Compare Ahrefs and Mode 
Featured Products
At a Glance
Market Segments
Small-Business (63.8% of reviews)
Mid-Market (46.4% of reviews)
Entry-Level Pricing
Free Trial
Free All the basics for individual analysts
Ahrefs
Star Rating
(691)4.5 out of 5
Market Segments
Small-Business (63.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Free Trial is available
Browse all 6 pricing plansMode
Star Rating
(330)4.5 out of 5
Market Segments
Mid-Market (46.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free All the basics for individual analysts
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that while both Ahrefs and Mode have a solid star rating of 4.5, Ahrefs is particularly favored by small businesses, making up 63.7% of its reviews, whereas Mode is more popular among mid-market users, with 46.4% of reviews coming from that segment.
- Reviewers mention that both products offer a free entry-level price, but Mode's free version is noted for providing all the basics for individual analysts, which some users find more beneficial for getting started.
- Users on G2 highlight that Mode excels in digital analytics, scoring 9.1 in sessions compared to Ahrefs' 7.3, indicating that Mode provides more comprehensive insights into user behavior and engagement metrics.
- Reviewers say that Mode outshines Ahrefs in custom event tracking, scoring 8.9 versus Ahrefs' 5.2, which suggests that Mode offers more flexibility and options for tracking specific user interactions.
- Users report that Mode's API and integrations score significantly higher at 9.0 compared to Ahrefs' 4.7, indicating that Mode provides a more robust set of tools for connecting with other software and services.
- G2 users mention that Mode's performance and reliability are rated at 9.0, while Ahrefs only scores 5.7, suggesting that users experience fewer issues and better uptime with Mode, making it a more dependable choice for critical analytics tasks.
Pricing
Entry-Level Pricing
Ahrefs
Ahrefs Free
Free Trial
Free (but limited) lifetime plan for six core tools.
- Site Explorer
- Site Audit
- Website Analytics
Mode
Studio
Free
All the basics for individual analysts
Included:
- SQL, Python, & R
- Private database connections
Free Trial
Ahrefs
Free Trial is available
Mode
Free Trial is available
Ratings
Meets Requirements
9.0
531
8.7
285
Ease of Use
8.8
538
8.7
289
Ease of Setup
9.0
275
8.8
66
Ease of Admin
8.8
203
8.9
66
Quality of Support
8.4
446
8.9
215
Has the product been a good partner in doing business?
8.7
194
9.1
65
Product Direction (% positive)
8.9
505
8.8
283
Features by Category
Reports
Not enough data
8.7
212
|
Verified
Not enough data
8.1
167
|
Verified
Not enough data
8.3
215
|
Verified
Not enough data
8.2
135
|
Verified
Not enough data
8.6
206
|
Verified
Self Service
Not enough data
8.3
162
|
Verified
Not enough data
8.2
182
|
Verified
Not enough data
8.0
179
|
Verified
Not enough data
7.9
181
|
Verified
Not enough data
8.2
169
|
Verified
Not enough data
Feature Not Available
Advanced Analytics
Not enough data
7.8
116
|
Verified
Not enough data
8.7
192
|
Verified
Not enough data
8.4
130
|
Verified
Building Reports
Not enough data
8.5
84
|
Verified
Not enough data
8.3
88
|
Verified
Not enough data
7.7
64
|
Verified
Not enough data
8.2
57
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
Not enough data
8.7
212
|
Verified
Not enough data
8.1
167
|
Verified
Not enough data
8.3
215
|
Verified
Not enough data
8.2
135
|
Verified
Not enough data
8.6
206
|
Verified
Data Preparation
Not enough data
8.4
61
|
Verified
Not enough data
8.1
62
|
Verified
Data Modeling and Blending
Not enough data
9.3
96
|
Verified
Not enough data
8.7
93
|
Verified
Not enough data
8.8
70
|
Verified
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Self Service
Not enough data
8.3
162
|
Verified
Not enough data
8.2
182
|
Verified
Not enough data
8.0
179
|
Verified
Not enough data
7.9
181
|
Verified
Not enough data
8.2
169
|
Verified
Not enough data
Feature Not Available
Deployment & Integration - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
Not enough data
7.8
116
|
Verified
Not enough data
8.7
192
|
Verified
Not enough data
8.4
130
|
Verified
Performance & Scalability - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI Capabilities - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Intelligence - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
Not enough data
8.5
84
|
Verified
Not enough data
8.3
88
|
Verified
Not enough data
7.7
64
|
Verified
Not enough data
8.2
57
|
Verified
Reports
Not enough data
8.7
212
|
Verified
Not enough data
8.1
167
|
Verified
Not enough data
8.3
215
|
Verified
Not enough data
8.2
135
|
Verified
Not enough data
8.6
206
|
Verified
Self Service
Not enough data
8.3
162
|
Verified
Not enough data
8.2
182
|
Verified
Not enough data
8.0
179
|
Verified
Not enough data
7.9
181
|
Verified
Not enough data
8.2
169
|
Verified
Not enough data
Feature Not Available
Building Reports
Not enough data
8.5
84
|
Verified
Not enough data
8.3
88
|
Verified
Not enough data
