# Best Buyer Intent Data Providers *By [Julie Jung](https://research.g2.com/insights/author/julie-jung)* Buyer intent data providers aggregate and deliver signals that indicate when prospects and customers interact with a brand. Buyer intent is the likelihood that a customer will purchase a product, and these tools capture the research around actual buyer journeys and signs of their purchase intent. Buyer intent data providers use a combination of first, second, and third-party data. It is important to note that first-party data alone is primarily used for [visitor identification software](https://www.g2.com/categories/visitor-identification). What sets buyer intent data apart is its integration of first-party data with second or third-party sources to provide deeper insights. Organizations leverage buyer intent data tools to target companies with a variety of campaign strategies to personalize website experiences for online visitors and prioritize inbound leads based on engagement with their company. Additionally, companies use this type of data to prevent churn by identifying how and when customers are connecting with competitors and whether they may be considering switching vendors. Buyer intent data can also help businesses understand what other products or integrations could be helpful to their customers to preemptively meet their needs. These tools are primarily used by sales, marketing, and customer success teams. Buyer intent data enables salespeople to reach out to and engage with the right prospects at the right time. Marketers utilize intent data to plan and create effective account-based marketing (ABM) campaigns. Finally, customer success teams can use this type of data to proactively contact current customers who may be about to churn. Buyer intent data providers often integrate with [customer relationship management (CRM) software](https://www.g2.com/categories/crm), a variety of [account-based marketing (ABM) software](https://www.g2.com/categories/account-based-marketing), and [marketing account intelligence software](https://www.g2.com/categories/marketing-account-intelligence). To qualify for inclusion in the Buyer Intent Data Providers category, a product must: - Capture online research of actual buyer journeys to determine purchase intent signals using a combination of second and third-party intent data - Provide intent signals that enable companies to proactively market to and prioritize accounts that show active buying intent - Leverage buyer intent data to personalize marketing or sales efforts with tailored insights, content, or products ## Top Buyer Intent Data Providers at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) | 4.5/5.0 (8,875 reviews) | Intent-triggered B2B prospecting with CRM enrichment | "[ZoomInfo GTM Workspace: Fast, Accurate Data and Strong ROI for Channel Prospecting](https://www.g2.com/survey_responses/gtm-workspace-powered-by-zoominfo-review-12893195)" | | 2 | [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) | 4.6/5.0 (5,289 reviews) | First-party intent signals with CRM-integrated outreach | "[Builds Credibility and Reaches High-Intent Buyers with Powerful Insights](https://www.g2.com/survey_responses/g2-marketing-solutions-review-13035159)" | | 3 | [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) | 4.3/5.0 (1,419 reviews) | Dark-funnel account prioritization with Salesforce-native intent orchestration | "[A Great tool for finding your leads if you got some money](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-12602909)" | | 4 | [LinkedIn Sales Navigator](https://www.g2.com/products/linkedin-sales-navigator/reviews) | 4.4/5.0 (2,171 reviews) | LinkedIn-native buyer intent and decision-maker prospecting | "[Advanced Lead Targeting and Relationship Insights in One Powerful Platform](https://www.g2.com/survey_responses/linkedin-sales-navigator-review-12930747)" | | 5 | [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews) | 4.0/5.0 (941 reviews) | Dark-funnel intent signals inside Salesforce prospecting | "[Great way to capitalize on warm leads](https://www.g2.com/survey_responses/6sense-sales-intelligence-review-11449748)" | | 6 | [Seamless (formally Seamless.AI)](https://www.g2.com/products/seamless-formally-seamless-ai/reviews) | 4.4/5.0 (5,338 reviews) | Real-time contact discovery with Bombora intent signals | "[Saves Hours of Manual Research](https://www.g2.com/survey_responses/seamless-review-11736468)" | | 7 | [Apollo.io](https://www.g2.com/products/apollo-io/reviews) | 4.7/5.0 (9,342 reviews) | Intent-triggered outbound prospecting with consolidated sequencing | "[Best value B2B prospecting tool on the market today](https://www.g2.com/survey_responses/apollo-io-review-12700971)" | | 8 | [Lead Forensics](https://www.g2.com/products/lead-forensics/reviews) | 4.4/5.0 (1,116 reviews) | IP-based website visitor deanonymization with contact lookup | "[Simple implementation & strong success manager support](https://www.g2.com/survey_responses/lead-forensics-review-12942493)" | | 9 | [Qualified](https://www.g2.com/products/qualified/reviews) | 4.9/5.0 (1,487 reviews) | Salesforce-native website intent-to-pipeline conversion | "[On-Point Success Architect and Clear Project Direction](https://www.g2.com/survey_responses/qualified-review-13038507)" | | 10 | [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) | 4.4/5.0 (1,941 reviews) | Account-level intent activation inside GTM workflows | "[Demandbase One: Powerful Targeting, Intent Insights, and Account-Level Visibility](https://www.g2.com/survey_responses/demandbase-one-review-12742698)" | --- ## What Are the Most Common Questions About Buyer Intent Data Providers? *AI-generated · Last updated: May 26, 2026* ### What Buyer intent data providers most relied on by Account Executives for finding prospect phone numbers and enriching lead data? Based on G2 reviews, Account Executives most often describe Buyer Intent Data Providers as valuable when they combine prospect phone numbers, email details, and account signals in one workflow. According to verified users, GTM Workspace - Powered by ZoomInfo is frequently cited for helping teams find decision-makers, direct contact details, buying groups, and company insights faster. G2 reviewers mention that 6sense Sales Intelligence and LinkedIn Sales Navigator are also used to prioritize outreach, surface account activity, and support prospect research, though some users still verify data before contacting prospects. Across the category, buyers consistently value tools that reduce manual research, enrich lead records, and help sales teams focus on warmer opportunities with stronger context. **Here are some of the top-rated products on G2:** - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) – used for prospect phone numbers, buying groups, lead enrichment, and intent-driven outreach - [LinkedIn Sales Navigator](https://www.g2.com/products/linkedin-sales-navigator/reviews) – helps teams find stakeholders, track activity, and support targeted prospecting research - [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews) – supports contact discovery and account prioritization with intent and activity insights ### Which Buyer intent data providers integrate seamlessly with CRM systems and offer advanced account-based marketing capabilities? Based on G2 reviews, 6sense Revenue Marketing stands out most clearly for CRM integration and account-based marketing use cases. According to verified users, it helps teams identify in-market accounts, align sales and marketing around shared account insights, and connect with CRM and marketing systems for campaign orchestration. G2 reviewers mention that users rely on it for account targeting, predictive insights, segmentation, and coordinated outreach across teams. Reviews also note a learning curve and the need for strong setup, but the recurring theme is that buyers choose it when they want a platform that supports ABM execution, pipeline focus, and more structured account prioritization inside existing go-to-market workflows. ### What best Buyer intent data providers for Account Executives targeting warm leads with accurate contact details? Based on G2 reviews, the best fit for Account Executives targeting warm leads is usually a platform that combines intent visibility with usable contact data. G2 reviewers mention GTM Workspace - Powered by ZoomInfo for surfacing website activity, buying groups, and direct contact information that helps reps engage warmer accounts faster. According to verified users, 6sense Sales Intelligence is valued for showing buyer activity and helping prioritize in-market accounts, while LinkedIn Sales Navigator is often used to identify the right stakeholders and follow real-time signals. Across reviews, buyers repeatedly highlight the need for accurate emails, phone numbers, and account context, while also noting that some records may still need manual verification before outreach. **Here are some of the top-rated products on G2:** - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) – helps reps target warm leads with contact details, website signals, and buying group insights - [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews) – used to prioritize in-market accounts and time outreach around buyer activity - [LinkedIn Sales Navigator](https://www.g2.com/products/linkedin-sales-navigator/reviews) – supports warm outreach with stakeholder tracking, alerts, and targeted lead discovery ### Which Buyer intent data providers show measurable improvements in conversion rates and campaign ROI for sales teams? Based on G2 reviews, buyers report measurable impact when Buyer Intent Data Providers help teams focus on active accounts instead of broad outreach. According to verified users, 6sense Revenue Marketing is associated with better pipeline efficiency, more targeted campaigns, and improved conversion outcomes because teams can prioritize in-market accounts. G2 reviewers mention that G2 Marketing Solutions helps teams identify prospects researching their category and use that information for more focused outreach. Reviews for Lead Forensics also describe stronger follow-up on website engagement and improved visibility into warmer opportunities. Across the category, the clearest performance gains come from better lead prioritization, faster follow-up, and more relevant messaging rather than broad-volume prospecting. ### Which Buyer intent data providers avoid high pricing barriers that limit adoption for small teams and startups? Based on G2 reviews, pricing sensitivity is a common concern in this category, especially for startups and smaller sales teams. According to verified users, Apollo.io is often highlighted as a better-value option because it combines prospecting, sequencing, and contact data in one platform, reducing the need for several tools. G2 reviewers mention that Seamless (formally Seamless.AI) is viewed by some users as competitively priced for lead generation, while SalesIntel is also described as useful for prospecting and enrichment without requiring constant credit management in some workflows. Reviews across larger enterprise platforms frequently mention cost as a barrier, so buyers focused on affordability often prioritize simpler tools with practical outreach features and acceptable data quality. **Here are some of the top-rated products on G2:** - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) – combines lead sourcing, enrichment, and outreach in one platform for smaller teams - [Seamless (formally Seamless.AI)](https://www.g2.com/products/seamless-formally-seamless-ai/reviews) – used for affordable prospecting, contact lookup, and list building - [SalesIntel](https://www.g2.com/products/salesintel/reviews) – supports prospecting and enrichment with human-verified data and strong CRM workflows ### What highest rated Buyer intent data providers for improving lead quality and targeting the right audience? Based on G2 reviews, buyers improve lead quality most when platforms help them focus on accounts already showing relevant interest. G2 reviewers mention 6sense Revenue Marketing for identifying in-market accounts, aligning sales and marketing, and reducing wasted outreach. According to verified users, Demandbase One is valued for helping teams prioritize accounts with intent and engagement signals, while GTM Workspace - Powered by ZoomInfo is often used to refine targeting through filters, company data, and buying signals. Reviews across these products repeatedly emphasize better audience targeting, stronger prioritization, and more relevant outreach. Buyers also note that strong results depend on setup quality and internal adoption, especially when using more advanced account-based workflows. **Here are some of the top-rated products on G2:** - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) – helps teams improve lead quality by prioritizing in-market accounts and better audience fit - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) – supports account prioritization and audience targeting with intent and engagement signals - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) – used to improve targeting with filters, contact data, and buyer intent signals ### What most trusted Buyer intent data providers by Account Executives for accurate prospect research based on user reviews? Based on G2 reviews, trust in this category usually comes from how dependable the research workflow feels in daily prospecting. According to verified users, LinkedIn Sales Navigator is widely trusted for identifying stakeholders, filtering by role and company criteria, and tracking updates that support timely outreach. G2 reviewers mention GTM Workspace - Powered by ZoomInfo as a trusted source for company research, contact discovery, and buying group visibility, even though some users still validate records. Reviews also show that 6sense Sales Intelligence is trusted for surfacing account-level activity and prioritizing outreach with stronger context. Across all three, Account Executives consistently value tools that reduce guesswork and help them prepare more relevant conversations. **Here are some of the top-rated products on G2:** - [LinkedIn Sales Navigator](https://www.g2.com/products/linkedin-sales-navigator/reviews) – trusted for stakeholder research, activity tracking, and targeted prospect filtering - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) – relied on for company research, buying groups, and contact discovery - [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews) – valued for account-level research and identifying stronger outreach priorities ### What should sales teams evaluate when choosing Buyer intent data providers for identifying decision makers? Based on G2 reviews, sales teams should evaluate whether a provider consistently helps them identify the right people, not just the right accounts. According to verified users, key factors include contact accuracy, the ability to map buying groups or stakeholders, CRM integration, and intent signals that show when outreach should happen. G2 reviewers mention that account-level intent alone is not always enough, especially when contact details are outdated or the exact persona is unclear. Reviews also highlight ease of use, workflow integration, and visibility into company activity as practical buying criteria. In short, teams should prioritize tools that connect intent, contact data, and account context in a way reps can act on quickly. ### What Buyer intent data providers that deliver accurate B2B data with verified contacts and powerful intent signal filters? Based on G2 reviews, buyers looking for accurate B2B data and strong filters often focus on platforms that combine verified contacts with usable intent cues. According to verified users, GTM Workspace - Powered by ZoomInfo is frequently used for accurate company and contact research, advanced filters, and intent-driven targeting. G2 reviewers mention SalesIntel for human-verified contact data and practical prospecting support, while Apollo.io is often praised for bringing lead sourcing, enrichment, and outreach together with helpful filtering options. Reviews across these products also note that no platform is perfect on data freshness, but buyers repeatedly value tools that reduce manual research and make it easier to focus on accounts showing relevant interest. ### What Buyer intent data providers that maintain data quality past initial deployment and onboarding? Based on G2 reviews, buyers care less about a smooth launch alone and more about whether data stays useful after teams begin using the platform at scale. G2 reviewers mention SalesIntel positively for ongoing human-verified data workflows and responsive support, while users of Explorium highlight reliable enrichment and strong data quality over time. According to verified users, several platforms in this category deliver early value but still require periodic validation, especially in niche markets or outside major regions. Reviews consistently show that lasting data quality depends on refresh frequency, enrichment reliability, CRM sync, and support responsiveness. Buyers should look for products where reviewers specifically describe continued accuracy, not just strong onboarding experiences. ## How Many Buyer Intent Data Providers Products Does G2 Track? **Total Products under this Category:** 97 ### Category Stats (Jun 2026) - **Average Rating**: 4.56/5 (↑0.01 vs May 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: GTM Studio - Powered by ZoomInfo (+1.13%) - Among all products in this category, GTM Studio - Powered by ZoomInfo recorded the largest rating increase compared to last month *Last updated: June 26, 2026* ## How Does G2 Rank Buyer Intent Data Providers Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 52,500+ Authentic Reviews - 97+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Buyer Intent Data Providers Is Best for Your Use Case? - **Leader:** [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - **Highest Performer:** [Qualified](https://www.g2.com/products/qualified/reviews) - **Easiest to Use:** [Qualified](https://www.g2.com/products/qualified/reviews) - **Top Trending:** [Qualified](https://www.g2.com/products/qualified/reviews) - **Best Free Software:** [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) --- **Sponsored** ### GTM Workspace - Powered by ZoomInfo Note: GTM Workspace is the upgraded version of ZoomInfo Sales and ZoomInfo Copilot. GTM Workspace is a unified sales execution platform that empowers account executives and account managers to run their entire book of business from a single workspace. By bringing together CRM data, ZoomInfo intelligence, engagement history, and buying signals into one consolidated view, GTM Workspace eliminates the constant context-switching that prevents sellers from doing their best work. At the core of GTM Workspace is an AI assistant that understands the full context of a rep's territory - their accounts, open opportunities, past conversations, and real-time signals - enabling natural language commands that drive real action. Sellers can instantly prepare for meetings, monitor account health, prioritize pipeline, and identify the best prospects to pursue, all without leaving a single interface. GTM Workspace integrates directly with Salesforce, maintaining bidirectional, real-time sync so CRM data stays current automatically. Flexible, spreadsheet-style Views allow reps to slice and analyze their accounts, contacts, leads, and opportunities exactly the way they work - with ZoomInfo firmographic, technographic, and intent data enriched directly alongside CRM fields. Purpose-built for the way modern sales teams operate, GTM Workspace requires no training, no agent building, and no engineering projects. It works immediately out of the box, delivering day-one value on top of the data foundation teams already rely on. The result: sellers spend less time stitching together information across disconnected tools and more time doing what they do best - building relationships and closing deals. