# Google Analytics 360 vs Parse.ly Comparison | | Google Analytics 360 | Parse.ly | |---|---|---| | **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | | **Total Reviews** | 597 | 149 | | **Largest Market Segment** | Small-Business (50.3% of reviews) | Mid-Market (47.6% of reviews) | | **Entry Level Price** | No pricing available | Custom | --- ## Top Pros & Cons ### Google Analytics 360 Pros: - Insights (9 reviews) - Easy Integrations (6 reviews) Cons: - Learning Curve (5 reviews) - Complex Features (4 reviews) ### Parse.ly **Not enough data** --- ## Ratings Comparison | Rating | Google Analytics 360 | Parse.ly | |---|---|---| | **Meets Requirements** | 8.8 (450 reviews) | 8.8 (106 reviews) | | **Ease of Use** | 8.1 (453 reviews) | 9.0 (109 reviews) | | **Ease of Setup** | 8.0 (199 reviews) | 8.7 (24 reviews) | | **Ease of Admin** | 8.4 (189 reviews) | 9.1 (24 reviews) | | **Quality of Support** | 8.0 (409 reviews) | 8.6 (90 reviews) | | **Has the product been a good partner in doing business?** | 8.5 (185 reviews) | 9.1 (23 reviews) | | **Product Direction (% positive)** | 8.4 (434 reviews) | 8.0 (100 reviews) | --- ## Pricing ### Google Analytics 360 #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Parse.ly #### Entry-Level Pricing Plan: Content Advocacy Price: Custom Description: Realize the untapped potential of your content strategy. Key Features: - Geographic Segmentation - Contributor Analysis - Additional Channel Tracking [Browse all 3 editions](https://www.g2.com/products/parse-ly/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Digital Analytics | Product | Score | Reviews | |---|---|---| | **Google Analytics 360** | 8.4/10 | 378 | | **Parse.ly** | 8.2/10 | 34 | #### Metrics | Feature | Google Analytics 360 | Parse.ly | |---|---|---| | **Sessions - Digital Analytics** | 8.7 (325 reviews) | 9.2 (30 reviews) | | **Engagement** | 8.5 (333 reviews) | 8.5 (31 reviews) | | **Entry and Exit Pages** | 8.5 (323 reviews) | 8.4 (25 reviews) | | **Standard Event Tracking** | 8.6 (305 reviews) | 8.5 (20 reviews) | | **Custom Event Tracking** | 8.4 (299 reviews) | 7.9 (17 reviews) | | **Retention** | 8.4 (304 reviews) | 8.5 (21 reviews) | | **Return** | 8.2 (303 reviews) | 8.4 (20 reviews) | | **Conversions** | 8.4 (311 reviews) | 7.5 (19 reviews) | | **Funnels** | 8.2 (287 reviews) | 7.1 (16 reviews) | #### Reporting | Feature | Google Analytics 360 | Parse.ly | |---|---|---| | **Real-Time Reporting** | Feature Not Available | 9.3 (29 reviews) | | **Trending** | 8.6 (310 reviews) | 8.9 (29 reviews) | | **Retroactive Reporting** | 8.4 (279 reviews) | 8.6 (24 reviews) | | **Segmentation** | 8.5 (297 reviews) | 7.8 (23 reviews) | | **Mobile Reporting** | 8.4 (291 reviews) | 8.1 (26 reviews) | | **Unification Across Devices** | 8.2 (268 reviews) | 8.3 (25 reviews) | | **Custom Reports and Dashboards** | 8.6 (314 reviews) | 8.2 (29 reviews) | #### Other | Feature | Google Analytics 360 | Parse.ly | |---|---|---| | **User Data** | 8.5 (301 reviews) | 8.3 (22 reviews) | | **Site Search Reporting** | 8.4 (306 reviews) | 8.6 (22 reviews) | | **Load Time Monitoring** | 8.3 (291 reviews) | 7.8 (20 reviews) | | **Campaign Tracking** | 8.6 (304 reviews) | 8.1 (21 reviews) | | **E-Commerce** | 8.5 (267 reviews) | 7.1 (14 reviews) | | **Promotional Messages** | 8.2 (248 reviews) | 7.2 (12 reviews) | | **Administration Alerts** | 8.3 (266 reviews) | 7.4 (15 reviews) | #### Agentic AI - Digital Analytics | Feature | Google Analytics 360 | Parse.ly | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Administration | Feature | Google Analytics 360 | Parse.ly | |---|---|---| | **API / Integrations** | 8.5 (246 reviews) | 7.9 (14 reviews) | | **QA Testing** | 8.2 (243 reviews) | 7.7 (14 reviews) | | **Performance and Reliability** | 8.6 (294 reviews) | 8.7 (25 reviews) | | **User, Role, and Access Management** | 8.6 (293 reviews) | 8.5 (24 reviews) | ### Content Marketing | Product | Score | Reviews | |---|---|---| | **Google Analytics 360** | N/A | N/A | | **Parse.ly** | N/A | N/A | #### Content Creation | Feature | Google Analytics 360 | Parse.ly | |---|---|---| | **Content Creation Tools** | Not enough data | Not enough data | | **Content Curation** | Not enough data | Not enough data | | **Buyer Personas** | Not enough data | Not enough data | | **Content Management** | Not enough data | Not enough data | #### Optimization | Feature | Google Analytics 360 | Parse.ly | |---|---|---| | **SEO** | Not enough data | Not enough data | | **A/B Testing** | Not enough data | Not enough data | | **Dashboards & Reporting** | Not enough data | Not enough data | | **Audience Targeting** | Not enough data | Not enough data | | **ROI Reporting** | Not enough data | Not enough data | #### Logistics | Feature | Google Analytics 360 | Parse.ly | |---|---|---| | **Customizable Templated Workflows** | Not enough data | Not enough data | | **Internal Communication** | Not enough data | Not enough data | | **Version Control** | Not enough data | Not enough data | | **Editing and Approval Tools** | Not enough data | Not enough data | | **Distribution Features** | Not enough data | Not enough data | | **Integrations & APIs** | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | ### Mobile App Analytics | Product | Score | Reviews | |---|---|---| | **Google Analytics 360** | 8.8/10 | 131 | | **Parse.ly** | N/A | N/A | #### User Identification | Feature | Google Analytics 360 | Parse.ly | |---|---|---| | **Demographics** | 9.1 (112 reviews) | Not enough data | | **User Segmentation** | 9.0 (109 reviews) | Not enough data | | **Geolocation** | 9.0 (104 reviews) | Not enough data | #### Tracking & Reporting | Feature | Google Analytics 360 | Parse.ly | |---|---|---| | **Custom Event Tracking** | 8.9 (99 reviews) | Not enough data | | **Real-Time Insights** | 8.8 (110 reviews) | Not enough data | | **Attribution** | 8.9 (103 reviews) | Not enough data | | **Dashboard** | 9.0 (109 reviews) | Not enough data | | **User Path Tracking** | 8.8 (104 reviews) | Not enough data | | **User Activity History** | 8.8 (101 reviews) | Not enough data | #### Metrics | Feature | Google Analytics 360 | Parse.ly | |---|---|---| | **Engagement** | 9.0 (33 reviews) | Not enough data | | **Exit Tracking** | 8.6 (33 reviews) | Not enough data | | **Retention** | 8.6 (34 reviews) | Not enough data | | **Return** | 8.5 (33 reviews) | Not enough data | | **Conversions** | 8.6 (33 reviews) | Not enough data | ### Content Analytics | Product | Score | Reviews | |---|---|---| | **Google Analytics 360** | N/A | N/A | | **Parse.ly** | 8.4/10 | 86 | #### Tools | Feature | Google Analytics 360 | Parse.ly | |---|---|---| | **Contact Collection** | Not enough data | 8.4 (40 reviews) | | **Audience Insights** | Not enough data | 8.7 (72 reviews) | | **Social Sharing** | Not enough data | 8.1 (61 reviews) | #### Metrics | Feature | Google Analytics 360 | Parse.ly | |---|---|---| | **Entry and Exit Pages** | Not enough data | 8.5 (65 reviews) | | **Sessions** | Not enough data | 8.7 (72 reviews) | | **Engagement** | Not enough data | 8.7 (78 reviews) | | **Return** | Not enough data | 8.1 (59 reviews) | | **Conversions** | Not enough data | 8.0 (48 reviews) | | **Search Rank** | Not enough data | 8.2 (57 reviews) | #### Agentic AI - Content Analytics | Feature | Google Analytics 360 | Parse.ly | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Mobile Analytics | Product | Score | Reviews | |---|---|---| | **Google Analytics 360** | 8.7/10 | 36 | | **Parse.ly** | N/A | N/A | #### Metrics | Feature | Google Analytics 360 | Parse.ly | |---|---|---| | **Engagement** | 9.0 (33 reviews) | Not enough data | | **Exit Tracking** | 8.6 (33 reviews) | Not enough data | | **Retention** | 8.6 (34 reviews) | Not enough data | | **Return** | 8.5 (33 reviews) | Not enough data | | **Conversions** | 8.6 (33 reviews) | Not enough data | --- ## Categories **Shared Categories (1):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) **Unique to Google Analytics 360 (1):** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics) **Unique to Parse.ly (1):** [Content Analytics Software](https://www.g2.com/categories/content-analytics) --- ## Reviewer Demographics ### By Company Size | Segment | Google Analytics 360 | Parse.ly | |---|---|---| | **Small-Business** | 50.3% | 26.6% | | **Mid-Market** | 31.0% | 47.6% | | **Enterprise** | 18.7% | 25.9% | ### By Industry #### Google Analytics 360 - **Marketing and Advertising:** 20.7% - **Information Technology and Services:** 6.2% - **Computer Software:** 5.1% - **Education Management:** 3.1% - **Retail:** 3.1% - **Internet:** 2.9% - **Higher Education:** 2.5% - **Hospital & Health Care:** 2.2% - **Real Estate:** 2.2% - **Apparel & Fashion:** 2.0% - **Other:** 50.1% #### Parse.ly - **Online Media:** 32.9% - **Media Production:** 19.6% - **Newspapers:** 13.3% - **Broadcast Media:** 8.4% - **Publishing:** 5.6% - **Entertainment:** 5.6% - **Marketing and Advertising:** 3.5% - **Sports:** 1.4% - **Alternative Medicine:** 0.7% - **Apparel & Fashion:** 0.7% - **Other:** 8.4% --- ## Alternatives ### Alternatives to Google Analytics 360 - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2872 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1288 reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1214 reviews) - [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews) - [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews) - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1762 reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) — 4.5/5 stars (714 reviews) - [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (630 reviews) - [PostHog](https://www.g2.com/products/posthog/reviews) — 4.5/5 stars (1048 reviews) - [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (651 reviews) ### Alternatives to Parse.ly - [Chartbeat](https://www.g2.com/products/chartbeat/reviews) — 4.4/5 stars (69 reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6821 reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3378 reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1214 reviews) - [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (630 reviews) - [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1288 reviews) - [Conductor](https://www.g2.com/products/conductor/reviews) — 4.5/5 stars (772 reviews) - [Bitly](https://www.g2.com/products/bitly/reviews) — 4.5/5 stars (918 reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2872 reviews) --- ## Top Discussions ### Google Analytics 360 - Title: [Very good](https://www.g2.com/discussions/very-good-199e69ba-f1d8-445b-9155-60dfd372c62f) — 2 comments, 1 upvote > **Top comment:** "good work" - Title: [Iron](https://www.g2.com/discussions/50936-best) — 2 comments, 2 upvotes > **Top comment:** "Setup mode" - Title: [What is next to do best.](https://www.g2.com/discussions/31360-what-is-next-to-do-best) — 2 comments, 1 upvote > **Top comment:** "Using the social network for advertising" - Title: [How much does Google Analytics 360 cost?](https://www.g2.com/discussions/how-much-does-google-analytics-360-cost) — 1 comment > **Top comment:** "It costs $150,000-00 to $200,000-00 to the company." - Title: [How does Google Analytics 360 work?](https://www.g2.com/discussions/how-does-google-analytics-360-work) — 1 comment, 1 upvote > **Top comment:** "i liked this website " ### Parse.ly - Title: [How do I find the search terms that bring us google traffic?](https://www.g2.com/discussions/how-do-i-find-the-search-terms-that-bring-us-google-traffic) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "There aren't specific search terms inside of Parse.ly as of today. That said, because it pulls content tags directly from your CMS, you can understand topic..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/google-analytics-360-vs-parse-ly)