# Attio vs FIVE CRM Comparison --- ## AI Generated Summary - **G2 reviewers report** that while both FIVE CRM and Attio offer user-friendly experiences, Attio stands out for its intuitive design, making it accessible even for those who aren't tech-savvy. Users appreciate how easy it is to navigate the platform, with one noting, "you don't have to be a technological genius to use the system." - **According to verified reviews** , FIVE CRM excels in customization, with users highlighting its capability as a marketing tool. One user mentioned that it helped streamline tasks effectively, showcasing its adaptability to various business needs. - **Users say** that Attio's recent updates and responsiveness to user feedback make it a strong contender for businesses looking for a modern CRM solution. Reviewers have noted its ability to keep track of deals efficiently, stating, "It helps keep us organized and show what is a hot deal." - **Reviewers mention** that FIVE CRM provides a straightforward setup process, which is particularly beneficial for small businesses. Users have found it easy to build a logical platform, making it a good choice for those new to CRM systems. - **G2 reviewers highlight** that while both products have similar star ratings, Attio's higher G2 Score reflects a broader user satisfaction, especially in areas like opportunity management and contact management, where it received notably higher ratings compared to FIVE CRM. - **Users report** that the quality of support is strong for both platforms, but Attio edges out with slightly higher ratings. Reviewers appreciate the ongoing support and adaptability of Attio, which is crucial for businesses that need a partner in their growth journey. | | Attio | FIVE CRM | |---|---|---| | **Star Rating** | 4.3 out of 5 | 4.3 out of 5 | | **Total Reviews** | 503 | 12 | | **Largest Market Segment** | Small-Business (84.6% of reviews) | Small-Business (66.7% of reviews) | | **Entry Level Price** | Free 3 Seats Per Month | No pricing available | --- ## Top Pros & Cons ### Attio Pros: - Ease of Use (75 reviews) - Easy Setup (43 reviews) Cons: - Integration Issues (25 reviews) - Missing Features (23 reviews) ### FIVE CRM **Not enough data** --- ## Ratings Comparison | Rating | Attio | FIVE CRM | |---|---|---| | **Meets Requirements** | 8.2 (182 reviews) | 8.8 (10 reviews) | | **Ease of Use** | 8.3 (184 reviews) | 8.2 (10 reviews) | | **Ease of Setup** | 7.9 (169 reviews) | Not enough data | | **Ease of Admin** | 8.5 (50 reviews) | Not enough data | | **Quality of Support** | 8.4 (158 reviews) | 8.3 (9 reviews) | | **Has the product been a good partner in doing business?** | 8.8 (48 reviews) | Not enough data | | **Product Direction (% positive)** | 9.1 (167 reviews) | 8.8 (10 reviews) | --- ## Pricing ### Attio #### Entry-Level Pricing Plan: Free Price: Free 3 Seats Per Month Description: For individuals getting started Key Features: - Real-time contact syncing - Automatic data enrichment - Up to 3 seats [Browse all 4 editions](https://www.g2.com/products/attio/pricing) #### Free Trial Yes ### FIVE CRM #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### CRM | Product | Score | Reviews | |---|---|---| | **Attio** | 8.1/10 | 174 | | **FIVE CRM** | 8.2/10 | 8 | #### Sales Force Automation | Feature | Attio | FIVE CRM | |---|---|---| | **Contact & Account Management** | 9.4 (105 reviews) | 8.5 (8 reviews) | | **Partner Relationship Mgmt. (PRM)** | Feature Not Available | 7.7 (5 reviews) | | **Opportunity & Pipeline Mgmt.** | 9.2 (112 reviews) | 8.1 (7 reviews) | | **Task / Activity Management** | 8.5 (76 reviews) | 8.1 (8 reviews) | | **Territory & Quota Management** | Feature Not Available | 8.3 (6 reviews) | | **Desktop Integration** | 9.0 (60 reviews) | 8.3 (7 reviews) | | **Product & Price List Management** | Feature Not Available | 8.3 (6 reviews) | | **Quote & Order Management** | Feature Not Available | 8.3 (6 reviews) | | **Customer Contract Management** | Feature Not Available | 7.9 (7 reviews) | #### Marketing Automation | Feature | Attio | FIVE CRM | |---|---|---| | **Email Marketing** | 7.0 (37 reviews) | 9.0 (7 reviews) | | **Campaign Management** | Feature Not Available | 9.0 (7 reviews) | | **Lead Management** | 8.8 (73 reviews) | 8.8 (7 reviews) | | **Marketing ROI Analytics** | Feature Not Available | 8.0 (5 reviews) | #### Customer Support | Feature | Attio | FIVE CRM | |---|---|---| | **Case Management** | Feature Not Available | 8.1 (6 reviews) | | **Customer Support Portal** | Feature Not Available | 7.8 (6 reviews) | | **Knowledge Base** | Feature Not Available | 7.6 (7 reviews) | | **Call Center Features** | Feature Not Available | 8.6 (6 reviews) | | **Support Analytics** | Feature Not Available | 7.7 (5 reviews) | #### Reporting & Analytics | Feature | Attio | FIVE CRM | |---|---|---| | **Reporting** | 