Compare Google Analytics and IBM Cognos Analytics 
Featured Products
At a Glance
Market Segments
Small-Business (59.9% of reviews)
Enterprise (58.6% of reviews)
Entry-Level Pricing
No pricing available
Starting at $10.00 1 User Per Month
Google Analytics
Star Rating
(6,710)4.5 out of 5
Market Segments
Small-Business (59.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsIBM Cognos Analytics
Star Rating
(460)4.1 out of 5
Market Segments
Enterprise (58.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $10.00 1 User Per Month
Free Trial is available
Browse all 3 pricing plansGoogle Analytics vs IBM Cognos Analytics
When assessing the two solutions, reviewers found Google Analytics easier to use, set up, and administer. Reviewers also preferred doing business with Google Analytics overall.
- Reviewers felt that Google Analytics meets the needs of their business better than IBM Cognos Analytics.
- When comparing quality of ongoing product support, Google Analytics and IBM Cognos Analytics provide similar levels of assistance.
- For feature updates and roadmaps, our reviewers preferred the direction of Google Analytics over IBM Cognos Analytics.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableIBM Cognos Analytics
Cognos® Analytics On Demand - Standard
Starting at $10.00
1 User Per Month
Upload and model data, combine data sets, create dashboards and stories, and view report outputs.
- https://www.ibm.com/marketplace/purchase/configuration/en/us/checkout?editionID=EID2RPAX
- Dashboards, storytelling and collaboration
- Cognos mobile
Free Trial
Google Analytics
No trial information availableIBM Cognos Analytics
Free Trial is available
Ratings
Meets Requirements
9.0
5,576
8.2
317
Ease of Use
7.8
5,611
7.5
340
Ease of Setup
8.0
2,817
7.2
199
Ease of Admin
8.3
2,628
7.0
143
Quality of Support
7.5
4,644
7.5
284
Has the product been a good partner in doing business?
8.4
2,406
7.8
139
Product Direction (% positive)
8.5
5,453
7.9
300
Features by Category
Reports
Not enough data
8.1
206
|
Verified
Not enough data
7.6
164
|
Verified
Not enough data
8.1
194
|
Verified
Not enough data
7.7
144
|
Verified
Not enough data
7.9
189
|
Verified
Self Service
Not enough data
8.1
176
|
Verified
Not enough data
8.5
194
|
Verified
Not enough data
8.0
179
|
Verified
Not enough data
7.7
164
|
Verified
Not enough data
7.6
160
|
Verified
Not enough data
7.3
126
|
Verified
Advanced Analytics
Not enough data
7.9
132
|
Verified
Not enough data
8.1
167
|
Verified
Not enough data
8.0
119
|
Verified
Building Reports
Not enough data
8.2
122
|
Verified
Not enough data
8.1
120
|
Verified
Not enough data
7.9
107
|
Verified
Not enough data
7.5
91
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
Not enough data
8.1
206
|
Verified
Not enough data
7.6
164
|
Verified
Not enough data
8.1
194
|
Verified
Not enough data
7.7
144
|
Verified
Not enough data
7.9
189
|
Verified
Data Preparation
Not enough data
8.3
72
|
Verified
Not enough data
8.4
73
|
Verified
Data Modeling and Blending
Not enough data
8.4
77
|
Verified
Not enough data
8.5
77
|
Verified
Not enough data
8.2
74
|
Verified
Generative AI
Not enough data
7.3
37
Not enough data
7.5
37
Agentic AI - Analytics Platforms
Not enough data
7.8
10
Not enough data
8.0
9
Not enough data
8.0
9
Not enough data
8.1
9
Not enough data
8.3
10
Not enough data
8.0
10
Not enough data
8.0
10
Self Service
Not enough data
8.1
176
|
Verified
Not enough data
8.5
194
|
Verified
Not enough data
8.0
179
|
Verified
Not enough data
7.7
164
|
Verified
Not enough data
7.6
160
|
Verified
Not enough data
7.3
126
|
Verified
Deployment & Integration - Analytics Platforms
Not enough data
8.8
7
Not enough data
8.3
7
Not enough data
7.8
6
Not enough data
8.3
7
Advanced Analytics
Not enough data
7.9
132
|
Verified
Not enough data
8.1
167
|
Verified
Not enough data
8.0
119
|
Verified
Performance & Scalability - Analytics Platforms
Not enough data
8.6
7
Not enough data
8.8
7
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
9.0
8
Not enough data
8.9
6
Not enough data
8.8
7
Agentic AI Capabilities - Analytics Platforms
Not enough data
9.2
8
Not enough data
8.8
7
Not enough data
8.1
6
Not enough data
7.8
6
Personalized Intelligence - Analytics Platforms
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
8.6
6
Building Reports
Not enough data
8.2
122
|
Verified
Not enough data
8.1
120
|
Verified
Not enough data
7.9
107
|