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1990&secure%5Bdisplayable_resource_id%5D=1990&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1990&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=577&secure%5Bresource_id%5D=1990&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fbuyer-intent-data-providers&secure%5Btoken%5D=ccdb82153e0a8855e53d6981635e6678a5e7a523e352426d1fa7a4329e3fe44f&secure%5Burl%5D=https%3A%2F%2Fwww.zoominfo.com%2Foffers%2Fbuyer-intent-zoominfo%3Fcamp_id%3D7017y000023UxG3AAK%26utm_source%3Dg2%26utm_medium%3Ddisplayad%26utm_campaign%3DDIS_G2-LG_NA_D_Nat-G2-All-BuyerIntent_G2-FT-BOFU_HNB_DOZ%26utm_content%3D%26offer%3Dfree_trial&secure%5Burl_type%5D=custom_url) --- ## What Are the Top-Rated Buyer Intent Data Providers Products in 2026? ### 1. [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) Note: GTM Workspace is the upgraded version of ZoomInfo Sales and ZoomInfo Copilot. GTM Workspace is a unified sales execution platform that empowers account executives and account managers to run their entire book of business from a single workspace. By bringing together CRM data, ZoomInfo intelligence, engagement history, and buying signals into one consolidated view, GTM Workspace eliminates the constant context-switching that prevents sellers from doing their best work. At the core of GTM Workspace is an AI assistant that understands the full context of a rep's territory - their accounts, open opportunities, past conversations, and real-time signals - enabling natural language commands that drive real action. Sellers can instantly prepare for meetings, monitor account health, prioritize pipeline, and identify the best prospects to pursue, all without leaving a single interface. GTM Workspace integrates directly with Salesforce, maintaining bidirectional, real-time sync so CRM data stays current automatically. Flexible, spreadsheet-style Views allow reps to slice and analyze their accounts, contacts, leads, and opportunities exactly the way they work - with ZoomInfo firmographic, technographic, and intent data enriched directly alongside CRM fields. Purpose-built for the way modern sales teams operate, GTM Workspace requires no training, no agent building, and no engineering projects. It works immediately out of the box, delivering day-one value on top of the data foundation teams already rely on. The result: sellers spend less time stitching together information across disconnected tools and more time doing what they do best - building relationships and closing deals. **Average Rating:** 4.5/5.0 **Total Reviews:** 8,875 **How Do G2 Users Rate GTM Workspace - Powered by ZoomInfo?** - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.3/10) - **Contact Data Availability:** 8.4/10 (Category avg: 8.6/10) - **Account Data Availability:** 8.6/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind GTM Workspace - Powered by ZoomInfo?** - **Seller:** [ZoomInfo](https://www.g2.com/sellers/zoominfo-26a9872a-d61e-4832-ab53-5e972b230706) - **Company Website:** https://www.zoominfo.com/ - **Year Founded:** 2000 - **HQ Location:** Vancouver, WA - **Twitter:** @ZoomInfo (23,515 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/zoominfo/ (4,221 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Executive, Sales Development Representative - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 48% Mid-Market, 26% Enterprise #### What Are GTM Workspace - Powered by ZoomInfo's Pros and Cons? **Pros:** - Contact Information (353 reviews) - Ease of Use (349 reviews) - Data Accuracy (325 reviews) - Features (290 reviews) - Lead Generation (280 reviews) **Cons:** - Inaccurate Data (205 reviews) - Outdated Data (203 reviews) - Outdated Contacts (186 reviews) - Data Inaccuracy (161 reviews) - Outdated Information (155 reviews) ### What Do G2 Reviewers Say About GTM Workspace - Powered by ZoomInfo? *AI-generated summary from verified user reviews* **Pros:** - Users value the **extensive contact information** for C-suite leaders, enhancing their outreach and engagement efforts. - Users find the **ease of use** of GTM Workspace invaluable for gaining insights and enhancing their sales processes. - Users benefit from **data accuracy** in GTM Workspace, gaining a competitive edge through reliable company insights. - Users value the **easy data downloading** feature for specific industries, enhancing lead generation and client outreach proficiency. - Users commend the **effective lead generation** capabilities of GTM Workspace, significantly boosting sales and productivity. **Cons:** - Users face challenges with **inaccurate data** , including unassigned numbers and outdated contact information, complicating outreach efforts. - Users express concern over **outdated data** in GTM Workspace, often finding inaccuracies in contacts' information. - Users often face issues with **outdated contacts** , leading to reliance on alternative services for current information. - Users report **data inaccuracy** with incorrect contact details and unassigned numbers, complicating their outreach efforts. - Users express concern over **outdated information** , noting frequent issues with inaccurate contacts and job titles in GTM Workspace. #### What Are Recent G2 Reviews of GTM Workspace - Powered by ZoomInfo? **"[ZoomInfo GTM Workspace: Fast, Accurate Data and Strong ROI for Channel Prospecting](https://www.g2.com/survey_responses/gtm-workspace-powered-by-zoominfo-review-12893195)"** **Rating:** 5.0/5.0 stars *— Lannie L.* [Read full review](https://www.g2.com/survey_responses/gtm-workspace-powered-by-zoominfo-review-12893195) --- **"[A Powerful AI Tool for Inside Sales Success](https://www.g2.com/survey_responses/gtm-workspace-powered-by-zoominfo-review-12894485)"** **Rating:** 4.5/5.0 stars *— Raju S.* [Read full review](https://www.g2.com/survey_responses/gtm-workspace-powered-by-zoominfo-review-12894485) --- #### What Are G2 Users Discussing About GTM Workspace - Powered by ZoomInfo? - [How does ZoomInfo SalesOS empower sales teams to achieve better results through data-driven insights?](https://www.g2.com/discussions/how-does-zoominfo-salesos-empower-sales-teams-to-achieve-better-results-through-data-driven-insights) - 3 comments, 1 upvote - [What is ZoomInfo SalesOS used for?](https://www.g2.com/discussions/what-is-zoominfo-salesos-used-for) - 3 comments, 1 upvote - [Is ZoomInfo legal?](https://www.g2.com/discussions/is-zoominfo-legal) - 6 comments, 1 upvote - [Who are ZoomInfo's top 3 competitors?](https://www.g2.com/discussions/who-are-zoominfo-s-top-3-competitors) - 4 comments, 2 upvotes - [How does ZoomInfo get my details?](https://www.g2.com/discussions/how-does-zoominfo-get-my-details) - 2 comments, 1 upvote ### 2. [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) G2 is the world's largest and most trusted software marketplace. More than 90 million people annually — including employees at all of the Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation, manage their software spend, and grow their business. **Average Rating:** 4.6/5.0 **Total Reviews:** 5,289 **How Do G2 Users Rate G2 Marketing Solutions?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.3/10) - **Contact Data Availability:** 7.7/10 (Category avg: 8.6/10) - **Account Data Availability:** 8.3/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind G2 Marketing Solutions?** - **Seller:** [G2](https://www.g2.com/sellers/g2) - **Company Website:** https://www.g2.com - **Year Founded:** 2012 - **HQ Location:** Chicago, USA - **Twitter:** @G2dotcom (32,942 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2641084/ (1,448 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Software Engineer, Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 44% Small-Business, 37% Mid-Market #### What Are G2 Marketing Solutions's Pros and Cons? **Pros:** - Ease of Use (472 reviews) - Helpful (351 reviews) - Customer Support (300 reviews) - Authenticity (207 reviews) - User Reviews (207 reviews) **Cons:** - Review Issues (166 reviews) - Expensive (80 reviews) - Biased Reviews (70 reviews) - Lack of Clarity (60 reviews) - Pricing Issues (60 reviews) ### What Do G2 Reviewers Say About G2 Marketing Solutions? *AI-generated summary from verified user reviews* **Pros:** - Users find G2 Marketing Solutions to be **easy to use** , facilitating quick implementation of marketing initiatives and data tracking. - Users value the **intuitive platform** of G2 Marketing Solutions, enhancing feedback collection and third-party validation effectively. - Users value the **excellent customer support** from G2 Marketing Solutions, enhancing their overall experience and platform visibility. - Users appreciate the **authenticity** of G2 Marketing Solutions, valuing genuine reviews that foster trust and transparency. - Users value G2 for its **genuine reviews and insights** , helping them make informed decisions for their business needs. **Cons:** - Users find the **inconsistent quality of reviews** on G2 problematic, complicating their ability to gather reliable insights. - Users find the **high costs** of G2 Marketing Solutions prohibitive for small enterprises and new startups. - Users express concerns about **biased reviews** affecting trust and the reliability of feedback on G2 Marketing Solutions. - Users experience a **lack of clarity** in the review process and moderation reasons, leading to confusion. - Users find the **pricing issues** of G2 Marketing Solutions challenging for startups with limited budgets. #### What Are Recent G2 Reviews of G2 Marketing Solutions? **"[Builds Credibility and Reaches High-Intent Buyers with Powerful Insights](https://www.g2.com/survey_responses/g2-marketing-solutions-review-13035159)"** **Rating:** 4.5/5.0 stars *— Neelanjana M.* [Read full review](https://www.g2.com/survey_responses/g2-marketing-solutions-review-13035159) --- **"[G2’s Authentic Reviews and Well-Categorized UI Made RevOps Research Easy](https://www.g2.com/survey_responses/g2-marketing-solutions-review-12852103)"** **Rating:** 4.5/5.0 stars *— Yogesh N.* [Read full review](https://www.g2.com/survey_responses/g2-marketing-solutions-review-12852103) --- #### What Are G2 Users Discussing About G2 Marketing Solutions? - [In what ways is G2.com influencing purchasing decisions in the software and technology market?](https://www.g2.com/discussions/in-what-ways-is-g2-com-influencing-purchasing-decisions-in-the-software-and-technology-market) - 8 comments, 4 upvotes - [How is G2.com being used to enhance operational efficiency and user experience in its specific field?](https://www.g2.com/discussions/how-is-g2-com-being-used-to-enhance-operational-efficiency-and-user-experience-in-its-specific-field) - 6 comments, 2 upvotes - [What is G2.com used for?](https://www.g2.com/discussions/what-is-g2-com-used-for) - 11 comments, 6 upvotes - [What is G2 Marketing Solutions used for?](https://www.g2.com/discussions/what-is-g2-marketing-solutions-used-for) - 2 comments - [How much does g2 crowd cost?](https://www.g2.com/discussions/how-much-does-g2-crowd-cost) - 12 comments, 5 upvotes ### 3. [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) 6sense Revenue Marketing is a B2B revenue marketing and account-based go-to-market (GTM) platform that helps marketing and revenue teams identify in-market accounts, prioritize buying groups, and execute coordinated engagement across digital channels using buyer intent and predictive analytics. The platform is built for B2B organizations with long sales cycles and multi-stakeholder buying processes. Typical users included CMOs, demand generation leaders, ABM managers, marketing operations teams, and revenue operations leaders. 6sense Revenue Marketing is commonly evaluated alongside ABM platforms, buyer intent data providers, and revenue intelligence solutions, but is designed to function as a centralized decision and orchestration layer within the broader go-to-market technology stack. 6sense Revenue Marketing aggregates and analyzes large volumes of first-party and third-party data, including buyer intent signals, website engagement, CRM and marketing automation platform data, firmographics, and technographics. AI-driven models asses account fit, buying stage, engagement behavior, and momentum to determine which accounts are actively researching solutions and how close they are to a purchase decision. These insights are continuously updated, allowing marketers to move beyond static lead scoring and rule-based segmentation. The platform embeds intelligence directly into campaign execution through automated workflows that connect advertising platforms, marketing automation platforms, web experiences, and sales engagement tools. Marketing teams can create dynamic audiences, trigger multi-channel campaigns, and adapt messaging and timing based on real-time buyer behavior. AI-powered agents assist with tasks such as personalized outreach, inbound follow-up, and campaign activation, helping teams scale execution while reducing manual effort. Key capabilities of 6sense Revenue Marketing include: -Buyer intent data and predictive analytics for identifying in-market accounts -Account- and buying-group-level prioritization and segmentation -Automated audience activations across advertising, email, web, and sales tools -Workflow orchestration integrated with CRM and marketing automation platforms -Reporting focused on account engagement, pipeline influence, and revenue impact Common use cases include account-based marketing (ABM/ABX), intent-based demand generation, inbound lead follow-up, pipeline acceleration, and marketing and sales alignment around shared account qualification models. 6sense Revenue Marketing is designed to support revenue-focused marketing execution rather than lead volume optimization. By aligning buyer intent data, predictive prioritization, and cross-channel activation in a single platform, it helps organizations measure marketing effectiveness based on account progression and pipeline contribution instead of surface-level engagement metrics. **Average Rating:** 4.3/5.0 **Total Reviews:** 1,419 **How Do G2 Users Rate 6sense Revenue Marketing?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.3/10) - **Contact Data Availability:** 7.4/10 (Category avg: 8.6/10) - **Account Data Availability:** 8.0/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind 6sense Revenue Marketing?** - **Seller:** [6sense](https://www.g2.com/sellers/6sense) - **Company Website:** https://www.6sense.com - **Year Founded:** 2013 - **HQ Location:** San Francisco, CA - **Twitter:** @6senseInc (16,911 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3677944/ (1,576 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Executive, Sales Development Representative - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 53% Mid-Market, 37% Enterprise #### What Are 6sense Revenue Marketing's Pros and Cons? **Pros:** - Intent Data (297 reviews) - Features (215 reviews) - Ease of Use (212 reviews) - Lead Generation (195 reviews) - Insights (184 reviews) **Cons:** - Steep Learning Curve (142 reviews) - Learning Curve (136 reviews) - Learning Difficulty (114 reviews) - Complexity (93 reviews) - Missing Features (87 reviews) ### What Do G2 Reviewers Say About 6sense Revenue Marketing? *AI-generated summary from verified user reviews* **Pros:** - Users value the **insightful intent data** from 6sense, which enhances their marketing strategies and saves time. - Users value the **clear visibility into the buying journey** provided by 6sense, enhancing strategic advertising and campaign effectiveness. - Users value the **ease of use** of 6sense Revenue Marketing, simplifying segmentation and alert setup for better outreach. - Users love the **lead generation capabilities** of 6sense, enhancing their targeting and providing valuable insights for strategies. - Users value the **clear visibility into accounts' buying journeys** provided by 6sense, enhancing strategic ad placements and marketing efforts. **Cons:** - Users find the **steep learning curve** challenging, with lengthy setup times and difficulties in interpreting data. - Users find a **steep learning curve** with 6sense, struggling with slow load times and data interpretation challenges. - Users find **learning difficulties** with 6sense due to the overwhelming data and complex UI navigation. - Users find the **complexity of the taxonomy** and setup process challenging, impacting overall effectiveness and buy-in. - Users struggle with **missing features** like export limits, setup complexity, and incomplete website activity capturing, limiting insights. #### What Are Recent G2 Reviews of 6sense Revenue Marketing? **"[Unifies Intent Data and Account Insights to Drive a More Predictable Pipeline](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-12640352)"** **Rating:** 4.0/5.0 stars *— Anthony Y.