# Parabola Reviews **Vendor:** Parabola **Category:** [Workflow Management Software](https://www.g2.com/categories/workflow-management) **Average Rating:** 4.9/5.0 **Total Reviews:** 51 ## About Parabola Parabola is a workflow builder that makes it easy to organize and transform messy data from anywhere—even PDFs, emails, and spreadsheets—so you can automate the work you thought would always be manual. Teams at fast-moving companies like Brooklinen, On Running, and Flexport use Parabola to save hundreds of hours and finally take on the projects that used to feel out of reach. Whether it’s reconciling inventory across multiple 3PLs, auditing invoices, or manually exporting the same report every Monday, Parabola gives teams the power to automate it—all without needing engineering support. ## Parabola Pros & Cons **What users like:** - Users appreciate the **effortless automation** capabilities of Parabola, significantly enhancing productivity and workflow efficiency. (18 reviews) - Users praise the **ease of use** of Parabola, enabling quick automation setup even for non-coders. (15 reviews) - Users commend Parabola for its **intuitive interface** that simplifies automation for non-coders and enhances productivity. (9 reviews) - Users find Parabola to be a **tremendous time-saver** , automating tasks and streamlining workflows with ease. (9 reviews) - Users find **tremendous time savings** with Parabola, streamlining workflows and automating repetitive tasks efficiently. (9 reviews) - Users rave about the **excellent customer support** provided by Parabola, enhancing their experience and implementation success. (8 reviews) - Solution Efficiency (7 reviews) - Workflow Efficiency (7 reviews) - Users find Parabola to be **incredibly intuitive and user-friendly** , enabling effortless automation without coding skills. (6 reviews) - Users value the **flexibility** of Parabola, enabling personalized workflows tailored to client data and operational needs. (5 reviews) **What users dislike:** - Users find the **separate steps for data manipulation** cumbersome, complicating flow builds and highlighting functionality gaps. (5 reviews) - Users note a significant **learning curve** with Parabola, particularly for those unfamiliar with logic flows and data transformations. (3 reviews) - Users find the **time-consuming process** of building flows in Parabola challenging, even with excellent end results. (3 reviews) - Users experience **data inaccuracy** with Parabola, needing to double-check work and manage data gathering carefully. (2 reviews) - Users face challenges with **limited export options** , especially regarding large datasets and functionality in Excel/Google Sheets. (2 reviews) - Data Limitations (1 reviews) - Users experienced **delays due to error reporting issues** while interfacing with NetSuite, impacting initial deployment timelines. (1 reviews) - Users find the **cost of Parabola to be high** , which can be a barrier to entry for many. (1 reviews) - Integration Issues (1 reviews) - Limited Customization (1 reviews) ## Parabola Reviews ### 1. Easy to use especially for someone who is not a coder! **Rating:** 5.0/5.0 stars **Reviewed by:** Mia P. | Sr. Operations Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 31, 2025 **What do you like best about Parabola?** Parabola provides us with the opportunity to efficiently automate our monotonous tasks. I like how easy the platform is to navigate, especially coming from a non-coding background. It was very easy for our team to get setup and required minimal to no effort. **What do you dislike about Parabola?** The least helpful part of Parabola is that each data manipulation needs to be its own unique step. This makes the process of building out flows to be harder/longer, even though the end product is great. **What problems is Parabola solving and how is that benefiting you?** One of the problems that Parabola is solving that has been most beneficial to me & my team is needing to work with large datasets and perform repetitive manipulations. Parabola offers us an alternative to this that removes the opportunity for manual error as well as speeds up the time it takes to complete the work. Allowing the opportunity to automate this work also ensures work isn't missed month over month, and frees up time for us to work on other projects. ### 2. Parabola Drives Efficiency in our Operations **Rating:** 4.0/5.0 stars **Reviewed by:** Colby T. | Finance and Operation Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** September 08, 2025 **What do you like best about Parabola?** I like how easy it is to create a flow that can immediately save me hours of time. Tedious tasks of downloading reports, reformatting data, and making calculations can easily be solved by Parabola. I am able to be more efficient in how I create POs, pull our WIP, pull our Inventory, merchandise our website, gather marketing reporting, and support demand planning. **What do you dislike about Parabola?** It is difficult for Parabola to gather large amounts of data over a long stretch of time from Shopify. This can cause some automated reports to fail if we don't remember to change the dates we are pulling data from. **What problems is Parabola solving and how is that benefiting you?** Parabola is helping us solve lack of manpower to do small tedious taks. Parabola helps us be more efficient in our operations by doing tasks that would take a full team of people to complete. ### 3. Powerful No-Code Automation Tool That Delivers Real-World AI Results **Rating:** 5.0/5.0 stars **Reviewed by:** Amit S. | Vice President Of Technology, Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2025 **What do you like best about Parabola?** Parabola has been a game-changer for our automation efforts. We’ve built 16 flows that save us over 8 man-hours every week. These cover everything from converting order PDFs into NetSuite orders, managing inbound container creation, and integrating Shopify and Amazon flows to handle RMAs and order processes. The platform’s flexibility and ease of building complex workflows without heavy coding have allowed us to get up and running quickly, and we are now off to the races with real-world AI automation. The Parabola team’s support has also been excellent, stepping in with dedicated engineering time when needed. **What do you dislike about Parabola?** We initially ran into a stumbling block with writing data back to NetSuite. While it took some dedicated engineering effort from the Parabola team to overcome, it did cause a delay in our deployment. That said, once resolved, the system has been smooth and reliable. **What problems is Parabola solving and how is that benefiting you?** Parabola is helping us automate repetitive, manual tasks across multiple systems. We’ve eliminated hours of manual data entry by building flows that take orders from PDFs and create them directly in NetSuite, automate inbound container creation, and manage RMA and order flows for Shopify and Amazon. This automation has saved us over 8 man hours per week, reduced errors, and freed our team to focus on higher-value work. It’s allowed us to connect systems that previously required time-consuming manual intervention, and now processes run in the background seamlessly. ### 4. Parabola has opened a pathway to more efficient workflows **Rating:** 5.0/5.0 stars **Reviewed by:** Karen B. | Senior QA Data Analyst, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2025 **What do you like best about Parabola?** Parabola is an easy to use tool that can perform complicated transformations and lookups in seconds. What would take me about 24 work hours to do can be completed in 6 seconds by Parabola. On top of that, Parabola can help you build the flow or offer a helpful starting point. Troubleshooting issues are a breeze: with the click of a button, Parabola's built-in AI tool can tell you exactly what went wrong and how to fix it, or even fix it for you if you so desire! It's that easy! With the use of team flows, I can take time off guilt-free knowing that my team will be able to cover any recurring tasks with a simple click of a button. Seeing the translations happen in real time as you build the flow makes using Parabola fun! The Parabola team is so responsive and they were able to answer every question we had. From the pre-sales process to the first few weeks of onboarding, they made the whole experience pleasant. **What do you dislike about Parabola?** I have yet to find anything to dislike about Parabola. It would be great if we could see how many credits a flow would use before it runs, though! **What problems is Parabola solving and how is that benefiting you?** Our primary purpose is to use Parabola for address cleanup, location lookup, and overall data cleanup. Each of these tasks can take anywhere between 4 to 40 hours depending on the amount of data. But with Parabola? Our largest dataset is cleaned up in about 30 seconds! ### 5. Great Solution for Excel lovers! **Rating:** 5.0/5.0 stars **Reviewed by:** Mary W. | Founder & CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2025 **What do you like best about Parabola?