7.8 (58 reviews) | 8.1 (6 reviews) | | **Dashboards** | 8.5 (59 reviews) | 8.6 (7 reviews) | | **Forecasting** | Feature Not Available | 8.0 (5 reviews) | #### Mobile & Social | Feature | Attio | FIVE CRM | |---|---|---| | **Social Collaboration Features** | 7.1 (23 reviews) | 7.7 (5 reviews) | | **Social Network Integration** | Feature Not Available | 8.3 (5 reviews) | | **Mobile User Support** | 6.7 (26 reviews) | 8.3 (5 reviews) | #### Platform | Feature | Attio | FIVE CRM | |---|---|---| | **Customization** | 9.1 (35 reviews) | Not enough data | | **Workflow Capability** | 8.5 (30 reviews) | Not enough data | | **User, Role, and Access Management** | 9.2 (24 reviews) | Not enough data | | **Internationalization** | Feature Not Available | Not enough data | | **Sandbox / Test Environments** | Feature Not Available | Not enough data | | **Document & Content Mgmt.** | 7.2 (17 reviews) | Not enough data | | **Performance and Reliability** | 9.2 (24 reviews) | Not enough data | | **Output Document Generation** | 7.5 (16 reviews) | Not enough data | #### Integration | Feature | Attio | FIVE CRM | |---|---|---| | **Data Import & Export Tools** | 8.7 (22 reviews) | Not enough data | | **Integration APIs** | 8.5 (26 reviews) | Not enough data | | **Breadth of Partner Applications** | 7.2 (23 reviews) | Not enough data | #### Generative AI | Feature | Attio | FIVE CRM | |---|---|---| | **AI Text Generation** | 8.3 (31 reviews) | Not enough data | #### Agentic AI - CRM | Feature | Attio | FIVE CRM | |---|---|---| | **Autonomous Task Execution** | 8.0 (18 reviews) | Not enough data | | **Multi-step Planning** | 7.1 (7 reviews) | Not enough data | | **Cross-system Integration** | 8.4 (22 reviews) | Not enough data | | **Adaptive Learning** | 5.7 (5 reviews) | Not enough data | | **Natural Language Interaction** | 8.3 (14 reviews) | Not enough data | | **Proactive Assistance** | Feature Not Available | Not enough data | | **Decision Making** | 7.9 (15 reviews) | Not enough data | --- ## Categories **Shared Categories (1):** [CRM Software](https://www.g2.com/categories/crm) --- ## Reviewer Demographics ### By Company Size | Segment | Attio | FIVE CRM | |---|---|---| | **Small-Business** | 84.6% | 66.7% | | **Mid-Market** | 14.9% | 16.7% | | **Enterprise** | 0.4% | 16.7% | ### By Industry #### Attio - **Computer Software:** 23.4% - **Information Technology and Services:** 17.9% - **Venture Capital & Private Equity:** 8.2% - **Consulting:** 6.0% - **Financial Services:** 4.9% - **Health, Wellness and Fitness:** 3.3% - **Marketing and Advertising:** 3.3% - **Construction:** 2.7% - **Design:** 2.7% - **Accounting:** 2.2% - **Other:** 25.5% #### FIVE CRM - **Financial Services:** 16.7% - **Accounting:** 16.7% - **Staffing and Recruiting:** 8.3% - **Mental Health Care:** 8.3% - **Marketing and Advertising:** 8.3% - **Market Research:** 8.3% - **Information Technology and Services:** 8.3% - **Consumer Goods:** 8.3% - **Business Supplies and Equipment:** 8.3% - **Animation:** 8.3% --- ## Alternatives ### Alternatives to Attio - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13849 reviews) - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3075 reviews) - [folk](https://www.g2.com/products/folk-folk/reviews) — 4.5/5 stars (330 reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25834 reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2931 reviews) - [monday CRM](https://www.g2.com/products/monday-crm/reviews) — 4.6/5 stars (1175 reviews) - [Copper](https://www.g2.com/products/copper/reviews) — 4.5/5 stars (1156 reviews) - [HighLevel](https://www.g2.com/products/highlevel/reviews) — 4.6/5 stars (642 reviews) - [Close](https://www.g2.com/products/close/reviews) — 4.7/5 stars (2045 reviews) - [Creatio](https://www.g2.com/products/creatio/reviews) — 4.6/5 stars (358 reviews) ### Alternatives to FIVE CRM - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25834 reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2931 reviews) - [Less Annoying CRM](https://www.g2.com/products/less-annoying-crm/reviews) — 4.9/5 stars (664 reviews) - [Act!](https://www.g2.com/products/act/reviews) — 3.9/5 stars (514 reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13849 reviews) - [Workbooks](https://www.g2.com/products/workbooks/reviews) — 4.2/5 stars (573 reviews) - [NetSuite](https://www.g2.com/products/oracle-netsuite/reviews) — 4.1/5 stars (4836 reviews) - [Dynamics 365 Sales](https://www.g2.com/products/dynamics-365-sales/reviews) — 3.8/5 stars (1619 reviews) - [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1234 reviews) - [Progress Podio](https://www.g2.com/products/progress-podio/reviews) — 4.2/5 stars (518 reviews) --- ## Top Discussions ### Attio No discussions available for this product. ### FIVE CRM No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/attio-vs-five-crm)