Link copied to clipboard

# Convertful vs OptiMonk Comparison - What are their main differences?

Share
[
Export
](/compare/convertful/optimonk/export.csv)

ConvertfulOptiMonk[+ Add Product](#)

Reviews

**Convertful** [

4.9/5(69)

](https://www.g2.com/products/convertful/reviews#reviews)

**OptiMonk** [

4.8/5(159)

](https://www.g2.com/products/optimonk/reviews#reviews)

Pricing

**Convertful**
Free Trial

**$199.00** Per Month · Agency

**OptiMonk**
Free Trial

**Free** Per Month · Free

**Pricing Insights**
from reviews

Time to Implement

**Convertful**
\<1 monthFaster

Based on 27 responses

**OptiMonk**
2 months

Based on 23 responses

Return on Investment

**Convertful**
4 months1 month sooner

Based on 24 responses

**OptiMonk**
5 months

Based on 14 responses

Perceived Cost

**Convertful**
$$$$$

**OptiMonk**
$$$$$

Average Discount

**Convertful**
45%36% more

**OptiMonk**
9%

 ![Convertful](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_a80d2f53a1a7d853407e537477f44534/convertful.png "Convertful")

 ![OptiMonk](https://images.g2crowd.com/uploads/product/hd_favicon/43b7d116ba188dd1de64ad7f95c4b3d5/optimonk.svg "OptiMonk")

G2 offers free advice on this comparison.

Chat with an expert

How would you like to receive Software Advice?

 ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg)

FormAnswer questions at your own pace, no call required.

 ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg)

AI AgentChat live and get a recommendation in minutes.

 ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg)

Phone CallTalk it through live with a software advisor.

Pros & Cons

**Convertful**
[
Affordable (1)
](https://www.g2.com/products/convertful/reviews?filters%5Bsentiment_snippet%5D=2081664&qs=pros-and-cons#reviews)[
Analytics (1)
](https://www.g2.com/products/convertful/reviews?filters%5Bsentiment_snippet%5D=2081684&qs=pros-and-cons#reviews)[
Expensive (2)
](https://www.g2.com/products/convertful/reviews?filters%5Bsentiment_snippet%5D=1986766&qs=pros-and-cons#reviews)[
Conversion Issues (1)
](https://www.g2.com/products/convertful/reviews?filters%5Bsentiment_snippet%5D=2081676&qs=pros-and-cons#reviews)

**OptiMonk**
[
Campaign Creation (1)
](https://www.g2.com/products/optimonk/reviews?filters%5Bsentiment_snippet%5D=1104062&qs=pros-and-cons#reviews)[
Campaign Management (1)
](https://www.g2.com/products/optimonk/reviews?filters%5Bsentiment_snippet%5D=1104658&qs=pros-and-cons#reviews)[
Difficult Setup (1)
](https://www.g2.com/products/optimonk/reviews?filters%5Bsentiment_snippet%5D=1103717&qs=pros-and-cons#reviews)[
Editing Issues (1)
](https://www.g2.com/products/optimonk/reviews?filters%5Bsentiment_snippet%5D=2309447&qs=pros-and-cons#reviews)

Screenshots

**Convertful**
 ![Convertful screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/75499/expirable-direct-uploads_2F48d00def-5784-49f5-a0b4-3c86fc7e28c4_2Fconvertful-screenshot-templates.png)

**OptiMonk**
 ![OptiMonk screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1389660/agentic-optimonk-shopify-app-store-banner-01.png)

Ratings

Meets Requirements

**Convertful**

9.7

9.760

**OptiMonk**

9.2

9.2102

Ease of Use

**Convertful**

9.7

9.759

**OptiMonk**

8.9

8.9108

Ease of Setup

**Convertful**

9.8

9.836

**OptiMonk**

8.9

8.953

Ease of Admin

**Convertful**

9.6

9.636

**OptiMonk**

9.1

9.148

Quality of Support

**Convertful**

9.4

9.455

**OptiMonk**

9.7

9.7104

Has the product been a good partner in doing business?

