Link copied to clipboard # BetterContact vs FullEnrich Comparison - What are their main differences? Share [ Export ](/compare/bettercontact/fullenrich/export.csv) BetterContactFullEnrich[+ Add Product](#) Reviews **BetterContact** [ 4.8/5(43) ](https://www.g2.com/products/bettercontact/reviews#reviews) **FullEnrich** [ 4.8/5(241) ](https://www.g2.com/products/fullenrich/reviews#reviews) Pricing **BetterContact** Free Trial No pricing available **FullEnrich** Free Trial **Free Trial** · Free trial **Pricing Insights** from reviews Time to Implement **BetterContact** \<1 month Based on 13 responses **FullEnrich** \<1 month Based on 51 responses Return on Investment **BetterContact** 3 months Based on 13 responses **FullEnrich** 3 months Based on 51 responses Perceived Cost **BetterContact** Not enough reviews yet **FullEnrich** $$$$$ Average Discount **BetterContact** 21%13% more **FullEnrich** 8% ![BetterContact](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_f50221f465a38a520694b1635706eac0/bettercontact.png "BetterContact") ![FullEnrich](https://images.g2crowd.com/uploads/product/hd_favicon/d78cf855c61d6218c5937b6593d8a7bb/fullenrich.svg "FullEnrich") G2 offers free advice on this comparison. Chat with an expert How do we contact you? ![](/assets/advisor_router/text_message-df41c2977e57ce19bdccb768c56510d9fa9182b581f7903660ca57fd8634bf09.svg)Text Message ![](/assets/advisor_router/phone_call-c9171db19e0526ecaea5fcbe1122f2ba459d8ab314c830a23440e5a1a536d62f.svg)Phone Call Who do you want to talk with? ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg)AI Agent ![](/assets/advisor_router/human-26a980d7eed0089d422337af1b2588329a59f3fec5a0eff6d1b43312553d4c7b.svg)Human Pros & Cons **BetterContact** [ Affordable (5) ](https://www.g2.com/products/bettercontact/reviews?filters%5Bsentiment_snippet%5D=1273940&qs=pros-and-cons#reviews)[ Data Accuracy (4) ](https://www.g2.com/products/bettercontact/reviews?filters%5Bsentiment_snippet%5D=1274702&qs=pros-and-cons#reviews)[ Missing Contacts (2) ](https://www.g2.com/products/bettercontact/reviews?filters%5Bsentiment_snippet%5D=1274742&qs=pros-and-cons#reviews)[ Poor Customer Support (2) ](https://www.g2.com/products/bettercontact/reviews?filters%5Bsentiment_snippet%5D=1274506&qs=pros-and-cons#reviews) **FullEnrich** [ Ease of Use (25) ](https://www.g2.com/products/fullenrich/reviews?filters%5Bsentiment_snippet%5D=1109451&qs=pros-and-cons#reviews)[ Data Accuracy (19) ](https://www.g2.com/products/fullenrich/reviews?filters%5Bsentiment_snippet%5D=1109563&qs=pros-and-cons#reviews)[ Expensive (8) ](https://www.g2.com/products/fullenrich/reviews?filters%5Bsentiment_snippet%5D=1109672&qs=pros-and-cons#reviews)[ Incorrect Numbers (8) ](https://www.g2.com/products/fullenrich/reviews?filters%5Bsentiment_snippet%5D=1938733&qs=pros-and-cons#reviews) Integrations **BetterContact** Not enough data **FullEnrich** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e369fa2434bfed6434dea757dc661c25/chatgpt.jpg "Product Avatar Image") ChatGPT ](https://www.g2.com/products/chatgpt/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d08938b2bcd0f8cc93eb9321f26c74c4/claude-2025-12-11.jpeg "Product Avatar Image") Claude ](https://www.g2.com/products/claude-2025-12-11/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a062b6097ef15d211bd8c1a5d606a2bb/anthropic-claude-code.jpg "Product Avatar Image") Claude Code ](https://www.g2.com/products/anthropic-claude-code/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub ](https://www.g2.com/products/hubspot-marketing-hub/reviews)[ View all ](https://www.g2.com/products/fullenrich/integrations) Screenshots **BetterContact** No screenshot available **FullEnrich** ![FullEnrich screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1377937/G2-Waterfall.gif) Ratings Meets Requirements **BetterContact** 9.1 9.135 **FullEnrich** 9.3 9.3181 Ease of Use **BetterContact** 9.4 9.437 **FullEnrich** 9.6 9.6196 Ease of Setup **BetterContact** 9.6 9.626 **FullEnrich** 9.7 9.7194 Ease of Admin **BetterContact** 8.9 8.917 **FullEnrich** 9.5 9.563 Quality of Support **BetterContact** 9.6 9.633 **FullEnrich** 9.5 9.5161 Has the product been a good partner in doing business? **BetterContact** 9.3 9.318 **FullEnrich** 9.5 9.561 Product Direction (% positive) **BetterContact** 9.7 9.736 **FullEnrich** 9.7 9.7173 Features Lead Intelligence[Hide 11 FeaturesShow 11 Features](javascript:void(0);) 9.2 24 8.6 178 Lead Intelligence Lead Validation 9.5(won by 0.2) 24 9.3 135 Lead Enrichment 9.7(won by 0.3) 24 9.4 163 Lead Quality 9.6(won by 0.3) 24 9.3 160 Lead Analysis 8.0(tied score) 23 8.0(tied score) 116 Browser Extension Feature Not Available 8.3(won by default) 120 Lead Verification Not enough data Not enough data External Data Sourcing Not enough data Not enough data Agentic AI - Lead Intelligence Cross-system Integration Not enough data 7.4(won by default) 45 Artificial Intelligence - Lead Intelligence Lead Scoring & Prioritization Not enough data Not enough data Intent Signal Analysis Not enough data Not enough data Data Enrichment Not enough data Not enough data Show 1 feature category with incomplete data Lead Generation[Hide 5 FeaturesShow 5 Features](javascript:void(0);) Not enough data Not enough data Lead Generation Lead Builder Not enough data Not enough data CRM Integration Not enough data Not enough data Marketing Automation Integration Not enough data Not enough data Social Media Integration Not enough data Not enough data Data Import & Export Tools Not enough data Not enough data User Insights Reviewers' Company Size [![BetterContact](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_f50221f465a38a520694b1635706eac0/bettercontact.png "BetterContact")](https://www.g2.com/products/bettercontact/reviews) BetterContact Small-Business(50 or fewer emp.) 88.1% Mid-Market(51-1000 emp.) 11.9% Enterprise(\> 1000 emp.) 0% [![FullEnrich](https://images.g2crowd.com/uploads/product/hd_favicon/d78cf855c61d6218c5937b6593d8a7bb/fullenrich.svg "FullEnrich")](https://www.g2.com/products/fullenrich/reviews) FullEnrich Small-Business(50 or fewer emp.) 83.3% Mid-Market(51-1000 emp.) 13.2% Enterprise(\> 1000 emp.) 3.5% Small-Business (50 or fewer emp.) 88.1% 83.3% Mid-Market (51-1000 emp.) 11.9% 13.2% Enterprise (\> 1000 emp.) 0% 3.5% Reviewers' Industry [![BetterContact](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_f50221f465a38a520694b1635706eac0/bettercontact.png "BetterContact")](https://www.g2.com/products/bettercontact/reviews) BetterContact Marketing and Advertising 40.5% Computer Software 23.8% Consulting 7.1% Information Technology and Services 4.8% Staffing and Recruiting 2.4% Other 21.4% [![FullEnrich](https://images.g2crowd.com/uploads/product/hd_favicon/d78cf855c61d6218c5937b6593d8a7bb/fullenrich.svg "FullEnrich")](https://www.g2.com/products/fullenrich/reviews) FullEnrich Computer Software 17.3% Information Technology and Services 12.2% Staffing and Recruiting 10.7% Marketing and Advertising 9.2% Consulting 7.1% Other 43.4% FAQs ## BetterContact vs FullEnrich FAQs Generated using AI Last updated: August 16, 2026 ### What is the difference between BetterContact vs FullEnrich? BetterContact and FullEnrich are both highly rated Lead Intelligence platforms, but FullEnrich edges ahead on Ease of Use and Ease of Setup, while BetterContact is noted for its data accuracy and support. | [BetterContact](https://www.g2.com/products/bettercontact/reviews) | [FullEnrich](https://www.g2.com/products/fullenrich/reviews) | | --- | --- | | 