# Adsterra Network vs Google Ad Manager Comparison

| | Adsterra Network | Google Ad Manager | 
|---|---|---|
| **Star Rating** | 3.7 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 14 | 236 | 
| **Largest Market Segment** | Small-Business (91.7% of reviews) | Mid-Market (41.7% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Adsterra Network

Pros:
- Advertising (1 reviews)

Cons:
- Ad Targeting Issues (1 reviews)

### Google Ad Manager

**Not enough data**

---
## Ratings Comparison
| Rating | Adsterra Network | Google Ad Manager | 
|---|---|---|
  | **Meets Requirements** | 7.2 (9 reviews) | 8.6 (211 reviews) | 
  | **Ease of Use** | 7.6 (9 reviews) | 7.8 (209 reviews) | 
  | **Ease of Setup** | Not enough data | 7.6 (108 reviews) | 
  | **Ease of Admin** | Not enough data | 7.9 (97 reviews) | 
  | **Quality of Support** | 7.2 (9 reviews) | 7.0 (193 reviews) | 
  | **Has the product been a good partner in doing business?** | Not enough data | 7.9 (95 reviews) | 
  | **Product Direction (% positive)** | 7.4 (9 reviews) | 7.7 (205 reviews) | 

---
## Pricing

### Adsterra Network

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Google Ad Manager

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Retargeting

| Product | Score | Reviews |
|---|---|---|
| **Adsterra Network** | 7.9/10 | 7 |
| **Google Ad Manager** | N/A | N/A |

#### Retargeting

| Feature | Adsterra Network | Google Ad Manager | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **Audience Segmentation** | 8.3 (6 reviews) | Not enough data | 
| **Behavioral Targeting** | Feature Not Available | Not enough data | 
| **Reporting & Analytics** | 8.1 (7 reviews) | Not enough data | 
| **Geo Targeting** | 7.2 (6 reviews) | Not enough data | 
| **Cross-channel Retargeting** | Feature Not Available | Not enough data | 
| **Personalization** | Feature Not Available | Not enough data | 

#### Agentic AI - Retargeting

| Feature | Adsterra Network | Google Ad Manager | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### App Monetization Platforms

| Product | Score | Reviews |
|---|---|---|
| **Adsterra Network** | N/A | N/A |
| **Google Ad Manager** | N/A | N/A |

#### Platform - App Monetization Platforms

| Feature | Adsterra Network | Google Ad Manager | 
|---|---|---|
| **Automated Tools** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **In-App Purchases** | Not enough data | Not enough data | 
| **Reporting & Dashboards** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **AI Algorithms** | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | 
| **Fraud Prevention** | Not enough data | Not enough data | 
| **Cross-Platform Support** | Not enough data | Not enough data | 
| **Payment Integration** | Not enough data | Not enough data | 
| **User Data Analysis** | Not enough data | Not enough data | 
| **Subscription Management** | Not enough data | Not enough data | 
| **Performance Analytics** | Not enough data | Not enough data | 
| **Multiple Monetization Models** | Not enough data | Not enough data | 

#### Advertising - App Monetization Platforms

| Feature | Adsterra Network | Google Ad Manager | 
|---|---|---|
| **Ad Exchange** | Not enough data | Not enough data | 
| **Offerwall** | Not enough data | Not enough data | 
| **Bidding** | Not enough data | Not enough data | 
| **Ad Mediation** | Not enough data | Not enough data | 
| **Ad Formats** | Not enough data | Not enough data | 
| **Ad Optimization** | Not enough data | Not enough data | 

### Publisher Ad Server

| Product | Score | Reviews |
|---|---|---|
| **Adsterra Network** | N/A | N/A |
| **Google Ad Manager** | 8.8/10 | 13 |

#### Ad Serving & Management - Publisher Ad Server

| Feature | Adsterra Network | Google Ad Manager | 
|---|---|---|
| **Real-Time Bidding (RTB) Support** | Not enough data | 8.3 (7 reviews) | 
| **Ad Delivery Optimization  & Management** | Not enough data | 9.6 (8 reviews) | 
| **Ad Inventory Management** | Not enough data | 9.6 (8 reviews) | 
| **Dynamic Ad Placement** | Not enough data | 9.0 (7 reviews) | 
| **Ad Tag Management** | Not enough data | 9.0 (8 reviews) | 

#### Targeting & Personalization - Publisher Ad Server

| Feature | Adsterra Network | Google Ad Manager | 
|---|---|---|
| **Geo-Targeting** | Not enough data | 9.5 (7 reviews) | 
| **A/B Testing for Ads** | Not enough data | 9.5 (7 reviews) | 
| **Multi-Device & Cross-Platform Delivery** | Not enough data | 8.8 (7 reviews) | 
| **Audience Targeting** | Not enough data | 9.3 (9 reviews) | 
| **Frequency Capping** | Not enough data | 8.9 (6 reviews) | 
| **Contextual Targeting** | Not enough data | 8.9 (6 reviews) | 

#### Monetization & Reporting - Publisher Ad Server

| Feature | Adsterra Network | Google Ad Manager | 
|---|---|---|
| **Header Bidding Support** | Not enough data | 9.2 (6 reviews) | 
| **Ad Revenue Share & Payout Management** | Not enough data | 9.2 (6 reviews) | 
| **Revenue Forecasting** | Not enough data | 8.3 (6 reviews) | 
| **Performance & Engagement Analytics** | Not enough data | 9.5 (10 reviews) | 

#### Agentic AI - Publisher Ad Server

| Feature | Adsterra Network | Google Ad Manager | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.0 (5 reviews) | 
| **Multi-step Planning** | Not enough data | 7.7 (5 reviews) | 
| **Cross-system Integration** | Not enough data | 7.5 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 8.1 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 8.6 (6 reviews) | 

