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Compare Intuit Mailchimp Email Marketing and Litmus 
Featured Products
At a Glance
Market Segments
Small-Business (71.7% of reviews)
Mid-Market (42.7% of reviews)
Entry-Level Pricing
$0.00
Contact Us Per Year
Intuit Mailchimp Email Marketing
Star Rating
(12,859)4.3 out of 5
Market Segments
Small-Business (71.7% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Browse all 4 pricing plansLitmus
Star Rating
(448)4.6 out of 5
Market Segments
Mid-Market (42.7% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Year
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Intuit Mailchimp Email Marketing excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Litmus. Users appreciate its user-friendly interface and the ease of replicating campaigns, making it a preferred choice for small businesses.
- Users say that the implementation process for Intuit Mailchimp is notably straightforward, with many highlighting the intuitive onboarding wizard that simplifies setup. In contrast, while Litmus is praised for its clean and neat implementation, it has fewer recent reviews, which may indicate less current user engagement.
- Reviewers mention that Intuit Mailchimp offers impressive email deliverability rates, with users reporting a 99% delivery rate and effective tracking of audience actions. Litmus, while strong in testing capabilities, does not match this level of performance in deliverability.
- According to verified reviews, Litmus shines in its email testing features, allowing users to preview campaigns across various devices and inboxes. This capability is particularly valued by users who appreciate the removal of guesswork in email testing, making it an essential tool in their workflow.
- Users highlight that while both platforms offer good support, Litmus receives higher marks for quality of support. Reviewers appreciate the ability to share content with non-Litmus users and the feature that allows for specific feedback on email content, enhancing collaboration.
- G2 reviewers note that Intuit Mailchimp's AI features, which assist in writing scripts, add significant value to the user experience. However, Litmus users enjoy its feature-rich environment for testing, indicating that while both tools have unique strengths, they cater to different aspects of email marketing needs.
Pricing
Entry-Level Pricing
Intuit Mailchimp Email Marketing
Free
$0.00
Easily create email campaigns and learn more about your customers
- Email support for first 30 days
- Pre-built Email Templates
- 300+ Integrations
Litmus
Litmus Enterprise
Contact Us
Per Year
Power every stage of your email workflow.
- Unlimited users
- Unlimited Email Previews
- Unlimited Litmus Personalize Impressions
Free Trial
Intuit Mailchimp Email Marketing
Free Trial is available
Litmus
No trial information availableRatings
Meets Requirements
8.7
11,044
9.2
368
Ease of Use
8.7
11,111
9.2
369
Ease of Setup
8.6
5,201
9.1
137
Ease of Admin
8.7
5,111
9.0
112
Quality of Support
8.0
8,410
9.0
297
Has the product been a good partner in doing business?
8.6
4,635
8.9
108
Product Direction (% positive)
7.8
10,789
8.8
345
Features by Category
Email Marketing
8.9
8658
|
Verified
9.4
232
|
Verified
8.3
8793
|
Verified
8.5
143
8.7
7874
|
Verified
8.5
144
8.7
8844
|
Verified
8.8
204
|
Verified
9.0
8715
|
Verified
8.4
151
8.6
8339
|
Verified
8.6
178
|
Verified
8.4
6413
|
Verified
8.3
137
8.4
1344
|
Verified
9.1
169
|
Verified
8.1
1114
|
Verified
7.8
63
Reporting & Analytics
8.3
4830
|
Verified
8.6
146
8.6
7684
|
Verified
8.8
180
|
Verified
Generative AI
7.2
164
6.4
51
7.2
163
Feature Not Available
Agentic AI - Email Marketing
7.1
50
Not enough data
7.0
52
Not enough data
7.3
52
Not enough data
7.4
52
Not enough data
7.7
54
Not enough data
Integration
8.5
3424
|
Verified
7.9
99
8.3
2358
|
Verified
7.7
96
8.2
2166
|
Verified
7.8
100
8.1
558
|
Verified
7.7
89
8.3
676
|
Verified
7.5
64
8.3
530
|
Verified
7.7
81
Administration
8.3
78
Not enough data
7.8
67
Not enough data
8.1