4.8/5 (43 reviews) | 4.8/5 (223 reviews) | | Small-Business | Small-Business | | 9.6 | 9.7 | | 9.6 | 9.4 | | Data Accuracy | Accuracy | ### How do the pricing models of BetterContact and FullEnrich compare? FullEnrich is rated higher for value, with reviewers expressing greater satisfaction with its pricing and cost structure. - **BetterContact:** Reviewers highlight affordability and cost-effectiveness, with 5 all-time mentions of affordability and praise for paying only for valid data. - **FullEnrich:** Reviewers consistently cite fair pricing and value for money, with multiple mentions of the pay-for-results model and predictable costs. - **Switching reasons:** Several reviewers note switching to FullEnrich for its pay-for-results model and higher perceived value, especially when enriching harder segments. ### What are the best alternatives to BetterContact and FullEnrich? The top 3 alternatives to BetterContact and FullEnrich are Clay, Apollo.io, and Lusha. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [BetterContact](https://www.g2.com/products/bettercontact/reviews) | 4.8/5 (43 reviews) | Small-Business | Reviewers highlight affordability and cost-effectiveness | Data Accuracy | | [FullEnrich](https://www.g2.com/products/fullenrich/reviews) | 4.8/5 (223 reviews) | Small-Business | Reviewers cite fair pricing and pay-for-results value | Accuracy | | [Clay](https://www.g2.com/products/clay-com-clay/reviews) | 4.6/5 (226 reviews) | Small-Business | — | — | | [Apollo.io](https://www.g2.com/products/apollo-io/reviews) | 4.7/5 (9793 reviews) | Small-Business | — | — | | [Lusha](https://www.g2.com/products/lusha/reviews) | 4.3/5 (1665 reviews) | Mid-Market | — | — | ### Which Lead Intelligence features should I prioritize when comparing BetterContact and FullEnrich? Buyers comparing BetterContact and FullEnrich should prioritize Lead Enrichment, Data Accuracy, Ease of Use, Integrations, and Pricing Model. - **Lead Enrichment:** BetterContact (all-time mention: 4 for Data Accuracy, 3 for Email Verification); FullEnrich (Accuracy: 18 all-time mentions). - **Data Accuracy:** BetterContact (Data Accuracy: 4 all-time mentions); FullEnrich (Accuracy: 18 all-time mentions). - **Ease of Use:** BetterContact (Ease of Use score: 9.4); FullEnrich (Ease of Use score: 9.6). - **Integrations:** BetterContact (CRM Integration: 1 all-time mention); FullEnrich (Outreach: 25 all-time mentions, Claude: 2, Clay: 2). - **Pricing Model:** BetterContact (Affordable: 5 all-time mentions); FullEnrich (multiple reviewers cite pay-for-results and fair pricing). ### What are the pros and cons of BetterContact vs FullEnrich? BetterContact's headline strength is data accuracy and affordability, while FullEnrich stands out for its accuracy and integration capabilities. - **BetterContact strengths:** Affordable (5 all-time mentions), Data Accuracy (4), Email Verification (3), List Building (3), Contact Information (2), Ease of Use (2), Helpful (2), Intuitive (2), Lead Generation (2), Speed (2), Time-saving (2), Automation (1), CRM Integration (1), Customer Support (1). - **BetterContact trade-offs:** Missing Contacts (2), Poor Customer Support (2), Data Insufficiency (1), Difficulty (1). - **FullEnrich strengths:** Accuracy (18 all-time mentions), praised for up-to-date contact info, integrations, and pay-for-results model. - **FullEnrich trade-offs:** Reviewers note occasional higher pricing and credit consumption, and some desire broader integrations and more transparent data confidence scores. ### Is BetterContact or FullEnrich better for small businesses? Both BetterContact and FullEnrich are primarily used by