* [Read full review](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-12640352) --- **"[A Great tool for finding your leads if you got some money](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-12602909)"** **Rating:** 4.0/5.0 stars *— Pankaj T.* [Read full review](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-12602909) --- ### 4. [LinkedIn Sales Navigator](https://www.g2.com/products/linkedin-sales-navigator/reviews) LinkedIn Sales Navigator is the best version of LinkedIn for salespeople. Sales Navigator makes it simple to establish and grow relationships with prospects and customers by helping you tap into the full power of LinkedIn, the world’s largest professional network of 860M + members, 60M + companies, and 200 countries and territories. **Average Rating:** 4.4/5.0 **Total Reviews:** 2,171 **How Do G2 Users Rate LinkedIn Sales Navigator?** - **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 9.3/10) - **Contact Data Availability:** 8.4/10 (Category avg: 8.6/10) - **Account Data Availability:** 8.7/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind LinkedIn Sales Navigator?** - **Seller:** [LinkedIn](https://www.g2.com/sellers/linkedin) - **Year Founded:** 2003 - **HQ Location:** Sunnyvale, CA - **Twitter:** @LinkedIn (1,831,939 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1337/ (23,847 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Executive, Sales Development Representative - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 48% Mid-Market, 33% Small-Business #### What Are LinkedIn Sales Navigator's Pros and Cons? **Pros:** - Lead Generation (98 reviews) - Ease of Use (86 reviews) - LinkedIn Integration (63 reviews) - Contact Information (40 reviews) - Features (39 reviews) **Cons:** - Expensive (44 reviews) - Missing Features (37 reviews) - Integration Issues (18 reviews) - Learning Curve (18 reviews) - Frustrating User Experience (17 reviews) ### What Do G2 Reviewers Say About LinkedIn Sales Navigator? *AI-generated summary from verified user reviews* **Pros:** - Users value the **effective lead generation** capabilities of LinkedIn Sales Navigator, enhancing their prospecting efforts significantly. - Users find LinkedIn Sales Navigator to be **extremely user-friendly** , making lead generation and account management seamless. - Users appreciate the **seamless LinkedIn integration** for efficient prospecting and easy CRM list exports. - Users highly value the **easy contact management** and seamless CRM integration of LinkedIn Sales Navigator for effective outreach. - Users value the **InMail feature** and extensive filters of LinkedIn Sales Navigator for generating and nurturing leads effectively. **Cons:** - Users find LinkedIn Sales Navigator **expensive** , especially for solo users or smaller teams with limited budgets. - Users are frustrated by **missing features** like CSV export and inbox separation, which hinder usability and efficiency. - Users struggle with **integration issues** , finding it confusing and lacking seamless connectivity with LinkedIn's social features. - Users find the **learning curve steep** with LinkedIn Sales Navigator, feeling it's complex and time-consuming to master. - Users face a **frustrating user experience** with inbox separation, high pricing, and limited InMails in Sales Navigator. #### What Are Recent G2 Reviews of LinkedIn Sales Navigator? **"[Advanced Lead Targeting and Relationship Insights in One Powerful Platform](https://www.g2.com/survey_responses/linkedin-sales-navigator-review-12930747)"** **Rating:** 4.5/5.0 stars *— Karthick P.* [Read full review](https://www.g2.com/survey_responses/linkedin-sales-navigator-review-12930747) --- **"[Easy Company Targeting and Persona Filters to Reach Decision Makers Faster](https://www.g2.com/survey_responses/linkedin-sales-navigator-review-12783346)"** **Rating:** 4.5/5.0 stars *— Matthew W.* [Read full review](https://www.g2.com/survey_responses/linkedin-sales-navigator-review-12783346) --- #### What Are G2 Users Discussing About LinkedIn Sales Navigator? - [Can you explain how to utilize LinkedIn Sales Navigator's lead recommendation feature for targeted sales outreach?](https://www.g2.com/discussions/can-you-explain-how-to-utilize-linkedin-sales-navigator-s-lead-recommendation-feature-for-targeted-sales-outreach) - 5 comments, 2 upvotes - [What is LinkedIn Sales Navigator used for?](https://www.g2.com/discussions/what-is-linkedin-sales-navigator-used-for) - 6 comments - [What is Sales Navigator for?](https://www.g2.com/discussions/what-is-sales-navigator-for) - 2 comments, 1 upvote - [Does LinkedIn Premium include sales navigator?](https://www.g2.com/discussions/does-linkedin-premium-include-sales-navigator) - 2 comments, 2 upvotes - [What is the difference between LinkedIn and sales navigator?](https://www.g2.com/discussions/what-is-the-difference-between-linkedin-and-sales-navigator) - 2 comments ### 5. [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews) 6sense Sales Intelligence is an AI‑powered revenue technology solution designed to help B2B sales teams identify in‑market accounts, understand buyer intent, and engage prospects with the right message at exactly the right moment. Positioned as part of the broader 6sense Revenue AI platform, it equips sellers with deep data, predictive insights, and automated workflows that dramatically improve pipeline quality and conversion efficiency. Drawing on trillions of buyer signals collected daily, 6sense analyzes intent behavior, firmographics, technographics, and engagement patterns to surface the accounts most ready to buy and the actions sellers should take to influence their journey. At the core of the platform is robust access to company and contact intelligence. Sales Intelligence provides enriched profiles, including verified emails, phone numbers, and detailed account attributes. Users can employ tools like Company & People Search, List Builder, and Sales Alerts to quickly zero in on high‑value opportunities. The platform’s credit‑based system allows teams to unlock and export relevant data as needed, making it scalable for sales organizations of different sizes and operational models. Where 6sense differentiates itself is in its predictive capabilities. Using its proprietary 6AI engine, the platform scores and prioritizes accounts based on buying stage, behavioral intent, and likelihood to convert. This predictive modeling helps sellers focus efforts where they matter most, reducing time spent on unqualified outreach. The solution also embeds intelligence directly into seller workflows through features like Sales Copilot, intelligent workflows, and AI‑recommended actions, ensuring sales teams receive contextually relevant insights without switching tools. Sales teams benefit from seamless integrations with leading CRMs, sales engagement platforms, and marketing automation tools, enabling smooth activation across channels. Real‑time buying signals and automated alerts help sellers engage prospects earlier in the journey—often before competitors even realize a deal is forming. This proactive engagement model is reinforced by detailed reporting and dashboards, providing clear visibility into account progression and revenue impact. Overall, 6sense Sales Intelligence empowers revenue teams to move beyond traditional lead‑based approaches and embrace a more efficient, account‑centric strategy. With deep data, advanced AI, and automated decisioning, it transforms how sellers prioritize outreach, personalize engagement, and accelerate deals—ultimately helping organizations win more opportunities with less manual effort. **Average Rating:** 4.0/5.0 **Total Reviews:** 941 **How Do G2 Users Rate 6sense Sales Intelligence?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.3/10) - **Contact Data Availability:** 6.6/10 (Category avg: 8.6/10) - **Account Data Availability:** 7.1/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind 6sense Sales Intelligence?** - **Seller:** [6sense](https://www.g2.com/sellers/6sense) - **Company Website:** https://www.6sense.com - **Year Founded:** 2013 - **HQ Location:** San Francisco, CA - **Twitter:** @6senseInc (16,911 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3677944/ (1,576 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Executive, Sales Development Representative - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 51% Mid-Market, 35% Enterprise #### What Are 6sense Sales Intelligence's Pros and Cons? **Pros:** - Lead Generation (177 reviews) - Intent Data (176 reviews) - Buyer Intent (174 reviews) - Ease of Use (128 reviews) - Prospecting (110 reviews) **Cons:** - Inaccurate Data (131 reviews) - Data Quality (76 reviews) - Accuracy Issues (70 reviews) - Learning Difficulty (70 reviews) - Outdated Contacts (70 reviews) ### What Do G2 Reviewers Say About 6sense Sales Intelligence? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **efficiency in lead generation** that 6sense provides through data-driven prospecting and insights. - Users value the **accurate intent signals** from 6sense, enhancing their competitive edge in sales outreach. - Users value the **buyer intent insights** from 6sense, enhancing lead generation and providing a competitive edge. - Users commend the **ease of use** of 6sense, enabling seamless data access and efficient lead targeting. - Users value the **insights and prioritization** for effective prospecting, making sales efforts significantly easier. **Cons:** - Users often face **inaccurate data** , leading to issues like bounced emails and unreliable contact information. - Users find the **data quality unreliable** , needing to supplement with manual prospecting and facing challenges in tracking intent. - Users express concern over **accuracy issues** in 6sense Sales Intelligence, often leading to false positives and unreliable data. - Users find the **learning difficulty** can be overwhelming, especially for those new to the tool. - Users find the **contact database outdated** , making it difficult to find reliable and relevant contacts effectively. #### What Are Recent G2 Reviews of 6sense Sales Intelligence? **"[Great way to capitalize on warm leads](https://www.g2.com/survey_responses/6sense-sales-intelligence-review-11449748)"** **Rating:** 4.5/5.0 stars *— Henry V.* [Read full review](https://www.g2.com/survey_responses/6sense-sales-intelligence-review-11449748) --- **"[Unmatched Dark Funnel Visibility with Powerful Intent Data](https://www.g2.com/survey_responses/6sense-sales-intelligence-review-12555229)"** **Rating:** 5.0/5.0 stars *— Johan C.* [Read full review](https://www.g2.com/survey_responses/6sense-sales-intelligence-review-12555229) --- ### 6. [Seamless (formally Seamless.AI)](https://www.g2.com/products/seamless-formally-seamless-ai/reviews) Seamless is a real-time B2B search engine for contact data that provides verified emails, cell phone numbers and sales insights to find, connect and close your next big deal. Our platform includes 1.7B+ Contacts and 150M Company Profiles researched, including Buyer Intent, Job Changes and Data Enrichment, all powered by AI to ensure you always have the most accurate data possible. Our sales intelligence and lead intelligence tool is used by over 1,000,000 users across the globe to automate the tedious process of list building. Our integrations include all of your favorite CRMs, like Salesforce, HubSpot, Salesloft, Outreach, Pipedrive, and more. **Average Rating:** 4.4/5.0 **Total Reviews:** 5,338 **How Do G2 Users Rate Seamless (formally Seamless.AI)?** - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.3/10) - **Contact Data Availability:** 8.4/10 (Category avg: 8.6/10) - **Account Data Availability:** 8.4/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Seamless (formally Seamless.AI)?** - **Seller:** [Seamless](https://www.g2.com/sellers/seamless-803b0bbf-7ae7-470b-ba27-72e05602ad0d) - **Company Website:** https://www.seamless.ai - **Year Founded:** 2015 - **HQ Location:** Columbus, Ohio - **Twitter:** @SeamlessAI (25,330 Twitter followers) **Who Uses This Product?** - **Who Uses This:** Account Executive, CEO - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 64% Small-Business, 29% Mid-Market #### What Are Seamless (formally Seamless.AI)'s Pros and Cons? **Pros:** - Contact Information (1184 reviews) - Ease of Use (1181 reviews) - Lead Generation (609 reviews) - Data Accuracy (532 reviews) - Accuracy of Information (491 reviews) **Cons:** - Inaccurate Data (410 reviews) - Outdated Contacts (295 reviews) - Outdated Information (285 reviews) - Data Inaccuracy (236 reviews) - Expensive (222 reviews) ### What Do G2 Reviewers Say About Seamless (formally Seamless.AI)? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **extensive contact information** , finding it enhances lead generation and prospecting efficiency significantly. - Users find **Seamless easy to use** , appreciating its quick setup, responsive support, and smooth CRM integration. - Users love the **accuracy and speed** of Seamless.AI in generating high-quality leads effortlessly. - Users commend Seamless.AI for its **accurate and up-to-date contact information** , enhancing their lead generation and outreach efforts. - Users praise the **accuracy of information** in Seamless.AI, noting it enhances lead generation and outreach efforts. **Cons:** - Users experience challenges with **inaccurate data** , requiring careful filtering to ensure quality and reliability. - Users find the **outdated contacts** issue frustrating, as it leads to time-consuming searches and poor data quality. - Users find that Seamless suffers from **outdated information** , leading to inaccuracies in search results and contact details. - Users find **data inaccuracy** prevalent in Seamless, affecting reliability and leading to manual verification needs. - Users note the **expensive pricing** and limited bulk upload options, which could deter small to medium businesses. #### What Are Recent G2 Reviews of Seamless (formally Seamless.AI)? **"[Saves Hours of Manual Research](https://www.g2.com/survey_responses/seamless-review-11736468)"** **Rating:** 4.0/5.0 stars *— Palak G.* [Read full review](https://www.g2.com/survey_responses/seamless-review-11736468) --- **"[Seamless Saves Time with Verified B2B Data and an Intuitive UI](https://www.g2.com/survey_responses/seamless-formally-seamless-ai-review-12963452)"** **Rating:** 4.0/5.0 stars *— Karthick P.* [Read full review](https://www.g2.com/survey_responses/seamless-formally-seamless-ai-review-12963452) --- #### What Are G2 Users Discussing About Seamless (formally Seamless.AI)? - [What is Seamless.ai used for?](https://www.g2.com/discussions/what-is-seamless-ai-used-for) - 4 comments, 2 upvotes - [What is seamless software?](https://www.g2.com/discussions/seamless-ai-what-is-seamless-software) - 1 comment - [Is seamless Ai legal?](https://www.g2.com/discussions/is-seamless-ai-legal) - 4 comments - [How much is seamless AI?](https://www.g2.com/discussions/how-much-is-seamless-ai) - 1 comment - [What does seamless AI do?](https://www.g2.com/discussions/what-does-seamless-ai-do) - 4 comments ### 7. [Apollo.io](https://www.g2.com/products/apollo-io/reviews) Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs. **Average Rating:** 4.7/5.0 **Total Reviews:** 9,342 **How Do G2 Users Rate Apollo.io?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.3/10) - **Contact Data Availability:** 8.4/10 (Category avg: 8.6/10) - **Account Data Availability:** 8.5/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Apollo.io?** - **Seller:** [Apollo.io](https://www.g2.com/sellers/apollo-io) - **Company Website:** https://www.apollo.io/ - **Year Founded:** 2015 - **HQ Location:** San Francisco, CA - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Executive, Business Development Manager - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 67% Small-Business, 29% Mid-Market #### What Are Apollo.io's Pros and Cons? **Pros:** - Ease of Use (1587 reviews) - Lead Generation (1349 reviews) - Features (1321 reviews) - Helpful (1317 reviews) - Time-saving (1123 reviews) **Cons:** - Missing Features (559 reviews) - Inaccurate Data (469 reviews) - Learning Curve (458 reviews) - Limited Features (431 reviews) - Data Inaccuracy (420 reviews) ### What Do G2 Reviewers Say About Apollo.io? *AI-generated summary from verified user reviews* **Pros:** - Users love the **ease of use** of Apollo.io, seamlessly integrating multiple tools into a single platform. - Users appreciate the **ease of lead generation** with Apollo.io, simplifying sales prospecting and enhancing outreach efforts. - Users value Apollo.io for its **comprehensive database and seamless integration** with LinkedIn, enhancing prospecting efficiency significantly. - Users value the **mass outbound automation and personalization** capabilities of Apollo.io, significantly enhancing their outreach efficiency. - Users find Apollo.io's **time-saving automation** essential, streamlining outreach and allowing focus on more productive tasks. **Cons:** - Users find **missing features** like limited CRM integrations and automation tools to be a drawback of Apollo.io. - Users express frustration with **inaccurate data** leading to the need for manual verification of contacts and information. - Users find the **learning curve challenging** due to a clunky UI and confusion with its multiple functionalities. - Users note **limited features** , expressing frustration over insufficient CRM integrations and restricted sequences in the free plan. - Users struggle with **data inaccuracy** , often encountering outdated or incorrect contact information that hinders outreach efforts. #### What Are Recent G2 Reviews of Apollo.io? **"[Best value B2B prospecting tool on the market today](https://www.g2.com/survey_responses/apollo-io-review-12700971)"** **Rating:** 5.0/5.0 stars *— Praveen K.