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Compare Funnel and Parabola 
At a Glance
Market Segments
Small-Business (50.3% of reviews)
Small-Business (48.0% of reviews)
Entry-Level Pricing
Starting at $120.00
Free Per Month
Funnel
Star Rating
(163)4.5 out of 5
Market Segments
Small-Business (50.3% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $120.00
Free Trial is available
Browse all 3 pricing plansParabola
Star Rating
(51)4.9 out of 5
Market Segments
Small-Business (48.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Parabola excels in automation capabilities, making it a favorite for teams looking to streamline repetitive tasks. Users appreciate how easy it is to navigate, especially for those without a coding background, allowing for quick setup and integration into existing workflows.
- Users say Funnel stands out for its user-friendly interface and robust support across various platforms. Many long-term users highlight its ability to easily pull data from major platforms, making it a reliable choice for data centralization.
- According to verified reviews, Parabola's ease of setup is a significant advantage, with teams reporting they were operational within a week. This quick onboarding process is particularly beneficial for organizations with lean personnel, as it minimizes downtime.
- Reviewers mention that Funnel offers excellent customer support, with many users praising the stability and responsiveness of the support team. This aspect is crucial for businesses that rely on timely assistance to resolve issues.
- G2 reviewers highlight that while Funnel has a strong reputation for data extraction, Parabola outperforms it in areas like transformation and loading capabilities, which are essential for users looking to automate complex data workflows.
- Users report that both products cater well to small businesses, but Parabola's free entry-level pricing makes it more accessible for startups and smaller teams, allowing them to leverage powerful automation tools without upfront costs.
Pricing
Entry-Level Pricing
Funnel
Starter
Starting at $120.00
Begin your journey to data-driven marketing with our Starter Plan.
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards
Parabola
Basic
Free
Per Month
Start learning Parabola for free
- Single user
- Up to 1,000 credits per month
- Access to AI steps and features
Free Trial
Funnel
Free Trial is available
Parabola
Free Trial is available
Ratings
Meets Requirements
8.8
140
9.1
48
Ease of Use
8.5
143
9.1
50
Ease of Setup
8.8
102
9.0
41
Ease of Admin
8.9
95
9.3
22
Quality of Support
9.1
137
9.9
47
Has the product been a good partner in doing business?
9.1
94
9.8
22
Product Direction (% positive)
8.7
141
9.3
49
Features by Category
Metrics
9.0
70
Not enough data
8.9
68
Not enough data
8.4
46
Not enough data
8.9
45
Not enough data
8.6
44
Not enough data
8.5
56
Not enough data
8.8
56
Not enough data
9.1
71
Not enough data
9.0
43
Not enough data
Reporting
8.6
48
Not enough data
8.8
43
Not enough data
8.7
62
Not enough data
8.7
52
Not enough data
8.2
40
Not enough data
8.1
55
Not enough data
9.2
69
Not enough data
Other
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
73
Not enough data
8.9
59
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.9
71
Not enough data
Feature Not Available
Not enough data
9.1
75
Not enough data
8.9
74
Not enough data
Setup
Not enough data
8.5
27
Not enough data
9.5
29
Not enough data
8.9
27
Not enough data
8.6
26
Management
Not enough data
7.5
27
Not enough data
7.4
26
Not enough data
8.5
24
Generative AI
Not enough data
7.9
26
Agentic AI - Workflow Management
Not enough data
7.9
20
Not enough data
8.3
20
Not enough data
8.5
20
Not enough data
7.9
18
Not enough data
7.7
20
Not enough data
6.7
18
Not enough data
7.7
19
Management
8.3
20
7.9
12
7.0
18
8.0
11
Functionality
8.8
19
9.8
14
8.5
20
9.8
14
8.8
20
9.7
12
8.8
20
9.6
14
8.6
20
9.3
12
Marketing Operations
8.3
76
|
Verified
Not enough data
8.9
85
|
Verified
Not enough data
7.7
43
Not enough data
8.4
74
|
Verified
Not enough data
8.0
46
|
Verified
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.4
80
|
Verified
Not enough data
8.7
83
|
Verified
Not enough data
8.2
68
|
Verified
Not enough data
8.9
83
|
Verified
Not enough data
7.8
41
Not enough data
7.6
41
|
Verified
Not enough data
Agentic AI - Marketing Analytics
7.5
6
Not enough data
6.9
6
Not enough data
6.7
6
Not enough data
Categories
Categories
Shared Categories
Funnel and Parabola are categorized as ETL Tools
Unique Categories
Funnel is categorized as Marketing Analytics and Digital Analytics
Parabola is categorized as Workflow Management
Reviews
Reviewers' Company Size
Funnel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Parabola
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
42.5%
Retail
6.3%
Information Technology and Services
6.3%
Internet
4.4%
Consumer Goods
3.1%
Other
37.5%
Consumer Goods
18.0%
Computer Software
14.0%
Retail
10.0%
Marketing and Advertising
8.0%
Logistics and Supply Chain
6.0%
Other
44.0%
Alternatives
Discussions
Which advertising platforms does Funnel support?
1 Comment
JL
Hi there and thank you for your question. As stated in the title, Funnel supports all, and I mean all, advertising platforms. So no matter what ad platform...Read more
Can I see data retroactively in Funnel?
1 Comment
GJ
Yes. Data is backfilled (depending on the source) once you connect up a data source. For example, Google Ads data goes back to up to 2 years in the past when...Read more
Parabola has no discussions with answers
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