small businesses, but FullEnrich receives more consistent praise for ease of use and value in this segment. - **BetterContact:** Largest segment is Small-Business; reviewers highlight affordability and strong support for small business lead generation. - **FullEnrich:** Largest segment is Small-Business; reviewers consistently cite ease of use, fast setup, and high data accuracy as benefits for small business workflows. ### Which Lead Intelligence platform has better integrations? FullEnrich is favored for integrations, with more reviewer-cited integration mentions and broader tool connectivity. - **BetterContact:** CRM integration is mentioned in recent reviews, but with limited frequency. - **FullEnrich:** Integrations with Outreach (25 all-time mentions), Claude (2), and Clay (2) are cited by reviewers, supporting automation and outbound workflows. ### How do BetterContact and FullEnrich compare on customer support? BetterContact and FullEnrich score within 0.2 points on Quality of Support, indicating parity in reviewer satisfaction. - **BetterContact:** Reviewers frequently praise responsive and helpful support, with 1 all-time mention for Customer Support and multiple recent positive comments. - **FullEnrich:** Reviewers describe support as friendly and helpful, with several noting prompt responses and assistance with credits or technical issues. ### Which is easier to implement, BetterContact or FullEnrich? FullEnrich and BetterContact are rated within 0.2 points on Ease of Setup, indicating near-identical ease of implementation. - **BetterContact:** Reviewers describe setup as straightforward and easy, with a 9.6 Ease of Setup score and multiple mentions of intuitive onboarding. - **FullEnrich:** Reviewers consistently highlight very easy and quick setup, with a 9.7 Ease of Setup score and positive feedback on initial installation and onboarding experience. ### Which product has better Lead Enrichment? FullEnrich is more frequently cited for Lead Enrichment, with a higher all-time mention count for accuracy and enrichment outcomes. - **BetterContact:** Data Accuracy (4 all-time mentions), Email Verification (3), and multiple reviewers highlight high enrichment rates and verified data. - **FullEnrich:** Accuracy (18 all-time mentions), with reviewers consistently praising enrichment rates, match quality, and the ability to fill data gaps for outreach and prospecting. Alternatives **BetterContact Alternatives** ![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io") [ Apollo.io ](/products/apollo-io/reviews) ![Kaspr](https://images.g2crowd.com/uploads/product/hd_favicon/f05560864be077dfe781f3f84d18377c/kaspr.svg "Kaspr") [ Kaspr ](/products/kaspr/reviews) ![Lusha](https://images.g2crowd.com/uploads/product/hd_favicon/6876404e301dabd0ecc3ea2525b2fedd/lusha.svg "Lusha") [ Lusha ](/products/lusha/reviews) ![GTM Workspace - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/36867c47db8f838807091d68c3f2f753/gtm-workspace-powered-by-zoominfo.svg "GTM Workspace - Powered by ZoomInfo") [ GTM Workspace - Powered by ZoomInfo ](/products/gtm-workspace-powered-by-zoominfo/reviews) **FullEnrich Alternatives** ![Clay](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_fa7232c75ba582c92a04a88ca85e4013/clay-com-clay.png "Clay") [ Clay ](/products/clay-com-clay/reviews) ![Lusha](https://images.g2crowd.com/uploads/product/hd_favicon/6876404e301dabd0ecc3ea2525b2fedd/lusha.svg "Lusha") [ Lusha ](/products/lusha/reviews) ![Kaspr](https://images.g2crowd.com/uploads/product/hd_favicon/f05560864be077dfe781f3f84d18377c/kaspr.svg "Kaspr") [ Kaspr ](/products/kaspr/reviews) ![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io") [ Apollo.io ](/products/apollo-io/reviews)