** We love the ability to move data manipulations out of Excel and into Flows. My team is finding plenty of ways to use Parabola and are continuing to build flows for internal operations (professional services consulting firm) as well as for our clients. Also the pricing is fair given all that can be done, we have been building and building flows and haven't gotten anywhere close to our Credit Limit! **What do you dislike about Parabola?** My only issue that hadn't been able to be solved is dealing with exported data that is over the 25MB limit for Gmail. We found a work around but I would like to see an expansion on how to deliver these large data sets. **What problems is Parabola solving and how is that benefiting you?** It is automating recurring tasks that take attention to detail. It is saving time and mental energy that can be put toward more strategic initiatives. ### 6. Parabola makes data tasks fast and simple **Rating:** 5.0/5.0 stars **Reviewed by:** Thomas V. | Operations Team Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** August 01, 2025 **What do you like best about Parabola?** I love how when you need to do the next step, you can just ask their AI with a prompt. And in many cases, it will just build the step per your written request, and the data step is moved further along. It feels like magic each time! **What do you dislike about Parabola?** It doesn't fit EVERY situation, but it's difficult to come up with an example where it can't do the same thing that a speadsheet can and much more. It leverages automation like nothing else I've seen. But if you have a one off task, then maybe a simple spreadsheet can do for that exercise. Parabola shines when it's a repeated task and/or if the data source is pdfs and email or poor formatting to pull things together automatically. **What problems is Parabola solving and how is that benefiting you?** Automatically finding specific productIDs from a title even with messy titles, analyzing tracking links for logistics reporting, and coming soon automated financial data and reporting. ### 7. A must-have tool for any operations team drowning in spreadsheets **Rating:** 5.0/5.0 stars **Reviewed by:** Krystal D. | Sr. Director, Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** August 01, 2025 **What do you like best about Parabola?** Parabola has been an absolute game changer for automating repetitive, multi-step operational workflows. I’ve used it to streamline our financial month-end close, saving hours of manual work and freeing up my team’s bandwidth to focus on higher-value tasks. The visual flow builder makes it incredibly intuitive, even for non-engineers, and the ability to manipulate and move data between tools without writing a single line of code is incredibly empowering. It’s made me rethink what ops automation can look like—simple, flexible, and scalable. **What do you dislike about Parabola?** There’s a bit of a learning curve upfront if you’re not used to thinking in logic flows or data transformations—but once you get over that hump, it’s smooth sailing. **What problems is Parabola solving and how is that benefiting you?** Parabola is helping us eliminate manual, error-prone spreadsheet work from critical business processes like our financial month-end close. Before Parabola, our team was stitching together data from multiple systems, doing VLOOKUP gymnastics, and manually preparing reports. Now, we’ve automated those workflows, reduced risk, and saved hours each month. It’s also given us the ability to iterate faster and adapt as the business evolves—without relying on engineers or external tools. ### 8. Parabola will help you keep your team LEAN! **Rating:** 4.5/5.0 stars **Reviewed by:** Vince S. | Director of Fulfillment Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** July 24, 2025 **What do you like best about Parabola?** The Parabola support team is always helpful and proactive in their support of my 2-person squad. Whenever we have questions about a build or have an issue we can't troubleshoot on our own, they are very quick to respond with actionable steps. They are connected to our Slack instance as well, which makes comms very seamless as we move quickly. This level of support even many months after onboarding isn't common in my experience. Even more, when they find ways to make our flows more efficient, they reach out and volunteer their bandwidth to help make the changes. Sachi and Daniel in particular have been god-sends in helping me onboard and use the tool to the best of its abilities. **What do you dislike about Parabola?** Parabola, while it has some charts and dashboard capabilities, is far from a BI suite - to be fair, it doesn't purport to be. That being said, having the abilitty to do more on one platform rather than having to pull out data to Sheets or a truer BI tool like Looker does add steps I wish I didn't need to take. The only other headache, albeit minor, is that there isn't currently a method for stopping flows as you build to avoid lengthy runs needing to fully complete when you know there's an error you need to fix. This can add hours to the build, but the outcome is worth it in the end. **What problems is Parabola solving and how is that benefiting you?** Parabola is serving two main purposes: 1) it's eliminating manual data aggregation and transformation steps (it's core function) and 2) helping us build and append to lite-database structures we can query into other data outputs. ### 9. Parabola simplifies complex data flows - even for non-technical users **Rating:** 5.0/5.0 stars **Reviewed by:** Ramida H. | Supply Chain Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 11, 2025 **What do you like best about Parabola?** Parabola has been truly transformative for our supply chain operations. It’s allowed us to independently build and maintain inbound freight data tables without relying on engineering resources. The platform's ability to handle various data inputs and integrations (including APIs and third-party apps), clean and manipulate data, join multiple sources, and then output and automate across tools has made it a central part of our processes. The Parabola team itself has also been outstanding, supportive, collaborative, and deeply knowledgeable. They've served as real thought partners in helping us build out complex flows and have consistently been available to guide and educate us. On top of that, the product continues to improve at a rapid pace. Even within our first year of using it, we've seen the release of new features that have significantly enhanced functionality, making it even easier to automate and scale our processes and analytics. **What do you dislike about Parabola?** While Parabola is incredibly powerful and flexible, more advanced use cases can sometimes require a high number of steps or creative workarounds. Still, this hasn’t been a major concern for us, as the team is highly engaged, responsive to feedback, and clearly committed to evolving the platform in meaningful ways. One area where we’d love to see further development is in data governance, particularly around better flow documentation, version control, and audit trails. As the complexity of flows grows, having stronger tools for tracking changes, managing access, and documenting logic would help maintain clarity and control. Given how quickly Parabola iterates, we’re optimistic that these features will continue to grow over time. **What problems is Parabola solving and how is that benefiting you?** Parabola helps us manage inbound freight data tables without relying on technical resources, saving time and improving the quality of data. It’s also been a great tool for supporting supply planning and bridging gaps in our S&OP process by turning fragmented data into usable insights. ### 10. From Manual Chaos to Proactive Planning — Parabola Bridged the Gap **Rating:** 5.0/5.0 stars **Reviewed by:** Indira V. | Transportation Lead, Enterprise (> 1000 emp.) **Reviewed Date:** July 08, 2025 **What do you like best about Parabola?** Parabola makes it possible to move fast, even before engineering builds a formal solution. Its drag-and-drop interface is intuitive for quick iterations, yet it’s powerful enough to handle advanced logic, dynamic inputs, and live API integrations. I use it to create high-impact automation across logistics and operations, extracting raw data from emails, APIs, and carrier reports, enriching it with allocations from Looker, and transforming it into dashboards and spreadsheets that frontline teams depend on daily. It bridges the gap between data complexity and operational execution better than any tool I’ve used. **What do you dislike about Parabola?** For more complex flows, building can be time-consuming, and I wish there were an option to pause a running flow during development—it would make testing and iteration more efficient. Some integrations occasionally require creative workarounds, but Parabola’s support team is responsive and helpful when troubleshooting. These minor limitations haven’t prevented me from getting real value out of the tool. **What problems is Parabola solving and how is that benefiting you?