# Adobe Commerce (formerly Magento Commerce) vs Virto's Commerce Innovation Platform Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Virto's Commerce Innovation Platform excels in **ease of use** , with users highlighting its intuitive interface and the ability to customize ecommerce websites without much difficulty. This flexibility is particularly appreciated in B2B environments where complex configurations are often required.
- **Users say** that Adobe Commerce (formerly Magento Commerce) offers a robust **support system** , with many praising the extensive resources available for training new employees. This support is seen as a significant advantage for businesses looking to onboard staff quickly and effectively.
- **Reviewers mention** that Virto's Commerce Innovation Platform stands out for its **quick implementation** process, with many users noting the benefits of its headless, API-first architecture that allows for rapid deployment of complex B2B solutions.
- **According to verified reviews** , Adobe Commerce shines in its **customization options** , with users appreciating the extensive catalog features and the strong ecosystem of extensions that enhance functionality for various business needs.
- **G2 reviewers highlight** that while Virto's Commerce Innovation Platform has a smaller market presence, it receives high marks for **quality of support** , with users feeling that the platform has been a good partner in their business endeavors, often exceeding expectations.
- **Users report** that Adobe Commerce, despite its lower ease of setup ratings, provides a comprehensive **multi-store functionality** that is beneficial for businesses managing multiple brands or product lines, making it a strong contender for larger enterprises.



| | Adobe Commerce (formerly Magento Commerce) | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Star Rating** | 4.0 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 625 | 22 | 
| **Largest Market Segment** | Small-Business (58.8% of reviews) | Small-Business (78.9% of reviews) | 
| **Entry Level Price** | Contact Us | No pricing available | 

---
## Top Pros & Cons

### Adobe Commerce (formerly Magento Commerce)

Pros:
- Features (45 reviews)
- Customizability (43 reviews)

Cons:
- Learning Curve (30 reviews)
- Developer Dependency (27 reviews)

### Virto's Commerce Innovation Platform

**Not enough data**

---
## Ratings Comparison
| Rating | Adobe Commerce (formerly Magento Commerce) | Virto's Commerce Innovation Platform | 
|---|---|---|
  | **Meets Requirements** | 8.4 (491 reviews) | 9.4 (16 reviews) | 
  | **Ease of Use** | 7.3 (517 reviews) | 9.1 (16 reviews) | 
  | **Ease of Setup** | 6.5 (343 reviews) | 8.1 (8 reviews) | 
  | **Ease of Admin** | 7.4 (285 reviews) | 8.1 (8 reviews) | 
  | **Quality of Support** | 7.2 (438 reviews) | 8.8 (16 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.6 (262 reviews) | 9.0 (10 reviews) | 
  | **Product Direction (% positive)** | 7.2 (477 reviews) | 8.6 (17 reviews) | 

---
## Pricing

### Adobe Commerce (formerly Magento Commerce)

#### Entry-Level Pricing

Plan: Adobe Commerce Pro

Price: Contact Us

Description: The all-in-one package for merchants of any size or business model.

Key Features:
- Adobe Commerce Application
- Core Application Support
- Single-tenant, dedicated infrastructure

[Learn more about Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)

#### Free Trial

No

### Virto's Commerce Innovation Platform

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **Adobe Commerce (formerly Magento Commerce)** | 7.6/10 | 12 |
| **Virto's Commerce Innovation Platform** | N/A | N/A |

#### Visitor Behavior

| Feature | Adobe Commerce (formerly Magento Commerce) | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Monitoring** | 8.6 (12 reviews) | Not enough data | 
| **Targeting** | 8.2 (11 reviews) | Not enough data | 
| **Guided Selling** | 7.4 (11 reviews) | Not enough data | 

#### Templates

| Feature | Adobe Commerce (formerly Magento Commerce) | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Library** | 7.9 (11 reviews) | Not enough data | 
| **Customization** | 8.3 (11 reviews) | Not enough data | 
| **Optimization** | 8.2 (11 reviews) | Not enough data | 

