Introducing G2.ai, the future of software buying.Try now
Compare Adobe Commerce (formerly Magento Commerce) and Virto's Commerce Innovation Platform 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Quizell
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
NLX
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Luigi's Box
Visit Website
At a Glance
Market Segments
Small-Business (59.8% of reviews)
Small-Business (77.8% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Adobe Commerce (formerly Magento Commerce)
Star Rating
(559)4.0 out of 5
Market Segments
Small-Business (59.8% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about Adobe Commerce (formerly Magento Commerce)Virto's Commerce Innovation Platform
Star Rating
(21)4.7 out of 5
Market Segments
Small-Business (77.8% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Virto's Commerce Innovation PlatformSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Virto's Commerce Innovation Platform excels in ease of use, with users highlighting its intuitive interface that allows for easy customization of e-commerce websites without much difficulty. This is particularly beneficial for small businesses looking to establish an online presence quickly.
- Users say that Adobe Commerce (formerly Magento Commerce) offers robust flexibility and scalability, making it a great choice for businesses that need to tailor their online stores extensively. Reviewers appreciate its ability to integrate seamlessly with existing ERP systems, which enhances overall operational efficiency.
- According to verified reviews, Virto's Commerce Innovation Platform stands out in quality of support, with users praising the responsive assistance they receive. This is crucial for businesses that may require guidance during setup and ongoing operations.
- Reviewers mention that Adobe Commerce provides a comprehensive one-stop shop for managing products and running marketing campaigns, which simplifies the process for users. This integrated approach is particularly appealing for businesses that want to streamline their e-commerce operations.
- G2 reviewers highlight that Virto's Commerce Innovation Platform has a strong focus on B2B capabilities, allowing businesses to manage complex transactions and invoicing efficiently. This feature is especially valuable for companies operating in the B2B space.
- Users report that while Adobe Commerce is powerful, it can sometimes be challenging to set up, with some reviewers noting that the initial implementation process may require more technical expertise compared to Virto's more straightforward setup.
Pricing
Entry-Level Pricing
Adobe Commerce (formerly Magento Commerce)
Adobe Commerce Pro
Contact Us
The all-in-one package for merchants of any size or business model.
- Adobe Commerce Application
- Core Application Support
- Single-tenant, dedicated infrastructure
Virto's Commerce Innovation Platform
No pricing availableFree Trial
Adobe Commerce (formerly Magento Commerce)
No trial information availableVirto's Commerce Innovation Platform
Free Trial is available
Ratings
Meets Requirements
8.4
462
9.4
16
Ease of Use
7.2
474
9.1
16
Ease of Setup
6.4
303
8.1
8
Ease of Admin
7.4
282
8.1
8
Quality of Support
7.1
409
8.8
16
Has the product been a good partner in doing business?
7.5
259
9.0
10
Product Direction (% positive)
7.1
452
8.6
17
Features by Category
Visitor Behavior
8.5
11
Not enough data
8.2
11
Not enough data
7.4
11
Not enough data
Templates
7.9
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
Personalization
7.9
11
Not enough data
7.7
10
Not enough data
7.5
10
Not enough data
7.3
10
Not enough data
7.6
9
Not enough data
7.3
10
Not enough data
6.5
9
Not enough data
7.0
10
Not enough data
Multichannel
7.7
10
Not enough data
7.7
10
Not enough data
7.2
9
Not enough data
Administration
6.8
10
Not enough data
6.7
10
Not enough data
6.7
10
Not enough data
7.6
9
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Merchandising
8.1
20
Not enough data
