--- title: Keyword Planner Reviews meta_title: 'Keyword Planner Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter reviews by the users' company size, role or industry to find out how Keyword Planner works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 9 scale: '5' date_modified: '2026-09-22' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Keyword Planner Reviews **Vendor:** Clever Ads **Category:** [SEO Tools](https://www.g2.com/categories/seo-tools) **Average Rating:** 4.7/5.0 **Total Reviews:** 9 ## About Keyword Planner Boost your traffic and sales by finding the right keywords to use for your SEO and PPC strategies with Clever Ads Keyword Planner. Get key metrics like search volume, trends, CPC, and competition score to help you choose the best keywords. Easy, fast, and free. ## Keyword Planner Reviews ### 1. Aptly named and pretty functional **Rating:** 4.0/5.0 stars **Reviewed by:** Matthew E. | Director of Technical Projects, Marketing and Advertising, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **G2 Icon:** Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise. **Reviewed Date:** September 05, 2023 **What do you like best about Keyword Planner?** I really like being able to find Google and Microsoft keywords in one place as well as filtering lists right in the interface. Additionally, I really like that the data provided comes from multiple sources rather than the really redacted ad data from the planner tool Google provides. **What do you dislike about Keyword Planner?** Honestly, I get using the name Keyword Planner to maybe catch extra traffic from Google, but there's a really good chance I would have missed this if it weren't for someone showing it to me. **What problems is Keyword Planner solving and how is that benefiting you?** Keyword planner is a really great option for looking up related keywords for a website or competitors. With the data provided it is relatively easy to integrate the new keywords into the content for better ranking opportunities or ad them to ad targeting. ### 2. Best Keyword Research Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Shilpi K. | Senior SEO Executive - SEO, Marketing and Advertising, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** September 12, 2023 **What do you like best about Keyword Planner?** I am using keyword planner since 3 years. It is an amazing tool for keyword research. The result for any keyword searches like sv, related keyword all are accurate as compared to other tools. **What do you dislike about Keyword Planner?** Nothing to dislike. Not any disappointment. **What problems is Keyword Planner solving and how is that benefiting you?** Keyword planner shows the latest and accurate user intent keywords along with search volume and related keyword results. ### 3. Better than all the Keyword Tool (100% Free) **Rating:** 5.0/5.0 stars **Reviewed by:** Kavita S. | Project Manager, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** May 02, 2023 **What do you like best about Keyword Planner?** It's 100% free, shows the graph on trending keywords and changes happened in the last 1 year and 3 months so you may choose your keywords accordingly. **What do you dislike about Keyword Planner?** You have to brainstorm around the number of keywords which is actually time-consuming. You need to sort it manually. **What problems is Keyword Planner solving and how is that benefiting you?** You may learn about the most trending keywords. Competition and the search volumes. If you want to select for PPC, you will even be aware of the cost biddings. ### 4. Very Helpful in Keyword Planning **Rating:** 4.0/5.0 stars **Reviewed by:** Harshit C. | SEO Executive, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** April 19, 2023 **What do you like best about Keyword Planner?** The number of insights we get for all the keywords related to the products and services then helps in planning specific keywords for our brand. **What do you dislike about Keyword Planner?** There are a few keywords for which the volumes don't reflect all the time. **What problems is Keyword Planner solving and how is that benefiting you?** We get a good amount of insights while doing the keyword research specific to our brand ### 5. One of the must know tools when your are SEO or ADWordsCampaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Mohan Lal D. | Marketing Automation Specialist, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **G2 Icon:** Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise. **Reviewed Date:** August 09, 2022 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Keyword Planner?** I like how you can find the traffic volume stats & ranking difficulty for the Keywords. When used efficiently, this tool can be used to check unleveraged keywords or what your audience is searching for, so you can create better content for them. **What do you dislike about Keyword Planner?** Nothing that I dislike about the tool till now. **What problems is Keyword Planner solving and how is that benefiting you?** I use Keyword Planner to check the Keywords that are easy to rank, and at the same time, use this one to check Volumes for relevant Keywords for creating better Content. ### 6. effective tool for keyword research **Rating:** 5.0/5.0 stars **Reviewed by:** Mayank K. | Social Media Manager, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a review partner **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** July 25, 2022 **What do you like best about Keyword Planner?** You can utilise Google Ads Keyword Planner, a free tool provided by Google Ads, as you prepare your marketing approach. With the help of this tool, you may find new keywords, come up with keyword suggestions, and launch a successful PPC campaign. This tool is useful for estimating bids as well. **What do you dislike about Keyword Planner?** A keyword planner should be used by everyone as it is made to assist with keyword research for use in search network marketing. I did not get anything that should be disliked. **What problems is Keyword Planner solving and how is that benefiting you?