**Convertful**

9.6

9.635

**OptiMonk**

9.5

9.548

Product Direction (% positive)

**Convertful**

9.8

9.858

**OptiMonk**

9.4

9.495

Features

Pop-Up Builder[Hide 15 FeaturesShow 15 Features](javascript:void(0);)

9.2

7

8.8

56

Design and Customization

Pre-Designed Templates

10.0(won by 1.4)

7

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.6

52

Pop-Up Types

10.0(won by 1.5)

6

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.5

55

No-Code Customization

10.0(won by 1.0)

7

 (There is a greater than 0.5 difference between this product's rating and its competitors)

9.0

51

Mobile Optimized

9.8(won by 1.1)

7

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.7

52

Campaigns

Targeting

8.3

5

8.9(won by 0.6)

45

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Triggered Campaigns

8.3

6

8.9(won by 0.6)

44

 (There is a greater than 0.5 difference between this product's rating and its competitors)

A/B Testing

9.0(tied score)

5

9.0(tied score)

36

Analytics

8.6(won by 0.1)

7

8.5

44

Integrations

CRM/Email Integrations

9.2(won by 0.6)

6

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.6

34

WCM Integrations

8.3

5

8.6(won by 0.3)

24

E-Commerce Integrations

Not enough data

8.8(won by default)

32

Social Media Integrations

Not enough data

8.9(won by default)

25

Generative AI

AI Text Generation

Not enough data

Feature Not Available

Agentic AI - Vulnerability Scanner

Autonomous Task Execution

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

E-Commerce Personalization[Hide 23 FeaturesShow 23 Features](javascript:void(0);)

Not enough data

9.1

10

Visitor Behavior

Monitoring

Not enough data

8.1(won by default)

8

Targeting

Not enough data

9.2(won by default)

8

Guided Selling

Not enough data

9.2(won by default)

8

Templates

Library

Not enough data

9.5(won by default)

7

Customization

Not enough data

9.4(won by default)

9

Optimization

Not enough data

9.3(won by default)

9

Personalization

Recommendation

Not enough data

9.4(won by default)

9

Content

Not enough data

9.4(won by default)

9

Cart Abandonment

Not enough data

9.4(won by default)

6

Product Recommendations

Not enough data

9.3(won by default)

7

A/B Testing

Not enough data

9.4(won by default)

8

Personalized Messaging

Not enough data

9.5(won by default)

7

Search

Not enough data

Feature Not Available

Personalization Engine

Not enough data

Feature Not Available

Multichannel

Web

Not enough data

9.4(won by default)

9

Mobile

Not enough data

9.0(won by default)

8

Email

Not enough data

Feature Not Available

Administration 

Marketing Campaigns

Not enough data

9.4(won by default)

6

Reports & Analytics

Not enough data

7.9(won by default)

7

User Data

Not enough data

9.4(won by default)

6

Integrations

Not enough data

8.1(won by default)

7

Agentic AI - E-Commerce Personalization

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Retargeting[Hide 13 FeaturesShow 13 Features](javascript:void(0);)

Not enough data

9.0

29

Retargeting

A/B Testing

Not enough data

9.2(won by default)

20

Audience Segmentation

Not enough data

8.9(won by default)

22

Behavioral Targeting

Not enough data

9.6(won by default)

18

Reporting & Analytics

Not enough data

8.8(won by default)

23

Geo Targeting

Not enough data

9.1(won by default)

17

Cross-channel Retargeting

Not enough data

8.4(won by default)

17

Personalization

Not enough data

9.0(won by default)

22

Agentic AI - Retargeting

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Lead Capture[Hide 83 FeaturesShow 83 Features](javascript:void(0);)

Not enough data

9.2

33

Lead Monitoring

Features

Not enough data

9.0(won by default)

23

|

Verified

Performance

Not enough data

9.0(won by default)

25

|

Verified

Identification

Not enough data

8.9(won by default)

22

|

Verified

Lead Capture

Not enough data

Not enough data

Agentic AI - Lead Capture

Cross-system Integration

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Data Capture

Mobile

Not enough data

9.5(won by default)

23

|

Verified

Websites

Not enough data

9.6(won by default)

27

|

Verified

Social Media

Not enough data

8.8(won by default)