* [Read full review](https://www.g2.com/survey_responses/apollo-io-review-12700971) --- **"[One Platform for Prospecting, Outreach, and Pipeline Growth](https://www.g2.com/survey_responses/apollo-io-review-12951676)"** **Rating:** 4.5/5.0 stars *— Satya R.* [Read full review](https://www.g2.com/survey_responses/apollo-io-review-12951676) --- #### What Are G2 Users Discussing About Apollo.io? - [What unique capabilities does Apollo.io offer for streamlining sales and marketing workflows?](https://www.g2.com/discussions/what-unique-capabilities-does-apollo-io-offer-for-streamlining-sales-and-marketing-workflows) - 4 comments, 2 upvotes - [What is Apollo.io used for?](https://www.g2.com/discussions/apollo-io-what-is-apollo-io-used-for) - 6 comments, 3 upvotes - [How do I remove my information from Apollo io?](https://www.g2.com/discussions/how-do-i-remove-my-information-from-apollo-io) - 4 comments, 1 upvote - [Is Apollo IO free?](https://www.g2.com/discussions/is-apollo-io-free) - 10 comments, 5 upvotes - [What is Apollo io?](https://www.g2.com/discussions/what-is-apollo-io) - 3 comments, 1 upvote ### 8. [Lead Forensics](https://www.g2.com/products/lead-forensics/reviews) In today's fast-paced world, real-time, human-to-human engagement is crucial. Did you know that 84% of B2B buyers purchase from the first organization they interact with? Yet, many B2B companies struggle to react quickly to opportunities. Lead Forensics changes the game, enabling businesses to engage with their B2B website visitors faster than ever, right when they're most engaged - while visiting your website. Lead Forensics provides all the intelligence needed to start valuable, relevant, and meaningful conversations in real-time. Identify who your B2B website visitors are, where they come from, what they're looking at, and their stage in your sales pipeline. Route opportunities directly to an Account Manager to delight B2B prospects with proactive engagement. Direct existing B2B prospects to their sales representative and fuel marketing automation with highly engaged new B2B prospects. With Lead Forensics, uncover the potential of the 98% of your B2B website visitors who never inquire with you. Established in 2009, Lead Forensics operates globally with over 60,000 users worldwide. Our team of over 400 dedicated SaaS specialists are in Scottsdale, Atlanta, Portsmouth, Bournemouth and Bristol. Lead Forensics wholly owns our matched IP database - our crown jewels - which sets us apart by providing maximum value to every customer. Our database can identify millions of IP addresses and B2B contacts, ensuring the highest data quality in the industry. Because we own our database, all data is rigorously cleansed and undergoes intensive verification processes. What's under the hood matters, and in side-by-side comparisons, Lead Forensics delivers the highest quality and volume of matched B2B website visitors. Our user-intuitive dashboard offers granular detail and insightful reporting. The result? A solution our customers can trust, with proven ROI and a commitment to delivering industry-leading B2B website visitor intelligence that helps our customers grow. **Average Rating:** 4.4/5.0 **Total Reviews:** 1,116 **How Do G2 Users Rate Lead Forensics?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.3/10) - **Contact Data Availability:** 8.0/10 (Category avg: 8.6/10) - **Account Data Availability:** 8.7/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Lead Forensics?** - **Seller:** [Lead Forensics](https://www.g2.com/sellers/lead-forensics) - **Company Website:** https://www.leadforensics.com/ - **Year Founded:** 2009 - **HQ Location:** London - **Twitter:** @LeadForensics (6,413 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2517220/ (799 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Business Development Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 59% Small-Business, 35% Mid-Market #### What Are Lead Forensics's Pros and Cons? **Pros:** - Ease of Use (140 reviews) - Lead Generation (132 reviews) - Helpful (114 reviews) - Customer Support (92 reviews) - Insights (77 reviews) **Cons:** - Lead Quality (35 reviews) - Outdated Contacts (19 reviews) - Incorrect Information (17 reviews) - Missing Information (17 reviews) - Not Intuitive (16 reviews) ### What Do G2 Reviewers Say About Lead Forensics? *AI-generated summary from verified user reviews* **Pros:** - Users find the **ease of use** in Lead Forensics a major benefit, with straightforward setup and reliable functionality. - Users value the **daily lead generation** capabilities of Lead Forensics, enhancing customer engagement and expanding outreach. - Users value the **outstanding customer support** of Lead Forensics, particularly highlighting the helpfulness of the support team. - Users praise Lead Forensics for its **excellent customer support** and ease of use in generating leads. - Users value the **real-time data insights** into client searches and website visitation, enhancing marketing effectiveness. **Cons:** - Users note the **inconsistent lead quality** due to outdated contact data and inability to identify specific visitors. - Users experience **outdated contacts** occasionally, often due to rapid staff changes and data compliance limitations. - Users report **incorrect information** about company locations and contact details, affecting their overall experience with Lead Forensics. - Users express frustration about the **missing information** regarding how businesses found them and specific visitor details. - Users find the **navigation offers a clunky experience** , making it difficult to utilize all features efficiently. #### What Are Recent G2 Reviews of Lead Forensics? **"[Simple implementation & strong success manager support](https://www.g2.com/survey_responses/lead-forensics-review-12942493)"** **Rating:** 5.0/5.0 stars *— Diana A.* [Read full review](https://www.g2.com/survey_responses/lead-forensics-review-12942493) --- **"[Actionable Website Intelligence with Excellent Support](https://www.g2.com/survey_responses/lead-forensics-review-13031968)"** **Rating:** 4.5/5.0 stars *— Andrea P.* [Read full review](https://www.g2.com/survey_responses/lead-forensics-review-13031968) --- #### What Are G2 Users Discussing About Lead Forensics? - [What is Lead Forensics used for?](https://www.g2.com/discussions/what-is-lead-forensics-used-for) ### 9. [Qualified](https://www.g2.com/products/qualified/reviews) Qualified is the Agentic Marketing platform for B2B companies around the world. Headquartered in San Francisco, Qualified is built to modernize and maximize inbound pipeline generation with Piper the AI SDR Agent. Piper autonomously engages website visitors, captures leads, and converts them into pipeline with zero human intervention. With Piper, Qualified is transforming pipeline generation as we know it today. Your website is the front door to your business and the pinnacle of pipeline generation, but what happens when interested buyers want to learn more? They submit a web form and move on. Those leads get added to a queue for an inbound Sales Development Rep (SDR) to follow up with and nurture to pipeline for your sales team. How long does it take for an inbound lead to hear back? It can take hours, if not days. In the world of sales and marketing, speed is crucial as 78% of buyers go with the vendor that responds to them first. The problem is it's impossible to respond quickly with the current process because it's painfully manual, time intensive, and it relies on limited human capacity. But it doesn’t have to be this way. In the age of AI, we can put pipeline generation on autopilot. Meet Piper the AI SDR Agent. She operates across your entire inbound motion and works tirelessly to convert qualified buyers into pipeline, 24x7. Piper knows everything about your buyers. She profiles every website visitor to understand whether they're qualified and where they are in the buying journey then works toward her conversion goals. Piper also turns every touchpoint on your website into an opportunity for conversion with live chat, meeting booking, and personalized marketing offers. What's more, Piper works the inbox to send fast, personalized follow up and nurture emails to each and every lead. Hundreds of the world’s leading brands—including Crunchbase, Demandbase, Greenhouse, Plaid, and Suse—have hired Piper the AI SDR Agent to grow their inbound pipeline and are seeing real tangible business results. **Average Rating:** 4.9/5.0 **Total Reviews:** 1,487 **How Do G2 Users Rate Qualified?** - **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 9.3/10) - **Contact Data Availability:** 9.4/10 (Category avg: 8.6/10) - **Account Data Availability:** 9.4/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 9.7/10 (Category avg: 10/10) **Who Is the Company Behind Qualified?** - **Seller:** [Qualified.com](https://www.g2.com/sellers/qualified-com) - **Company Website:** https://www.qualified.com - **Year Founded:** 2018 - **HQ Location:** San Francisco, CA - **Twitter:** @tryqualified (713 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/35580403/ (298 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Operations Manager, Sales Development Representative - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 67% Mid-Market, 20% Enterprise #### What Are Qualified's Pros and Cons? **Pros:** - Customer Support (279 reviews) - Helpful (266 reviews) - Features (217 reviews) - Ease of Use (211 reviews) - Customer Service (179 reviews) **Cons:** - Learning Curve (85 reviews) - Missing Features (84 reviews) - Steep Learning Curve (46 reviews) - Limited Customization (42 reviews) - Complexity (41 reviews) ### What Do G2 Reviewers Say About Qualified? *AI-generated summary from verified user reviews* **Pros:** - Users value the **exceptional customer support** from Qualified, highlighting effective implementation and continued assistance. - Users find Qualified's **support and guidance** invaluable, enhancing their experience and ensuring successful implementation and utilization. - Users highlight Qualified's **user-friendly tools and consistent innovation** , effectively enhancing lead engagement and conversion optimization. - Users find Qualified to be incredibly **easy to use** , with seamless integration and reliable support enhancing their experience. - Users value the **exceptional customer service** from Qualified, feeling supported as if they have an additional team member. **Cons:** - Users find the **learning curve challenging** due to usability issues, hindering ease of use and workflow intuitiveness. - Users find the **missing features** in Qualified, particularly in reporting and integrations, a significant drawback. - Users find the **steep learning curve** challenging initially, though support is available to aid in onboarding. - Users express a desire for more **customization options** in Qualified, particularly regarding graphic elements and workflow efficiencies. - Users find the **complexity** of Qualified challenging during setup and management, requiring substantial learning and support. #### What Are Recent G2 Reviews of Qualified? **"[Impressive AI products backed by an exceptional human team.](https://www.g2.com/survey_responses/qualified-review-13038914)"** **Rating:** 5.0/5.0 stars *— Marissa P.* [Read full review](https://www.g2.com/survey_responses/qualified-review-13038914) --- **"[On-Point Success Architect and Clear Project Direction](https://www.g2.com/survey_responses/qualified-review-13038507)"** **Rating:** 5.0/5.0 stars *— Marilyn H.* [Read full review](https://www.g2.com/survey_responses/qualified-review-13038507) --- #### What Are G2 Users Discussing About Qualified? - [What is Qualified used for?](https://www.g2.com/discussions/what-is-qualified-used-for) - [What skills does a software developer need in 2020?](https://www.g2.com/discussions/what-skills-does-a-software-developer-need-in-2020) - [What qualities do you need to be a software developer?](https://www.g2.com/discussions/what-qualities-do-you-need-to-be-a-software-developer) - [What is qualified io?](https://www.g2.com/discussions/what-is-qualified-io) ### 10. [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we have been pioneering technologies to sharpen revenue teams’ ability to confidently deliver the right message to the right customers at the right time. Powered by industry-leading data, our transparent and tunable AI-enhanced model, and integrations that meet your tech stack where it is, Demandbase helps you to take meaningful action confidently and efficiently. We know that there’s no such thing as ‘one-size- fits-all’ account-based marketing and sales. That’s why we built our platform to be flexible, easily handling dynamic GTM motions, nuanced business rules, and diverse integrations that others struggle with. Demandbase One™ is your account-based GTM command center, powering your entire revenue stack. Our AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects the tools in your stack with the same data, insights, and workflows to accelerate your revenue. **Average Rating:** 4.4/5.0 **Total Reviews:** 1,941 **How Do G2 Users Rate Demandbase One?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.3/10) - **Contact Data Availability:** 7.5/10 (Category avg: 8.6/10) - **Account Data Availability:** 8.2/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Demandbase One?** - **Seller:** [Demandbase](https://www.g2.com/sellers/demandbase) - **Company Website:** https://www.demandbase.com - **Year Founded:** 2005 - **HQ Location:** San Francisco, CA - **Twitter:** @Demandbase (21,346 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/89759/ (992 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Executive, Business Development Representative - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 48% Mid-Market, 32% Enterprise #### What Are Demandbase One's Pros and Cons? **Pros:** - Ease of Use (225 reviews) - Lead Generation (190 reviews) - Insights (184 reviews) - Intent Data (170 reviews) - Features (166 reviews) **Cons:** - Learning Curve (86 reviews) - Steep Learning Curve (77 reviews) - Complexity (70 reviews) - Learning Difficulty (63 reviews) - Not Intuitive (63 reviews) ### What Do G2 Reviewers Say About Demandbase One? *AI-generated summary from verified user reviews* **Pros:** - Users value the **user-friendly interface** of Demandbase One, enabling quick campaign launches and efficient audience targeting. - Users value the **comprehensive tools** of Demandbase One, enhancing clarity and efficiency in account targeting and analytics. - Users value the **comprehensive tools** of Demandbase One, enhancing account tracking and marketing analytics effectively. - Users value the **integration of intent and traffic data** for informed decision-making and targeted marketing strategies. - Users appreciate the **unified data integration** of Demandbase One, enhancing workflow efficiency and audience targeting. **Cons:** - Users find the **learning curve challenging** , as the multitude of features can be overwhelming without proper support. - Users experience a **steep learning curve** with Demandbase One, finding it overwhelming to utilize all features effectively. - Users find the **complexity** of reporting and customization options can hinder their overall experience with Demandbase One. - Users find the **learning difficulty** of Demandbase One challenging, especially for those lacking technical expertise during setup. - Users find the **navigation unintuitive** , facing difficulties with the UI and slow response times while using Demandbase One. #### What Are Recent G2 Reviews of Demandbase One? **"[Demandbase One: Powerful Targeting, Intent Insights, and Account-Level Visibility](https://www.g2.com/survey_responses/demandbase-one-review-12742698)"** **Rating:** 4.0/5.0 stars *— Nijat I.* [Read full review](https://www.g2.com/survey_responses/demandbase-one-review-12742698) --- **"[Powerful Intent Data and Account Insights for B2B Account Prioritization](https://www.g2.com/survey_responses/demandbase-one-review-12823589)"** **Rating:** 4.5/5.0 stars *— Himanshu J.