Introducing G2.ai, the future of software buying.Try now
Compare Google Tag Manager and ObservePoint 
At a Glance
Market Segments
Small-Business (53.7% of reviews)
Enterprise (62.2% of reviews)
Entry-Level Pricing
No pricing available
Free 1000 Page Scans
Google Tag Manager
Star Rating
(419)4.6 out of 5
Market Segments
Small-Business (53.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Tag ManagerObservePoint
Star Rating
(77)4.5 out of 5
Market Segments
Enterprise (62.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1000 Page Scans
Free Trial is available
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Tag Manager excels in its integration capabilities, particularly with other Google products like Analytics and AdWords. Users appreciate how this seamless integration simplifies tracking and optimizing campaigns, making it a go-to tool for many marketers.
- Users say that ObservePoint stands out for its exceptional support and guidance. Reviewers highlight the staff's commitment to helping clients navigate challenges, which enhances the overall user experience and fosters a sense of ownership over their data.
- According to verified reviews, Google Tag Manager is praised for its user-friendly interface and straightforward setup process. Many users find it easy to manage tags and track conversions, which contributes to a more efficient workflow for marketing teams.
- Reviewers mention that ObservePoint offers a wealth of potential use cases, often surprising users with its versatility. This adaptability allows businesses to tackle various data challenges, making it a valuable asset for those with complex needs.
- G2 reviewers highlight that while Google Tag Manager is effective for small businesses, it may not cater as well to enterprise-level requirements compared to ObservePoint, which is specifically designed to meet the needs of larger organizations.
- Users express that ObservePoint's focus on quality support and problem-solving can sometimes outweigh its learning curve, as some features may require more time to master. However, the investment in understanding the platform often pays off in the long run.
Pricing
Entry-Level Pricing
Google Tag Manager
No pricing availableObservePoint
Start Scanning Your Website for Free
Free
1000 Page Scans
Get started with 1,000 free page scans annually. No credit card required, and no feature restrictions.
- Automatically discover and audit all tags & cookies across your digital properties.
- Identify unapproved cookies or rogue tags to mitigate security risks.
- Detect missing tags & cookies on critical pages to ensure complete data collection.
Free Trial
Google Tag Manager
No trial information availableObservePoint
Free Trial is available
Ratings
Meets Requirements
9.2
342
8.8
62
Ease of Use
8.0
343
8.1
65
Ease of Setup
7.9
203
8.1
53
Ease of Admin
8.3
191
8.7
36
Quality of Support
7.1
280
9.4
59
Has the product been a good partner in doing business?
8.1
166
9.7
40
Product Direction (% positive)
8.8
333
8.9
63
Features by Category
Metrics
9.0
211
Not enough data
8.9
209
Not enough data
8.7
203
Not enough data
9.1
235
Not enough data
9.0
242
Not enough data
8.4
186
Not enough data
8.3
183
Not enough data
9.1
227
Not enough data
8.6
188
Not enough data
Reporting
Feature Not Available
Not enough data
8.4
168
Not enough data
8.1
160
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
172
Not enough data
Feature Not Available
Not enough data
Other
8.6
186
Not enough data
8.5
170
Not enough data
8.3
167
Not enough data
9.0
199
Not enough data
8.8
159
Not enough data
8.0
125
Not enough data
8.1
152
Not enough data
Agentic AI - Digital Analytics
5.7
5
Not enough data
6.7
5
Not enough data
7.0
5
Not enough data
8.1
6
Not enough data
Administration
8.8
161
Not enough data
8.7
175
Not enough data
9.0
218
Not enough data
9.1
227
Not enough data
Monitoring
Not enough data
7.8
22
Not enough data
8.9
23
Not enough data
6.5
21
Administration
Not enough data
8.6
23
Not enough data
8.8
21
Not enough data
9.1
23
Not enough data
9.2
22
Standards
Not enough data
7.0
21
Not enough data
7.1
21
Not enough data
6.7
20
Not enough data
7.9
19
Agentic AI - Digital Governance
Not enough data
7.1
14
Not enough data
7.6
14
Not enough data
7.6
13
Not enough data
7.3
13
Not enough data
6.7
13
Not enough data
7.3
13
Functionality
Not enough data
9.1
23
Not enough data
8.3
21
Not enough data
9.1
23
Not enough data
8.9
22
Not enough data
9.2
22
Detection and Scanning - Website Privacy Auditing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting and Evidence - Website Privacy Auditing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Configuration and Remediation - Website Privacy Auditing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Integrations and Usability - Website Privacy Auditing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Google Tag Manager and ObservePoint are categorized as Tag Management Systems
Unique Categories
Google Tag Manager is categorized as Digital Analytics
ObservePoint is categorized as Website Privacy Auditing Tools, Cookie Tracking, and Digital Governance
Reviews
Reviewers' Company Size
Google Tag Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ObservePoint
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
34.1%
Computer Software
9.0%
Information Technology and Services
8.7%
Internet
6.0%
Retail
3.0%
Other
39.3%
Information Technology and Services
13.5%
Retail
9.5%
Marketing and Advertising
9.5%
Consulting
6.8%
Hospitality
6.8%
Other
54.1%
Alternatives
Discussions
What is the difference between Google Analytics and Google Tag Manager?
2 Comments
MM
GTM: you create events/tags to use to track on GA4
Read more
How does Google Tag Manager integrate with Google Analytics?
1 Comment
SP
Google Analytics is connected with GTM using Messuerement ID. You need to configure GA M-ID to GTM ( create config event ) in order to connect.Read more
Google Tag Manager has no more discussions with answers
Can we get prettier output?
1 Comment
CC
Thanks for the feedback, Tony. We're actually in the process of designing new export workflows right now. We'd love to share designs/prototypes with you once...Read more
What is ObservePoint used for?
1 Comment
KM
ObservePoint is used to ensure the reliability and accuracy of Digital Analytics. Which includes Tag Auditing, DL Auditing, Performance Monitoring, JS Error...Read more
ObservePoint has no more discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