** Parabola is solving one of the most persistent problems in operations and logistics: the gap between data and action. It enables us to build and deploy workflows that provide critical visibility—without waiting for full system integrations. I’ve used it to create real-time reporting on dock activity, in-transit shipments, and inventory movement, empowering teams to make faster, more informed decisions. Each week (and often daily), I use Parabola to automate processes that would otherwise require engineering time: extracting data from PDFs, emails, carrier APIs like UPS, and internal platforms like Looker, then transforming and routing it into spreadsheets or dashboards that frontline teams rely on to plan labor, manage exceptions, and stay ahead of issues. These automations replace what was once manual, reactive, and error-prone with scalable tools built by someone who understands both the data and the operational needs. For example, I now measure our Dock to Bin time—how long it takes for shipments to move from unloading to inventory—end to end, something we previously couldn’t quantify. I built a workflow where I receive a PDF via email with prior-day delivery data → extract and clean it using Parabola → merge it with receipt records from Looker → push it to a shared spreadsheet → and visualize the results in Looker Studio. Before Parabola, we had zero visibility into these dock dwell times. Now, we’re able to proactively track, investigate, and resolve delays in near real time. In another workflow, I combined data from Uber Freight and UPS (via API) with allocation forecasts and routed it all into a live planning sheet used by DC managers. That sheet became essential for labor planning and inbound flow management. Beyond that, I’ve built hundreds of flows that power decision-making across transportation, inventory control, and warehouse ops—especially in areas where data isn’t readily available through traditional systems. These flows automate complex logic behind the scenes while surfacing insights through intuitive, spreadsheet-like interfaces that entry-level users can interact with daily. Parabola gave me the ability to deliver high-impact insights and tools—without waiting on an engineering sprint. The workflows I’ve created now support cross-functional teams and enable faster, smarter decision-making across the business. Where data access is limited, Parabola bridges the gap with automation that’s both powerful and approachable. ### 11. Effortless Integration and Impressive ROI with Parabola **Rating:** 5.0/5.0 stars **Reviewed by:** Christopher B. | Senior Manager of Customer Solutions, Enterprise (> 1000 emp.) **Reviewed Date:** July 01, 2025 **What do you like best about Parabola?** As an executive sponsor and active user, what stands out most about Parabola is its seamless onboarding and enablement process. The platform is intuitive, making it easy to get started and integrate with various tools and data sources. The deployment is quick and straightforward, and the ROI is exceptional. Parabola has saved us considerable time and resources by automating complex workflows, allowing us to focus on strategic initiatives. **What do you dislike about Parabola?** While Parabola excels in most areas, there are a few advanced features that could benefit from more customization options. For power users or highly specialized workflows, the flexibility to tailor certain processes more granularly would be a welcome improvement. However, this is a minor issue considering the platform's overall effectiveness and ease of use. **What problems is Parabola solving and how is that benefiting you?** Parabola has been a game-changer for solving highly complex customer and vendor billing workflows that were historically prone to human error due to manual processes. These workflows often involved multiple steps, including data extraction, manipulation, and formatting, which left room for costly mistakes. Parabola automates these processes, significantly reducing the risk of errors and ensuring that billing data is accurate, timely, and consistent. The platform's ability to integrate various data sources, clean and manipulate data, and automate routine tasks has saved us countless hours. It has streamlined our operations and enabled more reliable billing cycles, all while allowing us to scale more efficiently. The reduction in manual effort has not only improved accuracy but also freed up valuable time for our team to focus on higher-value tasks. This shift has improved both vendor and customer relationships, as the billing process is now far more efficient and transparent. ### 12. Highly recommend for workplace automation! No technical expertise needed to get started at all! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Accounting | Mid-Market (51-1000 emp.) **Reviewed Date:** September 26, 2025 **What do you like best about Parabola?** Parabola excels at automating workflows that are easily repeatable and involve consistent inputs. What I appreciate most is the wide range of applications it offers for different teams. The support team was extremely helpful in getting us started and even suggested various use cases tailored to individual needs. While there is a bit of a learning curve, once you become familiar with the platform, the logic and functions become quite intuitive. It's become a great timesaver in my workflow processes. **What do you dislike about Parabola?** Some of the more complex logic in certain processes are conceptually difficult to recreate in parabola but its also has amazing integrations so sometimes you can just upload and integrate into multiple parts of a process instead of recreating a whole process. **What problems is Parabola solving and how is that benefiting you?** Parabola is mostly automating repetitive processes and streamlining processes that require heavy amounts of cross functional communication and work papaers. ### 13. Game Changer for Efficiency **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** September 09, 2025 **What do you like best about Parabola?** This program has really helped me optimize my time spent on tasks, I'm the most efficient in my role than I've ever been! Just one flow has saved me about 10 hours of otherwise manual work, the APIs I'm able to access through Parabola are game changing for my workflow. We use our flows daily to streamline processes and any time a flow fails for a reason I'm unable to figure out, Parabola support is able to jump into your flow and figure it out! I love the satisfaction of getting a flow built and having it work exactly how you want it. Once I learned what I was doing (Parabola University was super helpful for basic knowledge), building flows has been the most rewarding part of my work that I look forward to doing! **What do you dislike about Parabola?** Truly in this moment cannot think of any dislikes. What could make it better? Arrow buttons on each side of the screen to easily switch between steps before or after your current step. **What problems is Parabola solving and how is that benefiting you?** There was a gap in discounting that was so manual it was impossible, Parabola helped us fill that gap and then some! ### 14. Paradigm-shifting software for operators, managers and executives. **Rating:** 5.0/5.0 stars **Reviewed by:** Michael V. | Director of Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** July 31, 2025 **What do you like best about Parabola?** The best part of Parabola is that it can impact all levels of your department and organization. It's incredibly user-friendly & accessible for even the most junior operators, but can accommodate C-Suite blue sky data & information requests, without the need for new headcount or servers to run the program. **What do you dislike about Parabola?** There are some minor output formatting shortcomings with the flows from Parabola, but all very small impacts and easily polished in Excel or the output file of your selection. **What problems is Parabola solving and how is that benefiting you?** Inventory management & reconciliation across 5 disparate systems is our primary and most impactful use at this time, but we also use it to demand plan, monitor open sales orders, and are looking into how we can use it to significantly streamline our purchase order process in the immediate future. ### 15. Revolutionary for ops teams **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** August 18, 2025 **What do you like best about Parabola?** Parabola has completely transformed how we manage data and workflows across our ops team. The drag-and-drop interface makes it incredibly easy to build complex flows without needing deep technical knowledge. It connects seamlessly with multiple data sources, allowing us to automate repetitive manual tasks that used to take hours into processes that now run in minutes. The biggest upside is how flexible and scalable it is—whether you’re cleaning data, merging reports, or creating dashboards, Parabola saves massive amounts of time and reduces human error. Implementation was extremely easy - it was like plug & play and see instant ROI in a lot of use cases. The customer support is great and we use parabola across various Ops functions daily. **What do you dislike about Parabola?