* [Read full review](https://www.g2.com/survey_responses/demandbase-one-review-12823589) --- #### What Are G2 Users Discussing About Demandbase One? - [As a beginner, how do I effectively use Demandbase One's account-based marketing feature for targeted campaigns?](https://www.g2.com/discussions/as-a-beginner-how-do-i-effectively-use-demandbase-one-s-account-based-marketing-feature-for-targeted-campaigns) - 1 upvote - [What is Demandbase ABM/ABX Cloud used for?](https://www.g2.com/discussions/what-is-demandbase-abm-abx-cloud-used-for) - [What does Insideview Data Integrity do?](https://www.g2.com/discussions/what-does-insideview-data-integrity-do) - [What is the use of Insideview Data Integrity?](https://www.g2.com/discussions/what-is-the-use-of-insideview-data-integrity) - [What does inside view do?](https://www.g2.com/discussions/what-does-inside-view-do) ### 11. [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) Note: GTM Studio is the upgraded version of ZoomInfo Marketing and ZoomInfo Operations. GTM Studio is ZoomInfo's AI-powered go-to-market canvas that unifies signals, systems, and teams in one intelligent workspace so plays fire automatically, moments aren't missed, and reps always know what to do next. Designed for RevOps and marketing teams, GTM Studio eliminates tool sprawl by connecting CRM, marketing, sales, and third-party data into a single live canvas - giving every team a complete, AI-ready view of their market. At the core of GTM Studio is built-in waterfall enrichment that automatically fills in missing contact and account data across 25+ vendors, so the data powering every play is always complete and actionable. AI-powered insights surface buying signals in real time, helping teams respond to in-market buyers in under five minutes - before competitors have even pulled a list. Every insight is grounded in your ICP, so GTM decisions are faster, sharper, and more informed. GTM Studio is built for speed to execution. A library of pre-built plays - including inbound acceleration, champion tracking, and competitive displacement - can be launched in a single click, with no tickets, no engineering support, and no waiting. Custom plays can be designed, tested, and scaled without code or developer involvement, compressing what used to take weeks into minutes. Specialized AI agents handle enrichment, scoring, routing, and message creation automatically, so teams stay focused on results rather than operations. GTM Studio integrates with the tools revenue teams already rely on - Salesforce, HubSpot, Salesloft, Gong, Slack, and 50+ more - ensuring signals flow freely across the stack and execution happens without friction. Built-in analytics measure what's working in real time, while automated workflows and alerts keep teams responsive to every change in GTM data. The result is a GTM motion that runs on its own - where top-performing teams launch more than 50 plays per quarter, expansion campaigns that once took three weeks go live in 30 minutes, and every seller always knows exactly where to focus next. **Average Rating:** 4.5/5.0 **Total Reviews:** 3,395 **How Do G2 Users Rate GTM Studio - Powered by ZoomInfo?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.3/10) - **Contact Data Availability:** 8.8/10 (Category avg: 8.6/10) - **Account Data Availability:** 8.7/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind GTM Studio - Powered by ZoomInfo?** - **Seller:** [ZoomInfo](https://www.g2.com/sellers/zoominfo-26a9872a-d61e-4832-ab53-5e972b230706) - **Company Website:** https://www.zoominfo.com/ - **Year Founded:** 2000 - **HQ Location:** Vancouver, WA - **Twitter:** @ZoomInfo (23,515 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/zoominfo/ (4,221 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 63% Mid-Market, 24% Enterprise #### What Are GTM Studio - Powered by ZoomInfo's Pros and Cons? **Pros:** - Features (27 reviews) - Lead Generation (26 reviews) - Ease of Use (25 reviews) - Data Accuracy (20 reviews) - Data Quality (19 reviews) **Cons:** - Expensive (16 reviews) - Data Inaccuracy (13 reviews) - Cost (11 reviews) - Learning Curve (10 reviews) - Complexity (9 reviews) ### What Do G2 Reviewers Say About GTM Studio - Powered by ZoomInfo? *AI-generated summary from verified user reviews* **Pros:** - Users value the **accurate B2B contact data** and easy filtering options that enhance targeted prospecting and campaign efficiency. - Users value the **accuracy of data and intent signals** in GTM Studio, enhancing targeted account engagement and campaign effectiveness. - Users find the **ease of use** in GTM Studio invaluable for lead enrichment and effective prospect targeting. - Users value the **reliable and accurate B2B contact data** from GTM Studio, enhancing targeting and campaign effectiveness. - Users value the **reliable and accurate B2B contact data** of GTM Studio, enhancing targeting and campaign efficiency. **Cons:** - Users find the **pricing to be high** , making it less accessible for smaller teams and businesses. - Users often experience **data inaccuracy** , with outdated or missing information affecting their overall experience with GTM Studio. - Users find the **cost to be high** , making it challenging for small teams to afford the product. - Users find the **learning curve steep** with GTM Studio, as the platform can feel overwhelming initially. - Users find the platform **complex to navigate** initially, requiring training and processes to improve usability. #### What Are Recent G2 Reviews of GTM Studio - Powered by ZoomInfo? **"[Account Exectuive](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9414756)"** **Rating:** 5.0/5.0 stars *— Alex P.* [Read full review](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9414756) --- **"[Amazing Platform That Helps Marketers Bridge the Gap with your Audience](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9742370)"** **Rating:** 5.0/5.0 stars *— Verified User in Hospital & Health Care* [Read full review](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9742370) --- #### What Are G2 Users Discussing About GTM Studio - Powered by ZoomInfo? - [What impact has Chorus by ZoomInfo had on the enhancement of sales conversations and customer insights?](https://www.g2.com/discussions/what-impact-has-chorus-by-zoominfo-had-on-the-enhancement-of-sales-conversations-and-customer-insights) - [What is Chorus.ai used for?](https://www.g2.com/discussions/what-is-chorus-ai-used-for) - [What is ZoomInfo MarketingOS used for?](https://www.g2.com/discussions/what-is-zoominfo-marketingos-used-for) - [What are ZoomInfo scoops?](https://www.g2.com/discussions/what-are-zoominfo-scoops) - [What information does ZoomInfo provide?](https://www.g2.com/discussions/what-information-does-zoominfo-provide) ### 12. [Amplemarket](https://www.g2.com/products/amplemarket/reviews) By combining premium data, multichannel engagement, and real-time insights in one seamless solution, Duo AI Copilot and AI Agent redefine how modern sales teams operate. Duo uncovers hidden opportunities, detects buyer intent signals, and generates tailored playbooks - empowering your reps to focus on what matters most: building relationships and closing deals. It’s the perfect fusion of AI precision and human intuition. Built on an all-in-one sales platform, Duo AI Agents support your entire outbound workflow - from prospecting and engagement to automation and deliverability. What’s included in the platform: - Global B2B data to help you identify and reach your ideal customers - Multichannel outreach via email, phone, social, voice cloning, and more - Built-in personalization to scale relevant, high-converting messaging - AI superpowers: A suite of personalized AI Agents that handles research, intent signals, and workflows - so you spend less time prepping and more time selling **Average Rating:** 4.6/5.0 **Total Reviews:** 622 **How Do G2 Users Rate Amplemarket?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.3/10) - **Contact Data Availability:** 8.7/10 (Category avg: 8.6/10) - **Account Data Availability:** 8.6/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Amplemarket?** - **Seller:** [Amplemarket](https://www.g2.com/sellers/amplemarket) - **Year Founded:** 2019 - **HQ Location:** San Francisco, California - **Twitter:** @amplemarket (2,568 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** SDR, Account Executive - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 45% Small-Business, 43% Mid-Market #### What Are Amplemarket's Pros and Cons? **Pros:** - Ease of Use (150 reviews) - Helpful (135 reviews) - Features (125 reviews) - Automation (122 reviews) - Lead Generation (111 reviews) **Cons:** - Missing Features (56 reviews) - Learning Curve (32 reviews) - Improvement Needed (31 reviews) - Sequence Issues (28 reviews) - Integration Issues (26 reviews) ### What Do G2 Reviewers Say About Amplemarket? *AI-generated summary from verified user reviews* **Pros:** - Users love the **ease of use** of Amplemarket, appreciating its intuitive design and powerful automation tools for outreach. - Users appreciate the **ease of use and quality of copy** provided by Amplemarket, enhancing their sales outreach experience. - Users appreciate the **ease of use and quality features** of Amplemarket, enhancing their sales outreach significantly. - Users love the **automation tools** of Amplemarket, making outreach faster, simpler, and more effective. - Users rave about Amplemarket's **effective lead generation** , enabling fast, personalized outreach with intuitive automation tools. **Cons:** - Users note the need for **additional features** in Amplemarket, highlighting the potential for enhancement and better functionality. - Users find the **learning curve steep** , wishing for better onboarding to ease the initial experience with Amplemarket. - Users note that **improvement is needed** for integrations and sequence functionality, indicating room for enhancement in usability. - Users face **sequence issues** in Amplemarket, including unwieldy workflows and inconsistent automation triggers. - Users often face **integration issues** with Amplemarket, limiting customization and increasing costs for additional fields. #### What Are Recent G2 Reviews of Amplemarket? **"[Effective Prospecting with Robust Integrations](https://www.g2.com/survey_responses/amplemarket-review-12765496)"** **Rating:** 5.0/5.0 stars *— Ana Paula N.* [Read full review](https://www.g2.com/survey_responses/amplemarket-review-12765496) --- **"[Streamlined Prospecting, Outreach, and AI-Powered Personalisation in One Platform](https://www.g2.com/survey_responses/amplemarket-review-12995143)"** **Rating:** 5.0/5.0 stars *— Alicia N.* [Read full review](https://www.g2.com/survey_responses/amplemarket-review-12995143) --- #### What Are G2 Users Discussing About Amplemarket? - [What is amplemarket used for?](https://www.g2.com/discussions/what-is-amplemarket-used-for) ### 13. [Reo.Dev](https://www.g2.com/products/reo-dev-reo-dev/reviews) Reo.Dev is an AI-powered Revenue Intelligence Platform built to help DevTool teams unlock hidden revenue opportunities and close deals faster. By capturing real-time buying signals, enriching account data, and delivering AI-driven insights, Reo.Dev ensures your sales and marketing teams focus on the right accounts at the right time - without guesswork. With powerful automation, predictive analytics, and seamless integrations, Reo.Dev eliminates wasted effort and accelerates pipeline growth. GTM teams rely on Reo.Dev to boost conversion rates, sales velocity, and revenue predictability - turning intent into impact. Turn insights into action. Close more deals, faster. Learn more at https://www.reo.dev/ **Average Rating:** 4.9/5.0 **Total Reviews:** 72 **How Do G2 Users Rate Reo.Dev?** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.3/10) - **Contact Data Availability:** 9.6/10 (Category avg: 8.6/10) - **Account Data Availability:** 9.7/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Reo.Dev?** - **Seller:** [Reo.Dev](https://www.g2.com/sellers/reo-dev) - **HQ Location:** San Francisco, US - **LinkedIn® Page:** https://www.linkedin.com/company/reo-dev/ (80 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 62% Small-Business, 32% Mid-Market #### What Are Reo.Dev's Pros and Cons? **Pros:** - Customer Support (18 reviews) - Helpful (17 reviews) - Buyer Intent (16 reviews) - Features (16 reviews) - Data Accuracy (14 reviews) **Cons:** - Expensive (11 reviews) - Learning Difficulty (10 reviews) - Steep Learning Curve (8 reviews) - Integration Issues (7 reviews) - Learning Curve (6 reviews) ### What Do G2 Reviewers Say About Reo.Dev? *AI-generated summary from verified user reviews* **Pros:** - Users commend the **exceptional customer support** from Reo.Dev, praising the team's helpfulness and extensive resources. - Users find Reo.Dev's **helpful support team** invaluable for setup and ongoing success with their integrations. - Users commend Reo.Dev for its **unmatched buyer intent signals** , enhancing efficiency and focus in sales efforts. - Users value the **intuitive feature presentation** of Reo.Dev, enhancing SEO strategies and lead tracking effectively. - Users praise the **data accuracy** of Reo.Dev, which enhances their ability to target and prioritize outreach effectively. **Cons:** - Users find the product **expensive** for early teams, lacking a free tier to assess suitability before commitment. - Users note a **learning difficulty** with Reo.Dev, especially with advanced features requiring training for new hires. - The **steep learning curve** of Reo.Dev necessitates training and support for new users to maximize its potential. - Users feel the **integration issues** hinder functionality, especially lacking support for key platforms like Pipedrive. - Users experience a **real learning curve** with Reo.Dev, requiring training for new hires to maximize its potential. #### What Are Recent G2 Reviews of Reo.Dev? **"[Highly targeted and relevant intent signals for Developer Tool companies](https://www.g2.com/survey_responses/reo-dev-review-11460797)"** **Rating:** 5.0/5.0 stars *— Shilpa B.* [Read full review](https://www.g2.com/survey_responses/reo-dev-review-11460797) --- **"[Timely Signals Intelligence](https://www.g2.com/survey_responses/reo-dev-review-11319894)"** **Rating:** 4.5/5.0 stars *— Stephen B.* [Read full review](https://www.g2.com/survey_responses/reo-dev-review-11319894) --- ### 14. [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently. **Average Rating:** 4.3/5.0 **Total Reviews:** 646 **How Do G2 Users Rate AdRoll ABM (Formerly RollWorks)?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.3/10) - **Contact Data Availability:** 7.4/10 (Category avg: 8.6/10) - **Account Data Availability:** 8.1/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind AdRoll ABM (Formerly RollWorks)?** - **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll) - **Company Website:** https://www.nextroll.com/ - **Year Founded:** 2018 - **HQ Location:** San Francisco, California - **Twitter:** @NextRoll_Inc (274 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/adroll/people/ (175 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Digital Marketing Manager, Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 58% Mid-Market, 27% Small-Business #### What Are AdRoll ABM (Formerly RollWorks)'s Pros and Cons? **Pros:** - Ease of Use (168 reviews) - Audience Targeting (105 reviews) - Targeting (102 reviews) - Intent Data (99 reviews) - Customer Support (91 reviews) **Cons:** - Learning Curve (66 reviews) - Missing Features (60 reviews) - Limited Features (45 reviews) - Campaign Issues (42 reviews) - Targeting Limitations (41 reviews) ### What Do G2 Reviewers Say About AdRoll ABM (Formerly RollWorks)? *AI-generated summary from verified user reviews* **Pros:** - Users find AdRoll ABM's **ease of use** exceptional, with helpful support making setup and management seamless. - Users appreciate the **precise audience targeting** of AdRoll ABM, effectively engaging prospects throughout their journey stages. - Users value the **precise targeting** capabilities of AdRoll ABM, enhancing their advertising effectiveness across channels. - Users value the **insightful intent data** from AdRoll ABM, enhancing targeting and improving engagement throughout the customer journey. - Users commend the **great customer support** and dedicated account managers that enhance the onboarding experience with AdRoll. **Cons:** - Users find the **steep learning curve** of AdRoll ABM challenging, especially for those unfamiliar with ad platforms. - Users report **limited features** on RollWorks, particularly in native advertising options, affecting overall campaign versatility. - Users note the **limited features** in AdRoll ABM, particularly regarding filter selection and segmenting abilities. - Users express frustration with **campaign tracking and lead generation** , citing inconsistencies and lack of results with RollWorks. - Users find **targeting limitations** challenging, struggling with company-wide targeting and a lack of sophisticated ad tools. #### What Are Recent G2 Reviews of AdRoll ABM (Formerly RollWorks)? **"[Fantastic AdRoll Account Managers: Responsive, Insightful, and Business-Focused](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12671350)"** **Rating:** 4.5/5.0 stars *— Austin V.* [Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12671350) --- **"[User-Friendly List Building, Excellent Media Center, and Fast, Knowledgeable Support](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12664248)"** **Rating:** 4.0/5.0 stars *— Melissa G.* [Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12664248) --- #### What Are G2 Users Discussing About AdRoll ABM (Formerly RollWorks)? - [What is RollWorks Account-Based Platform used for?](https://www.g2.com/discussions/what-is-rollworks-account-based-platform-used-for) ### 15. [Breakout](https://www.g2.com/products/breakout-2025-03-16/reviews) Breakout is your inbound AI SDR — built to identify high-intent website visitors, engage them in real-time, qualify them, and book meetings directly into your sales team’s calendar. 1\ Breakout greets every visitor like it already knows them: Breakout instantly recognizes who’s on your site—based on UTM, company, or behavior—and kicks off a smart, friendly conversation using AI that actually sounds human. 2\ Breakout handles every question instantly and keeps the lead warm - The AI SDR chats with your buyers 24/7, answers their questions, and gently nudges them toward conversion—so no one slips through the cracks. 3\ Breakout gives live, personalized demos—on the spot - Whether it’s a quick voice walkthrough or a custom slide deck, Breakout shows buyers exactly what they need, right when they need it. 4\ Breakout books the right meeting, even after hours - It finds the right rep, checks calendars, and schedules the meeting—so your team wakes up to new pipeline every day. **Average Rating:** 5.0/5.0 **Total Reviews:** 27 **How Do G2 Users Rate Breakout?