### Supply Side Platform (SSP)

| Product | Score | Reviews |
|---|---|---|
| **Adsterra Network** | N/A | N/A |
| **Google Ad Manager** | 8.2/10 | 73 |

#### Agentic AI - Supply Side Platform (SSP)

| Feature | Adsterra Network | Google Ad Manager | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### SSP Functionality 

| Feature | Adsterra Network | Google Ad Manager | 
|---|---|---|
| **SSP Functionality ** | Not enough data | 8.2 (53 reviews) | 

#### SSP

| Feature | Adsterra Network | Google Ad Manager | 
|---|---|---|
| **Ad Unit Availability** | Not enough data | 8.2 (54 reviews) | 
| **Impression Targeting** | Not enough data | 8.6 (50 reviews) | 
| **Floor Price** | Not enough data | 8.1 (46 reviews) | 
| **Advertiser Restrictions** | Not enough data | 7.7 (50 reviews) | 
| **Bid Reporting** | Feature Not Available | 8.2 (47 reviews) | 

---
## Categories
**Shared Categories (1):** [Supply Side Platforms (SSP)](https://www.g2.com/categories/supply-side-platform-ssp)

**Unique to Adsterra Network (1):** [Retargeting Software](https://www.g2.com/categories/retargeting)

**Unique to Google Ad Manager (2):** [App Monetization Platforms](https://www.g2.com/categories/app-monetization-platforms), [Publisher Ad Server Software](https://www.g2.com/categories/publisher-ad-server)


---
## Reviewer Demographics

### By Company Size

| Segment | Adsterra Network | Google Ad Manager | 
|---|---|---|
| **Small-Business** | 91.7% | 37.3% | 
| **Mid-Market** | 8.3% | 41.7% | 
| **Enterprise** | 0% | 21.1% | 

### By Industry

#### Adsterra Network

- **Accounting:** 16.7%
- **Retail:** 8.3%
- **Online Media:** 8.3%
- **Media Production:** 8.3%
- **Marketing and Advertising:** 8.3%
- **Information Technology and Services:** 8.3%
- **Education Management:** 8.3%
- **Consumer Goods:** 8.3%
- **Computer Software:** 8.3%
- **Arts and Crafts:** 8.3%
- **Other:** 8.3%

#### Google Ad Manager

- **Marketing and Advertising:** 40.9%
- **Publishing:** 6.5%
- **Internet:** 6.1%
- **Broadcast Media:** 4.3%
- **Newspapers:** 4.3%
- **Online Media:** 3.9%
- **Media Production:** 3.0%
- **Information Technology and Services:** 3.0%
- **Retail:** 2.6%
- **Computer Software:** 2.6%
- **Other:** 22.6%

---
## Alternatives

### Alternatives to Adsterra Network

- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5421 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews)
- [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (650 reviews)
- [Customers.ai](https://www.g2.com/products/customers-ai/reviews) — 4.8/5 stars (429 reviews)
- [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (242 reviews)
- [OptiMonk](https://www.g2.com/products/optimonk/reviews) — 4.8/5 stars (158 reviews)
- [33Across](https://www.g2.com/products/33across/reviews) — 4.3/5 stars (128 reviews)
- [N.Rich](https://www.g2.com/products/n-rich/reviews) — 4.7/5 stars (115 reviews)
- [bant.io](https://www.g2.com/products/bant-io/reviews) — 4.3/5 stars (96 reviews)
- [Rakuten Advertising](https://www.g2.com/products/rakuten-advertising/reviews) — 4.3/5 stars (93 reviews)

### Alternatives to Google Ad Manager

- [OpenX](https://www.g2.com/products/openx/reviews) — 3.2/5 stars (18 reviews)
- [PubMatic](https://www.g2.com/products/pubmatic/reviews) — 3.2/5 stars (11 reviews)
- [Equativ](https://www.g2.com/products/equativ/reviews) — 4.0/5 stars (12 reviews)
- [Magnite, for Sellers](https://www.g2.com/products/magnite-for-sellers/reviews) — 3.2/5 stars (20 reviews)
- [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) — 3.9/5 stars (164 reviews)
- [AdButler](https://www.g2.com/products/adbutler/reviews) — 4.5/5 stars (64 reviews)
- [Kevel](https://www.g2.com/products/kevel/reviews) — 4.5/5 stars (43 reviews)
- [Unity Ads](https://www.g2.com/products/unity-ads/reviews) — 4.3/5 stars (61 reviews)
- [Broadstreet](https://www.g2.com/products/broadstreet/reviews) — 4.8/5 stars (52 reviews)
- [Adform Integrated Advertising Platform](https://www.g2.com/products/adform-integrated-advertising-platform/reviews) — 4.3/5 stars (11 reviews)

---
## Top Discussions

### Adsterra Network

No discussions available for this product.

### Google Ad Manager

- Title: [Is Google Ad Manager An SSP?](https://www.g2.com/discussions/is-google-ad-manager-an-ssp) — 2 comments
  > **Top comment:** "Yes"
- Title: [How do I use Google Ad Manager?](https://www.g2.com/discussions/how-do-i-use-google-ad-manager) — 1 comment
  > **Top comment:** "Using Ad manager we can easily manage our ads"
- Title: [What is Google Ad Manager used for?](https://www.g2.com/discussions/what-is-google-ad-manager-used-for) — 1 comment
  > **Top comment:** "It is best way to monetize client ads on different platform also benifit for ADX to sell direct ads and get more revenue"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adsterra-network-vs-google-ad-manager)