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Compare Google Tag Manager and LeadLander 
At a Glance
Market Segments
Small-Business (53.5% of reviews)
Small-Business (43.9% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Tag Manager
Star Rating
(416)4.6 out of 5
Market Segments
Small-Business (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Tag ManagerLeadLander
Star Rating
(62)4.2 out of 5
Market Segments
Small-Business (43.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LeadLanderGoogle Tag Manager vs LeadLander
When assessing the two solutions, reviewers found LeadLander easier to use, set up, and administer. Reviewers also preferred doing business with LeadLander overall.
- Reviewers felt that Google Tag Manager meets the needs of their business better than LeadLander.
- When comparing quality of ongoing product support, reviewers felt that LeadLander is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Google Tag Manager over LeadLander.
Pricing
Entry-Level Pricing
Google Tag Manager
No pricing availableLeadLander
No pricing availableFree Trial
Google Tag Manager
No trial information availableLeadLander
No trial information availableRatings
Meets Requirements
9.2
338
8.2
50
Ease of Use
8.0
339
8.7
51
Ease of Setup
7.9
199
9.2
28
Ease of Admin
8.3
191
9.3
25
Quality of Support
7.1
277
8.6
46
Has the product been a good partner in doing business?
8.1
166
9.1
25
Product Direction (% positive)
8.8
329
7.3
52
Features by Category
Metrics
9.0
208
8.3
36
8.9
207
8.4
38
8.7
201
8.5
38
9.1
233
8.7
33
9.0
239
8.1
31
8.4
184
8.3
29
8.3
181
8.6
30
9.1
225
8.5
34
8.6
186
7.8
28
Reporting
Feature Not Available
Feature Not Available
8.4
167
8.4
32
8.0
158
8.3
30
Feature Not Available
Feature Not Available
Feature Not Available
7.8
25
8.6
171
8.3
26
Feature Not Available
8.0
35
Other
8.6
185
8.1
32
8.5
169
8.7
30
8.3
166
8.6
26
9.0
197
8.8
25
8.8
157
8.8
23
7.9
124
8.2
23
8.2
151
8.5
31
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.8
159
8.2
28
8.7
174
8.8
25
9.0
217
9.0
32
9.1
225
9.0
34
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Categories
Categories
Shared Categories
Google Tag Manager and LeadLander are categorized as Digital Analytics
Unique Categories
Google Tag Manager is categorized as Tag Management Systems
LeadLander is categorized as Visitor Identification
Reviews
Reviewers' Company Size
Google Tag Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
LeadLander
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
33.9%
Computer Software
9.0%
Information Technology and Services
8.5%
Internet
6.0%
Retail
3.0%
Other
39.4%
Computer Software
22.8%
Marketing and Advertising
12.3%
Information Technology and Services
8.8%
Hospital & Health Care
7.0%
Financial Services
5.3%
Other
43.9%
Alternatives
Discussions
What is the difference between Google Analytics and Google Tag Manager?
2 Comments
MM
GTM: you create events/tags to use to track on GA4
Read more
How does Google Tag Manager integrate with Google Analytics?
1 Comment
SP
Google Analytics is connected with GTM using Messuerement ID. You need to configure GA M-ID to GTM ( create config event ) in order to connect.Read more
Google Tag Manager has no more discussions with answers
Will lead lander help in unlimited users?
1 Comment
GL
Hi Deepika,
LeadLander is an account-based subscription and does not charge per user. Most of our customers add all of their sales and marketing staff as...Read more
LeadLander has no more discussions with answers
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