Compare Google Analytics 360 and Parse.ly 
At a Glance
Market Segments
Small-Business (50.3% of reviews)
Mid-Market (47.6% of reviews)
Entry-Level Pricing
No pricing available
Custom
Google Analytics 360
Star Rating
(597)4.4 out of 5
Market Segments
Small-Business (50.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Analytics 360Parse.ly
Star Rating
(149)4.4 out of 5
Market Segments
Mid-Market (47.6% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Custom
Browse all 3 pricing plansGoogle Analytics 360 vs Parse.ly
When assessing the two solutions, reviewers found Parse.ly easier to use, set up, and administer. Reviewers also preferred doing business with Parse.ly overall.
- Google Analytics 360 and Parse.ly both meet the requirements of our reviewers at a comparable rate.
- When comparing quality of ongoing product support, reviewers felt that Parse.ly is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Google Analytics 360 over Parse.ly.
Pricing
Entry-Level Pricing
Google Analytics 360
No pricing availableParse.ly
Content Advocacy
Custom
Realize the untapped potential of your content strategy.
- Geographic Segmentation
- Contributor Analysis
- Additional Channel Tracking
Free Trial
Google Analytics 360
No trial information availableParse.ly
Free Trial is available
Ratings
Meets Requirements
8.8
450
8.8
106
Ease of Use
8.1
453
9.0
109
Ease of Setup
8.0
199
8.7
24
Ease of Admin
8.4
189
9.1
24
Quality of Support
8.0
409
8.6
90
Has the product been a good partner in doing business?
8.5
185
9.1
23
Product Direction (% positive)
8.4
434
8.0
100
Features by Category
Metrics
8.7
325
9.2
30
8.5
333
8.5
31
8.5
323
8.4
25
8.6
305
8.5
20
8.4
299
7.9
17
8.4
304
8.5
21
8.2
303
8.4
20
8.4
311
7.5
19
8.2
287
7.1
16
Reporting
Feature Not Available
9.3
29
8.6
310
8.9
29
8.4
279
8.6
24
8.5
297
7.8
23
8.4
291
8.1
26
8.2
268
8.3
25
8.6
314
8.2
29
Other
8.5
301
8.3
22
8.4
306
8.6
22
8.3
291
7.8
20
8.6
304
8.1
21
8.5
267
7.1
14
8.2
248
7.2
12
8.3
266
7.4
15
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.5
246
7.9
14
8.2
243
7.7
14
8.6
294
8.7
25
8.6
293
8.5
24
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
9.1
112
Not enough data
9.0
109
Not enough data
9.0
104
Not enough data
Tracking & Reporting
8.9
99
Not enough data
8.8
110
Not enough data
8.9
103
Not enough data
9.0
109
Not enough data
8.8
104
Not enough data
8.8
101
Not enough data
Metrics
9.0
33
Not enough data
8.6
33
Not enough data
8.6
34
Not enough data
8.5
33
Not enough data
8.6
33
Not enough data
Tools
Not enough data
8.4
40
Not enough data
8.7
72
Not enough data
8.1
61
Metrics
Not enough data
8.5
65
Not enough data
8.7
72
Not enough data
8.7
78
Not enough data
8.1
59
Not enough data
8.0
48
Not enough data
8.2
57
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
9.0
33
Not enough data
8.6
33
Not enough data
8.6
34
Not enough data
8.5
33
Not enough data
8.6
33
Not enough data
Categories
Categories
Shared Categories
Google Analytics 360 and Parse.ly are categorized as Digital Analytics
Unique Categories
Google Analytics 360 is categorized as Mobile App Analytics
Parse.ly is categorized as Content Analytics
Reviews
Reviewers' Company Size
Google Analytics 360
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Parse.ly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
20.7%
Information Technology and Services
6.2%
Computer Software
5.1%
Education Management
3.1%
Retail
3.1%
Other
61.9%
Online Media
32.9%
Media Production
19.6%
Newspapers
13.3%
Broadcast Media
8.4%
Publishing
5.6%
Other
20.3%
Discussions
What is next to do best.
2 Comments
CC
Using the social network for advertisingRead more
How do I find the search terms that bring us google traffic?
1 Comment
Official Response from Parse.ly
There aren't specific search terms inside of Parse.ly as of today. That said, because it pulls content tags directly from your CMS, you can understand topic...Read more
Parse.ly has no more discussions with answers
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