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At a Glance
Market Segments
Mid-Market (46.9% of reviews)
Small-Business (76.9% of reviews)
Entry-Level Pricing
Free
$99.00 10 account Per Month
Amplitude Analytics
Star Rating
(2,621)4.5 out of 5
Market Segments
Mid-Market (46.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing planshawkAI
Star Rating
(27)4.7 out of 5
Market Segments
Small-Business (76.9% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
$99.00 10 account Per Month
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Amplitude Analytics excels in "Custom Event Tracking" with a score of 8.9, while hawkAI offers a slightly lower score of 8.5. Reviewers mention that Amplitude's flexibility in tracking user interactions is a significant advantage for detailed analytics.
- Reviewers mention that hawkAI shines in "Ease of Setup" with a score of 9.5 compared to Amplitude's 8.0. Users on G2 appreciate hawkAI's straightforward onboarding process, making it more accessible for small businesses.
- G2 users highlight that hawkAI provides superior "Quality of Support" with a score of 9.4, while Amplitude Analytics scores 8.5. Users report that hawkAI's responsive customer service is a key factor in their satisfaction.
- Users say that Amplitude Analytics has a robust "Retention" metric score of 8.2, but hawkAI outperforms with a score of 9.1. Reviewers mention that hawkAI's tools for analyzing user retention are particularly effective for small businesses looking to improve customer loyalty.
- Reviewers mention that hawkAI's "Real-Time Reporting" feature scores 8.6, slightly ahead of Amplitude's 8.5. Users report that the immediacy of insights from hawkAI helps them make quicker decisions in their marketing strategies.
- Users on G2 highlight that Amplitude Analytics has a strong "User Segmentation" capability with a score of 8.7, while hawkAI scores 8.5. Reviewers say that Amplitude's advanced segmentation options allow for more targeted marketing efforts, which is crucial for mid-market companies.
Pricing
Entry-Level Pricing
Amplitude Analytics
Starter
Free
Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:
- Starter templates
- Foundational product analytics
- Campaign reporting
hawkAI
Starter
$99.00
10 account Per Month
Go to https://morphio.ai/pricing for feature details
- Reporting
- Alerts
- Anomalies
Free Trial
Amplitude Analytics
Free Trial is available
hawkAI
Free Trial is available
Ratings
Meets Requirements
8.5
1,990
9.1
21
Ease of Use
8.3
2,008
9.1
23
Ease of Setup
7.9
859
9.5
16
Ease of Admin
8.4
617
9.6
16
Quality of Support
8.4
1,528
9.4
22
Has the product been a good partner in doing business?
8.7
589
9.4
14
Product Direction (% positive)
8.6
1,827
9.4
21
Features by Category
Metrics
8.5
688
9.8
14
8.5
679
9.3
12
7.9
634
8.3
7
8.8
709
8.5
9
8.8
713
9.1
9
8.2
659
9.1
11
8.1
625
8.8
10
8.8
689
9.2
13
8.9
707
8.3
7
Reporting
8.5
666
8.6
11
8.3
611
9.1
13
8.1
580
9.0
12
8.6
679
9.6
12
8.2
562
8.8
10
8.2
570
9.0
8
8.6
686
8.5
13
Other
8.5
658
8.5
10
7.7
490
8.5
9
7.6
447
Not enough data
7.8
532
9.3
10
7.8
430
9.2
12
7.3
391
Feature Not Available
7.6
403
8.5
10
Agentic AI - Digital Analytics
6.6
55
Not enough data
7.1
56
Not enough data
6.8
57
Not enough data
7.6
56
Not enough data
Administration
8.1
598
8.9
9
8.0
540
8.6
7
8.5
700
9.4
14
8.6
723
9.2
12
User Identification
7.8
610
Not enough data
8.8
767
Not enough data
8.3
663
Not enough data
Tracking & Reporting
8.9
796
Not enough data
8.6
734
Not enough data
7.9
649
Not enough data
8.6
788
Not enough data
8.1
770
Not enough data
8.8
760
Not enough data
Metrics
8.6
660
Not enough data
7.7
542
Not enough data
8.4
638
Not enough data
8.3
577
Not enough data
9.0
660
Not enough data
Product Analytics
8.3
1036
Not enough data
8.7
1203
Not enough data
8.5
1165
Not enough data
8.8
1218
Not enough data
7.1
822
Not enough data
8.0
948
Not enough data
7.0
727
Not enough data
7.7
911
Not enough data
Agentic AI - Product Analytics
6.1
169
Not enough data
6.7
168
Not enough data
6.3
168
Not enough data
6.3
168
Not enough data
SEO Auditing & Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SEO Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Content & Rankings
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
9.7
15
|
Verified
Not enough data
9.1
16
|
Verified
Not enough data
Not enough data
Not enough data
8.8
13
|
Verified
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
8.9
15
|
Verified
Not enough data
8.6
16
|
Verified
Not enough data
9.0
12
|
Verified
Not enough data
9.4
12
|
Verified
Not enough data
8.8
11
|
Verified
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.6
660
Not enough data
7.7
542
Not enough data
8.4
638
Not enough data
8.3
577
Not enough data
9.0
660
Not enough data
Categories
Categories
Shared Categories
Amplitude Analytics and hawkAI are categorized as Digital Analytics
Unique Categories
Amplitude Analytics is categorized as Product Analytics and Mobile App Analytics
hawkAI is categorized as Marketing Analytics and SEO Tools
Reviews
Reviewers' Company Size
Amplitude Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
hawkAI
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
18.4%
Information Technology and Services
13.9%
Financial Services
10.1%
Internet
4.6%
Health, Wellness and Fitness
4.0%
Other
49.0%
Marketing and Advertising
53.8%
Design
11.5%
Media Production
3.8%
Hospital & Health Care
3.8%
Graphic Design
3.8%
Other
23.1%
Discussions
What does amplitude software do?
2 Comments
ML
It is a data visualization tool for product analytics.Read more
I'm not sure how many monthly events I'll need. How can I estimate my event volume?
1 Comment
Official Response from Amplitude Analytics
This number depends on several factors, but generally it's calculated by multiplying your number of monthly active users by an estimate of the average number...Read more
What counts as an event, and how do I send data to Amplitude?
1 Comment
Official Response from Amplitude Analytics
An event is an action that a user takes in your product, like ‘Create account’, ‘Add to cart’, or ‘Share photo’. It could also be an event that occurs in...Read more
Will there be any tips and tricks to share when using the keyword analysis?
1 Comment
EV
Hey Analyn! Great point. I'd say it's always best to jump on a Zoom call so we can answer direct questions and allow us to understand your business and...Read more
What is the best way to use Competitor Insights?
1 Comment
EV
Hey Sinan! We have so much planned for this feature, thanks for the question. Competitor Insights allows you to add competitor URL's and keep track of...Read more
hawkAI has no more discussions with answers
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