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At a Glance
Market Segments
Small-Business (63.9% of reviews)
Small-Business (95.7% of reviews)
Entry-Level Pricing
Starting at $29.00
Free
Ahrefs
Star Rating
(622)4.5 out of 5
Market Segments
Small-Business (63.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $29.00
Free Trial is available
Browse all 6 pricing plansUpwork
Star Rating
(2,968)4.5 out of 5
Market Segments
Small-Business (95.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 2 pricing plansAhrefs vs Upwork
When assessing the two solutions, reviewers found Upwork easier to use. However, reviewers felt that the products are equally easy to set up and administer, and both vendors make it equally easy to do business overall.
- Reviewers felt that Ahrefs meets the needs of their business better than Upwork.
- When comparing quality of ongoing product support, reviewers felt that Ahrefs is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Ahrefs over Upwork.
Pricing
Entry-Level Pricing
Ahrefs
Starter
Starting at $29.00
Ideal for website owners who need to do keyword research.
- All in Free
- 1 unverified project
- 1 month of history
Upwork
Marketplace
Free
Marketplace is designed for small and growing businesses that need fast, flexible access to top talent. Post a job for free and get proposals from skilled freelancers in 125+ categories and 10,000+ specialties within 24 hours. With trusted ratings, AI-enhanced matching, and flexible contracts, Marketplace is the easiest way to get started on Upwork.
Sign up for free today.*
- Upwork’s global freelance marketplace
- Access to AI-powered features
- Collaboration and project tracking tools
Free Trial
Ahrefs
Free Trial is available
Upwork
Free Trial is available
Ratings
Meets Requirements
9.0
492
8.8
2,278
Ease of Use
8.8
498
8.9
2,327
Ease of Setup
8.9
235
8.9
1,554
Ease of Admin
8.8
183
8.8
630
Quality of Support
8.3
411
8.2
2,038
Has the product been a good partner in doing business?
8.7
176
8.7
636
Product Direction (% positive)
8.9
467
7.3
2,154
Features by Category
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Formatting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product Type
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Local Search Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.4
97
Not enough data
8.3
103
Not enough data
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
88
Not enough data
Platform Content
Feature Not Available
Not enough data
Platform Reporting
7.6
97
Not enough data
8.3
99
Not enough data
SEO Auditing & Monitoring
8.3
196
Not enough data
8.7
183
Not enough data
8.6
180
Not enough data
8.5
180
Not enough data
Agentic AI - SEO Tools
7.1
16
Not enough data
7.2
16
Not enough data
7.7
16
Not enough data
6.9
16
Not enough data
7.0
16
Not enough data
7.5
16
Not enough data
7.6
16
Not enough data
SEO Content & Rankings
9.1
389
Not enough data
8.8
379
Not enough data
8.5
358
Not enough data
7.8
182
Not enough data
8.1
169
Not enough data
SEO Reporting
9.0
379
Not enough data
8.2
202
Not enough data
7.8
185
Not enough data
Feature Not Available
Not enough data
Generative AI
6.2
68
Not enough data
6.2
67
Not enough data
Platform Basics
Not enough data
8.8
55
Not enough data
7.9
56
Not enough data
8.3
59
Generative AI
Not enough data
6.7
54
Platform Performance
Not enough data
7.2
56
Not enough data
8.5
59
Not enough data
8.2
55
Platform Content
Not enough data
8.3
58
Not enough data
8.1
56
Not enough data
8.2
57
Not enough data
8.3
56
Not enough data
8.2
56
Platform Additional Functionality
Not enough data
8.2
56
Not enough data
8.6
56
Not enough data
8.2
56
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
31
Not enough data
Geographic Coverage
8.1
27
Not enough data
7.6
26
Not enough data
7.7
27
Not enough data
Reporting
9.0
32
Not enough data
8.7
30
Not enough data
8.2
12
Not enough data
8.2
12
Not enough data
Agentic AI - Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
7.3
11
Not enough data
6.7
11
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Feature Not Available
Not enough data
8.3
90
Not enough data
Feature Not Available
Not enough data
Metrics
Feature Not Available
Not enough data
8.1
83
Not enough data
Feature Not Available
Not enough data
7.0
73
Not enough data
Feature Not Available
Not enough data
8.9
91
Not enough data
Agentic AI - Content Analytics
7.0
5
Not enough data
7.3
5
Not enough data
8.3
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
Hiring
Not enough data
7.1
1456
Not enough data
8.8
1851
Not enough data
8.5
1749
Not enough data
8.8
1826
Project Management
Not enough data
7.2
1046
Not enough data
8.1
1674
Not enough data
Feature Not Available
Not enough data
7.7
1579
Payment
Not enough data
8.8
1826
Not enough data
9.3
1854
Not enough data
8.1
1464
Not enough data
8.5
1579
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Ahrefs and Upwork share no categories
Unique Categories
Ahrefs is categorized as Paid Search Intelligence, Competitive Intelligence, AI Writing Assistant, Local SEO, Content Analytics, Media Monitoring, SEO Tools, and Answer Engine Optimization (AEO)
Upwork is categorized as Freelancer Management Systems and Freelance Platforms
Reviews
Reviewers' Company Size
Ahrefs
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Upwork
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
37.3%
Computer Software
12.0%
Information Technology and Services
9.1%
Internet
7.5%
Financial Services
2.6%
Other
31.5%
Marketing and Advertising
15.2%
Information Technology and Services
9.4%
Computer Software
9.3%
Writing and Editing
7.0%
Graphic Design
4.9%
Other
54.3%
Discussions
Ahrefs KD is different from Moz
6 Comments
AP
Go for Ahrefs. Ahrefs is a far better tool than Moz. Ahrefs has better crawlers and shows more accurate results.Read more
Can I use Ahrefs for free?
6 Comments
QM
For the basic level information of your desire website you can use it you'll have some sort of idea about it. Read more
Is Ahrefs worth the money?
5 Comments
RL
Definitely. It'll give valuable data necessary for a executing successful SEO.Read more
What is Upwork platform?
2 Comments
CN
Simple one word will give you option to get business from world clientsRead more
As a new user of Upwork, how can I effectively use its proposal bidding system to increase my chances of winning projects?
2 Comments
PS
Describe your expertise and show some samples. Try to bid first. Deliver projects on time. Be pricing competitive. Then done. You will grow soon.Read more
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