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10) - **Contact Data Availability:** 9.9/10 (Category avg: 8.6/10) - **Account Data Availability:** 10.0/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 6.7/10 (Category avg: 10/10) **Who Is the Company Behind Breakout?** - **Seller:** [Breakout](https://www.g2.com/sellers/breakout-967944ef-8f44-413c-ae5a-201f848a8d30) - **Year Founded:** 2024 - **HQ Location:** San Francisco Bay Area, US - **LinkedIn® Page:** https://www.linkedin.com/company/breakoutai/ (39 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software - **Company Size:** 60% Small-Business, 37% Mid-Market #### What Are Breakout's Pros and Cons? **Pros:** - Time-saving (19 reviews) - Ease of Use (18 reviews) - Features (17 reviews) - Integrations (17 reviews) - Easy Setup (16 reviews) **Cons:** - Feature Complexity (2 reviews) - Limited Analytics (2 reviews) - Missing Features (2 reviews) - AI Limitations (1 reviews) - Buggy Software (1 reviews) ### What Do G2 Reviewers Say About Breakout? *AI-generated summary from verified user reviews* **Pros:** - Users value the **time-saving capabilities** of Breakout, enabling quick scheduling and streamlined workflows with minimal effort. - Users appreciate the **ease of use** of Breakout, enabling quick setup and intuitive navigation for seamless adoption. - Users love Breakout's **friendly interactions and seamless integrations** , enhancing engagement and conversion effortlessly. - Users value the **seamless HubSpot and Slack integrations** of Breakout, enhancing real-time engagement and automation. - Users rave about the **easy setup** of Breakout, enabling quick integration and seamless operation with existing tools. **Cons:** - Users find Breakout's **feature complexity** challenging, noting the need for clearer guidance and deeper analytics insights. - Users find the **limited analytics** of Breakout lacking, wishing for deeper insights into user interactions and performance. - Users note **missing features** in Breakout, such as limited templates and insights, hindering initial setup and analytics. - Users note the **AI's limitations** in handling complex conversations, requiring early human intervention for best results. - Users experience **buggy software** with Breakout, occasionally facing issues that hinder its effectiveness in complex conversations. #### What Are Recent G2 Reviews of Breakout? **"[💬A gamechanger for our conversion rates](https://www.g2.com/survey_responses/breakout-review-11214770)"** **Rating:** 5.0/5.0 stars *— Sanjay G.* [Read full review](https://www.g2.com/survey_responses/breakout-review-11214770) --- **"[A gamechanger for our conversion rates](https://www.g2.com/survey_responses/breakout-review-11503544)"** **Rating:** 5.0/5.0 stars *— Shubhanshu S.* [Read full review](https://www.g2.com/survey_responses/breakout-review-11503544) --- ### 16. [Foundry Intent](https://www.g2.com/products/foundry-intent/reviews) Foundry Intent combines KickFire's first-party intent data, third-party intent from LeadSift, and Foundry's proprietary publishing and events network to help B2B sales and marketing teams identify which accounts are in-market and take immediate action with intent-driven campaigns. • Intent-based ad targeting -- Reach your most relevant audiences across their buying journeys with Foundry Ads programs. Tailor and optimize your advertising efforts, so every marketing dollar goes further. • Intent-based leads -- Demand gen programs from Foundry target decision makers from your ABM list demonstrating relevant purchase intent signals. Generate leads backed by proven digital engagement with your content that drive greater pipeline conversion. To learn more about Foundry, visit foundryco.com/our-solutions/intent-data/. Note: Many reviews are for KickFire and LeadSift products, which are now built into Foundry Intent. **Average Rating:** 4.3/5.0 **Total Reviews:** 144 **How Do G2 Users Rate Foundry Intent?** - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.3/10) - **Contact Data Availability:** 8.5/10 (Category avg: 8.6/10) - **Account Data Availability:** 8.2/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Foundry Intent?** - **Seller:** [Foundry](https://www.g2.com/sellers/foundry-c6ab7058-5185-45a4-b1e0-961b90464e7b) - **Year Founded:** 1964 - **HQ Location:** Needham Heights, Massachusetts, United States - **LinkedIn® Page:** https://www.linkedin.com/company/foundryidg/ (5,294 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Digital Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 52% Small-Business, 40% Mid-Market #### What Are Recent G2 Reviews of Foundry Intent? **"[I had very much enjoyed Foundry Intent](https://www.g2.com/survey_responses/foundry-intent-review-10055537)"** **Rating:** 5.0/5.0 stars *— Verified User in Computer & Network Security* [Read full review](https://www.g2.com/survey_responses/foundry-intent-review-10055537) --- **"[Easy to Use](https://www.g2.com/survey_responses/foundry-intent-review-10034688)"** **Rating:** 4.0/5.0 stars *— Verified User in Human Resources* [Read full review](https://www.g2.com/survey_responses/foundry-intent-review-10034688) --- #### What Are G2 Users Discussing About Foundry Intent? - [How do you use Kickfire?](https://www.g2.com/discussions/how-do-you-use-kickfire) - [What is Leadspace?](https://www.g2.com/discussions/leadsift-what-is-leadspace) - [What is the use of Kickfire?](https://www.g2.com/discussions/what-is-the-use-of-kickfire) - [How do you use a Slintel?](https://www.g2.com/discussions/how-do-you-use-a-slintel) - [What is SalesIntel?](https://www.g2.com/discussions/what-is-salesintel) ### 17. [Foundry ABM](https://www.g2.com/products/foundry-abm/reviews) Foundry's Account-Based Marketing (ABM) platform orchestrates marketing and sales campaigns at every stage of the purchase journey. In a single platform, Foundry ABM combines account-based advertising, web personalization, and sales activation features to orchestrate campaigns across multiple channels. These campaign tools and analytics run on a proprietary AI-powered purchase intent engine that scores account interest during the buying journey. Foundry ABM can orchestrate ABM campaigns to grow awareness, engagement, and pipeline within their target accounts. To learn more, https://foundryco.com/our-solutions/software/. Note: Many reviews are for the Triblio platform, which is now Foundry ABM. **Average Rating:** 4.2/5.0 **Total Reviews:** 201 **How Do G2 Users Rate Foundry ABM?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.3/10) - **Contact Data Availability:** 6.8/10 (Category avg: 8.6/10) - **Account Data Availability:** 7.7/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Foundry ABM?** - **Seller:** [Foundry](https://www.g2.com/sellers/foundry-c6ab7058-5185-45a4-b1e0-961b90464e7b) - **Year Founded:** 1964 - **HQ Location:** Needham Heights, Massachusetts, United States - **LinkedIn® Page:** https://www.linkedin.com/company/foundryidg/ (5,294 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 65% Mid-Market, 18% Small-Business #### What Are Foundry ABM's Pros and Cons? **Pros:** - Ease of Use (6 reviews) - Integrations (5 reviews) - Sales Efficiency (5 reviews) - Analytics (4 reviews) - Easy Integrations (4 reviews) **Cons:** - Complexity (4 reviews) - Learning Curve (4 reviews) - Difficult Learning (3 reviews) - Not Intuitive (3 reviews) - Poor Interface Design (3 reviews) ### What Do G2 Reviewers Say About Foundry ABM? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Foundry ABM, facilitating streamlined account-based marketing campaigns and integrations. - Users value the **seamless integrations** of Foundry ABM, enhancing alignment between marketing and sales for better results. - Users appreciate the **sales efficiency** of Foundry ABM, as it helps identify high-value accounts and optimize engagement. - Users value the **robust data analytics** of Foundry ABM for refining strategies and targeting high-value accounts effectively. - Users highlight the **easy integrations** of Foundry ABM, enhancing efficiency and alignment between marketing and sales teams. **Cons:** - Users find the **steep learning curve** of Foundry ABM challenging, making initial use and navigation overwhelming. - Users find the **steep learning curve** of Foundry ABM challenging, requiring significant time and training for effectiveness. - Users find the **difficult learning** curve of Foundry ABM challenging, requiring time and training to navigate effectively. - Users find the interface of Foundry ABM to be **not intuitive** , complicating the onboarding process for new teams. - Users find the **interface design poor** , describing it as overwhelming and lacking intuitiveness, which complicates usage. #### What Are Recent G2 Reviews of Foundry ABM? **"[Foundry ABM: A Strong Hub with Strong Performance](https://www.g2.com/survey_responses/foundry-abm-review-12745873)"** **Rating:** 4.0/5.0 stars *— Verified User in Higher Education* [Read full review](https://www.g2.com/survey_responses/foundry-abm-review-12745873) --- **"[Robust Platform for Precise using Intent Signals and Facilitates Efficient Email Campaign Creation](https://www.g2.com/survey_responses/foundry-abm-review-12932344)"** **Rating:** 5.0/5.0 stars *— Christine R.* [Read full review](https://www.g2.com/survey_responses/foundry-abm-review-12932344) --- #### What Are G2 Users Discussing About Foundry ABM? - [What is Triblio ABM Platform used for?](https://www.g2.com/discussions/what-is-triblio-abm-platform-used-for) ### 18. [SalesIntel](https://www.g2.com/products/salesintel/reviews) Most GTM teams waste their time running manual tasks and talking to prospects that are a bad fit. SalesIntel helps break that cycle. This signal-first, agentic, pipeline generation platform automates the hunt, intelligently surfacing the right in-market accounts and their entire buying committee. You will know who to talk to, what to talk about and when to engage them. Think of the SalesIntel platform as your always-on market intelligence team, that works towards your pipeline objectives even when you are asleep. You can easily identify and leverage: • Predictive Signals: It catches "future pipeline" signals like funding rounds or new leadership hires, giving you an early-mover advantage. • Demand-Capture Signals: It identifies "immediate pipeline" by tracking signals like website visits, content downloads, or competitor searches, so you know when to engage and the context of each interaction. Our no-code workflow builder, GTMCanvas, allows you to build signal-triggered workflows that: • Capture: Automatically detect accurate buying intent. • Qualify: AI decodes the "DNA" of your top accounts and surfaces look-alike prospects. • Activate: Pushes those qualified leads directly into your CRM or triggers a personalized outreach sequence. SalesIntel allows you to consolidate multiple tools for automation workflows, intent data and contact database, into a single platform. **Average Rating:** 4.3/5.0 **Total Reviews:** 531 **How Do G2 Users Rate SalesIntel?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.3/10) - **Contact Data Availability:** 7.8/10 (Category avg: 8.6/10) - **Account Data Availability:** 7.9/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind SalesIntel?** - **Seller:** [SalesIntel](https://www.g2.com/sellers/salesintel) - **Company Website:** https://salesintel.io/ - **Year Founded:** 2018 - **HQ Location:** Tysons, VA - **LinkedIn® Page:** https://www.linkedin.com/company/salesintel-io (136 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Executive, Sales Development Representative - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 51% Mid-Market, 38% Small-Business #### What Are SalesIntel's Pros and Cons? **Pros:** - Ease of Use (90 reviews) - Contact Information (80 reviews) - Data Accuracy (70 reviews) - Lead Generation (66 reviews) - Accuracy (61 reviews) **Cons:** - Inaccurate Data (40 reviews) - Outdated Data (40 reviews) - Outdated Contacts (33 reviews) - Outdated Information (28 reviews) - Inaccurate Information (24 reviews) ### What Do G2 Reviewers Say About SalesIntel? *AI-generated summary from verified user reviews* **Pros:** - Users praise SalesIntel for its **ease of use** , enabling quick access to vital contact information and streamlining workflows. - Users value the **ease of access to verified contact information** on SalesIntel, significantly enhancing efficiency and productivity. - Users commend the **human-verified contact data** of SalesIntel, significantly improving lead quality and targeting efficiency. - Users value the **effective lead generation** capabilities of SalesIntel, enhancing their outreach and prospecting efforts significantly. - Users highlight the **high accuracy** of SalesIntel's human-verified contact information, enhancing their lead research efficiency. **Cons:** - Users often encounter **inaccurate data** in SalesIntel, leading to frustration and inefficiencies during research tasks. - Users note the **outdated data** in SalesIntel, impacting the accuracy of contact information and company details. - Users often find **outdated contacts** on SalesIntel, limiting effective prospecting and requiring cross-verification for accuracy. - Users find the **outdated information** in SalesIntel frustrating, impacting accuracy and relevance in their data searches. - Users report **inaccurate information** in SalesIntel, leading to wasted time and ineffective research efforts. #### What Are Recent G2 Reviews of SalesIntel? **"[Reliable Lead Generation with Easy Integration](https://www.g2.com/survey_responses/salesintel-review-10835081)"** **Rating:** 4.0/5.0 stars *— Lauren W.* [Read full review](https://www.g2.com/survey_responses/salesintel-review-10835081) --- **"[Delivers Sufficient Market Penetration to Capture Accurate Contact Data](https://www.g2.com/survey_responses/salesintel-review-12970921)"** **Rating:** 5.0/5.0 stars *— Courtney G.* [Read full review](https://www.g2.com/survey_responses/salesintel-review-12970921) --- #### What Are G2 Users Discussing About SalesIntel? - [What is SalesIntel used for?](https://www.g2.com/discussions/what-is-salesintel-used-for) ### 19. [Salesgenie by Data Axle](https://www.g2.com/products/salesgenie-by-data-axle/reviews) Salesgenie by Data Axle helps businesses find, understand, and connect with the right customers using accurate business and consumer data verified by humans and AI. Our platform empowers sales and marketing teams to build smarter audiences, prioritize outreach, and grow with clarity—not guesswork. From audience building and data enhancement to email, direct mail, and digital advertising support, Salesgenie delivers flexible solutions for businesses of all sizes. Whether you’re launching a new campaign, refreshing your data, or scaling outreach across channels, we make it easier to reach the people who matter most. **Average Rating:** 4.3/5.0 **Total Reviews:** 349 **How Do G2 Users Rate Salesgenie by Data Axle?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.3/10) - **Contact Data Availability:** 7.9/10 (Category avg: 8.6/10) - **Account Data Availability:** 7.8/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Salesgenie by Data Axle?** - **Seller:** [Data Axle](https://www.g2.com/sellers/data-axle) - **Company Website:** https://www.data-axle.com/ - **Year Founded:** 1972 - **HQ Location:** Papillion, NE - **Twitter:** @Data_Axle (3,789 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/39041/ (565 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, President - **Top Industries:** Insurance, Financial Services - **Company Size:** 79% Small-Business, 13% Mid-Market #### What Are Salesgenie by Data Axle's Pros and Cons? **Pros:** - Ease of Use (40 reviews) - Lead Generation (26 reviews) - Helpful (23 reviews) - Customer Support (21 reviews) - Accurate Data (15 reviews) **Cons:** - Inaccurate Data (15 reviews) - Outdated Contacts (13 reviews) - Outdated Information (12 reviews) - Filtering Issues (11 reviews) - Expensive (10 reviews) ### What Do G2 Reviewers Say About Salesgenie by Data Axle? *AI-generated summary from verified user reviews* **Pros:** - Users find Salesgenie incredibly **easy to use** , appreciating its straightforward interface and intuitive features for prospecting. - Users highly value the **consistent and updated lead generation** from Salesgenie, enhancing efficiency in prospecting efforts. - Users value the **excellent training and responsive support** of Salesgenie, making it user-friendly and accessible. - Users praise the **top-notch customer support** of Salesgenie, highlighting its helpfulness and prompt assistance. - Users appreciate the **easy access to contact information** , which streamlines targeted outreach and enhances marketing efficiency. **Cons:** - Users are concerned about the **inaccurate data** in Salesgenie, noting outdated leads and some undeliverable emails. - Users experience issues with **outdated contacts** , leading to challenges in email deliverability and finding accurate business information. - Users report that **outdated information** is common, with many emails and phone numbers being inaccurate or inactive. - Users find the **filtering options confusing** , complicating tasks like database cleanup and data enhancement. - Users find Salesgenie **expensive** due to high costs for data enhancement and restrictions on contact information access. #### What Are Recent G2 Reviews of Salesgenie by Data Axle? **"[Salesgenie Makes Targeting the Right Homeowners Fast and Easy](https://www.g2.com/survey_responses/salesgenie-by-data-axle-review-12971943)"** **Rating:** 4.5/5.0 stars *— Donnie C.* [Read full review](https://www.g2.com/survey_responses/salesgenie-by-data-axle-review-12971943) --- **"[Easy Navigation, Top-Notch Performance, and Fast Phone Support](https://www.g2.com/survey_responses/salesgenie-by-data-axle-review-12994075)"** **Rating:** 5.0/5.0 stars *— Justin M.