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Compare BrightEdge and Looker Studio 
Featured Products
At a Glance
Market Segments
Enterprise (39.9% of reviews)
Small-Business (47.3% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
BrightEdge
Star Rating
(764)4.4 out of 5
Market Segments
Enterprise (39.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about BrightEdgeLooker Studio
Star Rating
(445)4.4 out of 5
Market Segments
Small-Business (47.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Looker StudioBrightEdge vs Looker Studio
When assessing the two solutions, reviewers found Looker Studio easier to use and set up. However, BrightEdge is easier to administer. Reviewers also preferred doing business with BrightEdge overall.
- Reviewers felt that BrightEdge meets the needs of their business better than Looker Studio.
- When comparing quality of ongoing product support, reviewers felt that BrightEdge is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of BrightEdge over Looker Studio.
Pricing
Entry-Level Pricing
BrightEdge
No pricing availableLooker Studio
No pricing availableFree Trial
BrightEdge
No trial information availableLooker Studio
No trial information availableRatings
Meets Requirements
8.8
630
8.5
348
Ease of Use
8.0
639
8.2
352
Ease of Setup
8.2
342
8.4
179
Ease of Admin
8.5
253
8.2
147
Quality of Support
9.3
621
7.3
272
Has the product been a good partner in doing business?
9.1
265
8.2
129
Product Direction (% positive)
9.2
626
8.7
329
Features by Category
Reports
Not enough data
8.8
281
Not enough data
7.9
244
Not enough data
8.8
284
Not enough data
8.4
236
Not enough data
8.9
280
Self Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
Not enough data
8.8
281
Not enough data
7.9
244
Not enough data
8.8
284
Not enough data
8.4
236
Not enough data
8.9
280
Reports
Not enough data
8.8
106
Not enough data
9.1
103
Not enough data
8.0
92
Generative AI
Not enough data
5.4
35
Not enough data
5.5
36
Visualization
Not enough data
8.9
107
Not enough data
8.7
97
Not enough data
9.0
109
Not enough data
8.5
100
Data Updates
Not enough data
8.2
93
Not enough data
8.6
103
Collaboration
Not enough data
8.9
107
Not enough data
8.6
99
Not enough data
7.9
90
Data Updates
Not enough data
8.2
205
Not enough data
8.3
245
Not enough data
8.2
208
SEO Auditing & Monitoring
8.3
412
Not enough data
8.6
406
Not enough data
8.6
408
Not enough data
8.5
406
Not enough data
Agentic AI - SEO Tools
8.1
62
Not enough data
7.9
60
Not enough data
7.7
59
Not enough data
7.9
59
Not enough data
7.8
58
Not enough data
7.9
58
Not enough data
7.9
59
Not enough data
SEO Content & Rankings
7.1
467
Not enough data
9.0
556
Not enough data
8.9
530
Not enough data
8.0
371
Not enough data
8.7
402
Not enough data
SEO Reporting
8.7
554
Not enough data
8.6
421
Not enough data
8.5
419
Not enough data
7.8
320
Not enough data
Generative AI
7.9
218
Not enough data
8.0
214
Not enough data
AI Visibility & Tracking
9.0
24
Not enough data
9.0
24
Not enough data
Sentiment & Brand Analysis
8.8
24
Not enough data
Feature Not Available
Not enough data
Competitive Benchmarking
8.3
24
Not enough data
8.4
24
Not enough data
AI Content Optimization
8.4
22
Not enough data
8.8
23
Not enough data
Reporting & Alerts
7.6
22
Not enough data
8.8
25
Not enough data
Categories
Categories
Shared Categories
BrightEdge and Looker Studio share no categories
Unique Categories
BrightEdge is categorized as Answer Engine Optimization (AEO) and SEO Tools
Looker Studio is categorized as Data Visualization
Reviews
Reviewers' Company Size
BrightEdge
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Looker Studio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.4%
Retail
6.1%
Computer Software
5.3%
Hospital & Health Care
4.9%
Financial Services
4.7%
Other
63.6%
Marketing and Advertising
22.6%
Information Technology and Services
7.5%
Computer Software
7.1%
Internet
5.0%
Financial Services
3.5%
Other
54.2%
Discussions
How do you feel about Content IQ?
2 Comments
KK
Ambivalent. It promises more than it delivers, IMO.Read more
What do you think of the platform?
1 Comment
JP
I have been using the platform for over 5 years. It has really helped with the success of all our clients. The platform continues to evolve and grow over...Read more
What is BrightEdge used for?
1 Comment
JO
BrightEdge is a powerful tool for search engine optimization of new and existing web-based content. Used by marketers for keyword research, this program also...Read more
How good is Google Data Studio?
2 Comments
CM
Best tool to play around with data and also single page dashboard creation toolRead more
What is the best way to zoom into a specific country when using a map visual?
1 Comment
EP
When you create a new map, the default Dimension is set to "Country ISO Code" which, when you try to select a Zoom Area, doesn't allow for countries.
If...Read more
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