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Compare Adobe Target and Optimizely Feature Experimentation 
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At a Glance
Market Segments
Enterprise (66.7% of reviews)
Mid-Market (50.9% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Target
Star Rating
(67)4.1 out of 5
Market Segments
Enterprise (66.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Adobe TargetOptimizely Feature Experimentation
Star Rating
(116)4.3 out of 5
Market Segments
Mid-Market (50.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Optimizely Feature ExperimentationSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Target excels in its WYSIWYG Editor, providing a more intuitive interface for creating experiments compared to Optimizely Feature Experimentation, which some users find less user-friendly.
- Reviewers mention that Adobe Target's AI/Machine Learning capabilities are rated higher, with users appreciating its ability to personalize experiences effectively, while Optimizely's AI features are seen as less robust.
- G2 users highlight that Adobe Target offers superior Multi-Environment Control, allowing for better management of experiments across different platforms, which is a significant advantage over Optimizely's offerings.
- Users on G2 indicate that Adobe Target's Conversion Goal tracking is more effective, with many reviewers noting that it provides clearer insights into user behavior compared to Optimizely's tracking capabilities.
- Reviewers say that Adobe Target's Standard Targeting features are more advanced, allowing for more precise audience segmentation, while users of Optimizely mention that their targeting options feel limited in comparison.
- Users report that Adobe Target's Quality of Support is rated lower than Optimizely's, with many users expressing frustration over response times and support quality, making Optimizely a more favorable choice for those prioritizing customer service.
Pricing
Entry-Level Pricing
Adobe Target
No pricing availableOptimizely Feature Experimentation
No pricing availableFree Trial
Adobe Target
No trial information availableOptimizely Feature Experimentation
Free Trial is available
Ratings
Meets Requirements
8.4
46
8.1
79
Ease of Use
7.3
59
8.1
85
Ease of Setup
7.1
32
7.0
40
Ease of Admin
7.3
22
7.9
26
Quality of Support
7.4
46
8.1
67
Has the product been a good partner in doing business?
8.0
22
8.7
26
Product Direction (% positive)
9.0
48
7.9
71
Features by Category
Management
Not enough data
8.6
37
Not enough data
8.5
37
Not enough data
7.6
36
Functionality
Not enough data
8.6
37
Not enough data
8.8
38
Not enough data
7.6
37
Computing
8.0
11
Feature Not Available
7.7
14
6.5
27
7.9
13
7.6
29
Experimental Design
7.9
15
7.7
30
8.1
13
7.7
29
8.2
13
8.0
29
Analytics
7.6
15
7.1
29
6.4
11
Feature Not Available
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Variation Testing
8.7
13
8.2
18
6.8
11
Feature Not Available
8.2
15
8.5
18
8.1
15
7.4
18
7.8
15
8.5
17
7.4
14
7.4
18
Reporting
7.6
15
7.3
16
7.8
15
7.9
17
Personalization
8.3
14
7.6
17
7.9
14
7.6
17
8.0
5
7.9
16
Administration
7.8
12
7.5
17
8.1
13
7.6
16
7.5
14
8.5
16
7.6
13
7.4
16
Categories
Categories
Shared Categories
Adobe Target and Optimizely Feature Experimentation are categorized as Mobile App Optimization, Personalization, and A/B Testing
Unique Categories
Adobe Target has no unique categories
Optimizely Feature Experimentation is categorized as Feature Management
Reviews
Reviewers' Company Size
Adobe Target
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimizely Feature Experimentation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
18.8%
Information Technology and Services
18.8%
Financial Services
9.4%
Computer Software
9.4%
Retail
7.8%
Other
35.9%
Financial Services
16.4%
Computer Software
10.3%
Retail
6.0%
Information Technology and Services
6.0%
Real Estate
5.2%
Other
56.0%
Alternatives
Discussions
Adobe Target has no discussions with answers
Is optimizely open source?
1 Comment
MM
No. It is not.Read more
Optimizely Feature Experimentation has no more discussions with answers
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