18

|

Verified

Data

Not enough data

8.9(won by default)

20

|

Verified

Analytics

Export/Import

Not enough data

9.5(won by default)

18

|

Verified

Reporting

Not enough data

9.1(won by default)

19

|

Verified

Customization

Web Forms

Not enough data

9.5(won by default)

20

|

Verified

Personalization

Not enough data

9.5(won by default)

24

|

Verified

Templates

Not enough data

9.6(won by default)

26

|

Verified

Integration

Not enough data

9.3(won by default)

25

|

Verified

Social Media Integration

Not enough data

Not enough data

Customizable Forms

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Additional Functionality

Lead Segmentation

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Pipeline Management

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Prospecting Tools

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Lead Distribution

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Chat/Messaging

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Lead Nurturing

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Data Extraction

Not enough data

Not enough data

Lead Notifications

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Dashboard

Not enough data

Not enough data

Business Card/Badge Scanning

Not enough data

Not enough data

Lead Generation

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

Autoresponders

Not enough data

Not enough data

Lead Qualification

Not enough data

Not enough data

API

Not enough data

Not enough data

Forms Management

Not enough data

Not enough data

Visitor Tracking

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Lead Scoring

Not enough data

Not enough data

Email Tracking

Not enough data

Not enough data

Drip Campaigns

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Lead Verification/Validation

Not enough data

Not enough data

Source Tracking

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

Interaction Tracking

Not enough data

Not enough data

Opportunity Management

Not enough data

Not enough data

Sales Reports

Not enough data

Not enough data

Document Storage

Not enough data

Not enough data

Sales Trend Analysis

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

For Sales Teams/Organizations

Not enough data

Not enough data

Sales Forecasting

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

A/B Testing[Hide 48 FeaturesShow 48 Features](javascript:void(0);)

Not enough data

8.3

6

Computing

WYSIWYG

Not enough data

8.0(won by default)

5

Little to No Coding

Not enough data

8.1(won by default)

6

AI/Machine Learning

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Experimental Design

Multivariate testing capacities

Not enough data

Not enough data

Split Testing

Not enough data

Feature Not Available

Mobile Testing

Not enough data

Feature Not Available

AI Assisted Testing

Not enough data

Not enough data

AI Generated Variations

Not enough data

Not enough data

Multivariate Testing

Not enough data

Not enough data

Analytics

Reporting and Analytics

Not enough data

8.7(won by default)

5

Heatmaps

Not enough data

Feature Not Available

Visual Analytics

Not enough data

Not enough data

Additional Functionality

Alerts/Notifications

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Visual Editor

Not enough data

Not enough data

Conversion Rate Optimization

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Widgets

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Funnel Analysis

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

API

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Landing Pages/Web Forms

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Geotargeting

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Assessment Management

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Statistical Analysis

Not enough data

Not enough data

Agentic AI - A/B Testing

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Show 2 feature categories with incomplete data

Lead Generation[Hide 5 FeaturesShow 5 Features](javascript:void(0);)

Not enough data

Not enough data

Lead Generation

Lead Builder

Not enough data

Not enough data

CRM Integration

Not enough data

Not enough data

Marketing Automation Integration

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Data Import & Export Tools

Not enough data

Not enough data

Personalization Engines[Hide 16 FeaturesShow 16 Features](javascript:void(0);)

Not enough data

Not enough data

Segmentation

A/B Testing

Not enough data

Not enough data

Customer Profiles

Not enough data

Not enough data

Targeting

Behavioral Targeting

Not enough data

Not enough data

Contextual Targeting

Not enough data

Not enough data

Triggered Content

Geofencing

Not enough data

Not enough data

Triggered Emails

Not enough data

Not enough data

Triggered Messages

Not enough data

Not enough data

Personalized Content

Recommendation Engine

Not enough data

Not enough data

Personalized Discounts

Not enough data

Feature Not Available

Website Personalization

Not enough data

Not enough data

Agentic AI - Personalization Engines

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Convertful](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_a80d2f53a1a7d853407e537477f44534/convertful.png "Convertful")](https://www.g2.com/products/convertful/reviews)

Convertful

Small-Business(50 or fewer emp.)