* [Read full review](https://www.g2.com/survey_responses/salesgenie-by-data-axle-review-12994075) --- #### What Are G2 Users Discussing About Salesgenie by Data Axle? - [What is Data Axle Genie used for?](https://www.g2.com/discussions/what-is-data-axle-genie-used-for) - [What does Exact data do?](https://www.g2.com/discussions/what-does-exact-data-do) - 1 comment ### 20. [Madison Logic Platform](https://www.g2.com/products/madison-logic-platform/reviews) Madison Logic is a global multi-channel Account-Based Marketing (ABM) media activation and measurement platform designed to assist enterprise marketers in identifying and engaging with key accounts throughout the customer journey. By leveraging unique proprietary data, Madison Logic empowers organizations to pinpoint the accounts that are most likely to convert, thereby enhancing their marketing strategies and accelerating sales cycles. The target audience for Madison Logic primarily includes marketers and sales professionals within large enterprises who are focused on optimizing their ABM strategies. These professionals often face challenges in identifying the right accounts and engaging with the influential members of the buying committee. Madison Logic addresses these challenges by providing a comprehensive solution that integrates data-driven insights with multi-channel engagement strategies. This allows users to connect with potential customers more effectively and efficiently. One of the key features of the ML Platform is its ability to utilize proprietary data to identify high-value accounts. This data-driven approach not only helps in recognizing potential buyers but also enables marketers to tailor their outreach efforts based on the specific needs and behaviors of these accounts. Additionally, the platform supports engagement across various channels, including account-based Content Syndication, Display Advertising, Connected TV advertising, Podcast Advertising, and social media advertising with LinkedIn Ads, ensuring that marketers can reach their target audience wherever they are most active. This multi-channel capability is essential for maximizing engagement and driving conversions. Another significant benefit of the Madison Logic platform is its measurement and analytics capabilities. Users can track the performance of their cross-channel campaigns within their ABM strategy, allowing for data-informed decisions to optimize marketing efforts, improve ROI, and validate the impact of their investment. By providing insights into which strategies are most effective, Madison Logic helps organizations refine their approach and allocate resources more efficiently, ultimately leading to faster sales cycles and increased revenue. Overall, Madison Logic stands out in the ABM landscape by combining advanced data analytics with a robust multi-channel engagement framework. This unique combination enables enterprise marketers to not only identify and engage with the right accounts but also to measure and optimize their efforts effectively, making it a valuable tool for any organization looking to enhance its ABM initiatives. **Average Rating:** 4.3/5.0 **Total Reviews:** 257 **How Do G2 Users Rate Madison Logic Platform?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.3/10) - **Contact Data Availability:** 7.9/10 (Category avg: 8.6/10) - **Account Data Availability:** 8.3/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Madison Logic Platform?** - **Seller:** [Madison Logic](https://www.g2.com/sellers/madison-logic) - **Company Website:** https://www.madisonlogic.com - **Year Founded:** 2005 - **HQ Location:** New York, NY - **Twitter:** @madisonlogic (1,558 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/madison-logic (288 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Digital Marketing Manager, Marketing Manager - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 46% Mid-Market, 40% Enterprise #### What Are Madison Logic Platform's Pros and Cons? **Pros:** - Ease of Use (24 reviews) - Lead Generation (14 reviews) - Lead Quality (11 reviews) - Insights Value (10 reviews) - Integrations (10 reviews) **Cons:** - Not Intuitive (6 reviews) - Learning Curve (5 reviews) - Inadequate Reporting (4 reviews) - Lead Quality (4 reviews) - Missing Features (4 reviews) ### What Do G2 Reviewers Say About Madison Logic Platform? *AI-generated summary from verified user reviews* **Pros:** - Users find the **Madison Logic Platform easy to use** , facilitating campaign management and prioritization of key accounts. - Users appreciate the **flexibility and efficiency** of Madison Logic Platform in generating high-quality leads quickly. - Users commend the **high lead quality** from Madison Logic Platform, appreciating its strategic targeting and actionable insights. - Users value the **actionable insights** from Madison Logic Platform, enhancing campaign efficiency and aligning with demand goals. - Users value the **seamless integrations** with CRMs and LinkedIn, enhancing account targeting and campaign efficiency. **Cons:** - Users find the platform **not intuitive** , especially in navigation and understanding reporting features, causing frustration. - Users find the **learning curve steep** , struggling with navigation and understanding certain platform features effectively. - Users find the **inadequate reporting** of Madison Logic Platform frustrating, with delays and a lack of responsiveness impacting insights. - Users have experienced **inconsistent lead quality** which hampers performance and complicates the lead generation process. - Users are frustrated by **missing features** like inconsistent dashboards and limited flexibility in campaign structures. #### What Are Recent G2 Reviews of Madison Logic Platform? **"[Clear Intent Signals, Great Dashboards, and Fantastic Support](https://www.g2.com/survey_responses/madison-logic-platform-review-12713269)"** **Rating:** 5.0/5.0 stars *— Harshal D.* [Read full review](https://www.g2.com/survey_responses/madison-logic-platform-review-12713269) --- **"[Robust Dashboard with Easy Setup but Minor Hiccups](https://www.g2.com/survey_responses/madison-logic-platform-review-12724100)"** **Rating:** 4.0/5.0 stars *— Adam M.* [Read full review](https://www.g2.com/survey_responses/madison-logic-platform-review-12724100) --- #### What Are G2 Users Discussing About Madison Logic Platform? - [What is Madison Logic Platform used for?](https://www.g2.com/discussions/what-is-madison-logic-platform-used-for) ### 21. [N.Rich](https://www.g2.com/products/n-rich/reviews) N.Rich is the Account-Based Go-to-UpMarket Platform best suited for fast-growing Scale Ups, SMBs, and companies. 👋🏻 It's been recognized in the 2024 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms report and is the only provider Headquartered in Europe. Our platform provides Intent-based Programmatic Advertising, Intent Scoring, Intent Topics, and Dashboards that display the full Buyer Journey with Progression Analytics. Customers use N.Rich to reach their revenue goals by discovering, enriching, and engaging with buyers to reduce long sales cycles and increase ACV. N.Rich combines intent data, predictive analytics and strong advertising capabilities with an easy to use platform. **Average Rating:** 4.7/5.0 **Total Reviews:** 114 **How Do G2 Users Rate N.Rich?** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.3/10) - **Contact Data Availability:** 8.9/10 (Category avg: 8.6/10) - **Account Data Availability:** 9.4/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind N.Rich?** - **Seller:** [N.Rich](https://www.g2.com/sellers/n-rich) - **Company Website:** https://nrich.io/ - **Year Founded:** 2015 - **HQ Location:** Helsinki, FI - **Twitter:** @NRICH_ABM (15 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/ndotrich/ (122 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager - **Top Industries:** Computer Software, Hospital & Health Care - **Company Size:** 53% Mid-Market, 33% Enterprise #### What Are N.Rich's Pros and Cons? **Pros:** - Ease of Use (20 reviews) - Customer Support (13 reviews) - Campaign Management (9 reviews) - Easy Setup (9 reviews) - Analytics (8 reviews) **Cons:** - Learning Curve (5 reviews) - Limited Reporting (5 reviews) - Difficult Learning (4 reviews) - Inadequate Reporting (4 reviews) - Insufficient Insights (4 reviews) ### What Do G2 Reviewers Say About N.Rich? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of N.Rich, allowing for effortless campaign setup and efficient user experience. - Users value the **unmatched customer support** from N.Rich, appreciating proactive communication and responsiveness without upselling. - Users value the **easy campaign setup** and comprehensive support from N.Rich, enhancing their marketing strategies effectively. - Users commend the **easy setup** of N.Rich, allowing swift implementation and quick results for their campaigns. - Users value the **clear insights** from N.Rich's analytics, enhancing their ABM strategy and campaign efficiency. **Cons:** - Users experience a noticeable **learning curve** with N.Rich, but support helps ease the onboarding process. - Users face **limited reporting** capabilities in N.Rich, leading to confusion with discrepancies between dashboard and Excel reports. - Users find a **difficult learning curve** with N.Rich, requiring time and effort to effectively utilize its features. - Users report **inadequate reporting** in N.Rich, noting discrepancies between dashboard data and exported results causing confusion. - Users find the **insufficient insights** on media performance and conversions limit the effectiveness of their campaigns. #### What Are Recent G2 Reviews of N.Rich? **"[The foundation of our ABM motion](https://www.g2.com/survey_responses/n-rich-review-12898014)"** **Rating:** 5.0/5.0 stars *— Chris C.* [Read full review](https://www.g2.com/survey_responses/n-rich-review-12898014) --- **"[N.Rich Supercharged Our ABM: Higher Pipeline, Smarter Spend, Clear Account Insights](https://www.g2.com/survey_responses/n-rich-review-12870191)"** **Rating:** 5.0/5.0 stars *— Verified User in Computer Software* [Read full review](https://www.g2.com/survey_responses/n-rich-review-12870191) --- #### What Are G2 Users Discussing About N.Rich? - [What does N.Rich do?](https://www.g2.com/discussions/n-rich-what-does-n-rich-do) - [What is the use of N.Rich?](https://www.g2.com/discussions/what-is-the-use-of-n-rich) - [What is N rich website?](https://www.g2.com/discussions/what-is-n-rich-website) - 1 comment - [What does n rich do?](https://www.g2.com/discussions/what-does-n-rich-do) - 1 comment ### 22. [Factors.AI](https://www.g2.com/products/factors-ai/reviews) Factors.ai is an AI ABM co-worker built for B2B GTM teams. It helps teams identify high-intent accounts, understand how those accounts move across their website, CRM, ad platforms, and campaigns, and turn that activity into a qualified pipeline. At its core, Factors.ai is built on a strong first-party data foundation. The platform identifies more than 75% of companies visiting your website, the highest in the industry, and tracks how those accounts move across pages, channels, and campaigns. This gives marketing and sales teams a reliable account-level view of buyer activity, even when visitors never fill out forms. Factors also include LinkedIn AdPilot and Google AdPilot, purpose-built tools for running ABM on LinkedIn and Google. AdPilot activates high-intent accounts throughout your campaigns, helping teams reach the right companies, control ad exposure, and understand how advertising influences the pipeline. Factors.ai enriches this activity with third-party company and firmographic data to provide more context about visiting accounts and help teams understand which companies match their ideal customer profile. Teams use Factors.ai to understand which accounts are researching them and activate that data across marketing and sales workflows. Key capabilities include: • Scout agents: Agents automate your marketing and sales tasks like account research, email creation & reach-out, campaign optimization, list maintenance and so much more based on boundaries you define. • Scout assistant: Scout keeps an eye on your revenue pipeline and surfaces any anomalies, while helping you build your GTM playbook. Within seconds, Scout can answer questions on revenue dips, campaign performance, high-intent accounts, and anything you want to know about your pipeline. • Website visitor identification: Identify more than 75% of companies visiting your website and track how those accounts move across pages, campaigns, and channels. • First-party and third-party data enrichment: Combine website activity with firmographic and company data to better understand who visiting accounts are. • Account segmentation and targeting: Segment accounts based on ICP fit, intent signals, and engagement activity to prioritize outreach and campaigns. • Lead and account scoring: Score accounts based on firmographic attributes, engagement signals, and behavioral data to identify high-potential opportunities. • LinkedIn and Google ad activation: Automatically create audiences and improve ad targeting through LinkedIn AdPilot and Google AdPilot. More than 1,000 GTM teams, including Sprinklr, Freshworks, and Celonis, use Factors.ai to run ABM programs, optimize advertising, and generate pipeline faster. Explore Factors.ai in action: https://www.factors.ai/ **Average Rating:** 4.5/5.0 **Total Reviews:** 190 **How Do G2 Users Rate Factors.AI?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.3/10) - **Contact Data Availability:** 8.3/10 (Category avg: 8.6/10) - **Account Data Availability:** 9.5/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Factors.AI?** - **Seller:** [Factors.AI](https://www.g2.com/sellers/factors-ai) - **Company Website:** https://www.factors.ai/ - **Year Founded:** 2020 - **HQ Location:** Stamford, US - **Twitter:** @factorsai (219 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/factors-ai/ (102 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Founder - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 53% Mid-Market, 38% Small-Business #### What Are Factors.AI's Pros and Cons? **Pros:** - Ease of Use (27 reviews) - Insights (26 reviews) - Analytics (22 reviews) - Customer Support (19 reviews) - Intent Data (18 reviews) **Cons:** - Lack of Information (10 reviews) - Learning Curve (10 reviews) - Missing Features (10 reviews) - Steep Learning Curve (9 reviews) - Identification Issues (6 reviews) ### What Do G2 Reviewers Say About Factors.AI? *AI-generated summary from verified user reviews* **Pros:** - Users find the **ease of use** of Factors.AI impressive, making data analysis and tracking straightforward and intuitive. - Users value the **detailed data and intuitive interface** of Factors.AI, enabling quick insights for informed decision-making. - Users value the **detailed analytics** provided by Factors.AI, simplifying insight access and decision-making across campaigns. - Users appreciate the **outstanding customer support** from Factors.AI, which enhances their platform experience and implementation. - Users value the **real-time tracking of buyer intent** with Factors.AI, enhancing their outreach effectiveness significantly. **Cons:** - Users note a **lack of information** on individual prospects, limiting the effectiveness of targeting campaigns. - Users find the **steep learning curve** of Factors.AI challenging, wishing for better tutorials and onboarding resources. - Users note the **missing features** of Factors.AI, particularly the lack of detailed prospect identification and basic reporting views. - Users find the **steep learning curve** challenging, wishing for better tutorials to maximize the platform's capabilities. - Users find the **identification issues** of Factors.AI limiting, as it lacks detailed insights on individual prospects. #### What Are Recent G2 Reviews of Factors.AI? **"[Great for buying signals, orchestration, and analytics!](https://www.g2.com/survey_responses/factors-ai-review-8047043)"** **Rating:** 4.5/5.0 stars *— Anirhudh S.* [Read full review](https://www.g2.com/survey_responses/factors-ai-review-8047043) --- **"[Factors.ai Makes High-Intent Account Targeting and BDR Outreach Truly Data-Driven](https://www.g2.com/survey_responses/factors-ai-review-11408053)"** **Rating:** 5.0/5.0 stars *— Divya D.* [Read full review](https://www.g2.com/survey_responses/factors-ai-review-11408053) --- #### What Are G2 Users Discussing About Factors.AI? - [What is Factors.AI used for?](https://www.g2.com/discussions/what-is-factors-ai-used-for) - 1 comment ### 23. [UpLead](https://www.g2.com/products/uplead/reviews) UpLead is a B2B data provider with real-time verified emails, mobile numbers and intent data. Get access to millions of up-to-date contacts that are easy to find and import into your CRM. Use 50+ search filters like intent data to find in-market buyers who will be your next best customers. Integrate with Salesforce, HubSpot, other leading CRMs and Zapier to automate your workflow. UpLead is trusted by 4,000+ customers and is one-third the cost vs leading sales intelligence platforms. It has consistently been rated #1 by G2 for being Easiest to Use and having the Best ROI. **Average Rating:** 4.7/5.0 **Total Reviews:** 808 **How Do G2 Users Rate UpLead?** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.3/10) - **Contact Data Availability:** 8.9/10 (Category avg: 8.6/10) - **Account Data Availability:** 9.1/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind UpLead?