Verified
Not enough data
7.5
91
|
Verified
Reports
Not enough data
8.1
206
|
Verified
Not enough data
7.6
164
|
Verified
Not enough data
8.1
194
|
Verified
Not enough data
7.7
144
|
Verified
Not enough data
7.9
189
|
Verified
Self Service
Not enough data
8.1
176
|
Verified
Not enough data
8.5
194
|
Verified
Not enough data
8.0
179
|
Verified
Not enough data
7.7
164
|
Verified
Not enough data
7.6
160
|
Verified
Not enough data
7.3
126
|
Verified
Building Reports
Not enough data
8.2
122
|
Verified
Not enough data
8.1
120
|
Verified
Not enough data
7.9
107
|
Verified
Not enough data
7.5
91
|
Verified
Metrics
9.0
4052
Not enough data
8.8
4019
Not enough data
8.7
3942
Not enough data
8.6
3621
Not enough data
8.4
3398
Not enough data
8.4
3594
Not enough data
8.5
3643
Not enough data
8.6
3733
Not enough data
8.2
3311
Not enough data
Reporting
Feature Not Available
Not enough data
8.5
3547
Not enough data
8.2
3254
Not enough data
8.4
3504
Not enough data
8.5
3433
Not enough data
8.3
3113
Not enough data
8.5
3683
Not enough data
Other
8.5
3697
Not enough data
8.5
3495
Not enough data
8.3
3288
Not enough data
8.7
3458
Not enough data
8.5
2699
Not enough data
8.0
2423
Not enough data
8.2
2799
Not enough data
Agentic AI - Digital Analytics
7.8
83
Not enough data
8.0
85
Not enough data
7.7
85
Not enough data
8.4
90
Not enough data
Administration
8.5
2640
Not enough data
8.2
2331
Not enough data
8.9
3461
Not enough data
8.9
3564
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1177
Not enough data
8.8
1135
Not enough data
9.1
1151
Not enough data
Tracking & Reporting
8.6
1020
Not enough data
8.9
1165
Not enough data
8.5
1070
Not enough data
8.9
1179
Not enough data
8.7
1123
Not enough data
8.6
1097
Not enough data
Metrics
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Not enough data
Exchange Functions
9.4
16
Not enough data
9.4
16
Not enough data
Data as a Service
9.4
16
Not enough data
9.2
16
Not enough data
9.6
15
Not enough data
9.2
15
Not enough data
Management
9.1
15
Not enough data
9.3
15
Not enough data
8.9
14
Not enough data
9.2
14
Not enough data
Statistical Tool
Not enough data
8.2
31
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Data Analysis
Not enough data
8.7
34
Not enough data
8.8
33
Decision Making
Not enough data
8.7
31
Not enough data
8.6
34
Not enough data
8.5
35
Not enough data
8.3
31
Generative AI
Not enough data
8.0
18
Not enough data
8.1
18
Tools
8.3
1122
Not enough data
8.9
1495
Not enough data
8.3
1255
Not enough data
Metrics
8.9
1464
Not enough data
8.9
1500
Not enough data
8.9
1499
Not enough data
8.7
1416
Not enough data
8.7
1431
Not enough data
8.4
1366
Not enough data
Agentic AI - Content Analytics
7.6
39
Not enough data
8.1
39
Not enough data
7.8
39
Not enough data
7.8
39
Not enough data
7.9
41
Not enough data
Metrics
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Not enough data
Categories
Categories
Shared Categories
Google Analytics and IBM Cognos Analytics share no categories
Unique Categories
Google Analytics is categorized as Content Analytics, Mobile App Analytics, Digital Analytics, and Data Exchange Platforms
IBM Cognos Analytics is categorized as Embedded Business Intelligence, Analytics Platforms, and Predictive Analytics
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
IBM Cognos Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.8%
Internet
4.4%
Retail
2.9%
Other
56.7%
Information Technology and Services
11.1%
Insurance
8.5%
Financial Services
8.3%
Computer Software
6.5%
Banking
5.4%
Other
60.2%
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
6 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
Where can I find more answers on my questions?
2 Comments
MD
We're IBM Gold partners with a ton of experience implementing Cognos, and have lots of good free technical information on our blog at...Read more
I heard Cognos Analytics 11.11 was out - where can I find more information?
2 Comments
MD
As of October 2019, the latest version is 11.1.4. We just did a livestream earlier this week to review the latest updates. You can check that out here:...Read more
Have you used DMR ? Have you found it better than a relational or a powercube?
1 Comment
CM
Yes, I have used DMR. However, the performance here is not so great compared to a PowerCube. However, you don't have to worry about building cubes. I...Read more
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