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Compare Google Ads and Skai 
Featured Products
At a Glance
Market Segments
Small-Business (61.3% of reviews)
Mid-Market (44.6% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Ads
Star Rating
(1,996)4.3 out of 5
Market Segments
Small-Business (61.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AdsSkai
Star Rating
(296)4.1 out of 5
Market Segments
Mid-Market (44.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about SkaiSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Ads excels in overall user satisfaction, reflected in its high G2 Score of 93.94. Users appreciate features like the new PMAX campaigns, which are noted for generating significant impressions and brand awareness, making it particularly effective for B2B lead generation.
- Users say that Skai offers a very intuitive user interface and reliable performance for adjusting bids and managing accounts. Reviewers highlight the platform's ability to provide actionable insights quickly, which can enhance day-to-day operations for marketing teams.
- Reviewers mention that Google Ads provides robust analytics and tracking capabilities, allowing users to monitor ad performance in real time. This level of detail helps marketers optimize their campaigns effectively, a feature that many find indispensable for controlling budgets and maximizing ROI.
- According to verified reviews, Skai's customer service receives high praise, with users noting the responsiveness and support they receive from their representatives. This level of support can be a significant advantage for teams looking to navigate the complexities of digital advertising.
- G2 reviewers highlight that while both platforms offer advanced targeting options, Google Ads is particularly noted for its accuracy in reaching the right audience. Users have expressed satisfaction with the platform's ability to deliver targeted results quickly, which is crucial for effective marketing strategies.
- Users report that Google Ads has a larger user base and more recent reviews, indicating a more active community and ongoing improvements. In contrast, Skai has fewer recent reviews, which may suggest less frequent updates or user engagement, potentially impacting its relevance in a fast-evolving digital landscape.
Pricing
Entry-Level Pricing
Google Ads
No pricing availableSkai
No pricing availableFree Trial
Google Ads
No trial information availableSkai
No trial information availableRatings
Meets Requirements
8.7
1,695
8.0
259
Ease of Use
7.5
1,699
7.6
258
Ease of Setup
7.3
896
7.4
153
Ease of Admin
7.8
859
7.7
157
Quality of Support
7.4
1,583
8.3
253
Has the product been a good partner in doing business?
8.1
840
8.3
155
Product Direction (% positive)
7.7
1,675
8.0
250
Features by Category
Campaign Management & Optimization
8.5
1389
8.5
177
7.8
1322
8.2
176
8.2
1369
7.6
166
8.0
1151
7.7
148
7.3
1000
7.1
122
7.7
1122
8.2
150
8.2
1345
7.5
147
6.9
874
6.9
124
8.1
1122
6.5
149
8.0
999
7.3
103
8.0
1342
8.1
161
Analytics & Administration
8.4
1379
8.6
177
7.9
1241
8.2
156
8.2
1357
8.0
167
Platform
7.9
881
7.6
127
7.9
1230
7.8
148
7.8
1232
7.7
154
8.4
1265
8.2
154
8.6
1345
8.0
166
8.5
1105
8.2
151
8.2
1080
7.8
147
8.4
964
Feature Not Available
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
Not enough data
7.8
41
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
7.8
92
Not enough data
8.0
90
Not enough data
8.0
82
Not enough data
8.3
84
Not enough data
7.9
79
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0
62
Not enough data
8.2
77
Not enough data
7.6
71
Not enough data
Feature Not Available
Not enough data
8.0
29
Not enough data
Feature Not Available
Targeting
Not enough data
8.3
82
Not enough data
8.0
74
Not enough data
8.3
83
Not enough data
7.9
60
Mobile
Not enough data
8.2
41
Not enough data
8.0
29
Not enough data
Feature Not Available
Platform
Not enough data
7.6
65
Not enough data
7.6
70
Not enough data
8.2
79
Not enough data
7.6
86
Not enough data
8.2
73
Not enough data
7.9
80
Not enough data
7.8
83
Not enough data
Feature Not Available
Not enough data
7.6
77
Platform Interoperability
Not enough data
7.5(won by default)
6
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
7.9(won by default)
57
Campaign Management
Not enough data
7.8(won by default)
92
Not enough data
8.0(won by default)
90
Not enough data
8.0(won by default)
82
Not enough data
8.3(won by default)
84
Not enough data
7.9(won by default)
79
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0(won by default)
62
Not enough data
8.2(won by default)
77
Not enough data
7.6(won by default)
71
Not enough data
Feature Not Available
Not enough data
8.0(won by default)
29
Not enough data
Feature Not Available
Targeting
Not enough data
8.3(won by default)
82
Not enough data
8.0(won by default)
74
Not enough data
8.3(won by default)
83
Not enough data
7.9(won by default)
60
Platform
Not enough data
7.6(won by default)
65
Not enough data
7.6(won by default)
70
Not enough data
8.2(won by default)
79
Not enough data
7.6(won by default)
86
Not enough data
8.2(won by default)
73
Not enough data
7.9(won by default)
80
Not enough data
7.8(won by default)
83
Not enough data
Feature Not Available
Not enough data
7.6(won by default)
77
Platform Basics
Not enough data
8.6
6
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
Not enough data
Platform Data
Not enough data
9.0
7
Not enough data
9.5
7
Not enough data
8.6
7
Platform Additional Functionality
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.5
6
Not enough data
7.9
7
Agentic AI - Retail Media Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Google Ads and Skai are categorized as Paid Search Advertising
Unique Categories
Google Ads has no unique categories
Skai is categorized as Cross-Channel Advertising, Social Media Advertising, Mobile Advertising, and Retail Media Advertising Platforms
Reviews
Reviewers' Company Size
Google Ads
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Skai
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
27.0%
Computer Software
7.8%
Information Technology and Services
6.8%
Internet
3.9%
Retail
2.9%
Other
51.6%
Marketing and Advertising
56.1%
Internet
11.1%
Retail
7.9%
Consumer Goods
2.1%
Financial Services
1.4%
Other
21.4%
Discussions
How many Google Ads per page?
3 Comments
OB
Previously, you can only add up to 3 ads unit on a page. However now, it has changed.
You can have ads displayed on your webpage as much as you want...Read more
What is the best we use Google ad more efficiently
3 Comments
AM
Google Ads are comprised of two different advertising networks – the Search Network and the Display Network.
The Search Network consists of text ads that...Read more
What does Google ads include?
3 Comments
MO
You will waste a lot of money and time before realizing how important negative keywords are at stopping waste because nobody from Google / Alphabet ever...Read more
Skai has no discussions with answers
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