9.4 (11 reviews) | 8.7 (178 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (6 reviews) | 9.0 (78 reviews) | 
  | **Product Direction (% positive)** | 8.9 (11 reviews) | 8.5 (231 reviews) | 

---
## Pricing

### Lately

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Later Social

#### Entry-Level Pricing

Plan: Starter

Price: $25.00 1 Social Set & User Per Month

Description: For individuals

Key Features:
- Schedule up to 30 posts per profile
- AI content tools (5 AI credits /month)
- Platform analytics (Up to 3 months)

[Browse all 3 editions](https://www.g2.com/products/later-social/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Lately** | N/A | N/A |
| **Later Social** | 7.9/10 | 98 |

#### Social Analytics

| Feature | Lately | Later Social | 
|---|---|---|
| **Competitor Analysis** | Not enough data | 8.2 (55 reviews) | 
| **Follower Analysis** | Not enough data | 8.8 (74 reviews) | 
| **Post Performance** | Not enough data | 9.1 (83 reviews) | 
| **Paid Campaign Tracking** | Not enough data | 8.4 (41 reviews) | 
| **Attribution** | Not enough data | 8.3 (49 reviews) | 
| **Hashtag Analytics** | Not enough data | 8.7 (34 reviews) | 
| **Sentiment Analysis** | Not enough data | 8.7 (25 reviews) | 

#### Reports & Dashboards

| Feature | Lately | Later Social | 
|---|---|---|
| **Report Customizability** | Not enough data | 8.5 (56 reviews) | 
| **Report Exporting** | Not enough data | 8.6 (59 reviews) | 
| **Scalability** | Not enough data | 8.9 (69 reviews) | 
| **White Label** | Not enough data | 8.0 (26 reviews) | 

#### Agentic AI - Social Media Analytics

| Feature | Lately | Later Social | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.7 (9 reviews) | 
| **Cross-system Integration** | Not enough data | 6.5 (9 reviews) | 
| **Adaptive Learning** | Not enough data | 6.7 (9 reviews) | 
| **Proactive Assistance** | Not enough data | 6.5 (9 reviews) | 
| **Decision Making** | Not enough data | 6.7 (9 reviews) | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Lately** | N/A | N/A |
| **Later Social** | 7.7/10 | 182 |

#### Content & Collaboration

| Feature | Lately | Later Social | 
|---|---|---|
| **Content Calendar** | Not enough data | 9.3 (149 reviews) | 
| **Content Library** | Not enough data | 9.0 (144 reviews) | 
| **Shared Inbox** | Feature Not Available | 7.7 (86 reviews) | 
| **Approval Workflows** | Not enough data | 7.4 (46 reviews) | 
| **Users and Permissions** | Not enough data | 8.6 (102 reviews) | 
| **Content Creation** | Not enough data | 7.5 (63 reviews) | 

#### Social Management

| Feature | Lately | Later Social | 
|---|---|---|
| **Social Analytics** | Not enough data | 8.2 (139 reviews) | 
| **Social Publishing** | Not enough data | 9.1 (169 reviews) | 
| **Campaign Optimization** | Not enough data | 8.1 (57 reviews) | 
| **Social Engagement** | Not enough data | 8.4 (131 reviews) | 
| **Campaign Planning** | Not enough data | 8.1 (59 reviews) | 
| **Hashtag Capabilites** | Not enough data | 8.0 (29 reviews) | 

#### Agentic AI - Social Media Management

| Feature | Lately | Later Social | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (24 reviews) | 
| **Multi-step Planning** | Not enough data | 6.9 (24 reviews) | 
| **Cross-system Integration** | Not enough data | 6.7 (24 reviews) | 
| **Adaptive Learning** | Not enough data | 6.9 (23 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.9 (24 reviews) | 
| **Proactive Assistance** | Not enough data | 6.7 (24 reviews) | 
| **Decision Making** | Not enough data | 6.7 (24 reviews) | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Lately** | N/A | N/A |
| **Later Social** | N/A | N/A |

#### Monitoring & Listening

| Feature | Lately | Later Social | 
|---|---|---|
| **Social Measurement** | Not enough data | Not enough data | 
| **Influencer Identification** | Not enough data | Not enough data | 
| **Brand Monitoring** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Competitor Analysis** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Listening Tools

| Feature | Lately | Later Social | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Data Management & Analysis

| Feature | Lately | Later Social | 
|---|---|---|
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Social Reporting** | Not enough data | Not enough data | 
| **Alerts and Notifications** | Not enough data | Not enough data | 
| **Advanced Data Filtering** | Not enough data | Not enough data | 

### Social Commerce Platforms

| Product | Score | Reviews |
|---|---|---|
| **Lately** | N/A | N/A |
| **Later Social** | 9.0/10 | 14 |

#### Content

| Feature | Lately | Later Social | 
|---|---|---|
| **Types** | Not enough data | 9.1 (11 reviews) | 
| **Migration** | Not enough data | 9.1 (9 reviews) | 
| **Publishing** | Not enough data | 9.3 (12 reviews) | 
| **UGC** | Not enough data | 8.9 (9 reviews) | 