** - **Seller:** [UpLead](https://www.g2.com/sellers/uplead) - **Company Website:** https://www.uplead.com - **Year Founded:** 2017 - **HQ Location:** Covina, US - **Twitter:** @UpLeadHQ (2,361 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/13600950/ (34 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Founder, Business Development Manager - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 77% Small-Business, 20% Mid-Market #### What Are UpLead's Pros and Cons? **Pros:** - Data Accuracy (27 reviews) - Contact Information (26 reviews) - Ease of Use (22 reviews) - Accuracy (20 reviews) - Accuracy of Information (19 reviews) **Cons:** - Missing Contacts (7 reviews) - Outdated Contacts (7 reviews) - Expensive (5 reviews) - Filtering Issues (5 reviews) - Limited Contacts (5 reviews) ### What Do G2 Reviewers Say About UpLead? *AI-generated summary from verified user reviews* **Pros:** - Users commend UpLead for its **data accuracy** , enhancing their prospecting efforts and achieving impressive outreach results. - Users value UpLead's **accurate lead generation and email verification** , enhancing confidence in their contact sourcing efforts. - Users find UpLead's **ease of use** remarkable, thanks to its intuitive UI and efficient lead generation process. - Users highlight the **accuracy** of UpLead, making it a trusted tool for targeted outreach and prospecting. - Users commend the **accuracy of information** from UpLead, significantly enhancing their prospecting and outreach efforts. **Cons:** - Users are frustrated with the **missing contacts feature** , as it complicates list imports and limits prospecting options. - Users face challenges with **outdated contacts** and limited data on smaller companies using UpLead. - Users criticize UpLead for being **expensive** , especially with unexpected charges after trial subscriptions and complicated billing practices. - Users express concern over **filtering issues** , finding the interface complicated and lacking precise targeting capabilities. - Users struggle with **limited contacts** due to excessive filters and occasional email retrieval errors on UpLead. #### What Are Recent G2 Reviews of UpLead? **"[Reliable Contact Discovery with Buying Intent Signals Which has Massively Shortened Our Sales Cycle](https://www.g2.com/survey_responses/uplead-review-12976662)"** **Rating:** 5.0/5.0 stars *— Lisa G.* [Read full review](https://www.g2.com/survey_responses/uplead-review-12976662) --- **"[UpLead Makes It Easy to Pinpoint the Exact Clients You Want](https://www.g2.com/survey_responses/uplead-review-12965386)"** **Rating:** 5.0/5.0 stars *— John H.* [Read full review](https://www.g2.com/survey_responses/uplead-review-12965386) --- #### What Are G2 Users Discussing About UpLead? - [What is UpLead used for?](https://www.g2.com/discussions/what-is-uplead-used-for) - 1 comment - [What is the best lead management software?](https://www.g2.com/discussions/uplead-what-is-the-best-lead-management-software) - [How much does ZoomInfo cost per month?](https://www.g2.com/discussions/how-much-does-zoominfo-cost-per-month) - 2 comments - [How much does UpLead cost?](https://www.g2.com/discussions/how-much-does-uplead-cost) - 1 comment - [How does UpLead work?](https://www.g2.com/discussions/how-does-uplead-work) - 1 comment ### 24. [D&B Rev.Up ABX](https://www.g2.com/products/dnbrevupabx/reviews) D&B Rev.Up ABX is an open RevTech platform designed to help marketing and sales teams grown revenue by consolidating accounts, contacts, campaigns, and sales plays. With D&B Rev.Up ABX, you get the power to: •Learn: with a full view of buyers and customers, better understand their behavior, their journeys, and when they're likely to buy •Target: With AI-driven insights, prioritize the audiences most likely to buy - or customers at risk of leaving •Engage: Turn on and run personalized, data-backed campaigns in the channels where your buyers and customers are most likely to respond •Win: Uncover all of the points in your buyers' journeys where they're likely to engage to help your team reach them at the right times - and get through the door first **Average Rating:** 4.4/5.0 **Total Reviews:** 109 **How Do G2 Users Rate D&B Rev.Up ABX?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.3/10) - **Contact Data Availability:** 9.6/10 (Category avg: 8.6/10) - **Account Data Availability:** 9.6/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind D&B Rev.Up ABX?** - **Seller:** [Dun & Bradstreet](https://www.g2.com/sellers/dun-bradstreet) - **HQ Location:** Short Hills, NJ - **Twitter:** @DunBradstreet (22,541 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2385/ (5,747 employees on LinkedIn®) - **Ownership:** NYSE: DNB - **Total Revenue (USD mm):** $1,738 **Who Uses This Product?** - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 40% Mid-Market, 32% Small-Business #### What Are D&B Rev.Up ABX's Pros and Cons? **Pros:** - Analytics (2 reviews) - Audience Targeting (2 reviews) - Automation (2 reviews) - Data Accuracy (2 reviews) - Data Quality (2 reviews) **Cons:** - Learning Curve (2 reviews) - Poor Customer Support (2 reviews) - Slow Performance (2 reviews) - Automation Difficulty (1 reviews) - Call Management (1 reviews) ### What Do G2 Reviewers Say About D&B Rev.Up ABX? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **comprehensive access to rich business data** that enhances targeting and personalization in marketing efforts. - Users value the **effective audience targeting** in D&B Rev.Up ABX, leveraging rich data for enhanced marketing personalization. - Users value the **data accuracy** of D&B Rev.Up ABX, enabling effective targeting and personalized marketing strategies. - Users value the **rich business data access** of D&B Rev.Up ABX, enhancing targeting and personalization in marketing efforts. - Users find the **Sales Activation Module a game changer** , improving targeting and personalization with rich business insights. **Cons:** - Users find the **learning curve challenging** , especially those new to account-based marketing, impacting effective usage. - Users find the **learning curve challenging** , making it hard for new users to navigate D&B Rev.Up ABX effectively. - Users find the **learning curve challenging** , making it difficult to fully grasp D&B Rev.Up ABX's features. - Users find the **automation difficulty** a significant drawback, lacking real-time insights and engaging tracking for effective marketing. - Users find the **learning curve quite difficult** , making it challenging for new users to fully utilize D&B Rev.Up ABX. #### What Are Recent G2 Reviews of D&B Rev.Up ABX? **"[Cuts Through the Noise with Analytics-Based Targeting](https://www.g2.com/survey_responses/d-b-rev-up-abx-review-12778511)"** **Rating:** 4.5/5.0 stars *— ISHAN P.* [Read full review](https://www.g2.com/survey_responses/d-b-rev-up-abx-review-12778511) --- **"[Review for D&B Rev.UP ABX](https://www.g2.com/survey_responses/d-b-rev-up-abx-review-9405710)"** **Rating:** 4.0/5.0 stars *— Verified User in Information Technology and Services* [Read full review](https://www.g2.com/survey_responses/d-b-rev-up-abx-review-9405710) --- #### What Are G2 Users Discussing About D&B Rev.Up ABX? - [What is D&B Rev.Up ABX used for?](https://www.g2.com/discussions/what-is-d-b-rev-up-abx-used-for) ### 25. [Unify](https://www.g2.com/products/unify-unify/reviews) Building AI for outbound sellers. Proud to be serving hundreds of the world's leading revenue teams at companies like Perplexity, Together AI, Decagon and Juicebox. **Average Rating:** 4.7/5.0 **Total Reviews:** 43 **How Do G2 Users Rate Unify?** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.3/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 5.1/10 (Category avg: 10/10) **Who Is the Company Behind Unify?** - **Seller:** [Unify](https://www.g2.com/sellers/unify-515875da-a841-4cc5-aa01-52d20fb48ac3) - **Company Website:** https://www.unifygtm.com/ - **Year Founded:** 2023 - **HQ Location:** San Francisco, California, United States - **Twitter:** @unifygtm (1,814 Twitter followers) - **LinkedIn® Page:** http://www.linkedin.com/company/unifygtm (145 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software, Financial Services - **Company Size:** 67% Small-Business, 23% Mid-Market #### What Are Unify's Pros and Cons? **Pros:** - Ease of Use (21 reviews) - Automation (14 reviews) - Lead Generation (12 reviews) - Features (11 reviews) - Helpful (10 reviews) **Cons:** - Learning Curve (6 reviews) - Integration Issues (5 reviews) - Learning Difficulty (4 reviews) - Limited Features (4 reviews) - Missing Features (4 reviews) ### What Do G2 Reviewers Say About Unify? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of Unify, appreciating its intuitive interface and effective automation of tasks. - Users appreciate how Unify's **automation features** streamline tasks, enhancing productivity and efficiency in managing leads and projects. - Users benefit from **automated lead generation** with Unify, allowing efficient, targeted outreach and improved engagement rates. - Users admire Unify for its **seamless integration** and comprehensive features that enhance collaboration and productivity. - Users appreciate the **exceptional support and ease of use** of Unify, enhancing outreach and engagement efforts effectively. **Cons:** - Users find the **learning curve challenging** , making it hard for new teammates to adapt to Unify effectively. - Users often face **integration issues** with Unify, leading to chaos in setups and difficulties with other tools like Salesforce. - Users find the **learning difficulty** for new teammates challenging, complicating the onboarding process with Unify. - Users note the **limited features** of Unify, including missing A/B testing and customization options, impacting usability. - Users note the **missing features** in Unify, particularly in multi-channel outreach and advanced functionalities. #### What Are Recent G2 Reviews of Unify? **"[Effortless Setup and Real-Time Automation with Unify](https://www.g2.com/survey_responses/unify-review-11983972)"** **Rating:** 4.5/5.0 stars *— NASEER A.* [Read full review](https://www.g2.com/survey_responses/unify-review-11983972) --- **"[Powerful Tool with Stellar Support](https://www.g2.com/survey_responses/unify-review-12602310)"** **Rating:** 5.0/5.0 stars *— Jay D.* [Read full review](https://www.g2.com/survey_responses/unify-review-12602310) --- ## What Is Buyer Intent Data Providers? [Account-Based Data Software](https://www.g2.com/categories/account-based-data) ## What Software Categories Are Similar to Buyer Intent Data Providers? - [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) - [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence) - [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence) --- ## How Do You Choose the Right Buyer Intent Data Providers? ### What You Should Know About Buyer Intent Data Providers ### What are Buyer Intent Data Providers? Buyer intent data providers aggregate and deliver context around when prospects and customers are interacting with a brand. Buyer intent is the probability that a customer will purchase a product, and these types of tools capture research around actual buyer journeys and signs of their purchase intent. Rather than using search engines or outdated data sets as a lead feeder, intent signals are becoming the key to more efficient buyer journeys and lead generation. Organizations leverage buyer intent data tools to target companies with account-based marketing (ABM) campaigns, personalize website experiences for online visitors, and prioritize inbound leads based on engagement with their company. Additionally, companies use this type of data and their intent signals to prevent churn by identifying how and when customers are connecting with competitors and whether they may be considering switching vendors. Buyer intent data can also help businesses better understand their products and integrations, and encourage marketing efforts and strategy. ### What are the Common Features of Buyer Intent Data Providers? The following are some core features within buyer internet data providers that can help users identify if this software is right for them: **Intent data capturing:** Most intent data is captured through content consumption, like website visitors, their engagement with an email, or even social media. These interactions with content like this create “signals” and are then aggregated to find the best segmentation of actionable potential customers.  **Outreach tools for prospects:** When teams know exactly who they're reaching out to and what their pain points are, it creates a relevant opportunity right from the start. Buyer intent data software is equipped with not only the data but the tools to contact potential customers as well.  **Detailed contact profiles:** Having intent data from the start creates the basis for in-depth and accurate contact data. This can include verified phone numbers, emails, and other crucial prospect information. That way, a customer journey can begin on the right foot. ### What are the Benefits of Buyer Intent Data Providers? **Lead generation:** A big part of finding the person that will buy from your business is having the correct lead. Buyer intent data is essential to finding target personas or accounts that turn into quality leads, making it an excellent lead generation option. With the specific data these tools provide, deeper insights are available to optimize a pipeline of potential buyers. ** ** **Lower churn rate:** Reading the behavior signals provided by intent data helps better identify a consistent target audience. This is also a key indicator of getting ahead of churn. Even after getting new customers through intent data, that same data can be actioned into outreach to prevent those customers from leaving. ** ** **Personalized communication:** By understanding what's important to a customer demographic, their needs can be outlined and actioned from the first communication. When buyers have the impression that their needs are being met, their trust only grows. Users can think of it as more than contact information; it’s a relationship that can make potential customers. ### Who Uses Buyer Intent Data Providers? **Marketing teams:** Campaigns that capture the interest of potential leads are created by marketers using intent data. This data helps put into perspective what is interesting to a demographic of high-quality leads. This makes it an ideal marketing tool for B2B companies in marketing campaigns. ** ** **Sales teams:** B2B sales teams will use it daily to find and act on qualified leads. They are the ones that prioritize outreach to then get a feel for purchase intent. All leads are founded within a data-driven framework making an ideal sales pipeline.  ### Challenges with Buyer Intent Data Providers Software solutions can come with their own set of challenges. Below are the top concerns with buyer intent data providers.  **Identifying the correct data approach:** With the segmentation of the data provided, there can be difficulty in understanding the appropriate one for a user's target market. Understanding the accounts and the appropriate mapping to campaigns is crucial.  **Potential blocks in lead flow:** Sometimes, even when one has the intent data, there can be a bottleneck in which opportunities are lead ready. This requires a consistent review of the process of reporting for sales reps. That way, they can understand if the data available is ready to be acted upon. ### How to Buy Buyer Intent Data Providers #### Requirements Gathering (RFI/RFP) for Buyer Intent Data Providers For buyer intent data products, the requirement should be that the software offers the ability to aggregate and deliver context around when prospects and customers are interacting with a particular product or company. When dealing with B2B marketing data, there must be a standard of security, so ideally, users should look for ones that are GDPR-compliant.  #### Compare Buyer Intent Data Providers **Create a long list** Buyers must start from the beginning of the buyer journey by understanding which products won’t be a good fit. The next step is to compile the buyer intent data features that would be essential, such as actual buyer journeys and signs of their purchase intent. If there’s one specific thing from a product that others don’t have but isn’t critical to the business goals, buyers can consider leaving that product behind to find one that checks all the boxes. This is where online research can come into play.  **Create a short list** Once a primary selection of features is made of needs and wants, buyers must start identifying products that fit into this mold and ensure that these products meet all requirements essential to the key business objectives. Once the options have been narrowed down, businesses should consider reviews, their impact on current workflows, and objective third-party analysis. Software buyers must include options that are GDPR-compliant, as that’s key for B2B customers.  **Conduct demos** There may be an option to take part in a free trial, usually ranging from a week to a month of use, to help make the decision. Often after the trial period, most buyer intent data vendors will include a tiered pricing plan that best suits the needs and size of a business. It’s essential during the demo period to make a list of questions that are crucial to the buyer's purchase decisions so that one can review them with the sales contact. #### Selection of Buyer Intent Data Providers **Choose a selection team** Unless the decision is made to use the free version of a product, internal stakeholders, such as immediate managers or department heads, must be included in this purchase. These decision makers will direct the strategy, and to collaborate effectively, they will need visibility over cost and implementation. Buyers should also consider the cost of buyer intent data and the time of the implementation.  **Negotiation** Most of these products won’t require negotiation, but that doesn’t mean buyers should compromise on features, add-ons, or services. If a specific feature might cost extra but garner better results, buyers should consider it and try to include it in a package for the basic cost.  **Final decision** This purchase decision should be made with business goals and budget top of mind. Making sure all internal parties are aligned on how this purchase or addition will benefit the business is critical.