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Compare Adobe Audience Manager and SAP Data Management 
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At a Glance
Market Segments
Enterprise (72.0% of reviews)
Enterprise (67.7% of reviews)
Pros & Cons
Not enough data
Not enough data
Entry-Level Pricing
No pricing available
No pricing available
Adobe Audience Manager
Star Rating
(28)4.0 out of 5
Market Segments
Enterprise (72.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Adobe Audience ManagerSAP Data Management
Star Rating
(32)4.0 out of 5
Market Segments
Enterprise (67.7% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about SAP Data ManagementSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Audience Manager excels in 1st-Party Data Integration with a score of 8.8, allowing for seamless integration of customer data, while SAP Data Management, although strong, scores slightly lower in this area, indicating a potential gap in user experience for those heavily reliant on first-party data.
- Reviewers mention that Adobe Audience Manager's Audience Segmentation feature is highly rated at 8.6, providing robust tools for creating targeted segments, whereas SAP Data Management, while functional, does not match this level of granularity, which may affect users looking for advanced segmentation capabilities.
- G2 users highlight that Adobe Audience Manager's Data Export Tools are rated at 8.7, making it easier to share insights across platforms, while SAP Data Management's tools, although adequate, do not offer the same level of flexibility and ease of use, which could hinder data sharing processes.
- Users on G2 report that Adobe Audience Manager has a more user-friendly interface with an Ease of Use score of 7.6 compared to SAP Data Management's 7.2, suggesting that those new to data management may find Adobe's platform more accessible.
- Reviewers mention that SAP Data Management shines in Ease of Setup with a score of 7.8, indicating a smoother onboarding process compared to Adobe Audience Manager's 7.2, which could be a deciding factor for organizations prioritizing quick implementation.
- Users say that both platforms have similar Quality of Support ratings at 7.4, but Adobe Audience Manager's community and resources are often cited as more extensive, providing users with better access to troubleshooting and best practices.
Pricing
Entry-Level Pricing
Adobe Audience Manager
No pricing availableSAP Data Management
No pricing availableFree Trial
Adobe Audience Manager
No trial information availableSAP Data Management
No trial information availableRatings
Meets Requirements
8.2
18
8.4
29
Ease of Use
7.5
21
7.2
29
Ease of Setup
7.4
9
7.5
8
Ease of Admin
6.9
6
7.1
8
Quality of Support
7.5
16
7.4
26
Has the product been a good partner in doing business?
8.1
6
8.1
8
Product Direction (% positive)
6.8
18
7.1
28
Features by Category
Data Integration
8.8
17
Not enough data
Feature Not Available
Not enough data
7.9
16
Not enough data
7.6
16
Not enough data
7.3
15
Not enough data
Feature Not Available
Not enough data
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
8.6
16
Not enough data
8.5
13
Not enough data
7.8
17
Not enough data
8.0
16
Not enough data
Platform
8.3
16
Not enough data
8.3
15
Not enough data
Feature Not Available
Not enough data
8.2
14
Not enough data
8.2
11
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Audience Manager and SAP Data Management are categorized as Data Management Platform (DMP)
Unique Categories
Adobe Audience Manager has no unique categories
SAP Data Management is categorized as Address Verification, On-Premise Data Integration, and Data Quality
Reviews
Reviewers' Company Size
Adobe Audience Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SAP Data Management
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.0%
Internet
8.0%
Financial Services
8.0%
Broadcast Media
8.0%
Telecommunications
4.0%
Other
56.0%
Higher Education
12.9%
Computer Software
9.7%
Consumer Goods
6.5%
Construction
6.5%
Biotechnology
6.5%
Other
58.1%
Alternatives
Discussions
Is Adobe Audience Manager a DMP?
1 Comment
PJ
YesRead more
What is Adobe Audience Manager used for?
1 Comment
CP
In a nutshell, AAM is used for collecting data from 1st 2nd and 3rd party, then we can combine and build segments to send this data to different channels...Read more
Adobe Audience Manager has no more discussions with answers
SAP Data Management has no discussions with answers
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