#### Personalization

| Feature | Adobe Commerce (formerly Magento Commerce) | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Recommendation** | 7.9 (11 reviews) | Not enough data | 
| **Content** | 7.9 (11 reviews) | Not enough data | 
| **Cart Abandonment** | 7.5 (10 reviews) | Not enough data | 
| **Search** | 7.6 (11 reviews) | Not enough data | 
| **Personalization Engine** | 7.6 (9 reviews) | Not enough data | 
| **Product Recommendations** | 7.6 (11 reviews) | Not enough data | 
| **A/B Testing** | 6.5 (9 reviews) | Not enough data | 
| **Personalized Messaging** | 7.0 (10 reviews) | Not enough data | 

#### Multichannel

| Feature | Adobe Commerce (formerly Magento Commerce) | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Web** | 7.9 (11 reviews) | Not enough data | 
| **Email** | 7.7 (10 reviews) | Not enough data | 
| **Mobile** | 7.2 (9 reviews) | Not enough data | 

#### Administration 

| Feature | Adobe Commerce (formerly Magento Commerce) | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Marketing Campaigns** | 6.8 (10 reviews) | Not enough data | 
| **Reports & Analytics** | 6.7 (10 reviews) | Not enough data | 
| **User Data** | 7.0 (11 reviews) | Not enough data | 
| **Integrations** | 7.6 (9 reviews) | Not enough data | 

#### Agentic AI - E-Commerce Personalization

| Feature | Adobe Commerce (formerly Magento Commerce) | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### E-Merchandising

| Product | Score | Reviews |
|---|---|---|
| **Adobe Commerce (formerly Magento Commerce)** | 7.9/10 | 24 |
| **Virto's Commerce Innovation Platform** | N/A | N/A |

#### Merchandising

| Feature | Adobe Commerce (formerly Magento Commerce) | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Product Recommendations** | 8.1 (20 reviews) | Not enough data | 
| **Product Search** | 7.7 (22 reviews) | Not enough data | 
| **Product Display** | 8.2 (22 reviews) | Not enough data | 
| **Media File Storage** | 7.8 (20 reviews) | Not enough data | 
| **Web Content Management** | 7.4 (22 reviews) | Not enough data | 

#### Analytics

| Feature | Adobe Commerce (formerly Magento Commerce) | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Reports & Analytics** | 8.0 (22 reviews) | Not enough data | 
| **Customer Data** | 8.0 (22 reviews) | Not enough data | 

#### Administration

| Feature | Adobe Commerce (formerly Magento Commerce) | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Integrations** | 7.9 (23 reviews) | Not enough data | 
| **Dashboard** | 8.3 (23 reviews) | Not enough data | 

### Shopping Cart

| Product | Score | Reviews |
|---|---|---|
| **Adobe Commerce (formerly Magento Commerce)** | 8.5/10 | 11 |
| **Virto's Commerce Innovation Platform** | N/A | N/A |

#### Administration

| Feature | Adobe Commerce (formerly Magento Commerce) | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Reporting** | 8.3 (8 reviews) | Not enough data | 
| **Cart Management** | 8.3 (9 reviews) | Not enough data | 
| **Shipping Information Collection** | 8.2 (10 reviews) | Not enough data | 

#### Integrations

| Feature | Adobe Commerce (formerly Magento Commerce) | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Payment Gateway Integration** | 8.5 (11 reviews) | Not enough data | 
| **E-commerce Platform Integration** | 8.8 (10 reviews) | Not enough data | 
| **Email Integration** | 8.8 (10 reviews) | Not enough data | 

#### Cart Management

| Feature | Adobe Commerce (formerly Magento Commerce) | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Multi Cart** | 8.3 (9 reviews) | Not enough data | 
| **Products** | 9.3 (9 reviews) | Not enough data | 
| **Templates** | 8.5 (8 reviews) | Not enough data | 
| **Embed** | 8.3 (8 reviews) | Not enough data | 

### E-Commerce Platforms

| Product | Score | Reviews |
|---|---|---|
| **Adobe Commerce (formerly Magento Commerce)** | 7.9/10 | 419 |
| **Virto's Commerce Innovation Platform** | 8.8/10 | 16 |

