Link copied to clipboard # Keyword Planner vs Surfer Comparison - What are their main differences? Share [ Export ](/compare/keyword-planner/surfer-surfer/export.csv) Keyword PlannerSurfer[+ Add Product](#) Pricing **Keyword Planner** No pricing available **Surfer** Free Trial **Starting at $99.00** · Standard **Starting at $182.00** · Pro **Starting at $299.00** · Peace of Mind **Starting at $49.00** · Discovery **Starting at $999.00** · Enterprise Show more **Pricing Insights** from reviews Perceived Cost **Keyword Planner** Not enough reviews yet **Surfer** $$$$$ Average Discount **Keyword Planner** Not enough reviews yet **Surfer** 10% Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **Keyword Planner** 6 months Based on 100 responses **Surfer** 6 months Based on 100 responses Return on Investment **Keyword Planner** 6 months Based on 100 responses **Surfer** 6 months Based on 100 responses ![Keyword Planner](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_e64be093b434954f2d2c9239f73c0f55/keyword-planner.png "Keyword Planner") ![Surfer](https://images.g2crowd.com/uploads/product/hd_favicon/30b0d35de551e800f713ec760eec36d8/surfer-surfer.svg "Surfer") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Keyword Planner** Not enough data **Surfer** Content Creation (9) SEO Optimization (8) Credit Issues (4) High Costs (4) Integrations **Keyword Planner** Not enough data **Surfer** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e369fa2434bfed6434dea757dc661c25/chatgpt.jpg "Product Avatar Image") ChatGPT ](https://www.g2.com/products/chatgpt/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e4be040bbaaa0a3c52ded16cc4eee05a/contentful.png "Product Avatar Image") Contentful ](https://www.g2.com/products/contentful/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_91458feb7dbeb0f5518a9006b475c574/google-search-console.jpg "Product Avatar Image") Google Search Console ](https://www.g2.com/products/google-search-console/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_eb5af0dc05da00f236923fe110800abf/jasper-ai.png "Product Avatar Image") Jasper ](https://www.g2.com/products/jasper-ai/reviews)[ View all ](https://www.g2.com/products/surfer-surfer/integrations) Screenshots **Keyword Planner** ![Keyword Planner screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/155971/3.png) **Surfer** ![Surfer screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1367686/intent_alignment_guidelines.png) **Ratings** from reviews Meets Requirements **Keyword Planner** **9.3** /10 Based on 7 responses **Surfer** **9.3** /10 Based on 321 responses Ease of Use **Keyword Planner** **9.2** /10 Based on 6 responses **Surfer** **9.3** /10 Based on 327 responses Ease of Setup **Keyword Planner** Not enough data **Surfer** **9.4** /10 Based on 156 responses Ease of Admin **Keyword Planner** Not enough data **Surfer** **9.4** /10 Based on 125 responses Quality of Support **Keyword Planner** **9.2** /10 Based on 6 responses **Surfer** **9.4** /10 Based on 280 responses Has the product been a good partner in doing business? **Keyword Planner** Not enough data **Surfer** **9.5** /10 Based on 121 responses Product Direction (% positive) **Keyword Planner** **10.0** /10 Based on 7 responses **Surfer** **9.3** /10 Based on 280 responses **Features** ratings from reviews SEO Tools Not enough data **8.2** /10 Based on 261 responses User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 66.7% Mid-Market(51-1000 emp.) 22.2% Enterprise(\> 1000 emp.) 11.1% Small-Business(50 or fewer emp.) 66.7% Mid-Market(51-1000 emp.) 22.2% Enterprise(\> 1000 emp.) 11.1% Small-Business(50 or fewer emp.) 93.0% Mid-Market(51-1000 emp.) 6.4% Enterprise(\> 1000 emp.) 0.6% Small-Business(50 or fewer emp.) 93.0% Mid-Market(51-1000 emp.) 6.4% Enterprise(\> 1000 emp.) 0.6% **Reviewers' Industry** [![Keyword Planner](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_e64be093b434954f2d2c9239f73c0f55/keyword-planner.png "Keyword Planner")](https://www.g2.com/products/keyword-planner/reviews) Keyword Planner Marketing and Advertising 55.6% Online Media 11.1% Education Management 11.1% Computer & Network Security 11.1% Accounting 11.1% Other 0.0% [![Surfer](https://images.g2crowd.com/uploads/product/hd_favicon/30b0d35de551e800f713ec760eec36d8/surfer-surfer.svg "Surfer")](https://www.g2.com/products/surfer-surfer/reviews) Surfer Marketing and Advertising 36.8% Health, Wellness and Fitness 4.3% Computer Software 4.1% Information Technology and Services 3.9% Internet 3.9% Other 47.0% Alternatives **Keyword Planner Alternatives** ![Ubersuggest](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_934bd4159328bf62072354aeff2d43c0/ubersuggest.jpg "Ubersuggest") [ Ubersuggest ](/products/ubersuggest/reviews) ![Google Search Console](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_91458feb7dbeb0f5518a9006b475c574/google-search-console.jpg "Google Search Console") [ Google Search Console ](/products/google-search-console/reviews) ![BrightEdge](https://images.g2crowd.com/uploads/product/hd_favicon/1487565729/brightedge.svg "BrightEdge") [ BrightEdge ](/products/brightedge/reviews) ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush") [ Semrush ](/products/semrush/reviews) **Surfer Alternatives** ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush") [ Semrush ](/products/semrush/reviews) ![SE Ranking](https://images.g2crowd.com/uploads/product/hd_favicon/6286ca913595e28266536f7a6049da23/se-ranking.svg "SE Ranking") [ SE Ranking ](/products/se-ranking/reviews) ![Ahrefs](https://images.g2crowd.com/uploads/product/hd_favicon/c067b2882be712668bf2806974a7160e/ahrefs.svg "Ahrefs") [ Ahrefs ](/products/ahrefs/reviews) ![Frase.io](https://images.g2crowd.com/uploads/product/hd_favicon/03adfa3dd85b0b4ebc4963a0a7a19f8b/frase-io.svg "Frase.io") [ Frase.io ](/products/frase-io/reviews)