96.9%

Mid-Market(51-1000 emp.)

3.1%

Enterprise(\> 1000 emp.)

0%

[![OptiMonk](https://images.g2crowd.com/uploads/product/hd_favicon/43b7d116ba188dd1de64ad7f95c4b3d5/optimonk.svg "OptiMonk")](https://www.g2.com/products/optimonk/reviews)

OptiMonk

Small-Business(50 or fewer emp.)

83.2%

Mid-Market(51-1000 emp.)

14.2%

Enterprise(\> 1000 emp.)

2.6%

Small-Business

(50 or fewer emp.)

96.9%

83.2%

Mid-Market

(51-1000 emp.)

3.1%

14.2%

Enterprise

(\> 1000 emp.)

0%

2.6%

Reviewers' Industry

[![Convertful](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_a80d2f53a1a7d853407e537477f44534/convertful.png "Convertful")](https://www.g2.com/products/convertful/reviews)
Convertful

Marketing and Advertising

40.0%

Design

7.7%

Information Technology and Services

6.2%

Professional Training & Coaching

4.6%

Online Media

4.6%

Other

36.9%

[![OptiMonk](https://images.g2crowd.com/uploads/product/hd_favicon/43b7d116ba188dd1de64ad7f95c4b3d5/optimonk.svg "OptiMonk")](https://www.g2.com/products/optimonk/reviews)
OptiMonk

Marketing and Advertising

13.6%

Retail

10.4%

Health, Wellness and Fitness

7.1%

Consumer Goods

6.5%

Apparel & Fashion

4.5%

Other

57.8%

Alternatives

**Convertful Alternatives**

 ![Unbounce Landing Pages](https://images.g2crowd.com/uploads/product/hd_favicon/35ada321e826f14bfcf9117611dd75ce/unbounce-unbounce-landing-pages.svg "Unbounce Landing Pages")

[
Unbounce Landing Pages
](/products/unbounce-unbounce-landing-pages/reviews)

 ![Intuit Mailchimp All-in-One Marketing Platform](https://images.g2crowd.com/uploads/product/hd_favicon/302d00e021ff406c195b03ba50832862/intuit-mailchimp-all-in-one-marketing-platform.svg "Intuit Mailchimp All-in-One Marketing Platform")

[
Intuit Mailchimp All-in-One...
](/products/intuit-mailchimp-all-in-one-marketing-platform/reviews)

 ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll")

[
AdRoll
](/products/adroll/reviews)

 ![Instapage](https://images.g2crowd.com/uploads/product/hd_favicon/bcae0c6cb683c95a141c9f23875507b4/instapage.svg "Instapage")

[
Instapage
](/products/instapage/reviews)

**OptiMonk Alternatives**

 ![Justuno](https://images.g2crowd.com/uploads/product/hd_favicon/f08b52e3c228a42767140a5a1b9babeb/justuno.svg "Justuno")

[
Justuno
](/products/justuno/reviews)

 ![VWO Testing](https://images.g2crowd.com/uploads/product/hd_favicon/7f2ba18cb7212bda044bea61149e1908/wingify-vwo-testing.svg "VWO Testing")

[
VWO Testing
](/products/wingify-vwo-testing/reviews)

 ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll")

[
AdRoll
](/products/adroll/reviews)

 ![Intuit Mailchimp All-in-One Marketing Platform](https://images.g2crowd.com/uploads/product/hd_favicon/302d00e021ff406c195b03ba50832862/intuit-mailchimp-all-in-one-marketing-platform.svg "Intuit Mailchimp All-in-One Marketing Platform")

[
Intuit Mailchimp All-in-One...
](/products/intuit-mailchimp-all-in-one-marketing-platform/reviews)

## Convertful vs OptiMonk

When assessing the two solutions, reviewers found Convertful easier to use, set up, and administer. Reviewers also preferred doing business with Convertful overall.

- Reviewers felt that Convertful meets the needs of their business better than OptiMonk.
- When comparing quality of ongoing product support, reviewers felt that OptiMonk is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Convertful over OptiMonk.