#### Headless Commerce

| Feature | Adobe Commerce (formerly Magento Commerce) | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Decoupling** | 8.1 (43 reviews) | Not enough data | 
| **REST APIs** | 8.4 (42 reviews) | Not enough data | 
| **Data Orchestration** | 7.9 (39 reviews) | Not enough data | 
| **Customization** | 8.6 (45 reviews) | Not enough data | 
| **Extensibility** | 8.7 (47 reviews) | Not enough data | 

#### Generative AI

| Feature | Adobe Commerce (formerly Magento Commerce) | Virto's Commerce Innovation Platform | 
|---|---|---|
| **AI Text Generation** | 8.3 (23 reviews) | Not enough data | 
| **AI Text Summarization** | 8.1 (23 reviews) | Not enough data | 

#### Agentic AI - E-Commerce Platforms

| Feature | Adobe Commerce (formerly Magento Commerce) | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Autonomous Task Execution** | 7.1 (16 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (18 reviews) | Not enough data | 
| **Adaptive Learning** | 7.3 (15 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.8 (17 reviews) | Not enough data | 
| **Proactive Assistance** | 7.1 (16 reviews) | Not enough data | 
| **Decision Making** | 7.6 (17 reviews) | Not enough data | 

#### Merchandising/Marketing

| Feature | Adobe Commerce (formerly Magento Commerce) | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Storefront Design Tools** | 7.5 (240 reviews) | 8.9 (12 reviews) | 
| **Product Visualization** | 8.0 (273 reviews) | 8.2 (13 reviews) | 
| **Recommendations / Personalization** | 7.8 (335 reviews) | 8.5 (12 reviews) | 
| **Promotions and Discounts** | 7.8 (348 reviews) | 8.3 (10 reviews) | 
| **Shopping Cart Abandonment** | 7.2 (306 reviews) | 8.9 (9 reviews) | 
| **Product Reviews** | 7.6 (308 reviews) | 8.8 (10 reviews) | 
| **SEO** | 7.8 (323 reviews) | 9.4 (11 reviews) | 

#### Product Catalog

| Feature | Adobe Commerce (formerly Magento Commerce) | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Content Management** | 8.1 (365 reviews) | 8.7 (13 reviews) | 
| **Product Configuration** | 8.2 (341 reviews) | 9.0 (13 reviews) | 
| **Product Search and Filtering** | 7.5 (344 reviews) | 8.8 (13 reviews) | 
| **Intangible Products** | 7.9 (258 reviews) | 8.5 (11 reviews) | 

#### Order Process

| Feature | Adobe Commerce (formerly Magento Commerce) | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Checkout Process** | 8.1 (349 reviews) | 9.2 (10 reviews) | 
| **Shipping Options** | 8.0 (337 reviews) | 8.7 (10 reviews) | 
| **Tax Display and Processing** | 8.1 (324 reviews) | 9.0 (10 reviews) | 
| **Payment Processing** | 8.3 (331 reviews) | 9.2 (10 reviews) | 
| **Order Management** | 8.2 (344 reviews) | 9.5 (10 reviews) | 
| **Returns / Refunds** | 7.6 (307 reviews) | 8.9 (9 reviews) | 
| **Inventory Management** | 7.9 (308 reviews) | 8.8 (10 reviews) | 
| **Multi-Channel Fulfillment** | 7.9 (184 reviews) | 8.1 (9 reviews) | 

#### Multi-Channel Support

| Feature | Adobe Commerce (formerly Magento Commerce) | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Omnichannel** | 7.7 (286 reviews) | 8.3 (11 reviews) | 
| **Mobile** | 7.5 (302 reviews) | 8.6 (11 reviews) | 
| **Social Commerce** | 7.2 (257 reviews) | 8.9 (9 reviews) | 
| **Customer Service** | 7.4 (287 reviews) | 8.5 (8 reviews) | 
| **Store Locator** | 7.3 (233 reviews) | 8.8 (7 reviews) | 
| **3rd-Party Store Integration** | 7.6 (191 reviews) | 8.9 (9 reviews) | 
| **B2B** | 7.6 (237 reviews) | 9.2 (10 reviews) | 

