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Compare Google Analytics 360 and Parse.ly 
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At a Glance
Market Segments
Small-Business (50.4% of reviews)
Mid-Market (47.6% of reviews)
Entry-Level Pricing
No pricing available
Custom
Google Analytics 360
Star Rating
(594)4.4 out of 5
Market Segments
Small-Business (50.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Analytics 360Parse.ly
Star Rating
(149)4.4 out of 5
Market Segments
Mid-Market (47.6% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Custom
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics 360 excels in its Custom Event Tracking capabilities, scoring 8.9, which allows for detailed tracking of user interactions. In contrast, Parse.ly's score of 7.9 indicates that while it offers custom tracking, it may not be as robust or user-friendly as Google Analytics 360.
- Reviewers mention that Parse.ly shines in Real-Time Reporting, achieving a score of 9.3, which is higher than Google Analytics 360's 8.9. This feature is particularly beneficial for users needing immediate insights into their content performance.
- G2 users highlight that Google Analytics 360 provides superior Custom Reports and Dashboards with a score of 8.7, allowing for tailored data visualization. In comparison, Parse.ly's score of 8.2 suggests it may offer less flexibility in report customization.
- Users on G2 report that Parse.ly's Content Management features are highly rated at 9.2, making it a preferred choice for content-focused teams. Google Analytics 360, while strong in analytics, does not emphasize content management to the same extent.
- Reviewers say that Google Analytics 360's Ease of Setup is rated at 7.9, which some users find slightly challenging compared to Parse.ly's higher score of 8.7, indicating a more user-friendly onboarding experience.
- Users report that both platforms perform well in Engagement Metrics, with Google Analytics 360 scoring 8.5 and Parse.ly matching that score. However, Parse.ly's focus on content engagement may provide deeper insights for content marketers.
Pricing
Entry-Level Pricing
Google Analytics 360
No pricing availableParse.ly
Content Advocacy
Custom
Realize the untapped potential of your content strategy.
- Geographic Segmentation
- Contributor Analysis
- Additional Channel Tracking
Free Trial
Google Analytics 360
No trial information availableParse.ly
Free Trial is available
Ratings
Meets Requirements
8.8
447
8.8
106
Ease of Use
8.1
450
9.0
109
Ease of Setup
8.0
195
8.7
24
Ease of Admin
8.4
188
9.1
24
Quality of Support
8.0
406
8.6
90
Has the product been a good partner in doing business?
8.4
184
9.1
23
Product Direction (% positive)
8.4
431
8.0
100
Features by Category
Metrics
8.7
324
9.2
30
8.5
332
8.5
31
8.5
322
8.4
25
8.6
304
8.5
20
8.4
298
7.9
17
8.4
304
8.5
21
8.2
303
8.4
20
8.4
310
7.5
19
8.2
286
7.1
16
Reporting
Feature Not Available
9.3
29
8.6
310
8.9
29
8.4
279
8.6
24
8.5
296
7.8
23
8.4
290
8.1
26
8.2
268
8.3
25
8.7
311
8.2
29
Other
8.5
300
8.3
22
8.4
305
8.6
22
8.3
290
7.8
20
8.6
302
8.1
21
8.5
267
7.1
14
8.2
248
7.2
12
8.3
266
7.4
15
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.5
243
7.9
14
8.2
243
7.7
14
8.6
293
8.7
25
8.6
293
8.5
24
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
9.1
111
Not enough data
9.0
108
Not enough data
9.0
103
Not enough data
Tracking & Reporting
8.9
99
Not enough data
8.8
109
Not enough data
8.9
102
Not enough data
9.0
108
Not enough data
8.8
103
Not enough data
8.8
101
Not enough data
Metrics
9.0
33
Not enough data
8.6
32
Not enough data
8.6
33
Not enough data
8.5
33
Not enough data
8.6
33
Not enough data
Tools
Not enough data
8.4
40
Not enough data
8.7
72
Not enough data
8.1
61
Metrics
Not enough data
8.5
65
Not enough data
8.7
72
Not enough data
8.7
78
Not enough data
8.1
59
Not enough data
8.0
48
Not enough data
8.2
57
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
9.0
33
Not enough data
8.6
32
Not enough data
8.6
33
Not enough data
8.5
33
Not enough data
8.6
33
Not enough data
Categories
Categories
Shared Categories
Google Analytics 360 and Parse.ly are categorized as Digital Analytics
Unique Categories
Google Analytics 360 is categorized as Mobile App Analytics
Parse.ly is categorized as Content Analytics
Reviews
Reviewers' Company Size
Google Analytics 360
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Parse.ly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
20.8%
Information Technology and Services
6.2%
Computer Software
4.9%
Retail
3.1%
Education Management
3.1%
Other
61.9%
Online Media
32.9%
Media Production
19.6%
Newspapers
13.3%
Broadcast Media
8.4%
Publishing
5.6%
Other
20.3%
Discussions
What is next to do best.
2 Comments
CC
Using the social network for advertisingRead more
How do I find the search terms that bring us google traffic?
1 Comment
Official Response from Parse.ly
There aren't specific search terms inside of Parse.ly as of today. That said, because it pulls content tags directly from your CMS, you can understand topic...Read more
Parse.ly has no more discussions with answers
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