** So far, the only downside has been that the export to Excel / Google Sheets function rewrites the data for the entire sheet instead of updating a targeted column. **What problems is Parabola solving and how is that benefiting you?** Parabola is helping us automate reporting and & process that required a sequence of steps to manipulate excel sheets, smartsheet or google sheets. Parabola is also allowing us to leverage AI to automate steps that would otherwise require human input. ### 16. Parabola will save you time and money **Rating:** 4.5/5.0 stars **Reviewed by:** Bill S. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** August 14, 2025 **What do you like best about Parabola?** Most businesses struggle with mundane manual data processes (think about all those Excel files you and your teammates have to deal with every week). Parabola enables the end-users to automate that work without the need for IT resources, which have always been the bottleneck preventing that kind of automation. It's game-changing. I've looked at a number of no-code ETL and analytic platforms, and Parabola's emphasis on easy-of-use is impressive. The UI is the cleanest and most intuitive that I've come across, and their approach to on-boarding - essentially walking clients through a high impact use-case - make implementation much easier than most other platforms. **What do you dislike about Parabola?** Parabola is still a growing platform, and as such there are some gaps in its functionality when it comes to some of my more advanced needs. I expect this to change as the platform matures. **What problems is Parabola solving and how is that benefiting you?** Parabola enables me to create automated workflows for consolidating disparate data sources into a single place for downstream processing and analytics. All businesses deal with disparate data sources that they have to combine in order to run their business. Most businesses don't have the IT resources to manage this, so they tend to compensate by using the tool that everyone knows - Excel. Eventually, Excel Sprawl sets in and operators end up spending hours every day pushing data around in spreadsheets just to keep the business moving. This isn't value-adding work, and Parabola enables you to automate it - no code required. ### 17. The perfect tool needed for modern times **Rating:** 5.0/5.0 stars **Reviewed by:** Naseha K. | Senior Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** August 19, 2025 **What do you like best about Parabola?** I love how Parabola incorporates AI in an easy-to-use way, making complex workflows that would normally require heavy technical lift simple to build. It empowers stakeholders to self-serve while also enabling tech teams to move faster. **What do you dislike about Parabola?** Honestly, not much to dislike. I think as the AI and functionalities continue to evolve, it’ll only get more powerful, and I’m looking forward to that. **What problems is Parabola solving and how is that benefiting you?** Parabola helps me bridge the gap between data engineering, analytics, and stakeholders. It gives stakeholders more ownership of their data flows while still allowing me, as a data analyst, to manage the more technical builds that would otherwise require a heavier lift from data engineering ### 18. Game Changer for Synthesizing Data and Automating Key Functions **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** August 05, 2025 **What do you like best about Parabola?** Parabola has been instrumental in synthesizing data points of the business, allowing us to analyze effectively, and make critical decisions. We've used Parabola significantly to consolidate inventory data points so we can see a full picture of our inventory from factory to the end customer. The other element of Parabola that is so wonderful is its team-centric nature. We can easily export the information so our greater team can benefit from the work, even when not everyone is not building flows and in Parabola themselves. **What do you dislike about Parabola?** When we originally signed on, our team had one main user / builder of flows, which could make it more difficult for the other users to understand the building blocks / connections of the flow. However, Parabola recently introduced their AI system so we can easily identify the points in the flow that we need to work on, and we don't need to rely on the main flow builder. **What problems is Parabola solving and how is that benefiting you?** In today's business world, there are so many different systems, points of data, and "hubs" that house our businesses' information. For us, Parabola has been instrumental in bringing in all of that information into one place so we an effectively study our data and make critical decisions based off of the data. ### 19. Parabola Has Become My Daily Driver for Automation Across the Business **Rating:** 5.0/5.0 stars **Reviewed by:** Chris W. | Chief Product Officer, Accounting, Mid-Market (51-1000 emp.) **Reviewed Date:** May 12, 2025 **What do you like best about Parabola?** Parabola is hands-down one of the most impactful tools I’ve ever used. It’s become the engine behind automation across nearly every function in our organization—RevOps, Product & Engineering, G&A—you name it. I rely on Parabola almost daily, and it’s now my go-to platform for process automation and data workflows. The user interface is incredibly intuitive, making it easy to build and iterate on both recurring and one-off flows without friction. I frequently use it instead of Excel or Google Sheets, even for non-recurring processes—it’s just more efficient and reliable. One of the most valuable use cases for us is exception reporting. Whether it’s identifying data integrity issues in our CRM or catching broken automations in Salesforce or JIRA, Parabola helps us surface and fix problems before they become bigger issues. The ability to run these checks nightly and send proactive alerts has been a game changer. We also use it extensively in our financial close processes inside NetSuite, automating steps that used to require tedious manual work and bringing consistency and speed to key month-end workflows. The team at Parabola continues to innovate at an impressive pace, and it’s clear they’re committed to delivering real value to their users. I’m a huge fan—not just of the product, but of the people and philosophy behind it. Can’t recommend Parabola highly enough if you’re serious about building scalable, transparent, and powerful operational workflows. **What do you dislike about Parabola?** Honestly? It’s ruined spreadsheets for me. With my accounting & finance background that feels borderline sacrilegious—but I’d still rather be in Parabola than Excel. **What problems is Parabola solving and how is that benefiting you?** Parabola is solving the problem of manual, error-prone, and inefficient processes across the business—especially the kind that live in spreadsheets, rely on tribal knowledge, or break silently in the background. It’s become my go-to tool for automating data workflows in RevOps, Finance, Product, and Engineering. Whether it’s exception reporting in Salesforce or JIRA, nightly automation monitoring, or streamlining the financial close process in NetSuite, Parabola helps me spot issues before they become problems. I can move faster, with more confidence, and I don’t have to rely on IT or engineering resources to make progress. The biggest benefit? Speed, visibility, and peace of mind. I’m able to build, adapt, and scale operations quickly—without losing sleep over what might have broken overnight. ### 20. Parabola changed the way we deal with Data. **Rating:** 4.5/5.0 stars **Reviewed by:** Christopher G. | Business Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** July 01, 2025 **What do you like best about Parabola?** I use Parabola to automate the many many audits the operations team has to conduct daily to ensure everything is running smoothly. This has saved my team hundreds (if not thousands) of hours in the past year. The ability to pull data from dozens of sources (in particular API connectivity), and send alerting to Asana and Slack is a gamechanger. **What do you dislike about Parabola?** Not a whole lot I can complain about here. I will say builds that are complex (3+ data sources) will take you more time than you think. **What problems is Parabola solving and how is that benefiting you?** 1. Audits - order tie-outs, inventory tie-outs (3PL vs ERP), Fulfillment Tie-outs. These were very cumbersome and are now automated. 2. File creation in Netsuite (ERP) - taking input from various data sources to create CSV ready-to-upload files. ### 21. Powerful, Flexible Automation Without the Engineering Overhead **Rating:** 4.5/5.0 stars **Reviewed by:** Kyle N. | Director, Supply Chain, Mid-Market (51-1000 emp.) **Reviewed Date:** July 11, 2025 **What do you like best about Parabola?