Introducing G2.ai, the future of software buying.Try now
Compare Google Tag Manager and TUNE 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Tracknow
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Trackdesk
Visit Website
At a Glance
Market Segments
Small-Business (53.5% of reviews)
Small-Business (57.8% of reviews)
Entry-Level Pricing
No pricing available
Starting at $1,500.00
Google Tag Manager
Star Rating
(415)4.6 out of 5
Market Segments
Small-Business (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Tag ManagerTUNE
Star Rating
(117)4.2 out of 5
Market Segments
Small-Business (57.8% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Starting at $1,500.00
Browse all 2 pricing plansGoogle Tag Manager vs TUNE
When assessing the two solutions, reviewers found TUNE easier to use, set up, and administer. Reviewers also preferred doing business with TUNE overall.
- Reviewers felt that Google Tag Manager meets the needs of their business better than TUNE.
- When comparing quality of ongoing product support, reviewers felt that TUNE is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Google Tag Manager over TUNE.
Pricing
Entry-Level Pricing
Google Tag Manager
No pricing availableTUNE
ADVERTISER: SCALE
Starting at $1,500.00
Ideal for affiliate programs looking to unlock strategic growth. Includes:
- Dedicated Customer Success Manager
- Complete 2-Way API
- Performance Automation
Free Trial
Google Tag Manager
No trial information availableTUNE
No trial information availableRatings
Meets Requirements
9.2
338
8.5
103
Ease of Use
8.0
339
8.4
103
Ease of Setup
7.9
199
8.3
64
Ease of Admin
8.3
191
8.4
65
Quality of Support
7.1
277
8.7
100
Has the product been a good partner in doing business?
8.1
166
8.6
67
Product Direction (% positive)
8.8
329
8.0
97
Features by Category
Metrics
9.0
208
Not enough data
8.9
207
Not enough data
8.7
201
Not enough data
9.1
233
Not enough data
9.0
239
Not enough data
8.4
184
Not enough data
8.3
181
Not enough data
9.1
225
Not enough data
8.6
186
Not enough data
Reporting
Feature Not Available
Not enough data
8.4
167
Not enough data
8.0
158
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
171
Not enough data
Feature Not Available
Not enough data
Other
8.6
185
Not enough data
8.5
169
Not enough data
8.3
166
Not enough data
9.0
197
Not enough data
8.8
157
Not enough data
7.9
124
Not enough data
8.2
151
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.8
159
Not enough data
8.7
174
Not enough data
9.0
217
Not enough data
9.1
225
Not enough data
Link Options
Not enough data
8.7
55
Not enough data
8.8
51
Not enough data
7.6
7
Agentic AI - Affiliate Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking Options
Not enough data
8.2
52
Not enough data
9.2
62
Not enough data
8.5
50
Affiliate Management
Not enough data
8.9
9
Not enough data
8.7
9
Not enough data
8.7
9
Attribution Modeling
Not enough data
8.6
24
|
Verified
Not enough data
7.6
17
Not enough data
7.9
11
Not enough data
8.4
16
Not enough data
6.8
11
|
Verified
Not enough data
8.5
19
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
8.2
16
|
Verified
Not enough data
8.6
22
|
Verified
Not enough data
8.9
21
|
Verified
Not enough data
8.3
22
|
Verified
Reporting
Not enough data
8.2
28
|
Verified
Not enough data
7.9
26
|
Verified
Not enough data
8.2
27
Account Mapping
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Partner Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Partner Collaboration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Google Tag Manager and TUNE share no categories
Reviews
Reviewers' Company Size
Google Tag Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
TUNE
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
33.9%
Computer Software
9.0%
Information Technology and Services
8.5%
Internet
6.0%
Retail
3.0%
Other
39.4%
Marketing and Advertising
45.0%
Health, Wellness and Fitness
7.3%
Online Media
6.4%
Internet
5.5%
Financial Services
3.7%
Other
32.1%
Discussions
What is the difference between Google Analytics and Google Tag Manager?
2 Comments
MM
GTM: you create events/tags to use to track on GA4
Read more
How does Google Tag Manager integrate with Google Analytics?
1 Comment
SP
Google Analytics is connected with GTM using Messuerement ID. You need to configure GA M-ID to GTM ( create config event ) in order to connect.Read more
Google Tag Manager has no more discussions with answers
When do you plan to have a proper Mobile app ? (Network isn't enough)
2 Comments
KT
we already manage several app properties and source campaigns to each using TUNE. Read more
TUNE has no more discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