7.7
64
|
Verified
Not enough data
8.2
57
|
Verified
Metrics
Not enough data
9.1
32
Not enough data
9.1
34
Not enough data
8.3
29
Not enough data
8.8
31
Not enough data
8.9
31
Not enough data
8.7
33
Not enough data
8.6
25
Not enough data
8.6
33
Not enough data
8.6
36
Reporting
Not enough data
8.9
44
Not enough data
8.7
39
Not enough data
9.2
42
Not enough data
8.7
38
Not enough data
8.7
21
Not enough data
9.1
29
Not enough data
9.0
49
Other
Not enough data
8.8
39
Not enough data
8.1
29
Not enough data
8.3
31
Not enough data
8.6
32
Not enough data
8.6
27
Not enough data
8.3
23
Not enough data
8.5
27
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
9.0
38
Not enough data
8.6
32
Not enough data
9.0
53
Not enough data
9.0
49
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Formatting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product Type
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Local Search Optimization
10.0
7
Not enough data
10.0
7
Not enough data
8.9
6
Not enough data
8.7
5
Not enough data
8.0
5
Not enough data
9.8
7
Not enough data
Platform Basics
8.4
98
Not enough data
8.4
107
Not enough data
Agentic AI - Competitive Intelligence
7.3
5
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
89
Not enough data
Platform Content
Feature Not Available
Not enough data
Platform Reporting
7.6
99
Not enough data
8.4
100
Not enough data
SEO Auditing & Monitoring
8.4
201
Not enough data
8.8
202
Not enough data
8.7
186
Not enough data
8.6
195
Not enough data
Agentic AI - SEO Tools
7.1
15
Not enough data
7.2
15
Not enough data
7.5
16
Not enough data
7.1
16
Not enough data
7.0
15
Not enough data
7.3
15
Not enough data
7.8
17
Not enough data
SEO Content & Rankings
9.2
415
Not enough data
8.9
406
Not enough data
8.5
373
Not enough data
7.8
185
Not enough data
8.2
173
Not enough data
SEO Reporting
9.1
404
Not enough data
8.2
206
Not enough data
7.8
185
Not enough data
Feature Not Available
Not enough data
Generative AI
6.2
67
Not enough data
6.1
66
Not enough data
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
31
Not enough data
Geographic Coverage
8.1
27
Not enough data
7.6
26
Not enough data
7.7
27
Not enough data
Reporting
9.0
32
Not enough data
8.7
30
Not enough data
8.2
12
Not enough data
8.2
12
Not enough data
Agentic AI - Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
7.3
11
Not enough data
6.7
11
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Feature Not Available
Not enough data
8.3
93
Not enough data
Feature Not Available
Not enough data
Metrics
Feature Not Available
Not enough data
8.1
87
Not enough data
Feature Not Available
Not enough data
7.0
74
Not enough data
Feature Not Available
Not enough data
9.0
98
Not enough data
Agentic AI - Content Analytics
7.5
6
Not enough data
7.8
6
Not enough data
8.6
6
Not enough data
8.1
6
Not enough data
8.6
6
Not enough data
Marketing Operations
Not enough data
8.9
31
|
Verified
Not enough data
8.3
35
|
Verified
Not enough data
8.5
36
|
Verified
Not enough data
8.8
37
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.7
38
|
Verified
Not enough data
9.1
42
|
Verified
Not enough data
8.3
29
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
28
|
Verified
Not enough data
8.9
19
|
Verified
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Ahrefs and Mode share no categories
Unique Categories
Ahrefs is categorized as Paid Search Intelligence, Competitive Intelligence, AI Writing Assistant, Local SEO, Content Analytics, Media Monitoring, SEO Tools, and Answer Engine Optimization (AEO)
Mode is categorized as Marketing Analytics, Embedded Business Intelligence, Analytics Platforms, and Digital Analytics
Reviews
Reviewers' Company Size
Ahrefs
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Mode
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
36.6%
Computer Software
11.7%
Information Technology and Services
9.6%
Internet
7.4%
Financial Services
2.9%
Other
31.8%
Information Technology and Services
14.1%
Computer Software
13.8%
Financial Services
7.5%
Internet
6.6%
Transportation/Trucking/Railroad
4.4%
Other
53.6%
Discussions
Can I use Ahrefs for free?
6 Comments
PG
Yes, you can. But the free version comes with very limited features. Read more
Ahrefs KD is different from Moz
6 Comments
BM
but i prefer Moz KD for my site bestmultimeter2020.com/best-fluke-multimeter/Read more
Is Ahrefs worth the money?
5 Comments
RL
Definitely. It'll give valuable data necessary for a executing successful SEO.Read more
How do i average on charts without averaging averages
2 Comments
Official Response from Mode
You can average on charts without averaging averages by returning the unaggregated result set, and then applying our average function on the desired...Read more
Why do companies choose Mode over Periscope Data?
1 Comment
Official Response from Mode
Mode better supports analysts and data scientists with full R and Python notebooks and an editing environment that supports multiple queries and...Read more
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