** Parabola makes it incredibly easy to automate repetitive data workflows without needing a technical background. The visual, drag-and-drop interface helps you build logic in a way that’s intuitive and powerful. We've used it to clean up messy data, standardize reporting, and streamline our planning tools. It's especially useful for cross-functional teams that rely on up-to-date info without having to depend on engineering resources. **What do you dislike about Parabola?** There’s honestly not much to dislike. The platform has consistently delivered value, and the product continues to improve over time. It’s become an essential part of how we operate. **What problems is Parabola solving and how is that benefiting you?** Parabola helps us eliminate manual data tasks by automating workflows that used to take hours each week. We use it to clean and transform large data sets from multiple sources, making it much easier to generate accurate reports and planning tools. It’s helped us reduce human error, increase visibility into our operations, and save time across the team—especially in supply chain planning and inventory management. ### 22. Revolutionizing the way we transform data **Rating:** 5.0/5.0 stars **Reviewed by:** Ajit D. | Head of Technology, Small-Business (50 or fewer emp.) **Reviewed Date:** July 09, 2025 **What do you like best about Parabola?** Between Parabola's flexible integrations, we are able to pull and push data to and from several sources and then manipulate it in-between. Also their AI assistant, and the AI steps in their workflows have made it super simple for us to grok, combine, and transform very terse data. Additionally their support team has jumped on calls with us to help us figure out how to get past hurdles and co-build some of our early workflows to get us going in the right direction from day one. **What do you dislike about Parabola?** It is helpful if the people using Parabola are somewhat technical, or at least have a technical mindset. It has been tough to convince people in our company's Ops department to use abandon their inefficient old ways and start using Parabola. For their part, Parabola was willing to hold sessions to train them, but it's been tough teaching old dogs new tricks. I saw some new initiatives from Parabola to address this, so I'm hopeful, but for now it's the tech team that is primary using Parabola at our company, and not Ops as originally designed. **What problems is Parabola solving and how is that benefiting you?** We are using Parabola for data migrations and ETL between systems, automations of repetitive manual workflows, and visualizations of data breakdowns. We are working on using it to reduce reliance on long-running spreadsheets, repetitive manual processes, and generating custom reports for systems/apps/programs that we subscribe to that don't inherently have them. ### 23. Awesome Tool with Extremely Knowledgeable Customer Service Team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** August 13, 2025 **What do you like best about Parabola?** I love that it requires no coding or prior CS background, making it incredibly user-friendly for anyone looking to understand their data across multiple sources. The new AI integration makes building flows even easier and more intuitive. I also love the customer support team - from the get go, we have been incredibly supported. **What do you dislike about Parabola?** The thing I like the least is the inability to have multiple users when creating a flow. I think it would make the tool that much stronger if there was a sharing component so multiple users can brainstorm and use a flow at the same time. **What problems is Parabola solving and how is that benefiting you?** Currently Parabola is helping to automate our Operations metrics, specifically within our Fulfillment and Customer Service space. ### 24. Repetitive spreadsheet tasks no more **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** July 10, 2025 **What do you like best about Parabola?** It's highly intuitive interface that enables me and my team to automate complex spreadsheet operations without writing a single line of code. The platform significantly reduces the time spent on our manual spreadsheeting tasks and has allowed us to rely on transforming data across many different systems into one centralized model that our teams can rely on. **What do you dislike about Parabola?** There’s a slight learning curve in understanding how to optimize flows as they get more complex, especially around error handling and the best way to chain flows together. **What problems is Parabola solving and how is that benefiting you?** Parabola enables us to address the variability in data formats and structures across the many systems we rely on to power our internal products. Its intuitive interface empowers non-technical team members to take the lead in building new ETL flows and efficiently triage existing ones as issues arise. ### 25. Parabola is the best workflow automation tool in the market. **Rating:** 5.0/5.0 stars **Reviewed by:** Ashlea H. | BizOps Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 09, 2025 **What do you like best about Parabola?** Ability to track credit usage in the portal. **What do you dislike about Parabola?** One thing that would be a game-changer would be ability for more dynamic fields + ability to create branching. **What problems is Parabola solving and how is that benefiting you?** We are automating a ton of invoicing audits, tracking, and SLA audits. Overall, we've saved >100 hours/quarter in automations for small but mighty teams in just a quarter in a half, and are on pace for another 120+ this quarter. While right now it translates to time savings, what it's really enabling us to do is scale smarter and grow without adding headcounts. ### 26. Game Changer for Inventory Management and Supply Chain workflows! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** September 10, 2025 **What do you like best about Parabola?** Our team was able to be up and running within a week of discussions with Parabola - we integrated it seamlessly into multiple workflows within our organization very easily. We run very lean personnel wise, so having repetitive tasks automated has been amazing. The support we have received during our POC period has been fantastic, we have had weekly meetings where the team helps us build out and troubleshoot workflows. We use the tool daily throughout our team, and the amount of time it saves us is tremendous. **What do you dislike about Parabola?** Some of the AI tools can be a little glitchy/inaccurate at times. I do have to double check my work to make sure there's nothing wonky. **What problems is Parabola solving and how is that benefiting you?** Updating dashboards daily that were manually updated twice a week previously ### 27. Parabola is the Swiss Army Knife of automation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Furniture | Mid-Market (51-1000 emp.) **Reviewed Date:** July 17, 2025 **What do you like best about Parabola?** Once you start using Parabola, you won't know how you lived without it. I was an excel super-user for years, but I rarely build excel models anymore - I do everything in parabola. I can set it up with any data source: open API, email, ERP, csv, json; and once it's set up, I can refresh or email the data on any schedule I need. I save tons of time, but even more than that, my flows are running while I sleep or any time I need to get the work done. Any time there is a sensitive report to set up, I can often deploy them within an hour. Requesting the same data from devs or IT takes days or weeks. Parabola is a 24/7 employee at this point. I rarely hype up software, because so much of it is just smoke and mirrors, but Parabola is the real deal. **What do you dislike about Parabola?** I don't have many issues with the platform. I wish their was a "stop flow" feature so I could shut down the flow based on some criteria without paying for the extra steps. Longer flows can take 20-30 minutes to run when there is a lot of data. I also wish there was a way to write custom excel or python formulas into steps to do more than one step at once. All small gripes. **What problems is Parabola solving and how is that benefiting you?** We update data in our ERP instead of using complex scripts or workflows that often take forever to develop and edit. I generate daily operational reports that go out on schedule and immediately flag issues. I reconcile data every day that typically takes hours of work on a monthly cadence. We flag orders that need extra attention and send out emails and slack notifications to CX. ### 28. Impressive Product and an Impressive Team **Rating:** 5.0/5.0 stars **Reviewed by:** Brian M. | Director of Logistics, Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2025 **What do you like best about Parabola?