69
Not enough data
8.5
68
Not enough data
8.2
69
Not enough data
8.1
69
Not enough data
Integrations
8.3
63
Not enough data
8.7
62
Not enough data
9.0
77
Not enough data
8.1
56
Not enough data
Platform
8.5
61
Not enough data
8.5
57
Not enough data
8.4
51
Not enough data
8.4
78
Not enough data
8.7
70
Not enough data
8.6
88
Not enough data
8.1
66
Not enough data
8.8
88
Not enough data
Diagnosis
8.3
471
8.6
115
8.4
515
8.8
117
8.4
176
9.2
144
8.6
555
9.0
120
Tracking
8.8
674
Feature Not Available
8.5
595
Feature Not Available
8.6
711
8.9
126
8.5
666
8.9
125
8.5
619
Feature Not Available
Reporting
8.8
728
9.0
124
8.6
574
Feature Not Available
8.7
596
Feature Not Available
8.4
550
Feature Not Available
Agentic AI - Email Deliverability
6.3
20
Not enough data
6.4
20
Not enough data
6.6
19
Not enough data
6.3
20
Not enough data
6.5
19
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Multichannel
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
8.7
21
Not enough data
8.9
21
Not enough data
8.7
21
Not enough data
Formatting
8.1
21
Not enough data
8.5
21
Not enough data
8.3
21
Not enough data
Content
8.7
21
Not enough data
8.7
21
Not enough data
8.6
21
Not enough data
Product Type
8.9
21
Not enough data
8.4
21
Not enough data
Generative AI
8.8
20
Not enough data
8.3
20
Not enough data
Templates
Not enough data
7.7
17
Not enough data
4.6
14
Not enough data
8.1
15
Not enough data
9.0
14
Edit
Not enough data
6.4
16
Not enough data
8.0
17
Not enough data
8.1
18
Logistics
Not enough data
5.6
13
Not enough data
7.8
15
Not enough data
6.4
12
Not enough data
8.3
11
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.8
36
8.9
215
8.3
36
8.6
204
8.8
36
7.6
70
8.8
39
8.9
202
8.6
36
9.3
237
Platform Data
9.0
38
8.8
207
8.8
38
8.7
217
8.8
36
8.6
183
Agentic AI - Email Testing
7.2
18
Not enough data
7.3
19
Not enough data
7.1
19
Not enough data
7.4
19
Not enough data
7.4
19
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Categories
Categories
Shared Categories
Intuit Mailchimp Email Marketing and Litmus are categorized as Email Deliverability, Email Marketing, and Email Testing
Unique Categories
Intuit Mailchimp Email Marketing is categorized as AI Writing Assistant and Transactional Email
Litmus is categorized as SAP Store, Email Template Builder, Personalization, E-Commerce Personalization, Location-Based Marketing, and Email Tracking
Reviews
Reviewers' Company Size
Intuit Mailchimp Email Marketing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Litmus
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.1%
Non-Profit Organization Management
5.8%
Information Technology and Services
4.8%
Computer Software
4.5%
Education Management
3.3%
Other
66.4%
Marketing and Advertising
19.6%
Information Technology and Services
8.3%
Computer Software
6.7%
Financial Services
4.5%
Retail
4.0%
Other
56.9%
Alternatives
Discussions
What is the best alternative to Mailchimp?
9 Comments
SA
I would say Brevo is a good alternativeRead more
What kind of platform is Mailchimp?
7 Comments
TT
Mailchimp is an email marketing and automation platform.Read more
What is the best way to implement Mailchimp with Wordpress to get maximum email subscribers?
5 Comments
RS
If you're using an organic way to collect emails, you can use any of the pop software's available in the marketplace such as optinmonk or poptin. If you have...Read more
What is litmus what are its types and uses?
2 Comments
CR
Litmus is a tool that helps you to build email and collaborate with teamates during the process. You can preview your email in different email clients and...Read more
What's the benefit in running a Spam Test on Litmus?
1 Comment
Official Response from Litmus
Did you ever spend lots of time crafting the perfect email, just to find that it got placed into your subscriber's spam folder? It's an email marketer's...Read more
What is litmus email testing?
1 Comment
CR
A feature that allows you to preview your email in different email client.Read more
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