#### Engagement

| Feature | Lately | Later Social | 
|---|---|---|
| **Live Streaming** | Not enough data | 8.5 (10 reviews) | 
| **Omnichannel** | Not enough data | 8.5 (11 reviews) | 
| **Personalization** | Not enough data | 8.8 (11 reviews) | 
| **Conversational Commerce** | Not enough data | 8.7 (9 reviews) | 
| **Moderation** | Not enough data | 9.1 (9 reviews) | 

#### Social Shopping

| Feature | Lately | Later Social | 
|---|---|---|
| **Promotions** | Not enough data | 9.3 (9 reviews) | 
| **Shoppable Media** | Not enough data | 8.9 (9 reviews) | 
| **AR/VR** | Not enough data | 8.7 (9 reviews) | 
| **Social Store** | Not enough data | 8.8 (10 reviews) | 

#### Analytics

| Feature | Lately | Later Social | 
|---|---|---|
| **Product Insights** | Not enough data | 8.6 (11 reviews) | 
| **Social Listening** | Not enough data | 9.5 (10 reviews) | 
| **Campaigns** | Not enough data | 9.0 (12 reviews) | 

---
## Categories
**Shared Categories (1):** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt)


**Unique to Later Social (4):** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Commerce Platforms](https://www.g2.com/categories/social-commerce-platforms), [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)


---
## Reviewer Demographics

### By Company Size

| Segment | Lately | Later Social | 
|---|---|---|
| **Small-Business** | 80.0% | 83.3% | 
| **Mid-Market** | 13.3% | 13.8% | 
| **Enterprise** | 6.7% | 2.8% | 

### By Industry

#### Lately

- **Marketing and Advertising:** 20.0%
- **Management Consulting:** 20.0%
- **Retail:** 6.7%
- **Professional Training & Coaching:** 6.7%
- **Online Media:** 6.7%
- **Non-Profit Organization Management:** 6.7%
- **Internet:** 6.7%
- **Information Technology and Services:** 6.7%
- **Hospital & Health Care:** 6.7%
- **Computer & Network Security:** 6.7%
- **Other:** 6.7%

#### Later Social

- **Marketing and Advertising:** 16.4%
- **Health, Wellness and Fitness:** 6.6%
- **Retail:** 5.7%
- **Apparel & Fashion:** 4.3%
- **Consumer Goods:** 4.3%
- **Photography:** 4.3%
- **Non-Profit Organization Management:** 3.7%
- **Online Media:** 3.4%
- **Education Management:** 3.2%
- **Real Estate:** 3.2%
- **Other:** 44.8%

---
## Alternatives

### Alternatives to Lately

- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7208 reviews)
- [Loomly](https://www.g2.com/products/loomly/reviews) — 4.6/5 stars (1795 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6422 reviews)
- [Buffer](https://www.g2.com/products/buffer/reviews) — 4.3/5 stars (1040 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14765 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2916 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3826 reviews)
- [SocialPilot](https://www.g2.com/products/socialpilot/reviews) — 4.5/5 stars (844 reviews)
- [Publer](https://www.g2.com/products/publer/reviews) — 4.7/5 stars (508 reviews)

### Alternatives to Later Social

- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7208 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6422 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)
- [Tailwind](https://www.g2.com/products/tailwind/reviews) — 4.3/5 stars (142 reviews)
- [Iconosquare](https://www.g2.com/products/iconosquare/reviews) — 4.5/5 stars (135 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2916 reviews)
- [Loomly](https://www.g2.com/products/loomly/reviews) — 4.6/5 stars (1795 reviews)
- [SocialPilot](https://www.g2.com/products/socialpilot/reviews) — 4.5/5 stars (844 reviews)
- [Dash Social](https://www.g2.com/products/dash-social/reviews) — 4.7/5 stars (406 reviews)

---
## Top Discussions

### Lately

No discussions available for this product.

### Later Social

- Title: [What is later for Instagram?](https://www.g2.com/discussions/what-is-later-for-instagram) — 1 comment
  > **Top comment:** "it is used to schedule posts in advance."
- Title: [Is later a good app?](https://www.g2.com/discussions/is-later-a-good-app) — 1 comment
  > **Top comment:** "yes
"
- Title: [Is later free?](https://www.g2.com/discussions/is-later-free) — 1 comment
  > **Top comment:** " Later.com's free limited version is an excellent option for those who are just starting with social media management or have basic social media needs, and..."
- Title: [What is later software?](https://www.g2.com/discussions/what-is-later-software) — 1 comment
  > **Top comment:** "Later is a social media content management platform that can be used for multiple platforms but is specifically geared towards Instagram. "
- Title: [How to connect Facebook Page With the Instagram and enabling Auto Post on iNstagram and facebook](https://www.g2.com/discussions/how-to-connect-facebook-page-with-the-instagram-and-enabling-auto-post-on-instagram-and-facebook) — 1 comment, 1 upvote
  > **Top comment:** "Are you looking to connect your Facebook and Instagram to Later? I believe when you create an account, it connects to your social media accounts then. Here..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/lately-vs-later-social)