** Parabola has been able to unlock valuable time savings that will be instrumental to our company's growth. The team behind the product has been exceptional in supporting us through onboarding and I would definitely recommend other companies to try for themselves. **What do you dislike about Parabola?** There is nothing clearly missing from the product. I think continued integrations and more out of the box templates will be key to future success. **What problems is Parabola solving and how is that benefiting you?** Parabola is connecting all of our data points to give us immediate visibility into order management and inventory control while also creating alerts and notifications for order exceptions. ### 29. My favorite tool as a data migration specialist **Rating:** 5.0/5.0 stars **Reviewed by:** Chase J. | Product Operations Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 16, 2024 **What do you like best about Parabola?** Parabola has an insane amount of customizability which allows us to personalize our flows based on the clients data. It allows us to streamline our operations by creating flows for migrating clients data ahead of their go live date. This allows us to test and review their data, and if needed we can tweak the parabola flows to fit the clients requirements. Parabola is my favorite tool I get to use and will most definently continue using it throughout my careeer. **What do you dislike about Parabola?** Parabola is a no code solution but it would be very helpful to have a feature that let's you to convert a flow to code, or code to a flow for faster editing of flows. **What problems is Parabola solving and how is that benefiting you?** Parabola let's us streamline our migrations by allowing us to build the set of rules to translate a customers data exports to our import format. We use parabola to build, test, and review these rules and outputs with the clients prior to their migration. This leads to virtually zero data migration related errors. ### 30. Literal Game Changer for Anyone in Operations of All Backgrounds **Rating:** 5.0/5.0 stars **Reviewed by:** Rob F. | Advisor, Mid-Market (51-1000 emp.) **Reviewed Date:** February 06, 2025 **What do you like best about Parabola?** Non consumption based pricing makes it what I would call a Zapier that can actually handle decent amounts of data. All of Parabola's competitors are generally more expensive or charge per "row" of data moved. **What do you dislike about Parabola?** Parabola is a newer product so they are still building out of the box or "native" integrations. The number is getting better every day however compared to their competitors they have the smallest number of native integrations right now. **What problems is Parabola solving and how is that benefiting you?** Parabola largely helps us move data from systems of record like Snowflake to other "destinations" such as webflow or Braze. While this rETL function is what is the most helpful, it's really the flexibility of Parabola that helps us achieve a wide range of capabilities. Tables, custom API integrations, OpenAI connection to parse PDF's/CSV's and to automatically tag them. There are a wide range of elements that Parabola helps us in what I would call the "operational workflow layer" of our business. ### 31. Game changing software **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Enterprise (> 1000 emp.) **Reviewed Date:** July 01, 2025 **What do you like best about Parabola?** Parabola is incredibly easy to use and true changes the game when it comes to automation. No longer do teams have to wait on engineers to setup automations, but rather start building rgiht away. I have been able to save hours per day automating tedious tasks and finding thousands of dollars in billing savings. **What do you dislike about Parabola?** No real downsides that I can think of... **What problems is Parabola solving and how is that benefiting you?** Invoice auditing, automating daily data clean ups/sharing ### 32. Excellent product and fantastic team! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Furniture | Small-Business (50 or fewer emp.) **Reviewed Date:** July 15, 2025 **What do you like best about Parabola?** Very easy to use, really flexible in what it can do and the types of data it can ingest, really good AI features to catch odd data entries, very quick, and excellent support and really knowledgeable technical team to help set up **What do you dislike about Parabola?** Requires decent time investment to set up but excited to test the new chatbot-esque feature to speed up build! **What problems is Parabola solving and how is that benefiting you?** We collect data from multiple different sources and need one tool to parse through unstructured data and run daily tasks on ### 33. Finance Manager - Supply Chain **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** July 25, 2025 **What do you like best about Parabola?** The AI capabilities of understanding additional directions provided in normal text "Pull xyz from this part of the invoice" **What do you dislike about Parabola?** Our reporting to leadership typically contains a lot of charts/graphs. This section could have improved capabilities similar to Thinkcell **What problems is Parabola solving and how is that benefiting you?** Invoice parsing, bringing clarity to our spend ### 34. Parabola and Team Pearl Lemon **Rating:** 5.0/5.0 stars **Reviewed by:** Pearl L. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** December 01, 2024 **What do you like best about Parabola?** Parabola makes automating workflows easy and manages big data efficiently. **What do you dislike about Parabola?** It can be expensive and takes time to learn. **What problems is Parabola solving and how is that benefiting you?** Parabola helps by automating data tasks, connecting to different tools, and being easy to use, saving time, reducing mistakes, and making work faster for teams like e-commerce, marketing, and operations. ### 35. Parabola is a great option for people who need regular data pulls and custom Excel reports **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** October 02, 2024 **What do you like best about Parabola?** Parabola integrates with Airtable through API connection. This allows us to pull static data at different points in time for reporting, and to then customize those reports by arranging columns and filtering data. It is also great for automations that might otherwise use a large number of operations on a competitor platform **What do you dislike about Parabola?** Parabola is designed for specific purposes and may not be a one-stop-shop for all businesses. **What problems is Parabola solving and how is that benefiting you?** Our data is dynamic, so by using Parabola we can schedule regular data pulls at set times for reporting. ### 36. Light speed data integrations with half the maintenance **Rating:** 5.0/5.0 stars **Reviewed by:** John C. | Managing Director & Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** June 17, 2024 **What do you like best about Parabola?** Many data options, time-saving AI features **What do you dislike about Parabola?** May still need collaboration with internal developers **What problems is Parabola solving and how is that benefiting you?** System-to-system integrations slowed down onboarding new and expanding customers. Parabola accelerated that by providing several new channels of integration, including emails, spreadsheets, and SMS. This has helped get customers to experience the power of our platform without waiting for lengthy technical work. ### 37. Love parabola for connecting disparate tools and generating insights **Rating:** 5.0/5.0 stars **Reviewed by:** Patrick R. | Head of Customer Success, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** December 28, 2023 **What do you like best about Parabola?** Simple interface, intuitive visual construction of data flows, **What do you dislike about Parabola?** Some limitations in the free version, which are to be expected. **What problems is Parabola solving and how is that benefiting you?** Taking data from Hubspot CRM, and turning it into reporting not available within hubspot. ### 38. A fantastic service and great support from the team **Rating:** 5.0/5.0 stars **Reviewed by:** Coach C. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 06, 2023 **What do you like best about Parabola?** How easy it to get your ideas up and running. The team is super helpful with onboarding and ensuring you have a good understanding of how their software works. Super easy to use, which I did every day for my workflow for several areas of my business. **What do you dislike about Parabola?** Nothing at all, I cancelled simply because my business model changed and my new workflow no longer required their software. **What problems is Parabola solving and how is that benefiting you?** Custom order processing, accounting data management ### 39. good start **Rating:** 3.5/5.0 stars **Reviewed by:** Daniela H. | marketer, Small-Business (50 or fewer emp.) **Reviewed Date:** July 21, 2022 **What do you like best about Parabola?