7.7
22
Not enough data
8.2
22
Not enough data
7.8
20
Not enough data
7.4
22
Not enough data
Analytics
8.0
22
Not enough data
8.0
22
Not enough data
Administration
7.9
23
Not enough data
8.3
23
Not enough data
Administration
8.3
8
Not enough data
8.3
9
Not enough data
8.2
10
Not enough data
Integrations
8.5
11
Not enough data
8.8
10
Not enough data
8.8
10
Not enough data
Cart Management
8.3
9
Not enough data
9.3
9
Not enough data
8.5
8
Not enough data
8.3
8
Not enough data
Headless Commerce
8.0
41
Not enough data
8.4
42
Not enough data
8.0
40
Not enough data
8.6
45
Not enough data
8.6
44
Not enough data
Generative AI
8.4
24
Not enough data
8.2
24
Not enough data
Agentic AI - E-Commerce Platforms
7.3
17
Not enough data
7.6
17
Not enough data
7.5
16
Not enough data
7.8
17
Not enough data
7.3
17
Not enough data
7.5
16
Not enough data
Merchandising/Marketing
7.4
237
8.9
12
8.0
271
8.2
13
7.8
328
8.5
12
7.8
341
8.3
10
7.2
307
8.9
9
7.6
309
8.8
10
7.8
322
9.4
11
Product Catalog
8.1
350
8.7
13
8.2
340
9.0
13
7.5
342
8.8
13
7.9
259
8.5
11
Order Process
8.0
343
9.2
10
8.0
337
8.7
10
8.1
325
9.0
10
8.3
329
9.2
10
8.2
338
9.5
10
7.6
307
8.9
9
7.9
307
8.8
10
7.9
184
8.1
9
Multi-Channel Support
7.7
284
8.3
11
7.5
302
8.6
11
7.2
257
8.9
9
7.4
285
8.5
8
7.3
234
8.8
7
7.6
191
8.9
9
7.6
229
9.2
10
Platform
8.0
291
9.1
11
8.3
329
9.1
13
8.1
314
9.4
12
8.1
331
8.8
11
7.1
250
8.0
11
7.9
323
8.9
11
8.1
271
9.2
11
8.4
321
8.5
12
7.6
278
8.5
8
8.0
267
9.8
10
8.2
305
8.8
11
7.8
334
8.5
12
Agentic AI - AWS Marketplace
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Commerce (formerly Magento Commerce) and Virto's Commerce Innovation Platform are categorized as E-Commerce Platforms
Unique Categories
Adobe Commerce (formerly Magento Commerce) is categorized as Shopping Cart, E-Merchandising, E-Commerce Personalization, and AWS Marketplace
Virto's Commerce Innovation Platform has no unique categories
Reviews
Reviewers' Company Size
Adobe Commerce (formerly Magento Commerce)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Virto's Commerce Innovation Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
13.3%
Information Technology and Services
11.3%
Internet
7.7%
Computer Software
6.9%
Consumer Goods
6.3%
Other
54.4%
Real Estate
16.7%
Computer Software
11.1%
Apparel & Fashion
11.1%
Wholesale
5.6%
Warehousing
5.6%
Other
50.0%
Alternatives
Discussions
Why Magento Comes with So many Releases frequently?
2 Comments
DG
Hi,
This is because of the massive number of features that platform offers. Continuous improvement is one of the major factors for this platform being a...Read more
What is Adobe Commerce (formerly Magento Commerce) used for?
2 Comments
PS
Adobe Commerce (formerly Magento Commerce) is an eCommerce platform used to build and manage online stores. It allows businesses to customize their stores,...Read more
Much better mobile compatibility is needed. Or a lite version mobile native app could be a better
1 Comment
G2
Hi, Maybe you are interested in https://argentotheme.com/ which made our website run really great, with AMP feature and requireJS optimalization its flying.Read more
What software is used for ecommerce?
2 Comments
GS
If you are looking for a headless commerce solution that is modular, composable, and cloud extendible, I highly recommend you talk with Virto.Read more
What should I consider in evaluating Virto Commerce for my B2B ecommerce platform?
1 Comment
Official Response from Virto's Commerce Innovation Platform
Selecting the right B2B ecommerce platform can be a challenge, with a myriad of options to consider. Virto Commerce provides a Sample RFP Template for you to...Read more
How can Virto Commerce guide your digital transformation?
1 Comment
Official Response from Virto's Commerce Innovation Platform
Experience You Can Leverage. The Virto (COUP) Cross-Organizational Unified Process provides our enterprise customers with a rubric for structuring a robust...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
