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Compare Adobe Marketo Measure (formerly Bizible) and Google Attribution 
Featured Products
At a Glance
Market Segments
Mid-Market (73.2% of reviews)
Small-Business (63.2% of reviews)
Pros & Cons
Not enough data
Not enough data
Entry-Level Pricing
No pricing available
No pricing available
Adobe Marketo Measure (formerly Bizible)
Star Rating
(146)4.7 out of 5
Market Segments
Mid-Market (73.2% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Adobe Marketo Measure (formerly Bizible)Google Attribution
Star Rating
(19)4.0 out of 5
Market Segments
Small-Business (63.2% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Google AttributionAdobe Marketo Measure (formerly Bizible) vs Google Attribution
- Reviewers felt that Google Attribution meets the needs of their business better than Adobe Marketo Measure (formerly Bizible).
- When comparing quality of ongoing product support, reviewers felt that Adobe Marketo Measure (formerly Bizible) is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Adobe Marketo Measure (formerly Bizible) over Google Attribution.
Pricing
Entry-Level Pricing
Adobe Marketo Measure (formerly Bizible)
No pricing availableGoogle Attribution
No pricing availableFree Trial
Adobe Marketo Measure (formerly Bizible)
No trial information availableGoogle Attribution
No trial information availableRatings
Meets Requirements
8.8
136
9.2
12
Ease of Use
8.2
136
8.1
12
Ease of Setup
7.6
91
Not enough data
Ease of Admin
8.3
90
Not enough data
Quality of Support
9.6
135
7.9
11
Has the product been a good partner in doing business?
9.4
92
Not enough data
Product Direction (% positive)
9.7
133
9.0
12
Features by Category
Attribution Modeling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Matching
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Routing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
9.0
14
Not enough data
8.8
18
Not enough data
9.3
15
Not enough data
Lead Management
9.4
11
Not enough data
8.8
10
Not enough data
8.9
14
Not enough data
Marketing Campaigns
9.6
19
Not enough data
8.9
12
Not enough data
8.8
18
Not enough data
8.8
13
Not enough data
9.2
15
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Resource Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.6
52
|
Verified
Not enough data
8.9
55
|
Verified
Not enough data
8.9
11
Not enough data
8.5
48
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.8
56
|
Verified
Not enough data
8.3
58
|
Verified
Not enough data
8.4
44
|
Verified
Not enough data
9.5
55
|
Verified
Not enough data
8.3
7
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Measure (formerly Bizible) and Google Attribution are categorized as Attribution
Unique Categories
Adobe Marketo Measure (formerly Bizible) is categorized as Account-Based Analytics, Marketing Analytics, Marketing Resource Management, and Lead-to-Account Matching and Routing
Google Attribution has no unique categories
Reviews
Reviewers' Company Size
Adobe Marketo Measure (formerly Bizible)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Attribution
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
36.6%
Internet
14.1%
Marketing and Advertising
12.7%
Information Technology and Services
12.0%
Computer Networking
2.8%
Other
21.8%
Marketing and Advertising
21.1%
Internet
10.5%
Computer Software
10.5%
Primary/Secondary Education
5.3%
Photography
5.3%
Other
47.4%
Alternatives
Discussions
Adobe Marketo Measure (formerly Bizible) has no discussions with answers
How do I use Google attribution?
3 Comments
MM
To use Google Attribution, it is necessary to follow the following steps:
[1] For Google Analytics, you can use Attribution to obtain free, data-driven...Read more
What attribution does Google ads use?
1 Comment
MM
Google Ads uses a data-driven attribution model by default. This model uses machine learning algorithms to analyze the interactions that customers have with...Read more
How does Google Analytics attribution work?
1 Comment
MM
Google Analytics attribution is a feature that helps businesses understand the impact of their advertising efforts by assigning credit to different...Read more
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