Introducing G2.ai, the future of software buying.Try now
Compare Adsterra Network and Google Ad Manager 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Opti Digital
Visit Website
At a Glance
Market Segments
Small-Business (91.7% of reviews)
Mid-Market (42.6% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adsterra Network
Star Rating
(13)3.6 out of 5
Market Segments
Small-Business (91.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adsterra NetworkGoogle Ad Manager
Star Rating
(232)4.2 out of 5
Market Segments
Mid-Market (42.6% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Google Ad ManagerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Ad Manager excels in audience segmentation with a score of 8.3, allowing for more precise targeting compared to Adsterra Network, which lacks detailed segmentation features.
- Reviewers mention that Google Ad Manager's cross-channel retargeting capabilities are impressive, scoring 8.7, while Adsterra Network does not provide the same level of functionality, making it less effective for retargeting campaigns.
- G2 users highlight the robust reporting and analytics features of Google Ad Manager, scoring 8.1, which provide deeper insights into campaign performance, whereas Adsterra Network's reporting features are considered basic and less informative.
- Users on G2 appreciate Google Ad Manager's personalization capabilities, which received a high score of 9.5, enabling tailored ad experiences, while Adsterra Network falls short in this area, limiting user engagement.
- Reviewers say that Google Ad Manager's SSP functionality is rated at 8.1, offering a comprehensive suite of tools for managing ad inventory, while Adsterra Network's SSP features are less developed, leading to potential inefficiencies.
- Users report that Google Ad Manager's ease of setup and administration, with scores of 7.5 and 7.9 respectively, make it a more user-friendly option compared to Adsterra Network, which has been noted for its steeper learning curve.
Pricing
Entry-Level Pricing
Adsterra Network
No pricing availableGoogle Ad Manager
No pricing availableFree Trial
Adsterra Network
No trial information availableGoogle Ad Manager
No trial information availableRatings
Meets Requirements
7.2
9
8.6
207
Ease of Use
7.6
9
7.8
204
Ease of Setup
Not enough data
7.6
103
Ease of Admin
Not enough data
7.9
96
Quality of Support
7.2
9
7.0
189
Has the product been a good partner in doing business?
Not enough data
7.8
94
Product Direction (% positive)
7.4
9
7.6
202
Features by Category
Retargeting
Not enough data
Not enough data
8.3
6
Not enough data
8.6
7
Not enough data
8.1
7
Not enough data
7.2
6
Not enough data
8.7
5
Not enough data
9.5
7
Not enough data
Agentic AI - Retargeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advertising - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Ad Serving & Management - Publisher Ad Server
Not enough data
8.3
7
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
9.0
7
Not enough data
9.0
8
Targeting & Personalization - Publisher Ad Server
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
8.8
7
Not enough data
9.0
7
Not enough data
8.9
6
Not enough data
8.9
6
Monetization & Reporting - Publisher Ad Server
Not enough data
9.2
6
Not enough data
9.2
6
Not enough data
8.3
6
Not enough data
9.2
6
Agentic AI - Publisher Ad Server
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.0
5
Not enough data
8.1
6
Not enough data
8.3
5
Agentic AI - Supply Side Platform (SSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SSP Functionality
Not enough data
8.2
53
SSP
Not enough data
8.2
54
Not enough data
8.6
50
Not enough data
8.1
46
Not enough data
7.7
50
Not enough data
8.2
47
Categories
Categories
Shared Categories
Adsterra Network and Google Ad Manager are categorized as Supply Side Platform (SSP)
Unique Categories
Adsterra Network is categorized as Retargeting
Google Ad Manager is categorized as App Monetization Platforms and Publisher Ad Server
Reviews
Reviewers' Company Size
Adsterra Network
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Ad Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Accounting
16.7%
Retail
8.3%
Online Media
8.3%
Media Production
8.3%
Marketing and Advertising
8.3%
Other
50.0%
Marketing and Advertising
40.7%
Publishing
6.6%
Internet
6.2%
Newspapers
4.4%
Broadcast Media
4.4%
Other
37.6%
Alternatives
Discussions
Adsterra Network has no discussions with answers
Is Google Ad Manager An SSP?
2 Comments
NS
Yes, Google Ad Manager is a complete platform that can act as an ad server as well as an SSP.Read more
What is Google Ad Manager used for?
1 Comment
AD
It is best way to monetize client ads on different platform also benifit for ADX to sell direct ads and get more revenueRead more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