** I haven't used any alternatives, so it's hard to say what's special about it. If I say I like that I can connect data from different platforms I'm just describing the basic function. In general it's easy enough, but with some of them you still require some json **What do you dislike about Parabola?** that they changed the price system to tiers and now it id more expensive, also not so many integrations, sometimes I need json **What problems is Parabola solving and how is that benefiting you?** integrating data bases from stock management,different marketing platforms andwoocommerce ### 40. Parabola helped us out in a pinch! **Rating:** 5.0/5.0 stars **Reviewed by:** Josh H. | Founder, Project Manager, and Web Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 26, 2021 **What do you like best about Parabola?** Parabola has made it extremely easy to connect to and work with our clients' various APIs. We can quickly and easily permute data and then patch the information directly to Webflow's CMS for live display on sites. **What do you dislike about Parabola?** Nothing has come up so far. Parabola is extremely easy to learn to use. **Recommendations to others considering Parabola:** Give the free trial a shot. You'll be surprised at how easy it is to pick up Parabola and start using it in your business to automate processes. **What problems is Parabola solving and how is that benefiting you?** Since discovering Parabola, it's become one of the foundational pieces of one of our new products. It allows us to quickly and easily connect to various API's, permute data, and then patch it over to Webflow's CMS so that we can display information live on different microsites for our clients. ### 41. Parabola - Saved so much time **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | 2nd Lieutenant - Chief Comm Vend Svc, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** September 27, 2019 **What do you like best about Parabola?** The ease of use and power of the actions. We were able to jump right into Parabola and not having seen it before and figure out what actions we needed and how to configure them to suit our needs. We were also able to do everything we wanted with the actions they have. **What do you dislike about Parabola?** Pricing is a little unclear when you start building a flow for the first time. **What problems is Parabola solving and how is that benefiting you?** Using Parabola has saved me from manually having to pull data out of one system, match it then create it in another. I was spending about 2 hours once a week doing this manual process then I found Parabola and built a flow that does this automatically. Now my process runs every day and I never have to touch it. Plus, no manual steps means I'm not going to mess something up by clicking the wrong thing or fat fingering something. ### 42. Automation Heaven **Rating:** 5.0/5.0 stars **Reviewed by:** David B. | Partner, Small-Business (50 or fewer emp.) **Reviewed Date:** December 17, 2018 **What do you like best about Parabola?** The biggest issue with "integrations" is that there is always a hook. Either only certain data connects, or it maps in a weird way, or it only batches on a daily basis...the lists goes on and on. Parabola makes automating my reports, my systems and my client's systems SO much easier. Plus, it's a quick integration on the API to get any data set loaded. **What do you dislike about Parabola?** Literally nothing. There is no downside. It is very inexpensive, flexible, visual and easy to use. I guess the only downside is now I will never go back to using my old systems. **Recommendations to others considering Parabola:** There's no need to think twice here. The pricing and the product itself are absolutely awesome. It has actually changed the way I look at my business and at other's businesses. Whenever there's a question or concern around data, reporting or marketing automation, it is no longer a concern. Parabola has become part of our operational stack cross-departmentally. **What problems is Parabola solving and how is that benefiting you?** I have been dealing with siloed data for years in my business, as well as for clients. Everything from in-depth Square and Shopify integrated reporting, to pulling reports from Intercom (what a headache), and combining data between native DB's, Salesforce and Pardot. This list goes on and on. Frankly, I use Parabola to automate all marketing and data needs. ### 43. The affordable IPaaS for small businesses. **Rating:** 5.0/5.0 stars **Reviewed by:** Cameron S. | Associate Workday Consultant, Financial Services, Small-Business (50 or fewer emp.) **Reviewed Date:** January 14, 2019 **What do you like best about Parabola?** How simple it is to get up and running. I was able to hook up our project management tool, Wrike, to our resource management tool, HubPlanner, in a about a day and a half. The interface is easy to read and navigate and there are plenty of transformation steps at your disposal allowing you to change the data any way you need it. The price is more afforable to smaller businesses like us than any other platform out there. Sure, Dell Boomi, JitterBit, Tray.io and other platforms are really nice and have loads of functionality, but they were just too expensive to justify getting two simple systems talking to each other internally that could have been built manually in a week. The support! I have literally probably taken a day's worth of time from Brian having him help me architect our current system. I have also even gotten help from the CEO when Brian was busy. They are incredibly helpful and supportive so any questions you might have, you can be sure they will be addressed usually within 5-15 minutes via their online chat. **What do you dislike about Parabola?** There is a slight learning curve, but anyone with any kind of background in computer science or technology should be able to pick it up fairly quickly. Those without that background can still pick it up but it will take a bit longer, but do not be discouraged as it is not written in a foreign coding language and the support team is there to help. I got real-time answers from from not only one of their designers but also from the CEO of the company. They not only helped me design, plan, and verify the viability of solving our problem on their platform, but also supported me throughout that learning phase and suggesting architecture to solve certain roadblocks that come up. The only other thing is that sometimes the flows get hung up on something, but they do always finish within 5-10 minutes and will resolve themselves. This normally only happens to me with Google Sheets Import/Export steps. The team is aware and have either already fixed it or are working on it. **What problems is Parabola solving and how is that benefiting you?** We needed a platform that could take our systems and get their APIs communicating with each other in a quick and easy fashion. Our initial problem was that Wrike didn't have the best resource management built in so we began using a different software for just that purpose. We then needed to get the time entries out of Wrike and into HubPlanner so we could have real-time statistics for planning and decision making purposes. With Parabola, we now not only have both of those systems talking to each other but we have an effective and affordable platform for the future should we need to get other systems talking to each other. Sure, I could have coded this manually, but having Parabola is a life saver so I do not have to spend my free or company time building it manually which would have taken at least 5x longer for me to get fully functioning. ### 44. First SaaS I've tried that actually gives programming powers to the non technical person **Rating:** 5.0/5.0 stars **Reviewed by:** Brock D. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2018 **What do you like best about Parabola?** It is empowering to be able to cut out the overpriced programmer middle man, but it is even more empowering to see what I've been missing by not having a daily combined picture of all of my data. **What do you dislike about Parabola?** At first I thought the user experience was so simple that it surely couldn't be powerful. I'm glad they made it that way because all of the sudden you are doing very complex things and your imagination explodes what if I could do this and what if I could do that. I started doing so many transformations to my data that I filled up the usable area and things slowed down a little bit. But within a few days they proactively sped things back up. **Recommendations to others considering Parabola:** Try the free trial. At first I just uploaded a bunch of Excel csv's to play around with. Then I saw the API import and thought I've never used one of those. Bam, all the data I needed from a platform that had weak reporting. Now I just make my own reports appending 4 other sources of data and I don't have to remember how I did it in Excel for next time. **What problems is Parabola solving and how is that benefiting you?