Compare Keyword Planner and Surfer 
Featured Products
At a Glance
Market Segments
Small-Business (66.7% of reviews)
Small-Business (93.1% of reviews)
Entry-Level Pricing
No pricing available
Starting at $99.00
Keyword Planner
Star Rating
(9)4.7 out of 5
Market Segments
Small-Business (66.7% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Keyword PlannerSurfer
Star Rating
(541)4.8 out of 5
Market Segments
Small-Business (93.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $99.00
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Surfer excels in SEO Auditing with a score of 9.1, highlighting its robust features for analyzing website performance, while Keyword Planner falls behind with a score of 8.0, indicating less comprehensive auditing capabilities.
- Reviewers mention that Surfer's Content Insights feature, rated at 9.2, provides valuable data for optimizing content strategies, whereas Keyword Planner's corresponding feature is rated significantly lower at 7.0, suggesting it may not offer the same depth of insights.
- G2 users note that Surfer's SERP Rank Tracking, with a score of 8.8, allows for effective monitoring of keyword performance, while Keyword Planner lacks in this area, as it does not provide a dedicated rank tracking feature, which could be a drawback for users focused on SEO performance.
- Users on G2 highlight that Surfer's AI Text Generation feature, rated at 8.1, is a standout for creating optimized content quickly, while Keyword Planner does not offer a similar feature, which may limit content creation efficiency for users.
- Reviewers say that Surfer's ease of setup, rated at 9.4, is a significant advantage, making it user-friendly for new users, compared to Keyword Planner's slightly higher score of 9.7, which indicates it is also easy to set up but may not be as intuitive for beginners.
- Users report that Surfer's Quality of Support, rated at 9.4, is highly praised, with many mentioning responsive customer service, while Keyword Planner's support, rated at 9.3, is still good but may not match the level of assistance provided by Surfer.
Pricing
Entry-Level Pricing
Keyword Planner
No pricing availableSurfer
Standard
Starting at $99.00
Align your team with a unified workflow and start growing your visibility in AI search.
- Generate, write, and optimize 360 documents with LLM and SERP-based insights
- Track AI Visibility in ChatGPT with 25 AI Prompts
- Collaborate with your team in one unified platform
Free Trial
Keyword Planner
No trial information availableSurfer
No trial information availableRatings
Meets Requirements
9.3
7
9.3
316
Ease of Use
9.2
6
9.3
322
Ease of Setup
Not enough data
9.4
151
Ease of Admin
Not enough data
9.4
123
Quality of Support
9.2
6
9.4
277
Has the product been a good partner in doing business?
Not enough data
9.6
118
Product Direction (% positive)
10.0
7
9.2
277
Features by Category
SEO Auditing & Monitoring
Not enough data
7.6
165
Not enough data
9.2
196
Not enough data
8.0
163
Not enough data
8.1
166
Agentic AI - SEO Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Content & Rankings
Not enough data
7.0
173
Not enough data
8.5
237
Not enough data
8.8
40
Not enough data
8.1
178
Not enough data
9.2
210
SEO Reporting
Not enough data
8.9
226
Not enough data
8.5
204
Not enough data
7.9
161
Not enough data
7.5
121
Generative AI
Not enough data
8.2
58
Not enough data
7.6
55
Audio
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Video
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Image
Not enough data
Not enough data
Not enough data
Not enough data
Text
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content - AI Content Detectors
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI Detection Model - AI Content Detectors
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring - AI Content Detectors
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Keyword Planner and Surfer are categorized as SEO Tools
Unique Categories
Keyword Planner has no unique categories
Surfer is categorized as AI Content Detectors
Reviews
Reviewers' Company Size
Keyword Planner
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Surfer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
55.6%
Online Media
11.1%
Education Management
11.1%
Computer & Network Security
11.1%
Accounting
11.1%
Other
0.0%
Marketing and Advertising
36.6%
Health, Wellness and Fitness
4.3%
Computer Software
4.1%
Information Technology and Services
3.9%
Online Media
3.7%
Other
47.2%
Discussions
Keyword Planner has no discussions with answers
how to write content
2 Comments
TW
Surfer make it so easy to use and improves content 100%
Thanks Surfer,
Pro Cars Woking
www.procarswoking.comRead more
Can NLP be more clearly incorporated into the content editor?
2 Comments
TN
Hello Nikolai! Great question :-) Traditional audit is based on the frequency and commonness of keywords among competitors. With NLP we pass the content to...Read more
How to measure ROI?
1 Comment
BS
1. Track visitor click-through rates: The first step in measuring ROI on SurferSEO is to track the number of visitors that click through to your website from...Read more
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