--- title: Keyword Planner Reviews meta\_title: 'Keyword Planner Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter reviews by the users' company size, role or industry to find out how Keyword Planner works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 9 scale: '5' date\_modified: '2026-07-12' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Keyword Planner Reviews & Product Details Boost your traffic and sales by finding the right keywords to use for your SEO and PPC strategies with Clever Ads Keyword Planner. Get key metrics like search volume, trends, CPC, and competition score to help you choose the best keywords. Easy, fast, and free. * * * Seller [Clever Ads](https://www.g2.com/sellers/clever-ads) Discussions [Keyword Planner Community](https://www.g2.com/products/keyword-planner/discuss) Overview by Laura Sanchez Show More ## Top-Rated Alternatives [ ![Surfer](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Surfer") Surfer 4.8/5(546) ](https://www.g2.com/products/surfer-surfer/reviews) [ ![Ubersuggest](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ubersuggest") Ubersuggest 4.2/5(160) ](https://www.g2.com/products/ubersuggest/reviews) [ ![BrightEdge](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "BrightEdge") BrightEdge 4.4/5(839) ](https://www.g2.com/products/brightedge/reviews) [ View All Alternatives ](https://www.g2.com/products/keyword-planner/competitors/alternatives) ## User Insights Average based on 9 real user reviews. [Log in to unlock pricing and user insights](/login) ![Matthew E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Matthew E.") ME Matthew E. Director of Technical Projects Marketing and Advertising Small-Business (50 or fewer emp.) 9/5/2023 "Aptly named and pretty functional" 4/5 What do you like best about Keyword Planner? I really like being able to find Google and Microsoft keywords in one place as well as filtering lists right in the interface. Additionally, I really like that the data provided comes from multiple sources rather than the really redacted ad data from the planner tool Google provides. Review collected by and hosted on G2.com. What do you dislike about Keyword Planner? Honestly, I get using the name Keyword Planner to maybe catch extra traffic from Google, but there's a really good chance I would have missed this if it weren't for someone showing it to me. Review collected by and hosted on G2.com. What problems is Keyword Planner solving and how is that benefiting you? Keyword planner is a really great option for looking up related keywords for a website or competitors. With the data provided it is relatively easy to integrate the new keywords into the content for better ranking opportunities or ad them to ad targeting. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconValidated ReviewerIncentivizedSource: G2 invite ![Shilpi K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shilpi K.") SK Shilpi K. Senior SEO Executive - SEO Marketing and Advertising Small-Business (50 or fewer emp.) 9/12/2023 "Best Keyword Research Tool" 5/5 What do you like best about Keyword Planner? I am using keyword planner sinve 3 years. It is amazing tool for keyword research. The result for any keyword searches like sv, related keyword all are accurate as comparef to other tools. Review collected by and hosted on G2.com. What do you dislike about Keyword Planner? Nothing to dislike. Not any disappoinment. Review collected by and hosted on G2.com. What problems is Keyword Planner solving and how is that benefiting you? Keyword planner shows the latest and accurate user intent keywords along with search volume and related keyword results. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Kavita S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kavita S.") KS Kavita S. Project Manager Mid-Market (51-1000 emp.) 5/2/2023 "Better than all the Keyword Tool (100% Free)" 5/5 What do you like best about Keyword Planner? Its 100% free, shows the graph on trending keywords and changes happened in last 1 years and 3 months so you may choose your keywords accordingly. Review collected by and hosted on G2.com. What do you dislike about Keyword Planner? You have to brainstorm around the no. of keywords which is actually time taking. You need to sort it manually. Review collected by and hosted on G2.com. What problems is Keyword Planner solving and how is that benefiting you? You may learn about most trending keywords. Competition and the search volumes If you want to select for PPC you will even aware of the cost biddings. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Harshit C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Harshit C.") HC Harshit C. SEO Executive Enterprise (\> 1000 emp.) 4/19/2023 "Very Helpful in Keyword Planning" 4/5 What do you like best about Keyword Planner? The number of insights we get for all the keywords related to the products and services then helps in planning specific keywords for our brand. Review collected by and hosted on G2.com. What do you dislike about Keyword Planner? There are a few keywords for which the volumes don't reflect all the time. Review collected by and hosted on G2.com. What problems is Keyword Planner solving and how is that benefiting you? We get a good amount of insights while doing the keyword research specific to our brand Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Mohan Lal D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohan Lal D.") MD Mohan Lal D. Marketing Automation Specialist Small-Business (50 or fewer emp.) 8/9/2022 "One of the must know tools when your are SEO or ADWordsCampaigns" 5/5 What do you like best about Keyword Planner? I like how you can find the traffic volume stats & ranking difficulty for the Keywords. When used efficiently, this tool can be used to check unleveraged keywords or what your audience is searching for, so you can create better content for them. Review collected by and hosted on G2.com. What do you dislike about Keyword Planner? Nothing that I dislike about the tool till now. Review collected by and hosted on G2.com. What problems is Keyword Planner solving and how is that benefiting you? I use Keyword Planner to check the Keywords that are easy to rank, and at the same time, use this one to check Volumes for relevant Keywords for creating better Content. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 Icon 8/12/2022 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Mayank K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mayank K.") MK Mayank K. Social Media Manager Small-Business (50 or fewer emp.) 7/25/2022 "effective tool for keyword research" 5/5 What do you like best about Keyword Planner? You can utilise Google Ads Keyword Planner, a free tool provided by Google Ads, as you prepare your marketing approach. With the help of this tool, you may find new keywords, come up with keyword suggestions, and launch a successful PPC campaign. This tool is useful for estimating bids as well. Review collected by and hosted on G2.com. What do you dislike about Keyword Planner? A keyword planner should be used by everyone as it is made to assist with keyword research for use in search network marketing. I did not get anything that should be disliked. Review collected by and hosted on G2.com. What problems is Keyword Planner solving and how is that benefiting you? The keyword planner is helpful for SEO and is ideal for assisting you in determining the keywords you should rank for. It aids in determining the keywords that are most pertinent to your brand. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Pooja P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pooja P.") PP Pooja P. Digital Marketing Executive Small-Business (50 or fewer emp.) 2/22/2022 "Keyword Planner" 5/5 What do you like best about Keyword Planner? While planning your marketing strategy, you can use a free to use tool offered by Google Ads known as Google Ads Keyword Planner. Using this tool, you can discover new keywords or generate keyword ideas also you can get your PPC campaign off to a great start. This tool also helps in bid estimations. Review collected by and hosted on G2.com. What do you dislike about Keyword Planner? For using this feature, you must have an AdWords account as this tool is not available separately. Therefore for using it you need to create an AdWords account. Review collected by and hosted on G2.com. Recommendations to others considering Keyword Planner: People should use a keyword planner as it is designed to help you research keywords to use in search network campaigns. Review collected by and hosted on G2.com. What problems is Keyword Planner solving and how is that benefiting you? Keyword Planner is useful for SEO and is perfect for helping you identify the keywords you need to be ranking for. It also helps in identifying the most relevant keywords for your brand. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Ankit Singh C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ankit Singh C.") AC Ankit Singh C. Digital Marketing Specialist Small-Business (50 or fewer emp.) 7/31/2022 "Simple and Highly effective planning" 5/5 What do you like best about Keyword Planner? The key planning suggest by this application was awesome it's so effective and perform very well and and make assure that that are not stuffing the keywords. Review collected by and hosted on G2.com. What do you dislike about Keyword Planner? There is nothing to dislike but every application requires changes with time hope it will also changes with time and with the need of people. Review collected by and hosted on G2.com. What problems is Keyword Planner solving and how is that benefiting you? Mostly it is solving the problem of choosing a keywords, placing of keywords while writing the blog or article so that your blog can rank on any search engine. Review collected by and hosted on G2.com. Show More 8/5/2022 Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Online Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Online Media") CO Verified User in Online Media Mid-Market (51-1000 emp.) 6/17/2021 "Perfect for Keyword Research" 4/5 What do you like best about Keyword Planner? Google's Keyword Planner is designed to help you in keyword research. It is mainly for paid search, but you can analyze keywords for organic as well. It allows you to discover keywords related to your business. It's free as well. Review collected by and hosted on G2.com. What do you dislike about Keyword Planner? If you are not using it for running ads, its shows you range, not exact search volume for keywords Review collected by and hosted on G2.com. What problems is Keyword Planner solving and how is that benefiting you? Good to understand people searching behavior Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ## Questions about Keyword Planner? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Keyword Planner ](https://www.g2.com/products/keyword-planner/discussions/new) GU Guest User What is Keyword Planner used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-keyword-planner-used-for) [ View all Discussions ](https://www.g2.com/products/keyword-planner/discuss) ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. 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