Compare Grow.com and Looker 
Featured Products
At a Glance
Market Segments
Small-Business (63.6% of reviews)
Mid-Market (60.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Grow.com
Star Rating
(273)4.3 out of 5
Market Segments
Small-Business (63.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Grow.comLooker
Star Rating
(1,612)4.4 out of 5
Market Segments
Mid-Market (60.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LookerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Looker excels in providing a robust business intelligence experience, with users highlighting its ability to create detailed dashboards and reports. One user mentioned that Looker solves practical problems around visibility and consistency, making it a powerful tool for data exploration.
- Users say that Grow.com shines in its ease of use, particularly for non-technical users. The drag-and-drop interface allows for quick creation of interactive visualizations, which users appreciate for its simplicity and effectiveness in pulling data from various sources.
- Reviewers mention that Looker's semantic modeling layer through LookML offers excellent governance, allowing teams to define metrics centrally. This feature reduces errors and saves development time, making it a favorite among users who prioritize accuracy and consistency in their analytics.
- According to verified reviews, Grow.com is praised for its ability to connect multiple data sources effortlessly, enabling teams to view their data in one place without heavy setup. Users appreciate this functionality, especially when integrating tools like Google Sheets and marketing platforms.
- G2 reviewers highlight that while Looker has a slightly lower ease of use score compared to Grow.com, it compensates with its advanced features and capabilities. Users have noted that Looker provides a more comprehensive analytics experience, despite the learning curve.
- Users report that Grow.com offers visually appealing dashboards that make data analysis straightforward, but some feel it lacks the depth and customization options that Looker provides. This difference can impact users who require more complex analytics and reporting capabilities.
Pricing
Entry-Level Pricing
Grow.com
No pricing availableLooker
No pricing availableFree Trial
Grow.com
Free Trial is available
Looker
Free Trial is available
Ratings
Meets Requirements
8.5
232
8.7
1,103
Ease of Use
8.3
235
8.3
1,108
Ease of Setup
8.0
159
8.2
586
Ease of Admin
8.5
141
8.3
431
Quality of Support
8.9
221
8.6
941
Has the product been a good partner in doing business?
8.8
138
8.9
409
Product Direction (% positive)
8.8
221
8.7
1,035
Features by Category
Reports
8.5
162
8.6
664
|
Verified
7.9
147
8.2
616
|
Verified
8.7
176
8.2
661
|
Verified
8.4
127
8.3
529
|
Verified
9.0
176
8.7
665
|
Verified
Self Service
8.3
167
8.4
622
|
Verified
8.4
168
8.6
639
|
Verified
8.0
151
8.4
612
|
Verified
7.4
142
8.1
616
|
Verified
8.1
138
8.3
590
|
Verified
7.2
118
7.7
501
|
Verified
Advanced Analytics
7.1
99
7.6
430
|
Verified
8.6
162
8.4
632
|
Verified
7.7
114
8.0
514
|
Verified
Building Reports
8.2
101
8.3
385
|
Verified
8.2
93
8.4
398
|
Verified
7.8
92
8.1
356
|
Verified
8.0
95
8.1
329
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.5
162
8.6
664
|
Verified
7.9
147
8.2
616
|
Verified
8.7
176
8.2
661
|
Verified
8.4
127
8.3
529
|
Verified
9.0
176
8.7
665
|
Verified
Reports
8.4
50
8.5
111
8.2
49
8.5
108
7.9
49
8.0
103
Generative AI
5.7
31
7.0
101
5.7
31
7.1
101
Visualization
8.4
52
8.5
115
8.4
49
8.4
111
8.7
50
8.7
114
8.0
49
8.3
110
Data Updates
7.8
47
8.1
108
7.9
49
8.3
106
Collaboration
8.3
50
8.4
108
7.8
49
8.0
107
7.8
47
8.0
103
Data Updates
8.1
95
7.9
138
8.4
110
8.0
141
8.1
88
8.5
144
Reports
8.5
162
8.6
664
|
Verified
7.9
147
8.2
616
|
Verified
8.7
176
8.2
661
|
Verified
8.4
127
8.3
529
|
Verified
9.0
176
8.7
665
|
Verified
Data Preparation
8.4
38
8.3
286
|
Verified
8.2
31
8.3
264
|
Verified
Data Modeling and Blending
8.5
37
8.5
312
|
Verified
8.4
37
8.7
330
|
Verified
8.5
38
8.3
312
|
Verified
Generative AI
5.7
18
7.1
89
5.6
18
7.1
87
Agentic AI - Analytics Platforms
5.8
10
7.3
41
6.0
10
7.4
40
7.2
10
7.4
40
5.7
10
7.1
40
5.5
10
7.4
41
6.7
10
7.5
40
6.8
10
7.7
39
Self Service
8.3
167
8.4
622
|
Verified
8.4
168
8.6
639
|
Verified
8.0
151
8.4
612
|
Verified
7.4
142
8.1
616
|
Verified
8.1
138
8.3
590
|
Verified
7.2
118
7.7
501
|
Verified