** The keyword planner is helpful for SEO and is ideal for assisting you in determining the keywords you should rank for. It aids in determining the keywords that are most pertinent to your brand. ### 7. Keyword Planner **Rating:** 5.0/5.0 stars **Reviewed by:** Pooja P. | Digital Marketing Executive, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** February 22, 2022 **What do you like best about Keyword Planner?** While planning your marketing strategy, you can use a free to use tool offered by Google Ads known as Google Ads Keyword Planner. Using this tool, you can discover new keywords or generate keyword ideas also you can get your PPC campaign off to a great start. This tool also helps in bid estimations. **What do you dislike about Keyword Planner?** For using this feature, you must have an AdWords account as this tool is not available separately. Therefore for using it you need to create an AdWords account. **Recommendations to others considering Keyword Planner:** People should use a keyword planner as it is designed to help you research keywords to use in search network campaigns. **What problems is Keyword Planner solving and how is that benefiting you?** Keyword Planner is useful for SEO and is perfect for helping you identify the keywords you need to be ranking for. It also helps in identifying the most relevant keywords for your brand. ### 8. Simple and Highly effective planning **Rating:** 5.0/5.0 stars **Reviewed by:** Ankit Singh C. | Digital Marketing Specialist, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** July 31, 2022 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Keyword Planner?** The key planning suggest by this application was awesome it's so effective and perform very well and and make assure that that are not stuffing the keywords. **What do you dislike about Keyword Planner?** There is nothing to dislike but every application requires changes with time hope it will also changes with time and with the need of people. **What problems is Keyword Planner solving and how is that benefiting you?** Mostly it is solving the problem of choosing a keywords, placing of keywords while writing the blog or article so that your blog can rank on any search engine. ### 9. Perfect for Keyword Research **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** June 17, 2021 **What do you like best about Keyword Planner?** Google's Keyword Planner is designed to help you in keyword research. It is mainly for paid search, but you can analyze keywords for organic as well. It allows you to discover keywords related to your business. It's free as well. **What do you dislike about Keyword Planner?** If you are not using it for running ads, its shows you range, not exact search volume for keywords **What problems is Keyword Planner solving and how is that benefiting you?** Good to understand people searching behavior ## Keyword Planner Discussions - [What is Keyword Planner used for?](https://www.g2.com/discussions/what-is-keyword-planner-used-for) - 1 comment - [View Keyword Planner pricing details and edition comparison](https://www.g2.com/products/keyword-planner/reviews?section=pricing&secure%5Bexpires_at%5D=2026-09-27+12%3A30%3A04+-0500&secure%5Bsession_id%5D=b14e52f1-72ce-4697-9c0c-ccb724e66c0a&secure%5Btoken%5D=34c5758f33430ffe5986e99e51b1594e08c961bdb5b9864c91ebfa2124c18432&format=llm_user) ## Keyword Planner Features **SEO Auditing & Monitoring** - SEO Alerting - SEO Auditing - SEO Change Tracking - Technical SEO - Engagement Tracking **Agentic AI - SEO Tools** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Multi-Language - Social Media Integration - Google Analytics Integration **SEO Content & Rankings** - Link Building - Keyword Research - SERP Rank Tracking - Localization - Content Insights - Customer Activity Tracking - Click Tracking - Referral Tracking - Visitor Tracking - Mobile Keywords - Keyword Research Tools - Keyword Tracking - ROI Tracking **SEO Reporting** - Competitor Analysis - Data Visualization - Custom Reports - White Label - Real-Time Data - Trend Analysis - Scheduled/Automated Reports **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Additional Functionality** - Retargeting - API - User Management - Website Analytics - Broken Link Discovery - URL Shortener - Social Media Monitoring - Custom Domains - Visual Analytics - Backlink Management - Collaboration Tools - Customizable Branding - Web Traffic Reporting - For Marketing and Advertising - AI Copilot - Reporting/Analytics - SEO Management - Secure Data Storage - Real-Time Analytics - Activity Dashboard - Campaign Management - Geotargeting - Link Editing - URL Customization - Data Import/Export - Link Analytics - Multi-Channel Marketing - Campaign Scheduling - Access Controls/Permissions - WYSIWYG Editor - Conversion Rate Optimization - A/B Testing - Localization Automation - Multi-Location - Content Management - Alerts/Notifications - Real-Time Notifications - Dashboard - Landing Pages/Web Forms - Link Management - Customizable Templates - Real-Time Updates - Monitoring - Audit Management - Workflow Management - Campaign Analytics - Reporting & Statistics - Multi-Campaign - Email Marketing - Website Management - Performance Management - Backlink Monitoring - Performance Metrics - Advertising Management - Content Personalization - Issue Management - Heatmaps - Problem Area Alerts - Widgets - Multivariate Testing - Behavior Analytics - Audience Targeting - Real-Time Reporting - Customer Segmentation - Product Recommendations - Session Recording - Mobile Friendly Test - Drag & Drop ## Top Keyword Planner Alternatives - [Surfer](https://www.g2.com/products/surfer-surfer/reviews) - 4.8/5.0 (533 reviews) - [Ubersuggest](https://www.g2.com/products/ubersuggest/reviews) - 4.2/5.0 (160 reviews) - [Google Search Console](https://www.g2.com/products/google-search-console/reviews) - 4.7/5.0 (510 reviews)