#### Platform

| Feature | Adobe Commerce (formerly Magento Commerce) | Virto's Commerce Innovation Platform | 
|---|---|---|
| **APIs** | 8.1 (298 reviews) | 9.1 (11 reviews) | 
| **Customization** | 8.4 (362 reviews) | 9.1 (13 reviews) | 
| **Integrations to Add-on Tools** | 8.2 (334 reviews) | 9.4 (12 reviews) | 
| **User Management** | 8.1 (332 reviews) | 8.8 (11 reviews) | 
| **Reporting / Analytics** | 7.1 (251 reviews) | 8.0 (11 reviews) | 
| **Security** | 7.8 (324 reviews) | 8.9 (11 reviews) | 
| **Multi-Site Management** | 8.2 (281 reviews) | 9.2 (11 reviews) | 
| **Admin Access Rights** | 8.4 (320 reviews) | 8.5 (12 reviews) | 
| **Test-to-Product Migration** | 7.6 (277 reviews) | 8.5 (8 reviews) | 
| **Internationalization** | 8.0 (271 reviews) | 9.8 (10 reviews) | 
| **Cross Browser Support** | 8.2 (304 reviews) | 8.8 (11 reviews) | 
| **Performance and Reliability** | 7.8 (350 reviews) | 8.5 (12 reviews) | 

### AWS Marketplace

| Product | Score | Reviews |
|---|---|---|
| **Adobe Commerce (formerly Magento Commerce)** | N/A | N/A |
| **Virto's Commerce Innovation Platform** | N/A | N/A |

#### Agentic AI - AWS Marketplace

| Feature | Adobe Commerce (formerly Magento Commerce) | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms)

**Unique to Adobe Commerce (formerly Magento Commerce) (4):** [Shopping Cart Software](https://www.g2.com/categories/shopping-cart), [E-Merchandising Software](https://www.g2.com/categories/e-merchandising), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [AWS Marketplace Software](https://www.g2.com/categories/aws-marketplace)



---
## Reviewer Demographics

### By Company Size

| Segment | Adobe Commerce (formerly Magento Commerce) | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Small-Business** | 58.8% | 78.9% | 
| **Mid-Market** | 31.4% | 15.8% | 
| **Enterprise** | 9.8% | 5.3% | 

### By Industry

#### Adobe Commerce (formerly Magento Commerce)

- **Retail:** 12.8%
- **Information Technology and Services:** 11.9%
- **Computer Software:** 7.5%
- **Internet:** 7.1%
- **Consumer Goods:** 5.9%
- **Marketing and Advertising:** 5.5%
- **Apparel & Fashion:** 5.2%
- **Health, Wellness and Fitness:** 2.3%
- **Sporting Goods:** 2.3%
- **Design:** 2.3%
- **Other:** 37.2%

#### Virto's Commerce Innovation Platform

- **Real Estate:** 16.7%
- **Computer Software:** 11.1%
- **Apparel & Fashion:** 11.1%
- **Wholesale:** 5.6%
- **Warehousing:** 5.6%
- **Legal Services:** 5.6%
- **Insurance:** 5.6%
- **Information Technology and Services:** 5.6%
- **Electrical/Electronic Manufacturing:** 5.6%
- **Design:** 5.6%
- **Other:** 22.2%

---
## Alternatives

### Alternatives to Adobe Commerce (formerly Magento Commerce)

- [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — 4.3/5 stars (593 reviews)
- [Salesforce B2B Commerce](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — 4.4/5 stars (300 reviews)
- [Shopify](https://www.g2.com/products/shopify/reviews) — 4.4/5 stars (5119 reviews)
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — 4.4/5 stars (1280 reviews)
- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — 4.4/5 stars (873 reviews)
- [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — 4.2/5 stars (581 reviews)
- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — 4.3/5 stars (332 reviews)
- [Ecwid](https://www.g2.com/products/ecwid/reviews) — 4.7/5 stars (405 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (774 reviews)
- [Square Online (formerly Weebly)](https://www.g2.com/products/square-online-formerly-weebly/reviews) — 4.2/5 stars (482 reviews)