Deployment & Integration - Analytics Platforms
6.8
10
8.1
39
7.0
10
8.2
37
6.8
10
7.7
35
8.3
10
8.3
43
Advanced Analytics
7.1
99
7.6
430
|
Verified
8.6
162
8.4
632
|
Verified
7.7
114
8.0
514
|
Verified
Performance & Scalability - Analytics Platforms
7.7
10
7.7
45
7.5
10
8.0
36
Advanced Analytics & Modeling - Analytics Platforms
7.0
10
8.2
41
6.8
10
7.2
35
6.2
10
7.4
36
Agentic AI Capabilities - Analytics Platforms
6.3
10
7.2
35
6.3
10
7.5
36
7.0
10
7.7
35
5.9
9
7.4
35
Personalized Intelligence - Analytics Platforms
5.6
9
7.6
35
6.1
9
7.3
36
5.7
9
7.6
35
Building Reports
8.2
101
8.3
385
|
Verified
8.2
93
8.4
398
|
Verified
7.8
92
8.1
356
|
Verified
8.0
95
8.1
329
|
Verified
Reports
8.5
162
8.6
664
|
Verified
7.9
147
8.2
616
|
Verified
8.7
176
8.2
661
|
Verified
8.4
127
8.3
529
|
Verified
9.0
176
8.7
665
|
Verified
Self Service
8.3
167
8.4
622
|
Verified
8.4
168
8.6
639
|
Verified
8.0
151
8.4
612
|
Verified
7.4
142
8.1
616
|
Verified
8.1
138
8.3
590
|
Verified
7.2
118
7.7
501
|
Verified
Building Reports
8.2
101
8.3
385
|
Verified
8.2
93
8.4
398
|
Verified
7.8
92
8.1
356
|
Verified
8.0
95
8.1
329
|
Verified
Metrics
Not enough data
8.8
240
Not enough data
8.7
240
Not enough data
8.4
226
Not enough data
8.4
228
Not enough data
8.4
217
Not enough data
8.3
227
Not enough data
8.4
221
Not enough data
8.5
232
Not enough data
8.3
224
Reporting
Not enough data
8.4
243
Not enough data
Feature Not Available
Not enough data
8.6
244
Not enough data
8.5
247
Not enough data
8.1
201
Not enough data
8.4
207
Not enough data
9.0
256
Other
Not enough data
8.7
228
Not enough data
8.6
211
Not enough data
8.4
203
Not enough data
8.7
217
Not enough data
8.7
209
Not enough data
8.2
181
Not enough data
8.3
193
Agentic AI - Digital Analytics
Not enough data
7.6
16
Not enough data
7.9
16
Not enough data
7.9
17
Not enough data
8.0
17
Administration
Not enough data
8.4
219
Not enough data
8.4
196
Not enough data
8.5
248
Not enough data
8.6
242
Agentic AI - Sales Analytics
Not enough data
7.2
12
Not enough data
7.8
12
Not enough data
6.9
12
Not enough data
7.6
13
Not enough data
7.5
12
Data Sourcing
Not enough data
8.8
206
Not enough data
8.8
222
Not enough data
8.6
190
Not enough data
8.8
227
Not enough data
8.7
210
Predictive Analytics
Not enough data
8.3
154
Not enough data
8.2
150
Not enough data
8.2
148
Not enough data
8.1
165
Sales Management
Not enough data
8.4
162
Not enough data
8.2
141
Not enough data
8.6
171
Not enough data
8.7
169
Marketing Operations
Not enough data
8.6
222
|
Verified
Not enough data
8.7
241
|
Verified
Not enough data
8.5
228
|
Verified
Not enough data
8.9
245
|
Verified
Not enough data
8.4
130
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
231
|
Verified
Not enough data
8.8
261
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.5
214
|
Verified
Not enough data
8.4
200
|
Verified
Not enough data
7.9
120
|
Verified
Agentic AI - Marketing Analytics
Not enough data
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Categories
Categories
Shared Categories
Grow.com and Looker are categorized as Analytics Platforms, Data Visualization, and Embedded Business Intelligence
Unique Categories
Grow.com has no unique categories
Reviews
Reviewers' Company Size
Grow.com
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.6%
Information Technology and Services
8.0%
Computer Software
7.6%
Internet
4.2%
Health, Wellness and Fitness
3.8%
Other
62.9%
Computer Software
11.6%
Information Technology and Services
11.2%
Marketing and Advertising
8.2%
Financial Services
7.6%
Internet
6.1%
Other
55.3%
Discussions
Can you blend multiple data sources?
2 Comments
Official Response from Grow.com
Data mashups are included on our Standard and Premium plans. Our software makes it easy to bring together multiple data sources in a single metric, so you...Read more
Does Grow provide a trial?
1 Comment
Official Response from Grow.com
Yes! We want you to see the full impact that Grow can have for your business. But for most organizations (especially those without a data analyst), setting...Read more
What is the difference between you and other BI providers?
1 Comment
Official Response from Grow.com
Business intelligence solutions can deliver huge ROI, but most BI solutions fail early on, especially for growing companies that fall in the underserved gap...Read more
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
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