** Being able for the first time to harness all of the data available from all the platforms we use daily without knowing how to code any APIs is amazing. Parabola has a drag/drop icon UI so simple that I've surprised myself on how easy it was to transform, merge, export and automate data in minutes. Not knowing any code at all at first I wondered if I could do it. The support has been top notch. Always a timely answer to questions asked with examples shared that I understand. Now I can tackle jobs that I would have had to hire an overpriced programmer only to wait weeks and hear excuses. ### 45. This is what ETL should look like **Rating:** 5.0/5.0 stars **Reviewed by:** Todd B. | Senior Data Engineer, Hospitality, Small-Business (50 or fewer emp.) **Reviewed Date:** August 30, 2018 **What do you like best about Parabola?** Parabola enables professionals of all skill levels to extract and manipulate data at a speed previously unseen. This is thanks to an intuitive UI which stands out as a diamond in the rough in the typically unforgiving field of data science and engineering. **What do you dislike about Parabola?** The number of destinations one can extract to is lacking. That said, the Parabola team appears to be actively working on this. **What problems is Parabola solving and how is that benefiting you?** As a data engineer, I can technically accomplish much of what Parabola does via scripting, but I choose to use Parabola regardless as spares me the massive time and effort to perform these tasks otherwise. This speed opens an entirely new channel of communication: when we are gifted with the ability to extract information as fast as we can conceive it, meeting room conversations of "what is possible" are answered immediately. ### 46. My go-to favorite tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Reid S. | Director, Global Digital Brand Marketing, Apparel & Fashion, Mid-Market (51-1000 emp.) **Reviewed Date:** October 17, 2018 **What do you like best about Parabola?** As a marketing person, the power that Parabola has put in my hands to be able to pull data from one source, supplement it with data from another, reformat it and send it to its destination via API, google sheet or csv export (there's more destinations than that, but that's what I use), has allowed me to often bypass the need for developer, analyst or 3rd party analytics tool. Also as someone who loved to mess around in Yahoo Pipes back in the day, this feels a bit like a modern version of that, just a lot easier to use and nothing to do with RSS feeds :) **What do you dislike about Parabola?** My only nitpicky complaint is once you start to have a lot of Flows, there needs to be a way to organize them so you can find them quicker. **Recommendations to others considering Parabola:** When starting a flow it's a lot easier to build if you know what you want your output file to look like ahead of time. **What problems is Parabola solving and how is that benefiting you?** Parabola is the essential middleware workhorse that is powering daily updates to dashboards in Google Sheets and Data Studio. It has also been a lifesaver in during an ecommerce migration and building product mapping flows for old, new and future product imports and mapping 301 redirects. ### 47. Best Saas Experience I could have hoped for **Rating:** 5.0/5.0 stars **Reviewed by:** Tim H. | Marketing Director, Real Estate, Small-Business (50 or fewer emp.) **Reviewed Date:** October 02, 2018 **What do you like best about Parabola?** The UI is terrific. I've tried to do start doing API stuff through Terminal or Zapier in the past and it just caused me to get frustrated. This is the perfect solution for someone with understanding of the concepts but not the technical skills to see it through. **What do you dislike about Parabola?** Maybe the cost? If I'm only going to run a single integration it's a little more expensive than say Zapier. But that's only if you're comparing the two tools directly. If you think about it in terms of the value delivered for the price paid, it's absolutely worth it. **Recommendations to others considering Parabola:** Talk to Brian in support when you get stuck, he's super helpful. **What problems is Parabola solving and how is that benefiting you?** Automating the submission of data from unskilled people to very complicated and difficult-to-work-with apps. I'm thinking hiring a dev would have cost us $1000. Parabola is killer. ### 48. Zapier on steroids! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** August 28, 2018 **What do you like best about Parabola?** Being able to fetch APIs, transform datas and build workflows without any dev resources is a must. New connectors are regularly added and support has been awesome so far. I have been using Zapier for years, and see Parabola as a great addition, especially if you need to aggregate / reformat data. **What do you dislike about Parabola?** It would be great to be able to export data to APIs (and not only leverage APIs as sources). I'm not fully convinced by current pricing, but as any early stage service, they must follow a test and learn approach. **What problems is Parabola solving and how is that benefiting you?** As a marketer, I leverage many APIs to generate leads and monitor our marketplace, Parabola is a great way to set POC rapidly and deploy new tools without any dev work. ### 49. Great product for people who don't have a super technical background but want to create stuff. **Rating:** 5.0/5.0 stars **Reviewed by:** Mert E. | Business Development Manager, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** August 27, 2018 **What do you like best about Parabola?** The ability to automate a lot of the functionalities on our website. Helps with our matching algorithm. **What do you dislike about Parabola?** Still a developing product - nothing i don't dislike. **Recommendations to others considering Parabola:** Good product, trial it out **What problems is Parabola solving and how is that benefiting you?** Matching candidates with users - generating reports, analytics reporting for internal discussion. ### 50. Automation made easy! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 05, 2018 **What do you like best about Parabola?** Parabola offers a fantastic SaaS ETL tool that any professional can master no matter their level of programming experience thanks to it's Intuitive UI. We have been able to automate processes and transform large amounts of data seamlessly thanks to Parabola. Their customer support live-chat is real time responsive, timely and easy-to find, and has gone beyond my expectations to help. **What do you dislike about Parabola?** Nothing, still developing product with quick updates. **What problems is Parabola solving and how is that benefiting you?** We are using Parabola to automate data curation and transformation. We are saving tons of time each week. ## Parabola Discussions - [What is Parabola used for?](https://www.g2.com/discussions/what-is-parabola-used-for) - [View Parabola pricing details and edition comparison](https://www.g2.com/products/parabola/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-15+13%3A54%3A32+-0500&secure%5Bsession_id%5D=bd4edc00-e1fa-42af-bb86-4c74fb1998a2&secure%5Btoken%5D=4e8e9afe1957cc0d11ab0abbabc0044e916cf01464028e0ddbda900750a0f420&format=llm_user) ## Parabola Integrations - [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Cin7 Core](https://www.g2.com/products/cin7-core/reviews) - [Dutchie](https://www.g2.com/products/dutchie/reviews) - [Extensiv 3pl Warehouse Manager](https://www.g2.com/products/extensiv-3pl-warehouse-manager/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [Flexport](https://www.g2.com/products/flexport/reviews) - [Fulfil](https://www.g2.com/products/fulfil/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [Gorgias](https://www.g2.com/products/gorgias/reviews) - [Jira](https://www.g2.com/products/jira/reviews) - [Looker](https://www.g2.com/products/looker/reviews) - [Loop Returns](https://www.g2.com/products/loop-returns/reviews) - [NetSuite](https://www.g2.com/products/netsuite/reviews) - [PostgreSQL](https://www.g2.com/products/postgresql/reviews) - [QuickBooks Online](https://www.g2.com/products/quickbooks-online/reviews) - [Retool](https://www.g2.com/products/retool/reviews) - [ShipHero](https://www.g2.com/products/shiphero/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) - [Smartsheet](https://www.g2.com/products/smartsheet/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) ## Parabola Features **Setup** - Activities - Flows - Dependencies - Notifications **Management** - Reporting - Auditing **Management** - Updates - Audit Trail - Integration **Functionality** - Extraction - Transformation - Loading - Automation - Scalability **Generative AI** - AI Text Generation **Agentic AI - Workflow Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making ## Top Parabola Alternatives - [Workato](https://www.g2.com/products/workato/reviews) - 4.7/5.0 (726 reviews) - [Supermetrics](https://www.g2.com/products/supermetrics/reviews) - 4.4/5.0 (815 reviews) - [Fivetran](https://www.g2.com/products/fivetran/reviews) - 4.3/5.0 (776 reviews)