1. [Home](https://www.g2.com/) 2. ... 3. [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms) 4. [Virto's Commerce Innovation Platform Discussions](https://www.g2.com/products/virto-s-commerce-innovation-platform/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_7fbfa63681cb93ac9f3fc93f29467a3e/virto-s-commerce-innovation-platform.png "Product Avatar Image") ](/products/virto-s-commerce-innovation-platform/reviews) [ Virto's Commerce Innovation Platform ](/products/virto-s-commerce-innovation-platform/reviews) (22)4.6/5 Virto’s Commerce Innovation Platform is a digital commerce platform for organizations building sales operations, procurement, and distribution ecosystems, across the online channels through which they sell, buy, and serve. Manufacturers, distributors, retailers, and group purchasing organizations use it to run B2B selling, customer and supplier portals, and marketplaces on one foundation. Virto’s clients include HEINEKEN (FMCG), Bosch (manufacturing), OMNIA Partners (GPO), and Standaard Boekhandel (retail). Virto's key business capabilities include: • Commerce that runs the way the business works: Contract and negotiated pricing, bulk and repeat ordering, multi-tier accounts, and approval workflows are ready out of the box, not custom development. • Proven at scale: OMNIA Partners runs 7M+ SKUs from 630 suppliers for 14,000+ public agencies. KW Parts runs 4M products across 30 countries with sub-second search. • 100+ pre-built modules: Assembled into ready-to-use business capabilities, from catalog and product information to pricing, promotions, inventory, orders, content, marketing, search, and AI-assisted features. Adopt what you need, extend it, or replace it as the business changes. • Virto Atomic Architecture™: Defined granularity, so one capability such as pricing, catalog, or checkout can be replaced or extended while everything else keeps trading. • Managed composable: Virto owns the module contracts, the compatibility between them, and the path between versions, so upgrade cost stops scaling with how much you have customized. That is the difference between Virto and assembling a composable stack yourself. • Marketplace enablement: Build first- and third-party marketplaces on top of the commerce systems you already run. • Deployment flexibility: Run in Virto Cloud, which Virto operates and updates, or self-managed in your own cloud, private cloud, or on-premises, on the same tested releases. • Enterprise integration: API-first connection to ERP, CRM, and PIM systems. HEINEKEN runs 250+ integrations across 25 operating companies on the platform. • Client-centricity: Virto's enterprise clients consistently highlight our responsiveness and partnership approach. We study each project’s goals deeply and make sure you have full ownership of your solution. Unlike vendor-centric setups, Virto’s client-centric model means we work toward your success, not just a setup delivery. Show More * * * ### 73.0 Nps Score Already have Virto's Commerce Innovation Platform? ### All Virto's Commerce Innovation Platform Discussions Search Most CommentedMost HelpfulCommon QuestionsNewest All DiscussionsDiscussions with CommentsCommon QuestionsDiscussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Common Questions Newest Filter by All Discussions Discussions with Comments Common Questions Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • over 3 years ago More Options - [ # What is B2B ecommerce platform? ](/discussions/what-is-b2b-ecommerce-platform) What is B2B ecommerce platform? 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[![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Virto%26%2339%3Bs+Commerce+Innovation+Platform+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fvirto-s-commerce-innovation-platform%2Fdiscuss%0aAsk+Virto%26%2339%3Bs+Commerce+Innovation+Platform+questions+and+get+answers+from+expert+users+in+our+Virto%26%2339%3Bs+Commerce+Innovation+Platform+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • over 7 years ago Posted by Virto's Commerce Innovation Platform Posted by Virto's Commerce Innovation Platform More Options - [ # How can Virto Commerce guide your digital transformation? ](/discussions/top-b2b-ecommerce-functions) Virto Commerce can be your guide to help you transform your ecommerce strategy. 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Get answers from real users and experts [Start A Discussion](/products/virto-s-commerce-innovation-platform/discussions/new) * * * ![Product Avatar Image](https://images.g2crowd.com/uploads/product/hd_favicon/3a8827eb7c93bc59db1bdb96a587cd2d/virto-s-commerce-innovation-platform.svg "Product Avatar Image") ### Have you used Virto's Commerce Innovation Platform before? Answer a few questions to help the Virto's Commerce Innovation Platform community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/login?context=product_review&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fvirto-s-commerce-innovation-platform%2Fdiscuss%3Fsmall_ask%3Dvirto-s-commerce-innovation-platform) No ## Top Contributors in Virto's Commerce Innovation Platform 1 MP Loading... ### [Megan P.](https://www.g2.com/users/424f63c0-461e-4999-8dcb-40bc3f072eba "Megan P.") Director Marketing 2 pts 2 MG Loading... ### [Mary G.](https://www.g2.com/users/1aa3416f-5e77-4306-9877-1bdca266890d "Mary G.") 1 pt