### Alternatives to Virto's Commerce Innovation Platform

- [nopCommerce](https://www.g2.com/products/nopcommerce/reviews) — 4.5/5 stars (106 reviews)
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — 4.4/5 stars (1280 reviews)
- [Shopify](https://www.g2.com/products/shopify/reviews) — 4.4/5 stars (5119 reviews)
- [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — 4.2/5 stars (581 reviews)
- [Magento Open Source](https://www.g2.com/products/magento-open-source/reviews) — 4.0/5 stars (268 reviews)
- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — 4.3/5 stars (332 reviews)
- [Ecwid](https://www.g2.com/products/ecwid/reviews) — 4.7/5 stars (405 reviews)
- [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — 4.3/5 stars (593 reviews)
- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — 4.4/5 stars (873 reviews)
- [NetSuite](https://www.g2.com/products/oracle-netsuite/reviews) — 4.1/5 stars (4867 reviews)

---
## Top Discussions

### Adobe Commerce (formerly Magento Commerce)

- Title: [What is Adobe Commerce (formerly Magento Commerce) used for?](https://www.g2.com/discussions/what-is-adobe-commerce-formerly-magento-commerce-used-for) — 2 comments, 1 upvote
  > **Top comment:** "Adobe Commerce (formerly Magento Commerce) is an eCommerce platform used to build and manage online stores. It allows businesses to customize their stores,..."
- Title: [Why Magento Comes with So many Releases frequently?](https://www.g2.com/discussions/why-magento-comes-with-so-many-releases-frequently) — 2 comments, 1 upvote
  > **Top comment:** "I lost over 150k in an investment trading company ; i was down because the company refused to let me make withdrawals and kept asking for more money…. My..."
- Title: [How can we reach out for better customer support?](https://www.g2.com/discussions/how-can-we-reach-out-for-better-customer-support) — 1 comment, 1 upvote
  > **Top comment:** "Usually I don’t write these kind of reviews but this time I just want to protect people from future scam… because these croocks aren’t going to stop I know..."
- Title: [Is there a platform similar where I can track my in store purchases as well? A joint in store and online store account?](https://www.g2.com/discussions/32701-is-there-a-platform-similar-where-i-can-track-my-in-store-purchases-as-well-a-joint-in-store-and-online-store-account) — 1 comment, 1 upvote
  > **Top comment:** "Check out the guys at SyncSpider.com they can help you integrate with other platforms to support. "
- Title: [Much better mobile compatibility is needed. Or a lite version mobile native app could be a better](https://www.g2.com/discussions/much-better-mobile-compatibility-is-needed-or-a-lite-version-mobile-native-app-could-be-a-better) — 1 comment, 1 upvote
  > **Top comment:** "Hi, Maybe you are interested in https://argentotheme.com/ which made our website run really great, with AMP feature and requireJS optimalization its flying."

### Virto's Commerce Innovation Platform

- Title: [What software is used for ecommerce?](https://www.g2.com/discussions/what-software-is-used-for-ecommerce) — 2 comments *(includes official response)*
  > **Top comment:** "eCommerce websites and eCommerce platforms are usually used for eCommerce business. Depending on your business model, you choose to use B2B, B2C or D2C..."
- Title: [What does ecommerce software do?](https://www.g2.com/discussions/what-does-ecommerce-software-do) — 1 comment *(includes official response)*
  > **Top comment:** "It can be said that ecommerce software helps the development team to focus on the implementation of business features instead of worrying about the..."
- Title: [How can Virto Commerce guide your digital transformation?](https://www.g2.com/discussions/top-b2b-ecommerce-functions) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Experience You Can Leverage. The Virto (COUP) Cross-Organizational Unified Process provides our enterprise customers with a rubric for structuring a robust..."
- Title: [What should I consider in evaluating Virto Commerce for my B2B ecommerce platform?](https://www.g2.com/discussions/evaluating-a-b2b-ecommerce-platform) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Selecting the right B2B ecommerce platform can be a challenge, with a myriad of options to consider. Virto Commerce provides a Sample RFP Template for you to..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adobe-commerce-formerly-magento-commerce-vs-virto-s-commerce-innovation-platform)