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Compare ActionIQ by Uniphore and mParticle by Rokt 
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At a Glance
Market Segments
Enterprise (56.8% of reviews)
Mid-Market (52.9% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
ActionIQ by Uniphore
Star Rating
(45)4.1 out of 5
Market Segments
Enterprise (56.8% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about ActionIQ by UniphoremParticle by Rokt
Star Rating
(172)4.4 out of 5
Market Segments
Mid-Market (52.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about mParticle by RoktSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that mParticle excels in "Ease of Setup" with a score of 8.0, making it more user-friendly for new implementations compared to ActionIQ, which has a lower score of 6.9. Reviewers mention that mParticle's straightforward onboarding process significantly reduces the time to get started.
- Reviewers mention that ActionIQ shines in "Quality of Support," scoring 8.9, slightly higher than mParticle's 8.8. Users on G2 appreciate ActionIQ's responsive customer service and detailed documentation, which they find helpful for troubleshooting and maximizing the software's capabilities.
- G2 users highlight mParticle's superior "Custom Event Tracking" feature, scoring 8.8, which allows for more tailored analytics compared to ActionIQ's score of 8.3. Reviewers say this flexibility enables them to capture specific user interactions that are crucial for their marketing strategies.
- Users say that ActionIQ's "Data Enrichment" capabilities, while scoring 7.1, are still valuable for enhancing customer profiles, but mParticle's score of 8.4 indicates a more robust offering in this area. Reviewers mention that mParticle's integration with various data sources provides a more comprehensive view of customer behavior.
- Reviewers mention that mParticle's "Real-Time Reporting" feature, scoring 8.3, is a standout, allowing businesses to make immediate data-driven decisions. In contrast, ActionIQ's reporting capabilities, while solid, do not match the immediacy and responsiveness that mParticle offers.
- Users on G2 report that mParticle's "User Segmentation" feature, with a score of 8.7, is particularly effective for targeted marketing campaigns, whereas ActionIQ's score of 8.6 indicates a slightly less effective segmentation capability. Reviewers say this difference can impact the precision of marketing efforts.
Pricing
Entry-Level Pricing
ActionIQ by Uniphore
No pricing availablemParticle by Rokt
No pricing availableFree Trial
ActionIQ by Uniphore
No trial information availablemParticle by Rokt
No trial information availableRatings
Meets Requirements
8.2
18
8.1
135
Ease of Use
8.1
18
8.3
134
Ease of Setup
6.9
7
8.0
55
Ease of Admin
8.3
7
8.5
52
Quality of Support
8.9
19
8.8
115
Has the product been a good partner in doing business?
9.3
7
8.9
56
Product Direction (% positive)
8.3
14
7.8
122
Features by Category
Metrics
Not enough data
8.0
23
Not enough data
8.2
23
Not enough data
8.2
19
Not enough data
8.4
22
Not enough data
8.3
24
Not enough data
7.8
20
Not enough data
8.5
21
Not enough data
8.8
21
Not enough data
8.9
22
Reporting
Not enough data
8.2
20
Not enough data
8.3
19
Not enough data
Not enough data
Not enough data
8.8
20
Not enough data
8.3
14
Not enough data
8.7
15
Not enough data
8.3
22
Other
Not enough data
8.9
20
Not enough data
8.9
12
Not enough data
8.8
11
Not enough data
8.6
13
Not enough data
8.5
14
Not enough data
7.5
8
Not enough data
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.4
23
Not enough data
8.7
20
Not enough data
8.5
29
Not enough data
8.4
30
User Identification
Not enough data
7.8
15
Not enough data
8.6
20
Not enough data
8.1
19
Tracking & Reporting
Not enough data
8.9
22
Not enough data
8.9
19
Not enough data
7.7
20
Not enough data
8.6
22
Not enough data
8.5
21
Not enough data
8.5
20
Metrics
Not enough data
8.3
12
Not enough data
8.5
9
Not enough data
8.0
10
Not enough data
7.5
10
Not enough data
8.8
11
Product Analytics
Not enough data
8.4
23
Not enough data
8.7
30
Not enough data
8.6
37
Not enough data
8.8
41
Not enough data
Not enough data
Not enough data
8.8
26
Not enough data
8.6
21
Not enough data
8.5
27
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
6.7
9
Not enough data
6.5
9
Not enough data
7.1
8
Not enough data
5.9
9
Management
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.0
10
Not enough data
5.6
9
Not enough data
7.0
9
Compliance
Not enough data
9.0
10
Not enough data
8.3
9
Not enough data
8.3
9
Not enough data
8.0
9
Security
Not enough data
8.9
9
Not enough data
8.0
10
Not enough data
8.7
10
Data Quality
Not enough data
8.2
10
Not enough data
8.3
9
Not enough data
8.5
9
Maintainence
Not enough data
8.7
10
Not enough data
8.3
9
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
7.1
11
8.2
25
8.2
12
8.7
27
Feature Not Available
7.0
21
7.6
9
8.2
27
Intelligence
6.8
11
7.4
24
7.2
6
7.0
21
Feature Not Available
6.6
20
Platform Basics
Not enough data
8.2
31
Not enough data
8.5
31
Platform Data
Not enough data
8.7
32
Not enough data
8.1
28
Not enough data
8.5
32
Not enough data
8.6
29
Platform Additional Functionality
Not enough data
8.6
30
Not enough data
8.1
31
Not enough data
7.4
22
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Development
Not enough data
8.6
14
Not enough data
8.8
13
Management
Not enough data
8.3
10
Not enough data
9.2
11
Integration Options
Not enough data
8.7
5
Not enough data
6.4
7
Not enough data
8.1
12
Not enough data
7.0
5
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
8.3
12
Not enough data
8.5
9
Not enough data
8.0
10
Not enough data
7.5
10
Not enough data
8.8
11
Categories
Categories
Shared Categories
ActionIQ by Uniphore and mParticle by Rokt are categorized as Customer Data Platform (CDP)
Unique Categories
ActionIQ by Uniphore has no unique categories
mParticle by Rokt is categorized as Data Subject Access Request (DSAR), Data Governance, E-Commerce Data Integration, Customer Journey Analytics, Product Analytics, Digital Analytics, and Mobile App Analytics
Reviews
Reviewers' Company Size
ActionIQ by Uniphore
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
mParticle by Rokt
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
31.8%
Publishing
9.1%
Music
6.8%
Media Production
6.8%
Marketing and Advertising
6.8%
Other
38.6%
Financial Services
12.2%
Information Technology and Services
10.5%
Computer Software
8.1%
Food & Beverages
7.0%
Retail
5.2%
Other
57.0%
Alternatives
Discussions
ActionIQ by Uniphore has no discussions with answers
How would you guys handle all the feedbacks, suggestions, or request of your users about indicative features
1 Comment
AE
Hi Caira!
My name is Arman Escobar, I'm the Customer Success Manager at Indicative. Thank you for reaching out! Indicative value's our clients requests...Read more
Where does indicative stant when compared to other competitors
1 Comment
TM
Thanks for your question, Bharath. Indicative's key differentiator over both Mixpanel and Amplitude is our ability to connect directly to your data...Read more
May you have created some tutorials for beginners?
1 Comment
TM
Hi José, thanks for reaching out with your question. You can find some of our tutorial-related content by exploring our product demo from the home page of...Read more
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